Build and manage a rich content/editorial calendar that attracts a qualified audience to our website https://cloudqa.io/Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).Optimize our marketing automation and lead nurturing processes through email, content, and social channels.Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
About Company: Keka is one of the fastest growing SaaS products in India and has quickly grown to a leader position in its segment in shortest time. With happy customers who refer Keka to others, Keka is on its way to becoming the market category leader in India. We are on a mission to provide best employee experience for companies across the globe and we are looking for awesome folks to join our team. Keka is looking for its very own Wordsmith who loves People, B2B, SaaS. If you’re looking to make a career in the awesome space of HR and you have the wit, ability to find the pulse of the market and drive to set new benchmarks in the industry, we’re looking for you! Job Description: You are responsible for these 4 aspects: 1. Execution – Delivering high value, high quality content and collateral with the right velocity 2. Effectiveness – Ensuring strong Awareness and on dot Brand Positioning through the [content X channels] we use 3. Evolution – Ensuring Keka emerges as the Provider of Choice across multiple market segments (each one we enter) 4. Excellence – Continuously improving the Creative Coefficient of the Organization Here’s something more traditional and detailed - As someone defining and executing the content strategy, you would: • Ensure Keka is seen as a thought leader for its segment and remains at the forefront on giving useful information related to all aspects of HR• Strategize and deliver actionable content for our prospects and customers in the form of whitepapers, research reports, email marketing campaigns, blogs, press releases • Optimize content for different formats (SEO, blogs, infographics, etc.) for better consumption • Content for all occasions – Conferences, Events • Formulate PR plans and strategies along with Enhancing the company’s voice and presence through online and offline channels • Create tutorials to help end-users use a variety of applications • Generating ideas for new content types and proofreading articles before publication. • Research, analyze and gather data from multiple sources (subject matter experts, HR thought leaders, CEOs, CXOs etc.,) to develop content • Monitor current happenings/events in the HR field and create engaging content related to the industry • Analyze existing and potential content, focusing on reuse and single-sourcing opportunities • Learn to do a deep dive into content analytics to gain insights on conversion and opportunities for improvement • Implement process changes to drive operational excellence Requirements: • Experience is but a guideline and a barometer for your maturity. 5+ years of experience in content writing and marketing, preferably in B2B Software company. • Idea Engine - Self-driven person who can come up with interesting/curious topics, discussions, ideas for write ups. • Ruthless Executioner - Prior experience in creating high-quality content across multiple formats is mandatory • Hooked to HR - Running a personal profile/blog/publication related to HR niche is a plus. If not, you should be able to quickly learn about the HR tech space and understand the key trends to develop content accordingly • Learner Forever - You should have a strong desire to master new-age digital marketing and explore strategies that can help in making the product reach its potential customers • Expert Already - Knowledge of story boarding, video tutorials is preferable • Results Driver - A positive mindset to discuss the ideas with our team/company and create great outcomes collaboratively (one person can’t do it all – we know!) • Everyone pulls their weight++. Ability to work independently or as an active member of a team is an absolute essential. Implement process changes to drive operational excellence What we promise: • A great working environment (not problem free of course) • Creative freedom (as long as it doesn’t make us look bad!) • A dedicated team to work with (unless we made bad hires) • An awesome product – already loved by 1000s of companies (uncompromisingly) • A kick-ass sales team always willing to help (and one that expects tremendous support from marketing)
This is an opportunity to be part of an exciting, new-age startup working on an AI platform to gather consumer insights. You’d be part of the business team, driving demand generation through compelling content, published on all digital properties. The specific skills sought are as follows. • Mastery on grammar. Good vocabulary. • Ability to articulate technology in a way that a non-techie could understand. • Ability to write in both informal and formal tones – use of colloquial English for informal and assuming a formal tone when authoring a thought leadership article, case studies and whitepapers. • Ability to improvise – use the same content to spin out content for social media publishing. • Ability to think through topics which might be of interest to our very professionally accomplished TG – quite different than what you’d write for a consumer facing brand. • All of the above at a good speed – we need to get to a rich content repository in a short time. What experience we believe could be an advantage? • A minimum of 2-3 years of experience, (unless you think you are already there in terms of skill-set). • Experience in writing for technology brands, technology leaders. • Experience for writing for the Western audience (native English speaking geographies such as USA and the UK) • Enthusiasm, energy to deliver above all! What does not matter? • What degree you have – We are open to engineers, doctors, literature majors… anyone, as long as there is a passion to write and communicate. • Your last job/role. Location: The position is based in Hyderabad. The requirement is immediate. Compensation: Commensurate to experience & talent.