Email Marketing Specialist

 About the position: Weare seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a fast growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels. As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.

About EasyEcom: EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!

Responsibilities:

● Develop and drive business with Digital marketing strategies.

● Proficiency in Google Analytics and Search Marketing

● DataDriven decision making

● Email Marketing Metrics and Planning

● Work closely with the sales and marketing team to align efforts and drive revenue.

● Use data and analytics to measure and improve the performance of the demand generation efforts.

● Develop and maintain relationships with partners, influencers, and other stakeholders.

● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts

● Monitor industry trends and stay-up-to-date on new technologies and techniques.

● Conduct market and customer research to identify opportunities and challenges.

● Internal Analysis- Distinctive Competencies & Competitive Advantage. ● Create and manage demand generation budget and forecasts

● Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.

● Identify and resolve challenges and conflicts within the demand generation process

Requirements:

● Bachelor’s degree in marketing or related field.

● 2-3years of experience in demand generation or B2B/E-Commerce space.

● Experience in managing paid search campaigns, demand generation, email marketing.

● Understanding of multiple customer flows and proficiency in marketing automation & CRM software.

● Strong analytical skills, with experience analyzing data and making data-driven decisions

● Knowledge of sales techniques and strategies

● Excellent communication & collaboration skills

● Ability to prioritize and manage multiple tasks and projects

● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.

Primary roles and responsibilities -

• Manage multiple interconnected projects, ensuring program goals are reached
• Develop and manage scope of the projects, deadlines and activities for projects and be accountable for delivering against established business goals/objectives
• Strategize and implement key program initiatives that adhere to organizational objectives
• Identify key resource requirements from cross-functional teams and external vendors
• Assume responsibility for the program’s people and vendors
• Build and execute projects that cut across various aspects of Business
• Work cross functionally to help influence change in getting ideas executed
• Build and lead communication plan and develop a reinforcement strategy across the organization
• Manage all aspects of the implementation including the human and cultural elements, and reinforcing collaboration
• Lead and direct different cross-functional programs and projects of varied sizes and types
• Measure project performance using appropriate systems, tools and techniques-
• Create and maintain comprehensive project documentation-
• Help people to design and model solutions for innovation .
• Coordinate all cross-functional activities, collaborate with leaders in varied areas on planning and execution
• Provide the skill and structure required to identify problems and improvement opportunities

• Experienced with MS office - Excel, Word and PPT
• Solid organizational skills including attention to detail and multi-tasking skills
• Should understand the product development process - to enable projects to be converted into Products
• Excellent client-facing and internal communication skills, written and verbal

What is the role?

We are looking for a storyteller who can profoundly understand the user and can translate our product details as per the user's needs. You are the one who likes working with data and insights and make decisions based on it. Should be able to lead multiple stakeholder roles efficiently for international markets with a passion for technology. An eager candidate to make an impact to the organization & thrive in a fast-paced, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.

Key Responsibilities

• Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights.
• Define our GTM and partner with the rest of the team to execute the GTM. It will include work like demand generation, sales playbooks, sales enablement, and marketing assets.
• Work closely with a range of cross-functional teams- product, partner managers, marketing, and sales to craft thoughtful go-to-market strategies and drive growth initiatives.
• Understand and analyze the competitive landscape to define our own marketing strategy.

What are we looking for?

An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.

• 3+ years of relevant work experience that can span marketing, product marketing or product management.
• Experience working on marketing or growth throughout a product’s lifecycle.
• Working experience in SaaS, preferably for international markets.
• Hands on experience in google analytics, google AdWords, CRM, analytical tools.

Whom will you work with?

You will be working closely with the marketing team.

What can you look for?

A wholesome opportunity in a fast-paced environment will enable you to juggle between concepts yet maintain the quality of content, interact, share your ideas, and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being with the organization.

We are

A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls, and Compass. organization works with over 1000 global clients. We help our clients engage and motivate their employees, sales teams, channel partners, or consumers for better business results.

Way forward

We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. However, we assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.

The Role:

A seasoned, experienced Enterprise SaaS sales & business development leader to join the growing company's leadership team. In this role, you are responsible for developing and executing sales and go-to-market strategies that help achieve new client sales & revenue goals for the company. The VP of Business Development & Sales will also work closely with other stakeholders to drive strategic direction and resource allocation for the company.

Key Responsibilities -

- Strategic Thinker & Leadership: Leading from the front on all important Client facing discussions, while providing direction to the team on the positioning, go-to-market strategy and priority amongst the prospect segments.

