Digital Marketing Executive

Job Title: Digital Marketing Executive

Location: Kolkata – Chinar Park

Salary: ₹18,000 – ₹22,000 per month

Job Type: Full-time

Job Summary:

We are looking for a results-driven Digital Marketing Executive to plan, execute, and manage digital marketing campaigns across multiple platforms. The ideal candidate should have hands-on experience in social media management, SEO, paid ads, content creation, and analytics.

Key Responsibilities:

1. Social Media Management

• Develop, schedule, and publish posts across all social media channels.
• Monitor engagement, respond to comments/messages, and grow community presence.
• Create campaigns to increase brand awareness and lead generation.

2. Performance Marketing

• Run and optimize paid campaigns on Meta Ads, Google Ads, and other platforms.
• Track ROI, monitor performance, and adjust strategies for maximum conversions.

3. SEO & Website Management

• Implement on-page and off-page SEO strategies.
• Conduct keyword research and competitor analysis.
• Coordinate with developers/designers for website updates and performance improvements.

4. Content Creation

• Create engaging content for social media, blogs, emailers, and ads.
• Collaborate with the design team for creatives, videos, and promotional materials.

5. Analytics & Reporting

• Monitor campaign performance using tools like Google Analytics, Meta Business Suite, etc.
• Generate weekly and monthly performance reports.
• Provide insights and suggestions for improving campaign results.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Mass Communication, or related field.
• Proven experience (1–3 years) in digital marketing.
• Strong knowledge of Google Ads, Meta Ads, SEO, and social media platforms.
• Proficiency in tools like Google Analytics, Canva, Meta Business Suite, and other digital tools.
• Excellent communication, creativity, and analytical skills.
• Ability to manage multiple tasks and meet deadlines.

Preferred Qualifications:

• Experience with video editing or basic graphic design.
• Knowledge of email marketing tools .
• Understanding of branding and consumer psychology.

Benefits:

• Competitive salary and incentives.
• Opportunity to work on multiple brands and campaigns.
• Growth and learning opportunities.
• Friendly and collaborative work environment.