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1. Regularly produce various content types, including email, social media posts, blogs, and white papers.
2. Actively manage and promote our blog, and pitch articles to relevant third-party platforms.
3. Edit content produced by other members of the team.
4. Collaborate with other departments to create innovative content ideas.
5. Create eye-catchy and innovative headlines and body copy.
6. Writing a wide variety of topics for multiple platforms
Content Writer Skills:
• Excellent verbal and written communication skills.
• 1-6 years of experience in technical writing.
• Creative and innovative thinker and planner.
• Assists team members when needed to accomplish team goals.
• Good interpersonal and communication skills
• Familiarity with keyword placement and SEO
• The ability to consistently meet tight deadlines
Why should you join us:
· Fixed working timings- 5 days working
· Attractive Incentives
· Young & Vibrant work culture
SEO Team Lead Job Description
- Perform keyword research
- Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimise existing content
- Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
- Optimise web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
- Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings
- Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building
- Implement local and international SEO techniques across local (Google My Business listings) and international websites
- Measure key SEO metrics such as organic traffic, ranking positions, domain authority and provide recommendations for improvement
- Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors
- Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices
- At least 1 years of experience as SEO team lead or similar role
- Digital Marketing Agencies experience would be preferred Why should you join us:
- · Fixed working timings- 5 days working
- · Attractive Incentives
- · Young & Vibrant work culture
- Job Location: Block A-128, Sector-63, Noida
- Salary Package: Depends on skills
- Working Days: Monday to Friday
- Develop, implement and manage our social media strategy
- Define most important social media KPIs
- Manage and oversee social media content
- Measure the success of every social media campaign
- Stay up to date with latest social media best practices and technologies
- Use social media marketing tools such as Buffer
- Attend educational conferences
- Work with copywriters and designers to ensure content is informative and appealing
- Collaborate with Marketing, Sales and Product Development teams
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals and influencers via social media to create a strong network
- Hire and train other in the team
- Provide constructive feedback
- Adhere to rules and regulations
- Present to Senior Management
The candidate should have good knowledge about the job role. Must have good writing skills. Communication skills are must.
Job Profile : Creative Content Creator
CTC Range: 3-6 LPA
Job Essence -
It’s Only Words ..and the words are all I have ..to take your heart away…
Or
Country Roads take me home ….
Or
Har rang kuchh kehta hai…
We are looking for those who can feel the soul of seasons, the flora and fauna, the mountains, and the river…similarly if they feel the soul, the character of a brand to communicate and build the connect with its audience!
We are looking for content professionals to handle narrative based writings for content pieces for ever growing and global brands we have in our portfolio.
You should be digitally savvy/from media background/writer/author or be the next new age Prahlad Kakkar, Prasoon Joshi, Piyush Pandey, Josy Paul, R Balki, Alque Padamsee in making in Digital Agency world with a good grip on brand communications driven by content strategy.
You should be able to think beyond the universe to the roots of our nation, work on your style of content and help in brands’ facelift/makeover/launches. This applies to the messaging for all the audience’s touch points.
Our clients rely on us with trust of the above. We are their Partners in Progress (not a typical agency vendor). We may even help them to make their brand mandates, manifestation plans and guidelines. So there is almost no instructional or Copy/Paste working. You need to be as original as you are!
Overview :
The Creative Content Creator will be responsible for conceptualizing, writing, shooting, and/or editing various types of content, that align with the brand's voice, tone, and messaging. Your role will involve understanding latest digital social media trends and incorporating them into your content to drive user engagement, promote the brand's message, and achieve the overall marketing goals. You will collaborate closely with other content creators, creative designers, video producers/editors, the director of social media + connections, and other stakeholders to develop content strategies, craft impactful messages, and optimize content for various social media channels. Your experience in creating content that resonates with social media audiences and existing trends will be essential in driving user action and promoting the brand's presence in the social media landscape.
Key Responsibility Areas :
- Conceptualize compelling and engaging paid and organic copy, graphics and/or videos for social media platforms.
- Actively search for and identify trends (geographical/regional, temporal, and intuitive) that are relevant for the brand’s audience within the latest social media and connected platform trends, visual design trends, and industry best practices to ensure the brand's social media content remains relevant and effective.
