Life Designer

Performance Marketing Executive (Multi-Client & High Spend)

Role: Performance Marketing Executive

Location: Bengaluru, Karnataka (100% Onsite) Employment Type: Full-Time, Permanent

Hiring Urgency: Immediate Joiners / Max 15-30 Days Notice Preferred

About the Role

We are seeking an execution-driven, highly analytical Performance Marketing Executive to join our growth team onsite in Bengaluru.

In this role, you will lead end-to-end performance marketing for multiple accounts simultaneously across B2B, B2C, and D2C verticals. You are someone who has hands-on experience deploying significant monthly ad budgets, building full-funnel architectures, troubleshooting attribution drops, and relentlessly driving down Customer Acquisition Cost (CAC) while scaling Return on Ad Spend (ROAS).

Key Responsibilities

Paid Media Strategy & Execution

• Meta Ads: Architect, launch, and optimize high-converting campaigns across Facebook and Instagram (Advantage+ setups, ASC, broad targeting frameworks, retargeting funnels, and dynamic product catalogs).
• Google Ads: Build and scale complex Search, Performance Max (PMax), Shopping, Display, and Discovery campaigns. Conduct aggressive bid management, keyword pruning, and negative list curation.
• YouTube Ads: Develop video-first acquisition strategies, defining audience segmentations (custom intent, in-market, placements) to drive lower-funnel conversions alongside top-funnel reach.
• LinkedIn Ads: Manage B2B lead generation pipelines using conversation ads, sponsored content, and matched audiences, focusing on strict CPL (Cost-per-Lead) and SQL efficiency.
• Budget & Spend Control: Manage substantial ad budgets across diverse clients without overspend, pacing budgets daily and reallocating capital dynamically to top-performing channels.

Conversion Rate Optimization (CRO) & Funnels

• Analyze post-click user journeys to systematically eliminate drop-offs and optimize on-page conversion rates.
• Collaborate closely with designers and developers to build, test, and deploy high-converting landing pages (via Webflow, WordPress, Shopify, or landing page builders).
• Formulate hypotheses, execute rigorous A/B and multivariate tests on headlines, hooks, page speed, CTAs, and checkout flows.

Analytics, Attribution & SEO Synergy

• Monitor performance metrics using Google Analytics 4 (GA4), Google Tag Manager (GTM), and native ad managers. Ensure accurate event tracking, UTM taxonomy, and Server-Side / Conversion API (CAPI) integrity.
• Provide continuous feedback loops between paid search and organic search, leveraging search-query data to inform foundational on-page SEO recommendations.
• Generate weekly and monthly performance dashboards highlighting CAC, ROAS, MER (Marketing Efficiency Ratio), and lifetime value trends across all managed portfolios.

Client & Cross-Functional Management

• Parallelly manage multiple client deliverables, aligning channel strategies with distinct business goals (e-commerce sales volume, high-ticket B2B pipeline, or consumer lead generation).
• Coordinate directly with creative teams to produce high-velocity ad creative iterations (static, motion graphics, UGC, and copy) based on real-time fatigue and engagement metrics.

Required Qualifications & Skills

• Experience: 3 to 5 years of hands-on performance marketing experience, ideally within a fast-paced agency or a high-growth multi-brand ecosystem.
• Portfolio Diversity: Demonstrated track record managing paid campaigns concurrently across B2B, B2C, and D2C business models.
• Scale & Spend: Proven experience managing mid-to-large ad budgets (minimum ₹10L+ to ₹50L+ per month across accounts) with quantifiable revenue or lead generation impact.
• Platform Mastery: Advanced technical command of Meta Ads Manager, Google Ads (Search/PMax/Display), YouTube Ads, and LinkedIn Campaign Manager.
• Technical Stack: Deep proficiency in GA4, Google Tag Manager, Looker Studio, and post-iOS attribution modeling.
• CRO & Landing Pages: Practical understanding of funnel building, landing page heuristics, and CRO tooling (e.g., Hotjar, Microsoft Clarity, VWO, or Optimizely).
• Search Integration: Solid grasp of on-page SEO fundamentals, intent mapping, and keyword integration.
• Availability: Must be able to work out of our Bengaluru office full-time and available to join immediately or on very short notice.

Key Performance Indicators (KPIs)

• Blended ROAS / POAS (Profit on Ad Spend) for D2C/B2C accounts.
• Qualified Lead Volume, CPL, and Pipeline Velocity for B2B accounts.
• Landing page conversion rate lift across active testing cycles.
• Budget utilization accuracy and pacing stability.
• Creative turnover velocity and reduction in creative fatigue rates.

