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Personal Brand Manager
Personal Brand Manager

Personal Brand Manager at TVL MEDIA · ATS Bouquet, Sector 132, Noida · 2 - 5 years · ₹3L - ₹3.6L / yr · Bootstrapped · Posted 9 Aug 2026

TVL MEDIA's logo

Personal Brand Manager

Divyanshi Bangia's profile picture
Posted by Divyanshi Bangia
2 - 5 yrs
₹3L - ₹3.6L / yr
ATS Bouquet, Sector 132, Noida
Skills
Brand Management
Outreach
Content Strategy

Company Overview


We are a full-service marketing agency that helps ambitious brands show up sharper, grow faster and stand out in crowded markets. From content and social to performance marketing, design, video and PR, we build and execute brand strategies end-to-end for a diverse roster of clients across industries. We're a team that moves fast, takes creative risks, and holds itself to agency-grade standards on every single deliverable. If you want your work to ship, get seen, and actually move numbers for real brands rather than sit in a deck, you'll fit right in.


Role Summary

Architect and execute a leadership personal brand strategy that builds visibility, credibility and inbound opportunity.


Job Details

  • Experience: 2-5 years
  • Work Model: On-site
  • Work Location: ATS Bouquet, Sector 132, Noida
  • Work Week: Monday-Saturday, 9:30 AM - 6:30 PM
  • Reports To: Founder's Office / Head of Marketing
  • Education: Bachelor' degree in Communications, Journalism, PR or related field

Key Responsibilities

  • Define content pillars, narrative and voice for leadership's personal brand
  • Ghostwrite posts, threads, articles and talking points that sound authentically them
  • Identify and pursue podcast, panel, press and speaking opportunities
  • Track personal brand growth, engagement and inbound opportunities generated
  • Coordinate photography and video support for personal content needs
  • Stay close to leadership's day-to-day to mine real stories and points of view
  • Maintain a content calendar specific to personal brand cadence
  • Maintain discretion and confidentiality on sensitive information
  • Build relationships with media, podcast hosts and event organizers
  • Monitor industry conversations to identify timely commentary opportunities

Mandatory Skills & Experience

  • 2-5 years in personal branding, executive ghostwriting, PR or content strategy
  • Proven ability to convincingly write in another person's voice
  • Strong understanding of LinkedIn/X creator and founder-brand growth mechanics
  • Demonstrated discretion handling confidential, leadership-level information

Preferred Skills (Good to Have)

  • Experience growing a personal brand (own or client's) from near-zero
  • Track record securing press, podcast or speaking opportunities
  • Familiarity with PR/media outreach processes

Tools & Technologies

  • LinkedIn/X analytics
  • Notion/Google Docs for content planning
  • Media databases for press outreach
  • Canva/Figma for Visual Support coordination

KPIs / Success Metrics

  • Follower/audience growth rate
  • Engagement rate on personal brand content
  • Number of inbound opportunities generated (press, deals, hires)
  • Publishing consistency and cadence adherence

Benefits & Perks

  • Competitive compensation with performance-linked growth
  • High-ownership role with direct access to leadership
  • Fast-tracked career growth in a high-growth environment
  • Learning and development support
  • A culture that rewards speed, ownership and craft
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About TVL MEDIA

Founded :
2020
Type :
Services
Size
Stage :
Bootstrapped

About

TVL Media stands as a testament to the power of vision, innovation, and hard work. Our story is one of transformation and growth, fueled by a passion for helping businesses succeed in an ever-evolving digital world. As we look to the future, we remain committed to pushing the boundaries of what’s possible and empowering our clients to achieve their fullest potential.

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Tech stack

Marketing
Social Media Marketing (SMM)

Candid answers by the company

What does the company do?
What is the location preference of jobs?

TVL Media provide businesses with an edge over the competition with a variety of benefits. Opting for outsourced IT services improve the efficiency of business and build trust with customers and clients. Our services can be tailored to meet specific needs to match your specific goals.

Company social profiles

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 • Work at the intersection of humour, culture, and a genuinely interesting business.

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Subhash Chaudhary
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icon

The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

Noida
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Social Media Marketing (SMM)
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Role Summary

Drive brand visibility and audience growth by owning social strategy, content execution and community engagement end-to-end.