- Deliver still and video assets weekly to maintain Brand’s organic social presence, ensuring the Brand is actively engaging in cultural social conversations.
- Ensure that all copy created for social media platforms aligns with the brand's messaging and tone. While all visual assets adhere to established brand guidelines and the brand’s visual identity.
- Work with the client servicing manager, creative designers, video producers/editors, and other stakeholders to develop copy and visual strategies for social media platforms that align with the overall marketing goals and objectives, including messaging, target audience, and content themes.
- Optimize copy for social media platforms, including character limitations, hashtag usage, and other platform-specific considerations, to ensure that the content is engaging, shareable, and drives user action.
- Edit and enhance visual content to optimize for social media platforms, including resizing, cropping, color correction, and other adjustments to ensure optimal performance and engagement.
- Concept creative ideas and develop action plans for social + connected platform (ex. digital/social activations + influencer experience) that drive user engagement and brand recognition in social space.
Work Profile:
1) Convert ideas into content pieces. These content pieces (output) can be in the form of:
- Web Related Content:
- Pages/Sliders/Banners
- Landing Page/Forms
- Emailers/Ebooks/Downloadables – Topic/Body/Links
- Social Media Content:
- Social Media Copies
- Social Media creative content
- Blog/Articles/Press releases/Story telling/Infographics
- SEM Content:
- Paid ads content – FB/Instagram/Google/LinkedIn/YouTube
Ø Content for creative cards/videos
Ø Copies and descriptions
- Remarketing ad sets
- SEO content – Blogs/Articles using keywords
- WhatsApp messages
- YouTube descriptions/Video scripting
- Taglines
- Quotations
- Profile Writing
- Viral Content
- Media Kit/PR activities/3rd Party PR
- Media Relations
- Influencer Marketing
- Online Reputation Management(ORM) areas
2) Planning – Understand/Work/Create/Assist
· DMO Plan – Along with the SEM and Digital/Social Media Campaign teams
· Manifestation Plan
· Activity Charter - Along with the SEM and Digital/Social Media Campaign teams
3) Team & Vendor Management: Individual Contribution, Buddy Coaching, Participate in Recruitment/Induction, KRA setting and Performance Evaluation:
· Work Allocation Based on Activity Charter & SMO Tracker
· Primary & Secondary Work related ownership to ensure business continuity as a part of risk mitigation
· Setting up KRAs (using InnoWET) and Performance review
· Time sheet Management & Analysis
· Social Media Participation and updated Profile on all mediums
· Work closely with the creatives/videos team for proper implementation of the campaign
4) Review & Analytics:
· Client’s success PPT and Report with executive summary
· Team Productivity based on Time Sheets
· Create phase(Web/Content and Visuals) Activity Charter Conformance Report
· Consolidated success Report /PPT for internal stakeholders
· Content success report and analytics tracking based on the medium
WHAT YOU WILL NEED:
- 1-3+ years of experience as a in content editing, social media marketing or other related fields, preferably in an advertising agency or marketing department.
- Excellent writing, photo, graphic, video and editing skills.
- Proficiency in Adobe Suite (i.e. Premiere Pro, After Effects) or other similar software programs(Optional)
- Proficiency in using Canva or other similar software programs for designing and video editing(Mandatory)
- Ability to adapt writing style to different target audiences and brand voices is a must
- Strong understanding of social media platforms, their features, and limitations, and ability to optimize copy for different platforms.
- Ability to work both independently and effectively in a team environment.
- Strong organizational and time-management skills.
- Excellent communication skills, with the ability to effectively articulate creative concepts and ideas to stakeholders.
- Familiarity with website landing pages and modules, banners, and additional promotional material is a plus and may be needed as extension of campaign work
- Strong attention to detail, with a keen eye for aesthetics and brand consistency.
You will work closely with the:
- Digital - Social Media and Brand ideation team
- Creative teams
- SEM/Promotions teams
You should be able to
- Believe that everything can be made viral
- Extensive research
- Work in teams
- Work in solace
- Most important: Willingness to learn
What kind of people are we looking for? Simple:
· We don’t like experts, we prefer people who are always willing to learn and are able to learn quickly
· Not a mere task taker.
· Ability to work with deliverables in mind.
