Social media executive

About the Role

SwitchKart is on a mission to make technology more accessible and more sustainable — we're in the business of recommerce, giving old smartphones a second life, cutting down e-waste, and extending the lifecycle of every device we touch.

We are looking for someone who gets culture, has a sharp sense of humour, and can make everyday content feel genuinely entertaining.

You will be SwitchKart's brand face who grows into the voice of the brand over time. This is not a traditional marketing role. You are a creator first. You will build SwitchKart's presence across Instagram and YouTube Shorts, collaborate with influencers, and show up in cultural spaces where our audience spends their time. Along the way, you'll find fun, interesting ways to educate people — making them think differently about what happens to their old devices, and why it matters.

What You'll Do

• Be the Brand Voice: Develop and own SwitchKart's social media personality — witty, savvy, humorous, and relatable. You are the everyday person who just gets it.

•  Create Content: Ideate and produce short-form video content for Instagram Reels and YouTube Shorts. The content universe will evolve — you will help shape it.

• Drive the Core Message: Make 'selling your old phone to SwitchKart' feel like the obvious, smart move. Find fresh, entertaining angles to say this without ever sounding like an ad.

• Influencer Collaborations: Identify and work with tech YouTubers, unboxing creators, lifestyle creators, gaming influencers, and comedy-adjacent personalities. Build real creative partnerships, not transactional ones.

 • Cultural Sponsorships: Help activate SwitchKart's presence at standup comedy shows, gaming events, podcast sponsorships, and college campus activations. Show up where the audience already is.

  • Grow the Channel: Own the Instagram and YouTube Shorts channel — track performance, understand what works, and constantly iterate on content strategy.

  • Evolve the Brand: As the face of SwitchKart's identity, you will have real input into how the brand looks, sounds, and behaves online.

What We're Looking For

Must Have

 •  A genuine sense of humour — you can find the funny in the everyday

 •  Strong instinct for short-form video — you understand what makes people stop scrolling

 •  Comfortable being on camera and directing content

 •  2–4 years of experience in content creation, social media, digital marketing, or similar

 •  Deep familiarity with Instagram and YouTube — you live on these platforms

 •  Ability to ideate, shoot, and edit independently

 •  Strong written and spoken communication in English and/or Hindi

Good to Have

 •  An existing social media presence or portfolio of video content

 •  Experience working with or alongside influencers

 •  Understanding of brand collaborations and sponsored content

 •  Familiarity with the southern cities cultural landscape

 •  Basic knowledge of social media analytics and performance metrics

Why SwitchKart

 • You will build a brand from near-scratch — your creative fingerprint will define SwitchKart's identity.

 • High creative freedom — the content universe is yours to shape and evolve.

 • Work at the intersection of humour, culture, and a genuinely interesting business.

 • Real ownership, fast feedback, and a team that moves quickly.

Job description:

About Evaraa

Evaraa is a D2C brand specializing in handcrafted spiritual décor — god idols, car dashboard idols, silver collectibles, and home décor pieces that blend tradition with modern living. We're building a content-first brand voice across Instagram, Facebook, YouTube, and Pinterest.

Role Overview

We're looking for a Social Media Content Writer who can translate our products' craftsmanship and spiritual value into scroll-stopping captions, scripts, and copy that drive engagement and conversions across platforms.

Key Responsibilities

Write daily/weekly social media captions, hooks, and scripts for Instagram Reels, YouTube Shorts, Facebook posts, and Pinterest pins

Draft ad copy variations (primary text, headlines, descriptions) to support performance marketing campaigns

Write product descriptions and collection copy for the Shopify store in a brand-consistent tone

Develop content calendars aligned with festivals, product launches, and sales (Diwali, Navratri, Raksha Bandhan, Republic Day, etc. — high-relevance occasions for our category) Collaborate with the design/video team to brief reels, carousels, and UGC-style content Write blog articles for SEO (spiritual décor, home temple ideas, gifting guides)

Repurpose long-form content into short-form social hooks

Track which captions/hooks correlate with higher engagement and iterate based on performance feedback from the marketing team

Stay on top of trending audio, formats, and meme templates relevant to the lifestyle/spiritual/decor space.