Job Details

  • Experience: 2-5 years
  • Work Model: On-site
  • Work Location: ATS Bouquet, Sector 132, Noida
  • Work Week: Monday-Saturday, 9:30 AM - 6:30 PM
  • Reports To: Head of Marketing / Brand Lead
  • Education: Bachelor's degree in Marketing, Mass Communication or related field preferred


Key Responsibilities

  • Own the social media strategy and content calendar across all platforms
  • Plan, brief and ship content in collaboration with design, video and copy teams
  • Identify and adapt trending formats, sounds and cultural moments quickly
  • Manage day-to-day community engagement across comments and DMs
  • Analyze platform performance and adjust strategy based on data
  • Manage influencer and creator collaborations where relevant
  • Maintain publishing consistency using scheduling and content tools
  • Report on growth, engagement and content performance to leadership
  • Stay current with platform algorithm changes and best practices
  • Run organic and lightly-boosted experiments to test new content formats


Mandatory Skills & Experience

  • 2-5 years managing brand social media accounts with demonstrable growth
  • Strong platform-specific content expertise (Instagram, LinkedIn, X, YouTube Shorts)
  • Experience briefing designers/editors and reviewing creative output
  • Data-driven approach to content and campaign decisions


Preferred Skills (Good to Have)

  • Experience managing a brand through a viral or high-growth moment
  • Hands-on influencer/creator collaboration experience
  • Paid social boosting experience


Tools & Technologies

  • Meta Business Suite, LinkedIn Campaign Manager
  • Scheduling tools (Buffer, Hootsuite, Later)
  • Canva/Figma for quick creative reviews
  • Analytics dashboards (native + GA4)


KPIs / Success Metrics

  • Follower growth rate
  • Engagement rate (likes, comments, shares, saves)
  • Content publishing adherence to calendar
  • Response time to community interactions


Benefits & Perks

  • Competitive compensation with performance-linked growth
  • High-ownership role with direct access to leadership
  • Fast-tracked career growth in a high-growth environment
  • Learning and development support
  • A culture that rewards speed, ownership and craft


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About Monsoonfish

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Role Overview

We are seeking a highly driven, strategic, and deeply creative Senior Content Writer & Marketing Manager. This is a hybrid, multi-faceted role divided into three core pillars:

  1. Brand Custodian & Marketing Lead for Monsoonfish: Driving the strategic growth, brand equity, and lead generation engines for Monsoonfish itself.
  2. Client-Facing Content & Strategy Consultant: Spearheading copy, UX writing, and marketing content for our clients’ websites, branding projects, and digital products.
  3. AI Transition & Infrastructure: Helping Monsoonfish evolve into an AI-enabled marketing organization by establishing scalable workflows, documentation systems, content repositories, and brand frameworks that improve efficiency, consistency, and quality.

This is a self-driven, high-ownership role where micromanagement does not exist. Working hand-in-hand with our internal Design Leader, you will lead from the front, safeguarding the Monsoonfish brand archetype while executing multi-channel marketing campaigns.


Location: In-Office (Pune, MH), with performance-based, flexible WFH exceptions.

Employment Type: Full-time

Experience Level: Mid-to-Senior level (5+ years preferred in marketing, copy/content writing, or agency environments)


Key Responsibilities


Pillar 1: Monsoonfish Brand Strategy & Marketing (Internal)

Brand Custodianship:

Act as the ultimate gatekeeper for the Monsoonfish brand. Ensure every internal and external touchpoint—from social media to HR appointment letters, exit documents, proposals, case studies, and pitch decks—aligns perfectly with our brand archetype, tone of voice, and visual standards.

Lead Generation & Growth:

Design and execute short-term marketing initiatives to generate high-quality inbound B2B leads and prospective clients.

Social Media & Content Management:

  • Develop and execute comprehensive content calendars and thematic content buckets.
  • Script, write, and conceptualize diverse content formats: text posts, long-form articles, carousels, and video/film scripts.
  • Manage and distribute content across LinkedIn, X (Twitter), Medium, Dribbble, and the corporate website/blog.
  • Collaborate directly with internal graphic designers and video editors to bring visual narratives to life.