· Entrepreneurial instinct beyond office cubicle
· Intelligence to do multitasking and prioritization of work
· Excellent communication skills- written oral and articulation.
· Ability to initiate/participate with intelligence, thoughtful new ideas in business discussion and meetings.
· Instinct of exhaustive reading, research ,analysis beyond the conventional format and adding value to the deliverables
· Strong strategic bent with inclination towards learning and contributing.
· Adaptability and flexibility to work with cross-functional areas of business.
· Zeal to be driven by productivity than by activity
· Self discipline and ability to do work with self supervision.
· You do what you preach, or at least try
· You not only work hard, you party hard too
· You have an eye for detail
· If you’re a (regular) blogger, we already love you!
· You are a DIY person. Period
What you will do:
- Content writing for various social media platforms, primarily LinkedIn and Twitter.
- Writing and editing articles and success stories, conducting interviews as necessary.
- Generating, researching, and pitching ideas for content
- Asking effective questions and developing rapport/trust with story subjects.
- Storyboarding: understanding the effectiveness and appropriateness of story assets (text, images, audio, video) and combining them to build a robust story.
- Converting conversation pointers into a strong storyline.
- Creating content marketing strategies from scratch and taking ownership on end-to-end execution.
- Visual, audio and video content creation experience; Know how of basic video editing, photo editing tools
- Well-developed eye/ear for best practices in each format of content.
- Work closely with core team and regular interaction with founder.
Must-Have:
- Understanding of story fundamentals (effective character, trajectory, hook, authenticity/details and calls-to-action)
- Keen sense of storytelling (what makes a story interesting from the audience’s perspective)
- Stellar writing skills and sense of conveying more in less words.
- Familiarity with tech lingo & Games
- LinkedIn & Twitter native writing style.
- Confidence in picking up conversation with story subjects (students, founders, CXOs, investors, other stakeholders)
- Street smart (gives equal weightage to hard work and smart work)
- Self-learning and self-initiating attitude with attention to detail.
Good to have:
- Past experience in Gaming industry. (Internship/full-time)
- Know how of Airtable, Notion, G Suite, Canva, and a few no-code tools.
- Experience in cold mailing, cold reach out copywriting.
- Strong hold on any one social media platform: LinkedIn, Twitter, Youtube.
- Know how of scaling a social media handle from 1 to 100 and starting from 0 to 1.
Why you might be excited about us:
- You’ll be working in a fast paced startup with a small team.
- You’ll be scaling experiments, operations from 1 to 10.
- You’ll experience Content led growth.
- We are a well funded start-up with renowned investors.
- We’re tackling a big problem with an even bigger potential to become a launchpad for the global game industry.
- Not to forget, we go on workations, our first one was in Himachal Pradesh in 2021 🏔 second in Bangalore in April’22 🏖 and well, next is a surprise!
Compensation & Benefits
This role comes with:
✔️ Competitive Salary
✔️ Annual Bonus
✔️ Flexible Leave Policy: We don't track leaves!
Location
91 Springboard, Jhandewalan, New Delhi
6 Hessel Rd | London W13 9ES | United Kingdom
http://www.raptorsupplies.com" target="_blank">www.raptorsupplies.com
JOB TITLE: CONTENT TEAM LEAD
Who Are We?
Raptor Supplies is a leading e-commerce portal offering more than 7,50,000 high-quality MRO products and industrial supplies to SMEs, and large corporate and public-sector organisations in the UK, Ireland, Europe, the Middle East, Africa and Asia. The company’s offerings include a broad range of abrasives, cleaning tools, electrical equipment, fasteners, hand tools, hardware, lab supplies, lighting solutions, material handling and machining tools from more than 2400 renowned brands across the globe.
What Are We Looking For?
As a Content Lead, you will be responsible for creating content strategies that can help reach our traffic goals; and leading a team of technical writers and sub-editors.
LOCATION:
A&M Supplies India Pvt. Ltd.
A 41, L4 Second Floor, Espire Infrastructure
Mohan Cooperative Industrial Estate
New Delhi, 110044
KEY RESPONSIBILITY AREAS:
● Proofread and edit the content written by the team
● Conduct writing or editing sessions for the team, explaining new styles to be adopted, highlighting errors being made and preparing feedback documents on how to embrace our in-house writing style
● Work with the SEO, Catalog and SEM Teams to prepare the daily target pipeline for the Content Team.