Requirements

1–3 years of experience writing for social media, preferably for a D2C or e-commerce brand Strong grasp of Instagram/Facebook content formats and what drives engagement vs. reach vs. conversions

Excellent written English (Hindi/Hinglish copywriting skills are a strong plus given our audience)

Comfortable writing both brand storytelling content and direct-response ad copy Basic understanding of SEO principles for blog/product copy

A portfolio of past captions, ad copy, or content calendars

Work Location: In person

Job Role: Social Media Content Creator 

Experience Level: 6 months- 2 years

Location: Bangalore, Onsite 

Job Overview: 

As a Social Media Content Creator, you will play a crucial role in crafting and curating content that resonates with our clients' target audiences. You will collaborate with the marketing team to develop and implement creative strategies, ensuring that all content aligns with the brand’s voice and objectives. You will be responsible for creating engaging content across various social media platforms to enhance our  clients' brand presence and drive engagement.

Roles and Responsibilities: 

● Develop engaging, creative, and innovative content for regularly scheduled posts, which enlighten audiences and promote brand focused messages. 

● Curate, script, and act in engaging social media content, ensuring it is timely and relevant. 

● Work closely with the creative team, clients, and other stakeholders to ensure content meets objectives and brand guidelines. 

● Monitor social media trends, tools, and applications, and apply best practices to enhance content performance. 

● Continuously explore new content formats and creative approaches to stay ahead in the digital landscape. 

● Anticipate trends and plan content accordingly to ensure early and impactful delivery. 

Roles Requirements: 

● Proven experience as a social media content creator, preferably within an advertising agency or similar environment. 

● Strong scripting, acting, and basic video editing skills. 

● A creative mindset with the ability to generate innovative and engaging content ideas. 

● Highly proactive with a sense of urgency and the ability to deliver content quickly. 

● Ability to adapt to changing trends and client needs.

What’s the fun, if we cannot be the Jerry to your Tom, or the Jai to your Veeru? In short, we mean to say

that we are looking for a Content Creator to create head-turning content at Moshi Moshi.

About Us:

We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and Corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya BirlaGroup, TATA Group, MTV, IHCL,Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a

company.\

Job Role:Social Media Content Creator

Experience Level: 1 to 3+ years

Location: Bangalore, Onsite

Job Overview:

As a Social Media Content Creator, you will play a crucial role in crafting and curating content that

resonates with our clients' target audiences. You will collaborate with the marketing team to develop and

implement creative strategies, ensuring that all content aligns with the brand’s voice and objectives. You

will be responsible for creating engaging content across various social media platforms to enhance our

clients' brand presence and drive engagement.

Roles and Responsibilities:

● Develop engaging, creative, and innovative content for regularly scheduled posts, which enlighten audiences and

promote brand-focused messages.

● Curate, script, and act in engaging social media content, ensuring it is timely and relevant.

● Work closely with the creative team, clients, and other stakeholders to ensure content meets objectives and brand

guidelines.

● Monitor social media trends, tools, and applications, and apply best practices to enhance content performance.

● Continuously explore new content formats and creative approaches to stay ahead in the digital landscape.

● Anticipate trends and plan content accordingly to ensure early and impactful delivery.

Roles Requirements:

● Proven experience as a social media content creator, preferably within an advertising agency or similar environment.

● Strong scripting, acting, and basic video editing skills.

● A creative mindset with the ability to generate innovative and engaging content ideas.

● Highly proactive with a sense of urgency and the ability to deliver content quickly.

● Ability to adapt to changing trends and client needs.

Click "Apply Now" in https://gosuperedtech.com/career/content-marketer to apply

Role Overview

• We are looking for a Content Marketer with strong copywriting and content-marketing skills who can turn ideas, strategies, research, product features, and campaign goals into clear and effective content.
• You will work closely with a Senior Marketing Consultant and contribute across content marketing, social media, SEO, product marketing, growth, CRM, website communication, and sales enablement.
• You will be involved end to end — from understanding the audience and objective to researching, writing, refining, publishing, repurposing, and improving content based on performance.