About the Role

We are seeking a versatile, creative Graphic Designer to join our team in Bengaluru. From crafting sleek brand assets and illustrations to filming and editing dynamic social content, you will be expected to turn creative ideas into polished, high-impact visuals.

If you have a sharp eye for modern aesthetics, hands-on video editing chops, and an appetite for leveraging generative AI design tools, we’d love to have you on board.

Required Skills & Qualifications

• Experience: 1-3 years of professional experience in graphic design and digital content creation.
• Software Proficiency: Advanced command of the Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) and Figma.
• Video & Production: Hands-on experience with videography/reel making.
• AI Tooling: Familiarity with modern Generative AI tools for imagery, storyboard generation, and workflow automation.
• Design Fundamentals: Solid foundation in layout, typography, color theory, and composition.
• Portfolio: A portfolio showcasing graphic design, branding identity work, illustration, and edited video samples is required.

What We Offer

• Hands-on creative ownership across a wide variety of brand and digital media projects.
• Fast-paced, collaborative studio environment in Bengaluru.

We are looking for an energetic Sales Executive to drive top-of-funnel pipeline and close deals for our [SaaS / Tech / B2B] product. You will own the entire sales cycle, from outbound prospecting and qualifying inbound leads to running high-converting product demos and closing contracts.

Key Responsibilities

• Prospecting & Lead Gen: Identify, research, and reach out to key decision-makers (CXOs, VPs, Directors) via cold email, LinkedIn, and phone outreach.
• Pipeline Management: Qualify inbound leads from marketing campaigns and nurture them through structured sales cadences.
• Product Demos: Conduct compelling product walkthroughs tailored to the prospect's specific pain points and business goals.
• Closing Deals: Handle objection handling, pricing negotiations, and contract closure to hit monthly and quarterly revenue targets.
• CRM Hygiene: Maintain accurate deal stages, notes, and forecasts in [HubSpot / Salesforce / Zoho CRM].
• Cross-Functional Collaboration: Partner with Marketing and Product teams to share customer feedback and optimize conversion funnels.

What We’re Looking For

• 1 - 6 years of experience in B2B sales, inside sales, or business development (preferably in an agency, tech or SaaS startup environment).
• Proven track record of consistently meeting or exceeding individual sales quotas.
• Strong written and verbal communication skills with a consultative selling approach.
• High coachability, resilience, and comfort operating in a fast-paced, high-ownership environment.
• Experience with tools like LinkedIn Sales Navigator, HubSpot, Loom, and cold outreach software.

The Role

You'll own brand and social media strategy for a portfolio of client accounts, and be accountable for both the quality of the work and whether the client stays. This is a manager role: you set direction, execute where it matters, and make sure your team delivers on time without you having to chase it.

What You'll Do

Strategy

• Build brand positioning and social media strategy per client — content pillars, tone of voice, platform mix
• Translate client business goals into a content and brand roadmap
• Stay ahead of platform trends and adapt strategy as channels evolve

Client Retention

• Be the primary point of contact for your accounts — the person the client trusts and wants to keep working with
• Run regular strategy reviews and reporting that show clear value, not just activity
• Spot risk early (dips in engagement, client dissatisfaction, scope drift) and course-correct before it becomes churn
• Identify and pitch expansion opportunities within existing accounts

Execution

• Personally shape and approve content calendars, key creative concepts, and campaign narratives
• Write or edit copy where it matters — captions, brand messaging, campaign concepts
• Review content before it goes out — you are the last quality check, not just a pass-through

Team & Delivery

• Coordinate designers, video editors, and Fleet vendor agencies to keep every deliverable on schedule
• Own the recurring monthly cadence (content calendars, performance/engagement reports) and hit every date
• Resolve bottlenecks — if something's going to be late or off-brief, you catch it early and fix it, not just report it

What We're Looking For

• Relevant experience in brand/social media strategy, ideally agency-side, with direct client ownership
• Track record of managing multiple accounts and retaining clients over time
• Strong writing and presentation skills — you'll be client-facing regularly
• Comfortable managing a small team or group of vendors toward deadlines
• Bachelor's in marketing, communications, design, or related field

Nice to have: experience across both B2B and D2C brand accounts, familiarity with performance metrics (not just content)