● Send daily quantum reports and weekly reports for uploading content on the website.
● Manage the day-to-day workflow and discipline of the Team; set and update targets, and grade the work quality of the Team.
REQUIRED EXPERIENCE, QUALIFICATIONS AND SKILLS:
● A minimum of 2 years of content editing experience
● Prior experience in technical writing, editing or documentation will be preferred
● Excellent writing, editing and proofreading skills
● Effective working across multiple cross-functional teams
● Proficiency in Google Suite, Asana and WordPress
Our client is a transformational learning platform enabling assessment through regular tests for competitive exams. It enhances the preparedness of students on the verge of completing schooling for career defining exams.
The platform encompasses quality content with progressive trailblazing in-house technology. It also offers auto-assessment of all types of questions, including descriptive answers.
The company belongs to a legacy conglomerate in the media and publishing space. The group comprises of some of India’s leading media properties and publishing houses.
What you will do:
- Researching, studying, and analyzing the current market and industry trends and presenting insights and recommendations to the management
- Forecasting the future content requirement of the company and accordingly strategizing and creating the content roadmap
- Providing leadership and managing the content team which focuses on developing editing, and proofreading content across various platforms
- Overseeing the consistency of content across platforms, in terms of quality, style, and tone and also analyzing and recommending new platforms for publishing relevant content
- Ensuring that the content portrayed across channels is original, relevant, professional, eye-catching, the right content for the right audience, and on the right channels and on time
- Working in coordination with various stakeholders such as internal teams and external vendors and platforms
- Being a SPOC and representing the content team and presenting the content-related budget plans, ideas, requirements, and roadmap to the management
- Maintaining an updated and accurate database of all the content-related details and reporting the same to the management at regular intervals
- Ensuring compliance with content-related rules, laws & regulations
- Ensuring that appropriate processes for execution and communication with the team are adequately followed
- Ensuring all learning components are created to the highest possible standards, and that all necessary evaluation and monitoring procedures are followed
- Ensuring that team performance is managed appropriately, workload allocation is done in a timely manner, and the team has access to the necessary support to enable them to complete all tasks
- Engendering a culture of excellence, cooperation, and respect within the departments
- Carrying out the training and on-boarding of new recruits, as well as creating new opportunities to upskill the current team
- Building partnerships and working collaboratively with others to meet shared objectives
- Consistently achieving results, even under tough circumstances
Desired Candidate Profile
What you need to have:- Around 15 years of experience with at least 5 yrs of learning content reviewing
- Experience of working as a a Learning Content Head in a good ed-tech
- Ability to engage constructively with people
- Ability to manage a number of competing demands
- Excellent delegation skills
- Ability to develop your skills and seek advice from a variety of sources
- Good ambassadorial and diplomatic skills
- Willingness and ability to exercise judgment and take risks
- Good communication and interpersonal skills
- Strong analytical skills
concepts and marrying them together to change perceptions, influence behaviour and bring awesome campaigns to life.
RESPONSIBILITIES:
1. Create compelling copies for both brand communication and performance ads.
2. Decode target audience and user personas to defining copywriting style.
3. Develop brand tone and voice based on client expectations and digital marketing objectives.
4. Create and unify copies for multiple offline and online brand assets as well as integrated
communication channels.
5. Conduct thorough research before copywriting.
6. Proof-reading and editing existing copies to check, refine, and rectify for context, verbal appeal,
and information.
7. Create content previews.
8. Visualize and create unique concepts based on briefs and translate them for art teams, for them
to transform those into creative designs.
9. Coordinate with the Content Lead or Client Servicing Teams to understand requirements and
deadlines.
10. Work with designers to prioritize design tasks and oversee execution.
EXPERIENCE:
1. 1+ years of experience as a Copywriter with a track record of handling brand communication for
clients is desirable.
2. Knowledge in- and experience with digital content creation for social media (scripts,
advertisements, brand assets, etc.) is a must. A plus if done for other media.
3. A portfolio that demonstrates your ability to turn raw ideas into beautiful and compelling
content for consumers.