This role is ideal if you:

• Enjoy writing across different formats and audiences
• Can turn complex information into simple, engaging content
• Want to understand the strategy and objective behind content
• Can work quickly without compromising research or quality
• Take ownership while knowing when to seek clarity

Responsible Use of AI

• Use AI tools for research support, brainstorming, outlining, variations, and editing — not as a replacement for final writing
• Review and rewrite AI-assisted content before publishing
• Verify factual claims using reliable or approved sources
• Never invent school information, rankings, fees, admissions details, statistics, or testimonials
• Protect confidential company, parent, and school information
• Ensure final content is original, accurate, useful, and aligned with the Superschools brand

Portfolio Requirements

• Share 5–10 relevant writing samples
• Samples may include blogs, social posts, carousel copy, scripts, website copy, landing pages, email campaigns, WhatsApp content, product copy, campaign copy, or sales collateral
• Google Drive, Notion, PDFs, published links, and portfolio websites are accepted
• We value clarity, originality, research quality, audience understanding, and writing ability over the number of samples

What You’ll Do

• Write blogs, guides, articles, comparison pages, locality pages, FAQs, and other long-form content
• Create social media captions, hooks, headlines, carousel copy, campaign messaging, stories, and CTAs
• Write scripts for Reels, Shorts, school tours, interviews, testimonials, explainers, and other video formats
• Develop website and landing-page copy for discovery, registration, enquiry, conversion, and other user journeys
• Create email, WhatsApp, CRM, newsletter, notification, and parent or school communication
• Write product messaging, feature descriptions, onboarding content, microcopy, banners, and form instructions
• Support product launches, growth experiments, campaigns, and sales enablement content
• Create and optimise content for SEO, AEO, GEO, search intent, FAQs, metadata, internal linking, and AI-powered search
• Repurpose approved blogs, videos, interviews, research, and product information across multiple channels
• Work with marketing, SEO, design, video, product, CRM, research, and school partnership teams
• Manage drafts, feedback, revisions, approvals, and deadlines while maintaining quality and consistency

What We’re Looking For

• 1–4 years of experience in content marketing, copywriting, content marketing, digital marketing, editorial, or a related role
• Strong written English with excellent grammar, structure, clarity, and attention to detail
• Ability to write both short-form and long-form content across different audiences and channels
• Good understanding of hooks, headlines, storytelling, CTAs, audience intent, and conversion-focused writing
• Strong research, editing, proofreading, and fact-checking skills
• Ability to understand a brief and translate business or marketing objectives into effective content
• Comfort working across multiple assignments, stakeholders, feedback cycles, and changing priorities
• Ability to take ownership of execution and progressively work more independently

Compensation

• Competitive + Bonus + ESOPs
• Based on experience, skillset, and contribution. Includes performance-based bonuses and equity participation.

We’re looking for a Content Marketing Associate eager to kickstart their career in digital storytelling. This role offers a fantastic opportunity to grow by collaborating with experienced marketers on campaigns and content that engage thousands of learners.

Location: Remote

Experience: 1–3 Years

Job Type: Full-Time

We are looking for a Content Strategist & Social Media Coordinator to plan content strategies, manage social media calendars, and ensure timely publishing across platforms.

Key Responsibilities

• Develop monthly content strategies and social media calendars.
• Plan content pillars, campaigns, trends, and promotional content.
• Coordinate with content writers, graphic designers, and video editors.
• Schedule and publish posts, reels, stories, and Google Business Profile content.
• Ensure content is accurate, on-brand, and published on time.
• Monitor social media trends and content performance.
• Manage multiple brands and deadlines efficiently.

Requirements

• 1–3 years of experience in content strategy or social media management.
• Strong understanding of social media platforms and content planning.
• Good communication and organizational skills.
• Ability to manage multiple brands and projects.
• Experience with social media scheduling tools is a plus.
• Experience with F&B or agency clients is preferred.

