Job SummaryWe are a startup based in Brookfield, ITPL Main Road, Bangalore. We are looking for a quality & creative Content Writer for creating engaging content as per needs.Responsibilities and Duties Create, edit and proof-read copy according to the mandate expectations while meeting deadlines. Blog posts, Articles, Taglines, Social Media Content, Web copy, email copy, brochures, or other related marketing materials. Producing creative ideas for innovative campaigns Key SkillsMust have practical knowledge of Ms-Office package, HTML Tags, CSS.Required Experience and Qualifications Excellent command on the English language with a natural flair for writing, coupled with strong editing. Consistent in generating result oriented content that is thorough in research and comprehensive in treatment. Have knowledge of the Content Marketing/Digital Marketing Industry & able to deliver authoritative articles, which can be used as branding purpose. Proficient in SEO content development work, with a solid understanding of Social Media. Expertise in content updates for the company's social sites like Linkedin, Facebook, Twitter, etc. Ensuring ongoing improvements in content coverage and quality. To edit and revise existing content based on keywords. To develop unique, error free, grammatically correct content for client Brands. Flair for writing News, special stories. Able to create original play-free Blogs, Articles, website content, services descriptions.
Content Marketing Manager – Job Description About DataWeave Powered by AI, DataWeave provides Competitive Intelligence as a Service to retailers and consumer brands by aggregating and analyzing data from the Web at massive scale. While retailers use DataWeave’s Retail Intelligence product to make smarter pricing, assortment, and promotion decisions to drive profitable growth, consumer brands use DataWeave’s Brand Analytics product to govern their online brand presence, optimize their Share of Voice, and drive improved e-commerce shelf velocity. DataWeave’s Counterfeit Products Detection Solution was awarded as one of the “Best 50 Innovative Applications of Artificial Intelligence” by NASSCOM in 2018. Also, our competitive intelligence platform won the NASSCOM Emerge 50 Award in 2016. Some of the world’s largest and most popular retailers and brands have consistently trusted DataWeave, including the likes of Overstock, Metro Cash & Carry, OfferUp, Adidas, Dorel, and Netgear. Marketing @DataWeave The marketing team at DataWeave wakes up to take unique challenges head on in an industry ecosystem that’s only now beginning to consolidate and mature globally. This affords marketeers the opportunity to mould the story of a rapidly growing company like DataWeave as well as the space it operates in. We serve markets around the world, including Unites States, Europe, India, the Middle East, and South East Asia. We target a variety of industry verticals, including retail, e-commerce, consumer brand manufacturing, and investment firms. As a result, marketing at DataWeave is a rich learning experience and a crash course in engaging multiple audiences across the breadth and depth of organization levels using relevant content across diverse communication channels. Join the team today! Job Summary At DataWeave, we are seeking to hire an experienced content marketing manager who can develop and disseminate engaging and high-quality content across diverse media that speaks to a variety of personas in the retail and consumer brand industries. The selected candidate will work with the marketing team and liaise closely with several internal stakeholders at DataWeave to conceptualize and execute on marketing-oriented content on an ongoing basis. Responsibilities: Devise the content marketing plan for DataWeave and own the entire content value chain – the roadmap, ideation, writing, and dissemination. Define the success metrics. Write consistently on a wide variety of topics relevant to retailers and consumer brands that are looking to compete profitably in the online world. Generate content for a variety of platforms, such as blogs, website, articles, press releases, case studies, industry reports, guides, white papers, videos, and other emerging formats. Collaborate with internal stakeholders to source information on a consistent basis. Create persona-oriented content for marketing collaterals, brochures, presentations, scripts, at-a-glance docs, etc. that can be used by internal sales teams to have more engaged conversations with prospects. Understand and translate the benefits of DataWeave’s product suite, which includes proprietary AI/ML, deep learning, and data science technologies, to a business-focused audience. Utilize internal domain expertise and perform secondary research to gather useful information and create content that is innovative and original. Brainstorm and collaborate with the product, marketing, and data science teams for new ideas and concepts. Conduct rigorous quality checks on every piece of content produced. Ensure all-around consistency in the style, fonts, and images used, as well as the overall tone of the content. Requirements: 4-8 years’ proven experience as a content writer, media expert, technology journalist, research analyst, or writing for an agency, especially for a B2B audience. Exceptional verbal and written communication skills with the ability to produce diverse types of content around the same subject matter, based on the communication medium. Any experience writing in the areas of retail, e-commerce, data analytics, or artificial intelligence would be an advantage. Bachelor’s degree or higher in journalism, media communications, engineering, or equivalent fields Creative thinker with the ability to transform technical and digital information and processes into compelling stories. Comfortable working under aggressive timelines. Ability to multitask, prioritize, and manage time efficiently. Self-motivated and self-directed in a fast-paced work environment Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and Google Docs Content Portfolio will be required
Major Roles and Responsibilities: Develop strategies and tactics to get the word out about our company and drive qualified traffic to our website and generate leads Deploy successful marketing campaigns and own their implementation from ideation to execution Experiment with a variety of organic and paid acquisition channels like content creation, content curation, email writing and marketing, event management, social media, lead generation campaigns, copywriting, performance analysis Produce valuable and engaging content for our website and blog that attracts and converts our target groups Create marketing collaterals including posters, brochures, case studies, PPT Measure and report on the performance of marketing campaigns, gain insight and assess against goals Social Media management, marketing and optimization expertise Job Requirements: Strong knowledge of how Search Engine works and understanding of SEO Hands on experience in creating and curating content for website, blogs and marketing collateral development Strong research and reporting skills coupled with an eye for detail Demonstrable experience in marketing together with the potential and attitude required to learn comfortable working with numbers, making sense of metrics and processing figures with spreadsheets Up-to-date with the latest trends and best practices in online marketing and measurement An MBA or Masters in Marketing from a premier institutes Experience required- 3 to 4 years