SKILLS & QUALITIES:
1. Excellent command over English, both verbal and oral.
2. A keen sense of design, detail, creativity, and a flair for writing is essential.
3. Ability to prioritize projects, multi-task, and deliver under pressure.
4. Ability to understand the needs associated with every target group.
REQUISITES:
1. A portfolio that demonstrates the ability to turn raw ideas into compelling content.
Role and Responsibilities
Lead a team to develop, standardise and localise content growth methodologies, KPIs and best practices to help and accelerate category teams' work to drive content diversification, growth and consistency.
-
Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers and building brand awareness.
-
Ensure brand voice consistency across all content assets.
-
Lead HK’s content strategy for priority content programmes across brands
-
Develop and execute content strategies specific to the growth of in-house
-
Provide consultancy and support for in-market teams on creator/ partner
management (frameworks, support models, content category focus etc).
-
Act as the point of contact with external social & PR agencies
Skills and Experience
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About:
Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life.
Role:
Creative Content Writer - B2B/B2C
Description:
Our clients have stories that need telling, we’re looking for storytellers who weave the right narrative for them. Are you comfortable telling stories of social impact, societal change, industrial evolution, and technological innovation? Are you well-versed with corporate communication, writing content for B2B marketing and sales, and enterprise content marketing? Have you worked on a large variety of content types - emails, brochures, flyers, social media content, website copy, sales presentations, webinar decks, articles, and whitepapers? Then you might be a good fit for this job.
Competencies:
- Ability to work on multiple projects simultaneously, effectively juggle diverse writing demands, and deliver on-time
- High retention capacity and the ability to understand client briefs to create effective content strategies.
- An unerring eye for detail and a knack for creativity.
Skills:
- Ability to interpret data to make recommendations for optimizing online content marketing.
- Unique, engaging, and varied writing styles with good proofreading and research skills.
- Knowledge of keywords, meta tags, SEO, and basic writing terminologies.
Experience:
- Understands marketing KPIs and ROI generated from content marketing programs, including an understanding of how content sources influence audience acquisition pipelines.
- Experienced in writing blogs, product portfolios, reports, web content, brochures, and other marketing collateral for B2B/B2C clients.
- Has a solid foundation in SEO, content strategy, analytics, copywriting, and copy editing.
Location and Type:
Remote, Full-time
Evaluation:
Portfolios will be checked for expertise in both B2B and B2C domains. Please share only samples of work done by yourself for actual clients. Share only creative work done for an actual company, strictly no SEO blogs or personal blogs. . Shortlisting will be followed by a video interview.
- Understanding the company’s requirements in terms of content/ creative inputs and timelines.
- Understanding of customer insights and data that translates into creative communication
- Developing content from the marketing brief along with studio team, visualising and brainstorming, breaking it down to easy paths which go as an input to design team to design the required creative communication
- Providing copy as required for the respective creative
- Ensuring that the design team is adequately resourced
- Being the single point of contact for the content/ copy communication
- Understanding Briefs and coming up with Ideas on the brief
- Ensuring all design communication goes out from the studio should be thoroughly checked and proofread.
What you need to have:
- Excellent overall writing skills in a number of different styles/ tones
- Impeccable spelling and grammar, Good at writing skills
- A deep understanding of consumers and what motivates
- Great research, organizational, and learning skills
- Should be comfortable working with team members in a highly interactive environment.
- You will be a problem solver and must demonstrate a solid background in managing and understanding creative development
- Should be able to define its content as per the vision, goals & strategy of the company as well as be able to work as part of a growing team to derive innovative content
Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.
The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.
- Planning, monitoring and updating the ongoing company presence on social media
- Launching optimized online advertisements to increase company and brand awareness
- Being actively involved in SEO efforts (keyword, image optimization, etc.)
- Preparing online newsletters and promotional emails and organizing their distribution through various channels
- Measuring the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, SEM Rush etc.)
- Acquiring insights into online marketing trends and keep strategies up-to-date.
- Maintaining partnerships with media agencies and vendors
What you need to have:
- Experience 0 to 1 year
- Understanding of digital marketing concepts
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- The right candidate will have excellent English communication skills and presentation skills.