Cityfurnish is India’s leading subscription-based furniture and appliance rental platform, backed by Y Combinator and Brand Capital. Operating across 7 cities, we make high-quality living accessible to students, families, and corporates through a Netflix-style pay-to-use model. We’re a fast-growing startup that values ownership, speed, and creative problem-solving.

Job Overview

We don't need someone who just manages social media. We need someone who can make people stop scrolling. You'll own how Cityfurnish looks, sounds and behaves on the internet. That means coming up with the ideas, making the content, spotting trends early and turning them into brand moments before everyone else does.

What you'll actually do

• Plan, shoot and edit video. Create short-form and long-form videos for Instagram Reels, YouTube and social media ads. Brainstorm and script the ideas yourself, edit in tools like Adobe Premiere Pro, Final Cut Pro or CapCut, and use AI tools wherever they help you move faster.
• Tell visual stories. Turn marketing concepts into engaging narratives, whether it's lifestyle content, product highlights or behind-the-scenes stories.
• Ride trends early. Spot formats, sounds and memes as they emerge and turn them into relevant, on-brand content within hours, not weeks.
• Run our channels day to day. Instagram first, plus YouTube, LinkedIn and whichever platform comes next. Plan the content calendar, schedule and publish posts, engage with the community and keep the brand voice sharp.
• Run influencer collaborations and marketing. Find, shortlist, brief and manage creators and influencers, coordinate collaborations end to end, and turn their content into campaigns that reach the right audience. Step in front of the camera yourself when an idea needs a face.
• Analyze content performance. Track reach, engagement, saves, shares, watch time and follower growth for every post, Reel and influencer campaign. Work out what worked and why, turn those insights into what we make next, and share a regular performance report with the team.
• Work closely with the marketing team. Align visuals and videos with brand tone and campaign goals, and build and maintain a content library of footage, templates and brand assets.
• Experiment constantly. Test new formats and hooks, read the numbers, drop what flops and double down on what works.

What we're looking for

• Social-native instincts. You live on Instagram and Reels, you understand memes, audio and viral formats, and you know why some content travels and some doesn't.
• A maker mindset. You love creating content, not just consuming it. You're comfortable scripting, shooting and editing. Tools like Premiere Pro, Final Cut Pro, CapCut, Canva or the Adobe suite are familiar territory.
• Initiative and ownership. You make things happen without waiting for a brief, and you take responsibility for the results.
• Creativity with range. You're resourceful, experimental and unafraid to try something unconventional, while still keeping it relevant to the brand.
• Startup pace. You're comfortable with speed, changing priorities and doing a lot with limited resources.

Strong plus (not a must)

• You have your own Instagram page, YouTube channel, meme page, personal brand or other content project. You're comfortable being on camera.
• You've worked with creators or influencers.
• You use AI tools and editing apps to generate ideas and produce content quickly.

What you'll get

• Real ownership of a brand's voice and content.
• Creative freedom to experiment, and fast decisions on what to try.
• A chance to build something and leave your mark.

About Monsoonfish

Monsoonfish is a premier design and brand strategy consultancy specializing in UX/UI design, product strategy, and corporate branding. We build impactful digital products and brand experiences for both internal initiatives and a diverse roster of forward-thinking clients. We value high integrity, extreme ownership, and a deep-seated passion for quality over rigid corporate structures.

Role Overview

We are seeking a highly driven, strategic, and deeply creative Senior Content Writer & Marketing Manager. This is a hybrid, multi-faceted role divided into three core pillars:

1. Brand Custodian & Marketing Lead for Monsoonfish: Driving the strategic growth, brand equity, and lead generation engines for Monsoonfish itself.
2. Client-Facing Content & Strategy Consultant: Spearheading copy, UX writing, and marketing content for our clients’ websites, branding projects, and digital products.
3. AI Transition & Infrastructure: Helping Monsoonfish evolve into an AI-enabled marketing organization by establishing scalable workflows, documentation systems, content repositories, and brand frameworks that improve efficiency, consistency, and quality.

