
TVL Media is a B2B Digital Marketing Agency based out of Sector 132, Noida, Uttar Pradesh which works with technology businesses in the CPaaS and technology domain to improve their visibility, enhance brand identity and gain unique insights.
We are currently looking for a experienced and passionate content writer for the social media platforms of its clients. In this role, you'll develop engaging content that has a high potential to resonate with the audience. If you find it interesting, move forward with the application.
Key Responsibilities
- Ideation: Develop content plans and content strategies that align with business goals.
- Research & Execute Content Strategies: Create, edit, and publish SEO-friendly engaging content on Social Media pages in collaboration with a team
- Content Strategy and Optimization: Manage overall content plan for social media and marketing campaigns for TVL Media’s clientele.
- Organized: Develop and maintain a content calendar based on keyword research and target audience insights.
- Tracking & Analyzing: Track the success of the published content and target viewer action.
- Measuring the content’s success by tracking KPIs like impressions, engagement, AVD, CTR, and conversions.
- Reporting: Generate and present regular reports to demonstrate content’s performance and content’s success.
- Stay Updated with Industry Trends: Stay informed about industry best practices, emerging technologies, and algorithm updates.
- Consistent: Ensure all content is consistent in terms of style, quality, and tone of voice.
- Collaborative: You will be working with a team to make sure that the content is published on the strategic schedule and deadlines are met.
Qualifications
- In-depth knowledge and proof of work in Copywriting and Content Writing. (If you’re confident with your skill, you have a chance.)
- Experience: Min 2+ years of experience in content writing and copywriting in B2B Industry.
- Proven track record of producing high-quality, engaging, SEO-friendly content.
- Strong understanding of engagement retention principles and relevant practices.
- Strong organizational skills and the ability to manage multiple projects and deadlines.
- Excellent writing, editing, and proofreading skills.
- Ability to conduct thorough research and present information clearly and concisely for content publishing.
- Google with MS Office, Google Docs and Google Spreadsheet, etc.
- Comfortable with Excel or other project management software such as Asana, Notion and Google Calendar.
- Experience with content management systems (CMS) like WordPress.
- Knowledge of social media marketing and content distribution.
- Experience in creating content for various industries.
About Company: TVL Media is a values-driven digital marketing agency dedicated to empowering our customers. Over the years, we have worked with Fortune 100s and brand-new startups. We help ambitious businesses like yours generate more profits by building awareness, driving web traffic, connecting with customers, and growing overall sales.

About TVL MEDIA
About
TVL Media stands as a testament to the power of vision, innovation, and hard work. Our story is one of transformation and growth, fueled by a passion for helping businesses succeed in an ever-evolving digital world. As we look to the future, we remain committed to pushing the boundaries of what’s possible and empowering our clients to achieve their fullest potential.
Tech stack
Candid answers by the company
TVL Media provide businesses with an edge over the competition with a variety of benefits. Opting for outsourced IT services improve the efficiency of business and build trust with customers and clients. Our services can be tailored to meet specific needs to match your specific goals.
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**********************************************
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1. Leverage Alteryx to build, maintain, execute and deliver data assets. This entails using data analytics tools (combination of proprietary tools, Excel, and scripting), validating raw data quality, and working with Tableau/ Power BI and other geospatial data visualization applications
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About the product which needs to be sold:
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First-principled problem-solving experience across growth functions at fast-paced hyper growth startups.
At Supernova we sell affordable products to the masses, Experience selling to mainstream India and not just the top 5% is preferred.
Ours is also a low LTV product (<10k LTV) so we need our CACs to be at Rs.1000 or so, which is where we are today. So knowing how to target the masses and get conversions at low CACs and good ROAS is preferred.
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Create and implement data-driven strategies to optimize campaign performance, conversion rates, and return on investment (ROI).
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Oversee and manage all performance marketing channels, including Facebook Ads and Google Ads, to drive targeted traffic, conversions, and revenue growth.
Develop and implement A/B testing strategies to optimize campaign performance and improve key metrics such as click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).
Analyse campaign data, generate insights, and provide recommendations for ongoing optimization and improvement.
Brand building and positioning:
Develop and execute brand-building strategies to enhance brand awareness, perception, and customer loyalty.
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Monitor industry trends, market competition, and customer preferences to inform brand positioning and differentiation strategies.
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Identify and collaborate with relevant influencers, bloggers, and industry partners to drive brand awareness, reach new audiences, and generate meaningful engagement.
Develop and manage influencer marketing campaigns, including negotiation, contract management, and performance tracking.
Track and analyse the effectiveness of influencer campaigns and partnerships, making data-driven decisions for future collaborations.
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