- Excellent communication and interpersonal skills
- Passion for all things marketing and technology
- Must have a passion for writing
- BSc/ BA/ BMM in marketing or relevant field
- Benefits: Being part of a startup thats turning out to be a game-changer
Our client is an expert in education financing and counselling related to higher studies abroad. They help students to understand about scholarships in various colleges abroad, whether they are eligible and how to apply for such esteemed institutions. Their dedicated page enlists every scholarship available across the globe, apart from other facilities required by students like visa counselling, forex, accommodation, Peer contacts etc.
They also offer the best resources for exams like IELTS, TOEFL and GRE apart from organising webinars and events to connect with industry experts, alumni and fellow students - that helps to prepare for these travels, loans and more. Partnered with the most prominent Banking and non-banking financiers, the team is led by FinTech-experienced IIT Kanpur alumni, passionate about offering sustainable financial offerings.
As a Sr SEO Manager, you will be reporting directly to the Head of Marketing, and be responsible for executing company’s SEO - with a high degree of independence.
What you will do:
- Planning and executing the SEO strategies for 10X growth YOY
- Coordinating with the content team and the tech team to get the work done
- Identifying the key resource needed to achieve the targets and hiring them independently
- Understanding the customer experience and its impact on the SEO
What you need to have:
- Has proven track record in the SEO
- Must be well-versed with SEO, and has meaningful experience in the domain.
- Is informed on the new developments in the industry all the time and can pivot the plans accordingly
- While candidates from all companies are welcome, those with prior SEO experience in the edtech / fintech / overseas education market will get extra points in the evaluation process.
- Packaging of Top Trending News of the day, Value additions, Ideation for Graphics, spl interviews, related to Business and Economics
- Managing Ideation for layout of Page
- Providing Constant inputs on Digital and TV Platform
- Managing our editorial calendar to ensure timely publication
- Assigning blog posts to writers
- Identifying gaps in our content and recommend new topics
- Creating style guides to use as reference
- Proofreading and editing written pieces before publication
- Scheduling social media posts
- Conducting keyword and SEO research to understand customers’ needs
- Monitoring web traffic and engagement (e.g. conversions and bounce rates)
- Coordinating with marketing and design teams to illustrate articles
- Following industry-related news and generating ideas around trending topics
- Reviewing and updating published content as needed
What you need to have:
- Proven work experience as a Content Strategist, Content Manager or similar role
- A portfolio of published articles
- Experience in project management is a plus
- Knowledge of Content Management Systems, like WordPress
- Basic understanding of HTML and web publishing
- Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)
- Experience using social media for business
- Solid writing and editing skills in English
- Time-management skills
- Ability to guide and motivate team members
- BSc in Marketing, Journalism or relevant field
- Working with a team of thinkers and doers to bring a mix of marketing expertise and business understanding and creativity.
- Developing marketing campaigns that help achieve the business objectives and increase ROI of the brand.
- Outlining target audience segments, key geographies, funnel planning and product positioning.
- Establishing social media marketing goals and associated budget allocation for each channel (taking into account CPM, CPE, CPL, ROAS), laddering up to a cohesive paid social marketing strategy.
- Presenting, or overseeing presentation of final concepts, and obtaining approvals from the leadership team
- Tracking social media data to make analysis.
- Researching competition, investigating benchmarks and providing suggestions for improvement of campaigns.
- Collaborating with the design, paid media ads and sales departments.
- Overseeing 3rd party partners and platforms that assist in driving valuable scale for our business.
- Leading the team and training them on the latest social media trends and best practices.
What you need to have:
- MBA in Marketing or in relevant stream from good college (Tier 1 not required)
- Possessing a natural eye for good design
- Result-driven social marketing experience and a strong creative + analytical background.
- Ability to execute dynamic campaign ideas that connect with the target audience.
- 3+ years of full-time experience in digital marketing/ social media marketing role
- In-depth knowledge of Social Media platforms, Facebook Ads, Microsoft Office and other industry standard advertising and optimization platforms.
- Deep understanding of ad formats, audience segmentation, remarketing audiences and growing trends in social media.
- Exceptional organizational, budgetary and time management skills
- Strong analytical skills with ability to identify trends and provide action oriented insights.
- Excellent interpersonal, verbal and written communication skills.
