Diginaar social commerce private limited

Performance Marketing Executive

Company: Naar Social Commerce Pvt Ltd.

Location: Chennai

Experience: 3+ Years

Employment Type: Full-Time  

About Us

Naar Social Commerce Pvt. Ltd is a fast-growing social commerce platform that combines content, community, and commerce to create engaging shopping experiences. We are looking for a data-driven and result-oriented Performance Marketing Executive to drive customer acquisition, engagement, and revenue growth across digital channels.

Key Responsibilities

•       Plan, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other digital advertising channels.

•       Manage end-to-end campaign execution, including audience targeting, ad creation, budget allocation, bidding strategies, and performance analysis.

•       Monitor and optimize key performance metrics including ROAS, CAC, CPL, CPI, CTR, Conversion Rate, and Customer Lifetime Value.

•       Conduct A/B testing on ad creatives, landing pages, audience segments, and campaign strategies to improve performance.

•       Analyze campaign data and provide actionable insights to improve marketing effectiveness and ROI.

•       Collaborate with content, design, product, and sales teams to develop highconverting marketing campaigns.

•       Track user acquisition, retention, and engagement metrics using analytics tools.

•       Manage app marketing campaigns    and     optimize app  installs, user engagement, and retention where applicable.

•       Develop remarketing and customer retention campaigns to maximize conversions.

•       Prepare weekly and monthly performance reports and present findings to stakeholders.

•       Develop and execute performance marketing strategies aligned with business targets, proactively planning campaigns in advance and collaborating closely with cross-functional teams to ensure clear execution plans, accountability, and achievement of growth objectives.

•       Stay updated on industry trends, platform updates, competitor activities, and emerging digital marketing practices.

Required Skills & Qualifications

•       Bachelor's degree in marketing, Business Administration, Digital Marketing, or related field.

•       3+ years of hands-on experience in Performance Marketing, Digital Marketing, or Growth Marketing.

•       Strong experience managing Google Ads, Meta Ads Manager, and other paid media platforms.

•       Proficiency in Google Analytics (GA4), Google Tag Manager, Search Console, and performance tracking tools.

•       Experience with conversion tracking, pixel implementation, attribution models, and campaign measurement.

•       Strong analytical and data interpretation skills.

•       Knowledge of SEO, ASO, affiliate marketing, and marketing automation is an added advantage.

•       Experience in e-commerce, social commerce, marketplace, or consumer internet businesses is preferred.

•       Excellent communication, presentation, and stakeholder management skills.

Preferred Qualifications

•       Google Ads, Meta Blueprint, or relevant digital marketing certifications.

•       Experience working in high-growth startups or consumer technology companies.

•       Familiarity with CRM tools, customer segmentation, and retention marketing strategies.

What We Offer

•       Opportunity to work in a fast-growing social commerce platform.

•       Dynamic and collaborative work environment.

•       Career growth and learning opportunities.

•       Competitive salary and performance-based incentives.