Agency Management & SEO/AIO:

Partner with the internal Marketing Design Leader to co-manage external agency partners (such as our SEO/AIO agency). Act as the content anchor, ensuring everything the agency requires—headlines, meta tags, landing pages, and web collaterals—is perfectly written, aligned with our brand, and delivered efficiently.

"Cognilense" Publication Expansion:

Cognilense is Monsoonfish's knowledge and thought-leadership initiative focused on design psychology, UX principles, cognitive biases, and decision-making frameworks.

Take ownership of our proprietary publication house (Cognilense—covering UX laws, cognitive biases, mental models, etc.).

  • Manage and scale distribution across Amazon and retail formats.
  • Strategize, innovate, and market Cognilense Workshops to establish Monsoonfish as a thought leader in the design ecosystem.

Employer Branding:

Naturally attract elite design and engineering talent/interns through outstanding cultural and brand marketing.


Pillar 2: Client Content & Strategy (External)

Cross-Functional Collaboration:

Partner with our internal product strategists, brand designers, and UX/UI teams to deliver comprehensive design and marketing solutions to clients.

End-to-End Copywriting:

Take full ownership of the text-based deliverables for client projects, spanning website copywriting, UX copy, brand taglines, product messaging, and go-to-market collaterals.

Adaptability:

Swiftly adapt your writing style and tone to match various client industries, personas, and unique brand voices.


Pillar 3: AI Transition & Infrastructure

AI-Led Workflow Documentation:

Lead the marketing department's transition into an AI-augmented workflow.

Repository Management:

Build, organize, and maintain digital frameworks, rules, content repositories, tone-of-voice guidelines, and brand archetype style guides that will feed into and support future internal AI-based tools.


Key Performance Indicators (KPIs)

Your success in this role will be directly measured by:

  1. Inbound Lead Velocity: Growth in prospective business queries and B2B leads generated via marketing channels.
  2. Brand Equity & Visibility: Measurable increase in organic reach, engagement, and authority across key platforms (LinkedIn, Medium, etc.).
  3. Delivery Quality & Integrity: Consistently delivering thoughtful, high-quality, strategically sound content for both internal brand initiatives and client projects on schedule.
  4. Project Pipeline for Cognilense: Expansion of retail reach and successful corporate/educational sign-ups for Cognilense workshops.
  5. Vendor Efficiency: Successful collaboration with external agencies alongside the Design Leader to meet SEO and growth targets.


What We Look For (Requirements)


Technical & Creative Skills

  • Proven experience as a Content Writer, Copywriter, or Marketing Manager (agency or design studio experience is a massive plus).
  • Exceptional command of the English language, with the ability to pivot seamlessly between business-focused B2B positioning and human-centric UX copy.
  • Familiarity with modern SEO practices and a keen interest in AI Engine Optimization (AIO).
  • Collaborative Vendor Management: Prior experience working with or managing external marketing/SEO agencies to deliver business results.
  • Hands-on experience creating social media content calendars and managing cross-functional creative workflows (working with designers/video editors).
  • Comfortable with leveraging AI tools ethically to scale and optimize internal processes.

Behavioral Traits & Culture Fit

  • Extreme Ownership: You do not wait to be told what to do. You spot gaps, build strategies, and execute them independently.
  • High Integrity: Honesty, direct communication, and commitment to top-tier delivery are non-negotiable.
  • Collaborative Leadership: You are a team player who can share ownership with a Design Leader, put your hand up to help others, and comfortably ask for help when a project requires collective brainpower.
  • Flexibility: While we don’t watch the clock, you are willing to occasionally jump on late evening calls or extend hours when critical client deliveries demand it.

Culture & Perks

  • Output-Driven Freedom: We do not track hours or micromanage your day. If you deliver world-class work with total integrity, you enjoy immense autonomy.
  • Hybrid Flexibility: This is primarily an in-office position to foster deep design collaboration, but hybrid/WFH exceptions are readily granted based on performance, trust, and rapport.
  • Direct Impact: Your strategic footprint will be visible daily on both our corporate brand trajectory and the products we build for clients globally.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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