This is a self-driven, high-ownership role where micromanagement does not exist. Working hand-in-hand with our internal Design Leader, you will lead from the front, safeguarding the Monsoonfish brand archetype while executing multi-channel marketing campaigns.

Location: In-Office (Pune, MH), with performance-based, flexible WFH exceptions.

Employment Type: Full-time

Experience Level: Mid-to-Senior level (5+ years preferred in marketing, copy/content writing, or agency environments)

Key Responsibilities

Pillar 1: Monsoonfish Brand Strategy & Marketing (Internal)

Brand Custodianship:

Act as the ultimate gatekeeper for the Monsoonfish brand. Ensure every internal and external touchpoint—from social media to HR appointment letters, exit documents, proposals, case studies, and pitch decks—aligns perfectly with our brand archetype, tone of voice, and visual standards.

Lead Generation & Growth:

Design and execute short-term marketing initiatives to generate high-quality inbound B2B leads and prospective clients.

Social Media & Content Management:

• Develop and execute comprehensive content calendars and thematic content buckets.
• Script, write, and conceptualize diverse content formats: text posts, long-form articles, carousels, and video/film scripts.
• Manage and distribute content across LinkedIn, X (Twitter), Medium, Dribbble, and the corporate website/blog.
• Collaborate directly with internal graphic designers and video editors to bring visual narratives to life.

Agency Management & SEO/AIO:

Partner with the internal Marketing Design Leader to co-manage external agency partners (such as our SEO/AIO agency). Act as the content anchor, ensuring everything the agency requires—headlines, meta tags, landing pages, and web collaterals—is perfectly written, aligned with our brand, and delivered efficiently.

"Cognilense" Publication Expansion:

Cognilense is Monsoonfish's knowledge and thought-leadership initiative focused on design psychology, UX principles, cognitive biases, and decision-making frameworks.

Take ownership of our proprietary publication house (Cognilense—covering UX laws, cognitive biases, mental models, etc.).

• Manage and scale distribution across Amazon and retail formats.
• Strategize, innovate, and market Cognilense Workshops to establish Monsoonfish as a thought leader in the design ecosystem.

Employer Branding:

Naturally attract elite design and engineering talent/interns through outstanding cultural and brand marketing.

Pillar 2: Client Content & Strategy (External)

Cross-Functional Collaboration:

Partner with our internal product strategists, brand designers, and UX/UI teams to deliver comprehensive design and marketing solutions to clients.

End-to-End Copywriting:

Take full ownership of the text-based deliverables for client projects, spanning website copywriting, UX copy, brand taglines, product messaging, and go-to-market collaterals.

Adaptability:

Swiftly adapt your writing style and tone to match various client industries, personas, and unique brand voices.

Pillar 3: AI Transition & Infrastructure

AI-Led Workflow Documentation:

Lead the marketing department's transition into an AI-augmented workflow.

Repository Management:

Build, organize, and maintain digital frameworks, rules, content repositories, tone-of-voice guidelines, and brand archetype style guides that will feed into and support future internal AI-based tools.

Key Performance Indicators (KPIs)

Your success in this role will be directly measured by:

1. Inbound Lead Velocity: Growth in prospective business queries and B2B leads generated via marketing channels.
2. Brand Equity & Visibility: Measurable increase in organic reach, engagement, and authority across key platforms (LinkedIn, Medium, etc.).
3. Delivery Quality & Integrity: Consistently delivering thoughtful, high-quality, strategically sound content for both internal brand initiatives and client projects on schedule.
4. Project Pipeline for Cognilense: Expansion of retail reach and successful corporate/educational sign-ups for Cognilense workshops.
5. Vendor Efficiency: Successful collaboration with external agencies alongside the Design Leader to meet SEO and growth targets.

