
Job Title: Digital Marketing Executive
Location: Kolkata – Chinar Park
Salary: ₹18,000 – ₹22,000 per month
Job Type: Full-time
Job Summary:
We are looking for a results-driven Digital Marketing Executive to plan, execute, and manage digital marketing campaigns across multiple platforms. The ideal candidate should have hands-on experience in social media management, SEO, paid ads, content creation, and analytics.
Key Responsibilities:
1. Social Media Management
- Develop, schedule, and publish posts across all social media channels.
- Monitor engagement, respond to comments/messages, and grow community presence.
- Create campaigns to increase brand awareness and lead generation.
2. Performance Marketing
- Run and optimize paid campaigns on Meta Ads, Google Ads, and other platforms.
- Track ROI, monitor performance, and adjust strategies for maximum conversions.
3. SEO & Website Management
- Implement on-page and off-page SEO strategies.
- Conduct keyword research and competitor analysis.
- Coordinate with developers/designers for website updates and performance improvements.
4. Content Creation
- Create engaging content for social media, blogs, emailers, and ads.
- Collaborate with the design team for creatives, videos, and promotional materials.
5. Analytics & Reporting
- Monitor campaign performance using tools like Google Analytics, Meta Business Suite, etc.
- Generate weekly and monthly performance reports.
- Provide insights and suggestions for improving campaign results.
Required Skills & Qualifications:
- Bachelor’s degree in Marketing, Mass Communication, or related field.
- Proven experience (1–3 years) in digital marketing.
- Strong knowledge of Google Ads, Meta Ads, SEO, and social media platforms.
- Proficiency in tools like Google Analytics, Canva, Meta Business Suite, and other digital tools.
- Excellent communication, creativity, and analytical skills.
- Ability to manage multiple tasks and meet deadlines.
Preferred Qualifications:
- Experience with video editing or basic graphic design.
- Knowledge of email marketing tools .
- Understanding of branding and consumer psychology.
Benefits:
- Competitive salary and incentives.
- Opportunity to work on multiple brands and campaigns.
- Growth and learning opportunities.
- Friendly and collaborative work environment.

About Sportiqo FItness
About
Sportiqo Fitness LLP is a fitness and wellness company established in September 2018 and based in Kolkata, West Bengal, India. The organization operates under the LLPIN AAN-2598 and is registered at BC-179, Sector 1, Salt Lake, Kolkata-700064. It provides a range of fitness services, including yoga and personal wellness, and is involved with large fitness chains such as Anytime Fitness, supplement services, and body wellness therapy. The company has certified trainers and places emphasis on holistic lifestyle improvement for its members
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Understanding and awareness of latest talent acquisition trends and growth hacks that are relevant to multiple functions suitable for immediate hiring needs.
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Technology first and enterprise company background and understanding.
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Collaborative attitude and proactive approach in driving stakeholder team/s.
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Hands-on experience of owning up and driving immediate hiring needs of the company.
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Demonstrating ownership & accountability, long term thinking, planning & prioritizing.
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Strong negotiation skills and career guidance to the incoming talent
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Strong communication skills - Business communication , verbal and written.
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Provide professional expertise and support in the design, development and implementation of the talent acquisition process that is required to achieve business goals and results in the creation of a right talent benchmark and establish right models to create active and proactive talent pipeline for the companies quarterly hiring goals .
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Collaborate with leaders to get the right visibility in the talent forums in India and outside.
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Collect, analyze and maintain data gathered to inform targeted talent pool across all levels and functions
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Partner across all functions & businesses across to build various recruitment practices for diverse teams within .
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Be a go-to leader and SME’ for the leadership team for all recruitment related aspects.
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Proactively manage “Time - Quality - Cost” metric for TA to set right TA practices for the company
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Handle end to end recruitment across all functions
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Work with senior leadership for hiring planning and spearhead the execution
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Having managed recruitment of a rapid growing tech organizations
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Managed small size global recruitment teams earlier (at least for 2-3 yrs of leading team)
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10-12 yrs of relevant talent acquisition experience
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Having worked in tech and business recruitment in needs
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Having experience in spearheading recruitment function in a product company from 30-150 people
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