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Performance Marketing Executive
Performance Marketing Executive
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Performance Marketing Executive

Life Designer's profile picture
Posted by Life Designer
2 - 8 yrs
₹3L - ₹8L / yr
Bengaluru (Bangalore)
Skills
Google Adwords
Meta-data management
Google Adsense
Marketing Strategy
Go-to-market strategy

Performance Marketing Executive (Multi-Client & High Spend)


Role: Performance Marketing Executive

Location: Bengaluru, Karnataka (100% Onsite) Employment Type: Full-Time, Permanent

Hiring Urgency: Immediate Joiners / Max 15-30 Days Notice Preferred


About the Role

We are seeking an execution-driven, highly analytical Performance Marketing Executive to join our growth team onsite in Bengaluru.

In this role, you will lead end-to-end performance marketing for multiple accounts simultaneously across B2B, B2C, and D2C verticals. You are someone who has hands-on experience deploying significant monthly ad budgets, building full-funnel architectures, troubleshooting attribution drops, and relentlessly driving down Customer Acquisition Cost (CAC) while scaling Return on Ad Spend (ROAS).


Key Responsibilities

Paid Media Strategy & Execution

  • Meta Ads: Architect, launch, and optimize high-converting campaigns across Facebook and Instagram (Advantage+ setups, ASC, broad targeting frameworks, retargeting funnels, and dynamic product catalogs).
  • Google Ads: Build and scale complex Search, Performance Max (PMax), Shopping, Display, and Discovery campaigns. Conduct aggressive bid management, keyword pruning, and negative list curation.
  • YouTube Ads: Develop video-first acquisition strategies, defining audience segmentations (custom intent, in-market, placements) to drive lower-funnel conversions alongside top-funnel reach.
  • LinkedIn Ads: Manage B2B lead generation pipelines using conversation ads, sponsored content, and matched audiences, focusing on strict CPL (Cost-per-Lead) and SQL efficiency.
  • Budget & Spend Control: Manage substantial ad budgets across diverse clients without overspend, pacing budgets daily and reallocating capital dynamically to top-performing channels.

Conversion Rate Optimization (CRO) & Funnels

  • Analyze post-click user journeys to systematically eliminate drop-offs and optimize on-page conversion rates.
  • Collaborate closely with designers and developers to build, test, and deploy high-converting landing pages (via Webflow, WordPress, Shopify, or landing page builders).
  • Formulate hypotheses, execute rigorous A/B and multivariate tests on headlines, hooks, page speed, CTAs, and checkout flows.

Analytics, Attribution & SEO Synergy

  • Monitor performance metrics using Google Analytics 4 (GA4), Google Tag Manager (GTM), and native ad managers. Ensure accurate event tracking, UTM taxonomy, and Server-Side / Conversion API (CAPI) integrity.
  • Provide continuous feedback loops between paid search and organic search, leveraging search-query data to inform foundational on-page SEO recommendations.
  • Generate weekly and monthly performance dashboards highlighting CAC, ROAS, MER (Marketing Efficiency Ratio), and lifetime value trends across all managed portfolios.

Client & Cross-Functional Management

  • Parallelly manage multiple client deliverables, aligning channel strategies with distinct business goals (e-commerce sales volume, high-ticket B2B pipeline, or consumer lead generation).
  • Coordinate directly with creative teams to produce high-velocity ad creative iterations (static, motion graphics, UGC, and copy) based on real-time fatigue and engagement metrics.


Required Qualifications & Skills

  • Experience: 3 to 5 years of hands-on performance marketing experience, ideally within a fast-paced agency or a high-growth multi-brand ecosystem.
  • Portfolio Diversity: Demonstrated track record managing paid campaigns concurrently across B2B, B2C, and D2C business models.
  • Scale & Spend: Proven experience managing mid-to-large ad budgets (minimum ₹10L+ to ₹50L+ per month across accounts) with quantifiable revenue or lead generation impact.
  • Platform Mastery: Advanced technical command of Meta Ads Manager, Google Ads (Search/PMax/Display), YouTube Ads, and LinkedIn Campaign Manager.
  • Technical Stack: Deep proficiency in GA4, Google Tag Manager, Looker Studio, and post-iOS attribution modeling.
  • CRO & Landing Pages: Practical understanding of funnel building, landing page heuristics, and CRO tooling (e.g., Hotjar, Microsoft Clarity, VWO, or Optimizely).
  • Search Integration: Solid grasp of on-page SEO fundamentals, intent mapping, and keyword integration.
  • Availability: Must be able to work out of our Bengaluru office full-time and available to join immediately or on very short notice.


Key Performance Indicators (KPIs)

  • Blended ROAS / POAS (Profit on Ad Spend) for D2C/B2C accounts.
  • Qualified Lead Volume, CPL, and Pipeline Velocity for B2B accounts.
  • Landing page conversion rate lift across active testing cycles.
  • Budget utilization accuracy and pacing stability.
  • Creative turnover velocity and reduction in creative fatigue rates.


Read more
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About Life Designer

Founded :
2021
Type :
Services
Size :
20-100
Stage :
Bootstrapped

About

Life Designer is a multidisciplinary creative and design studio based in Bengaluru. We partner with ambitious startups and forward-thinking brands to craft sharp brand identities, sleek digital experiences, and scalable design solutions.

We operate as a high-trust, tight-knit team of designers and problem-solvers who value craft, minimal aesthetics, and real business impact. We build alongside founders from the ground up, cutting out agency bloat in favor of agile, thoughtful execution.


What we care about:

  • Craft & Simplicity: Creating clean, thoughtful design that communicates clearly.
  • Ownership: High autonomy with full ownership over what you build and design.
  • Collaborative Pace: Direct collaboration with founders and cross-functional teams without unnecessary layers.
Read more

Candid answers by the company

What is the location preference of jobs?

Bengaluru

Company social profiles

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* A deep understanding of the use of a git-based workflow system and git-flow

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testable
+3 more
Product and solution: A mobile app that enables you to take a selfie with anyone across the globe and the outcome would look like you’re together in the same place, with the same background. Even if you miss your friend’s birthday or your kid’s graduation, you could still have a memory with them even though you weren’t around. In a nutshell, ‘trying to solve the distance barrier while making memories.’ All this is done in real-time. The problem: As more people today are taking selfies than ever before, it is still unclear how a person could take a photo with anyone from across the globe, even without being with them in person. We all know that tools like photoshop are good but, extremely time-consuming, and it just feels fake. The problem we are trying to solve is; helping two people make a memory together, in real time, even though they are poles apart.
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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