What We Look For (Requirements)

Technical & Creative Skills

• Proven experience as a Content Writer, Copywriter, or Marketing Manager (agency or design studio experience is a massive plus).
• Exceptional command of the English language, with the ability to pivot seamlessly between business-focused B2B positioning and human-centric UX copy.
• Familiarity with modern SEO practices and a keen interest in AI Engine Optimization (AIO).
• Collaborative Vendor Management: Prior experience working with or managing external marketing/SEO agencies to deliver business results.
• Hands-on experience creating social media content calendars and managing cross-functional creative workflows (working with designers/video editors).
• Comfortable with leveraging AI tools ethically to scale and optimize internal processes.

Behavioral Traits & Culture Fit

• Extreme Ownership: You do not wait to be told what to do. You spot gaps, build strategies, and execute them independently.
• High Integrity: Honesty, direct communication, and commitment to top-tier delivery are non-negotiable.
• Collaborative Leadership: You are a team player who can share ownership with a Design Leader, put your hand up to help others, and comfortably ask for help when a project requires collective brainpower.
• Flexibility: While we don’t watch the clock, you are willing to occasionally jump on late evening calls or extend hours when critical client deliveries demand it.

Culture & Perks

• Output-Driven Freedom: We do not track hours or micromanage your day. If you deliver world-class work with total integrity, you enjoy immense autonomy.
• Hybrid Flexibility: This is primarily an in-office position to foster deep design collaboration, but hybrid/WFH exceptions are readily granted based on performance, trust, and rapport.
• Direct Impact: Your strategic footprint will be visible daily on both our corporate brand trajectory and the products we build for clients globally.

About Rimigo

Rimigo is a travel platform built to put the traveller first - helping people plan and book perfect vacations. We're building a brand people genuinely love, and social is where that brand lives.

The Role

You'll own Rimigo's social presence end-to-end - strategy, filming, editing, publishing. You'll be the face of the brand on camera.

What You'll Do

• Ideate, create, and publish content across platforms
• Appear on camera regularly - reels, videos, short-form and long-form
• Build and own the content calendar
• Write hooks, scripts, and captions that land
• Spot trends early and move fast on them

What We're Looking For

1. Social Media Content Creation - Ability to ideate, create, and publish engaging content for Instagram, YouTube, and LinkedIn.
2. On-Camera Presence - Confident and comfortable appearing on camera regularly for reels, videos, interviews, and other content formats.
3. Strong Writing & Storytelling - Excellent writing skills with the ability to create compelling hooks, scripts, captions, and social-first content.
4. Video Content Creation - Understanding of shooting, editing, and producing short-form and long-form video content.
5. Content Strategy & Planning - Ability to develop content calendars, identify trends, and plan content around brand and audience goals.
6. Platform Expertise - Strong understanding of Instagram, YouTube, and LinkedIn formats, algorithms, trends, and audience behaviour.
7. Creative & Trend-Driven Thinking - Ability to spot trends, experiment with new formats, and turn ideas into engaging, shareable content.

Content & Social Lead

Location: Turbhe,Navi Mumbai (on site)

Type: Full-time

Experience: 4–6 years in content and social

About NapChief:

NapChief is a fast-growing D2C kidswear brand. We sell through our own website (napchief.com) and all major marketplaces including Myntra, FirstCry, and Amazon. At Nap Chief, we're redefining kids' wear for a new generation of parents. We craft premium, super-soft clothing that kids love to wear and parents trust.Our mission is to empower the young generation and we are looking for you to join forces with us to conquer this mission.

About the role

You will own NapChief’s entire content and social function: everything the brand publishes, the calendar it runs on, the team that produces it, and the audience response it earns.This is a management seat first and a craft seat second. Five people report to you, and you will be measured by what your team produces, not by what you produce personally. If your ambition is to be the best maker in the room, this is the wrong role. If your ambition is to build a content engine that runs on a calendar and hits its dates without you in the middle of every task, this is the right one.

Responsibilities:

Content calendar and planning

• Own the rolling content calendar across Instagram, YouTube Shorts, and any platform we operate on — planned monthly, locked weekly, visible to the company in Asana with fixed start and end dates.
• Build the calendar around kidswear seasonality: the winter peak, festive and gifting windows, back-to-school, new collection drops, and end-of-season sale periods.
• Own the format mix — reels, statics, carousels, long-form, UGC and rebalance it monthly against performance data rather than team preference.
• Plan against the two audiences that matter and be explicit about which one each piece addresses: parents, who buy, and children, who wear.