- Ability to collaborate and work cross-functional teams.
Company Profile:
Mindler is a technology-enabled eco-system for career planning and development for students. We leverage technology, research, machine learning and algorithms to minimize the human bias in the career decision-making process. Mindler’s disruptive career assessment and counselling products are loved by thousands of users globally, and it is growing at a very fast pace. We are looking for assertive, energetic, and creative people to join our awesome team, including people from ISB, Harvard, IIT, IIM and other top-tier institutes. With a unique and scalable model to address the unorganized career counselling sector, Mindler works on both the demand and supply side of the career guidance problem through its revolutionary products.
Job Profile:
This role requires someone who is passionate and driven about building great brand stories with an ability inspire and influence our audience through quality content. The impact and success will be based on the ability to ideate and develop high quality and compelling content, and the dexterity to work seamlessly across multiple projects. It will require someone who can write content basis a deep understanding of our audience and work closely with the art team to deliver impactful content.
As Content Marketing Specialist, you will:
- Ideate on new content ideas to market the brand
- Plan and execute content development
- Develop page-turning long-form copy (articles, press releases, presentations, case studies, emailers, blogs) with a SEO perspective
- Write witty one-liners and thoughtful taglines (web content, social media content, creative tag-lines).
- Manage tools to schedule and publish content on various platforms
You should have:
- At least 2 years of relevant professional experience preferably in the education sector
- Excellent written and verbal communication skills
- Ability to work on multiple projects at the same time
- A Grammar Nazi perspective
- A ‘Will Do’ attitude
- Active Social Media presence
- A positive attitude to take feedback
- Cultural empathy for a fast moving, growing organization
- Providing comments, compiling campaigns and creating content.
- Assisting Social media function to be brought in-house, so he/ she can manage it.
- Helping out with SM calendar preparation, execution.
- Managing Content creation: Both visual & textual.
- Working with designers, content writers for campaign and creative execution.
- Helping the brand with Influencer marketing.
What you need to have:
- Any graduate
- Someone that breathes social media and knows the trends in and out.
- Understands textual and visual content for consumer electronics
- Have worked with top agencies previously
What you will do:
- Overseeing the product development to build a best in class digital news product
- Building innovative features for personalisation and improving engagement levels
- Maintaining a clear understanding of the business’s full portfolio of products in print/ publication and digital form in order to determine the form of strategies most suited to the business.
- Being in charge of seeing through the execution of these strategies, proof checking, and overseeing the positioning of all advertising initiatives/ campaigns.
- Strategic structuring of the commercial and monetization models and leading their execution
- Defining the digital revenue roadmap to increase the market share, increasing content consumption through innovative means as well as by leveraging upon partner relations.
- Making efforts towards the evolution of strategies upon identification of new opportunities for capitalizing on sales.
- Maintaining strong relationships with the existent and prospective consumer base in order to determine their needs and formulate advertisement sales solutions that will address those needs.
- Maintaining relationships with external advertising agencies, dealing in print, broadcast, and digital/ online media in negotiating advertisement contracts.
- Building a hi-performance team comprising Advertising Sales, Product managers, Software developers, Data Scientists and others in order to fulfil the strategic roadmap
- Anticipating market trends, identifying customer needs, and understanding how our range of product offerings can grow their business
- Setting the standards and defining the sales culture, assessing the structure and strategy of the business, and being a thought leader
- Managing and building relationship with key catalysts in the media space
- Driving growth through newer opportunities & new platforms partnerships.
What you need to have:
- Must understand online businesses - ecommerce, D2C brands, subscription brands etc.
- Experience in building digital platform from scratch
- Should have exp in monetization, video content marketing, ecommerce
- Some experience in content lead business is good to have
- Must be able to build the product and also work on monetization of the product in parallel
- Must have understanding of how to an audience online
- Some entrepreneurial experience is good to have
- Tier 1 MBA + B.Tech is desired
Our client is a 5 year old online gaming company with market leading games in three segments - Poker, Rummy and Cricket. Their online games are ensured to be safe, trusted and secure for their customers. They have a registered base of over a million users and are working towards the growth of online gaming in the country.
The founders are MIT alumni who bring with them immense tech and business knowledge to provide global level gaming services.
