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Job Title: Digital Marketing Head

Location: KGiSL, Coimbatore

Experience Required: 5–6 Years

Employment Type: Full-time

About the Role:

We are looking for an experienced and strategic Digital Marketing Head to lead our marketing initiatives. The ideal candidate will have hands-on expertise in digital campaigns, SEO/SEM, social media marketing, and content strategy, along with leadership skills to manage and mentor a marketing team.

Key Responsibilities:

• Develop and execute digital marketing strategies aligned with organizational goals.
• Lead and manage the digital marketing team, ensuring delivery of KPIs.
• Oversee SEO, SEM, Google Ads, and paid media campaigns to maximize ROI.
• Manage and optimize social media presence across multiple platforms.
• Plan and execute content marketing strategies (blogs, creatives, videos).
• Monitor analytics and performance metrics to measure campaign success.
• Identify new digital trends and technologies to stay ahead in the market.
• Coordinate with cross-functional teams (Sales, Product, Design) to support business growth.
• Manage digital marketing budgets and ensure cost-effective execution.

Required Skills & Qualifications:

• MBA/Graduate with specialization in Marketing or equivalent.
• 5–6 years of proven experience in digital marketing, with leadership exposure.
• Strong expertise in SEO, SEM, Google Ads, Social Media, Email Marketing, Content Strategy, and Analytics tools.
• Experience in handling large-scale digital campaigns and lead generation.
• Excellent leadership, communication, and analytical skills.
• Ability to work in a fast-paced environment and deliver results.

Perks & Benefits:

• Competitive salary with performance-based incentives.
• Opportunity to lead digital strategy for a reputed organization.
• Career growth and professional development support.
• Dynamic and collaborative work culture.

📩 If you are interested, kindly share your resume with us to move forward with the process.

Description

• Plan, coordinate, and execute projects to deliver accurate, effective, and timely information solutions that empower readers and solve business problems.
• Design, write, and edit technical content for a variety of audiences, with an emphasis on usability, effectiveness, maintainability, and reusability.
• Understand and use authoring systems, content management tools, databases, social media (wikis and other collaboration systems,microblogs, etc.), and SEO to develop systems that collect, organize, and publish findable, useful information.
• Employ authoring tools to produce professional documentation from a single source for a variety of media and devices including mobile platforms, online help, electronic publications, and PDF.
• Contribute to the development and achievement of organizational goals and objectives.
• Represent the team and the Cytel organization on project assignments and when working with clients.
• Lead efforts to assess, research, analyze, organize, design, develop, and maintain information products, processes, and systems.

Required Skills and Experience

• Demonstrated strong writing and editing skills and ability to plan and execute content delivery projects.
• Ability to collaborate with teams across all parts and levels of the organization including product development, IT, product management,compliance, services, customer support, marketing, training, and senior management.
• Flexibility to change directions and tasks when necessary to accommodate shifting priorities.
• Excellent planning, scheduling, communication, and interpersonal skills.
• Experience working with content management and single-sourcing authoring platforms.
• Familiarity and comfort with source code mgmt. and document mgmt., and with 'DevOps' concepts and systems.
• Two+ years of experience planning and producing technical documentation for online delivery.

Helpful Skills and Experience

• Experience with authoring platforms, Atlassian and Microsoft collaboration tools, and MS Word.
• Proven experience documenting complex healthcare, biostatistics, or clinical trial mgmt. concepts.
• Experience with LaTeX mark-up and related systems, and with MathML and constructing complex equations for print and online presentation.
• Experience with GxP compliance concepts and processes.
• Knowledge of 'industrial-strength' software product development tools and roles, and experience with software development
• methodologies in a large-company environment.
• Knowledge of basic principles and components of user experience (UX) design.
• Exposure to concepts and tools relating to continuous integration/continuous deployment.
• Understanding of basic coding concepts, and ability to read and edit CSS3, HTML5, and SQL. Experience with R programming is very desirable.

Education

• College degree in biostatistics, software engineering, computer science, technical communications, journalism, or related field, or equivalent experience is desirable.