Production and shoot management

• Own the shoot calendar end to end: concept, script, model casting and confirmation, location, props, styling, call sheets, and post-production timelines.
• Hold the production schedule. A shoot that loses its models on the morning of is a planning failure to build the confirmations, buffers, and fallbacks that prevent it.
• Manage external partners: photographers, videographers, editors, and studios, including rate negotiation and delivery timelines.
• Ensure every new collection has shoot-ready assets before it goes live on the website and marketplaces.

Organic social and community

• Own organic performance as a number: reach, engagement, saves, shares, follower growth, and non-follower reach reported weekly against target, not anecdotally.
• Run publishing discipline. No reposting old content as filler. Retire formats once they stop performing and test new ones on a defined cadence.
• Own community management comments, DMs, and the response SLA routing anything that becomes a service issue to customer service.

Influencer and UGC

• Own the influencer program through the influencer marketing owner on your team: partner selection, brief quality, deliverable tracking, usage rights, and cost per asset.
• Build a repeatable UGC pipeline from customers and parent creators, and route the best-performing assets into the paid creative pool.
• Measure influencer spend the way we measure everything else — cost per usable asset, engagement earned, and contribution to sales where trackable.

Brand storytelling

• Own the brand narrative in content: what NapChief stands for, how it sounds, and how that holds together across every post, campaign, and collection launch.
• Write and approve scripts and copy, or direct the team that does.
• Maintain the Master Creative Document as a living reference that survives any individual leaving.
• Run seasonal campaign concepts end to end: brief, narrative, asset list, timeline, and post-campaign review against results.

Team leadership

• Manage five people directly. Run weekly 1:1s and a documented weekly team review.
• Set priorities explicitly. Every person on your team should be able to state their top three priorities for the week without asking you.
• Hold people to dates. Where work slips you handle it directly — the conversation, the written expectation, the follow-up, and the escalation if it repeats. Repeated following-up is not management.
• Develop the team. Two of the five are in their first or second year. Your job is to make them independent, not to absorb their work when they struggle.
• Own hiring input, interview scorecards, and probation recommendations for your team.

Coordination

• Work alongside the Brand Strategist, who owns creative for paid media. Your organic and production engine feeds that pipeline.
• One team member is coached by the Brand Strategist on creative craft while reporting to you — you own their priorities, performance, and review.
• Work with the Shopify and marketplace owners so launches, sale events, and campaigns have assets on time.

KPIs you own

• Organic reach and engagement growth vs monthly target, including non-follower reach
• Content calendar adherence — planned vs published, on date
• Shoot-to-live turnaround — days from shoot to assets available for use
• Asset throughput per month at the agreed quality bar
• Influencer cost per usable asset
• Team scorecard completion every person on your team on a live weekly scorecard

Requirements:

• 4–6 years in content and social for consumer brands, including 2+ years managing a team of four or more. Agency backgrounds are welcome, particularly if you ran a pod across brands and now want to go deep on one.
• Demonstrated people management with a mechanism behind it. You will be asked in the interview to walk through, week by week, how you handled someone who repeatedly missed deadlines. We are looking for a specific method, not persistence.
• Experience running a production calendar with real deadlines and real consequences — shoots, launches, and campaign dates that could not move.
• Strong planning and timeline management. This is the core competency for this seat, ahead of design or editing skill.
• Storytelling ability. You can articulate why a piece of content exists and what it should make a parent feel or do.
• Comfort with numbers: platform analytics, weekly reporting, and making format decisions from data.
• Hands-on enough to be credible. You can brief, review, and give sharp feedback on a reel or a script even if you are not the one editing it.
• Working proficiency with Asana or an equivalent, plus social scheduling and analytics tooling.
• Not a fit if: your strongest asset is your personal portfolio and you would rather be making content than running a team; your management experience is limited to freelancers; or you have led social at a large brand where an agency and a producer handled production.