As a Copywriter, you will strategize, plan and execute integrated marketing, digital and social media campaigns with seamless and effective communication across retention and acquisition channels
What you will do:
- Working directly with the art and social team to further strengthen the content strategy across social media platforms and building brand affinity with creative work
- Reassessing the content strategy and injecting new ideas to improve the brand’s digital presence
- Ensuring end-to-end execution of a tournament theme across channels
- Improving the hygiene content with new and innovative organic + inorganic ideas
- Creating concise, eye-catching, and innovative headlines and body copy
- Researching and organizing facts and sources
- Interviewing sources/ consumers
- Consistently brainstorming and collaborating with team for new ideas and strategies
- Researching markets and industries to compare and create content that is innovative and original
- Collaborating with campaign managers, creative team, and designers
- Additionally, writing website content, blogs, articles, etc.
Required Candidate profile
What you need to have:- Excellent verbal and written communication skills
- Excellent grasp of English language
- Creative and innovative thinker and planner
- Knowledge of Poker, Rummy and Fantasy Sports would be an added advantage
- Confident in producing work across multiple platforms
- Able to align multiple brand strategies and ideas
- Be able to assist team members when needed to accomplish team goals
- Able to multitask, prioritize, and manage time efficiently
- Self-motivated and self-directed
- High school degree or equivalent; Bachelor’s degree in creative writing, journalism, English, or related field preferred
- Ability to work independently or as an active member of a team
- Good interpersonal skills and communication with all levels of management
- Able to work in a fast-paced environment
- Extensive knowledge of the company, brand, and product preferred
- Ideal candidate will have a positive attitude and be a problem-solver
- Familiarity with keyword placement and SEO
Social Media Writer and Content Manager
Job Requirements :
1) Prior Experience as a Social Media Manager (With a Focus on Youtube)
2) Experience with Google, Facebook and Youtube Ads
3) Experience writing social media posts, captions
4) Familiarity with Search Engine optimization (SEO)
5) Experience working with Mail Chimp is desired, but not mandatory
6) Awareness with social media trends
7) Creativity and Immersion in Social Media
8) Analytical Aptitude
9) Excellent writing and language skills
10) Proficiency in Hindi and English
11) Proofreading and Editing Skills
Job Responsibilities : The candidate would be responsible for
1) Crafting Social Media Strategy and setting clear objectives for promotion, engagement, conversion of target audience.
2) Managing client's social media assets.( Social Media, SEO, Content Marketing, Email, Print and Digital Marketing)
3) Content Management
4) Curating Weekly and Fortnightly Social Media Campaigns and overseeing their execution (Images/Video/Podcasts/Blog Posts/Snippets/One Liners/Newsletters)
5) Collating Social Media Analytics and generating insights for building online brand awareness and reputation
6) Creating and implementing fortnightly and monthly Content editorial calendars to manage content
7) Implement a publishing schedule and promote content through social advertising
8) Working with Design Team for creating Social Media Posts
9) Managing and reviewing comments and feedback section
10) Online Reputation Management (ORM) and establishing brand loyalty in the online and offline community.
11) Determining KPI for audience engagement by capturing relevant performance metrics
12) Compiling reports showcasing ROI and tweaking strategy if needed.
Salary : As Per Industry Standards
Experience : 3 to 7 Years
Qualification : Graduate in any field.
Software : Microsoft Office Suite / Hootsuite
Job Description:
- Creation and execution of content strategy across social media platforms (Facebook, Twitter, LinkedIn, Instagram, TikTok, etc.) adhering to the brand's requirements and guidelines
- Develop engaging, creative, innovative campaigns and content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
Technical Skills required:
- Working knowledge on prominent social media content updation dashboards.
- Understanding of key social media engagement metrices.
- Working knowledge of MS Excel and MS Power point. Good hands on knowledge on MS Excel is a plus.
Other requirements:
- Ability to work in a small yet closely-knit team and be willing to go an extra mile to help colleagues in time of need.
- Keenness to learn new things and grow.
- Good communication skills. May be required to speak to clients directly often.
- Ability to put across own PoV.
- Agreement to work long hours and even on weekends if required during peak work load periods. These would be seldom though may occur.
- Jovial and hardworking nature.
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