- Full Sales Cycle Ownership: Tactfully and strategically enable the team to follow up with the prospects regularly, host the commercial negotiations and drive the needed urgency towards deal closures.

- Partnerships & Influencer Management: Actively discover, acquire and engage with strategic partners/industry influencers, consultants and resellers to drive an efficient channel of demand creation and client acquisition across multiple geographies

- Data & Process Driven-You obsess with data, analytics and processes to ensure repeatability and consistency around meeting & exceeding the Quarterly goals and also enabling data-led experimentation in short delivery cycles.

- Team Management - Manage a team of Sales representatives responsible for selling Enterprise Software and New Customer Acquisition

Skills Required:

- Strong understanding of company positioning, pricing, and business development strategies for complex Enterprise SaaS Companies

- Extensive experience negotiating terms and closing contracts for business

- Strategic thinker with strong storytelling skills and written communication

- Strong cross-functional partner, particularly with Product, Marketing and Client Management teams.

- Experience of selling to the US from India

Develop and maintain visually appealing, user-friendly web interfaces using HTML, CSS, JavaScript, and modern front-end frameworks (e.g., React, Angular, Vue.js).

Collaborate with designers and back-end developers to implement and enhance the user experience.

Convert design mockups and wireframes into high-quality, responsive web pages.

Optimize applications for maximum speed, performance, and scalability.

Ensure cross-browser compatibility and responsiveness across various devices.

Write clean, maintainable, and reusable code.

Participate in code reviews to maintain code quality and improve team knowledge.

Work with front-end build tools and version control systems (e.g., Webpack, Git).

Continuously research and stay up to date with the latest trends, best practices, and technologies in front-end development.

ROLE DESCRIPTION

The ideal candidate will be passionate about building resilient, scalable, and high-performance distributed systems products. This individual will thrive and succeed in delivering high-quality technology products in a fast-paced and rapid growth environment where priorities could shift quickly. We are looking for an engineer who prioritizes well, communicates clearly, and understands how to drive a high level of focus and excellence within a strong team. This person has an innate drive to build a culture centered on customer focus, efficient execution, high quality, rigorous testing, deep monitoring, and solid software engineering practices.

WHO WILL LOVE THIS JOB?

• Attracted to creativity, innovation, and eagerness to learn.

• Alignment to a fast-paced organization and its short-term and long-term goals.

• An engaging, open, genuine personality that naturally encourages interaction with individuals at all levels. • Strong value system and sense of ethics.

• Absolute dedication to premium quality.

• Want to build a strong core product team capable of developing solutions for complex, industry-first problems

• Build a balance of experience, knowledge and new learnings

ROLE & RESPONSIBILITIES

• Driving the success of the software engineering team at Datamotive.

• Driving go-nogo decisions of product releases to customers.

• Drive QE team for developing test scenarios & product automation.

• Collaborating with senior and peer engineers to identify and improve upon feature improvements.

• Build a strong customer focussed mindset for qualifying product features and use cases.

• Develop, Build & Perform functional, scale and performance testing.

• Assist in Identifying, Researching & Designing newer features and cloud platform support in areas of disaster recovery, data protection, workload migration etc.

• Conduct pilot tests to assess the functionality of newly developed programs.

• Front-facing customers for product introduction, knowledge transfer, solutions, bug triaging etc.

• Assist customers by giving product demos, conducting POCs, training etc.

• Manage Datamotive infrastructure, bringing innovative automation for optimizing infrastructure usage through monitoring and scripting. 

• Design test environments to simulate customer behaviors and use cases in VMware vSphere, AWS, GCP, and Azure clouds.

• Help write technical documentation, and generate marketing content like blogs, webinars, seminars etc.

TECHNICAL SKILLS

• 8 - 12 years of experience in software testing with a relevant domain understanding of Data Protection, Disaster Recovery, and Ransomware Recovery.

• A strong understanding and demonstrable experience with at least one of the major public cloud platforms (GCP, AWS, Azure or VMware)

• A strong understanding and experience in qualifying complex, distributed systems at feature, scale and performance.

• Insights into the development of client-server SaaS applications with good breadth across networking, storage, micro-services, and other web technologies.

• Programming knowledge in either Python, Shell scripts or Powershell.

• Strong knowledge of test automation frameworks E.g. Selenium, Cucumber, and Robot frameworks

• Should be a computer science graduate with strong fundamentals & problem-solving abilities.

• Good understanding of virtualization, storage and cloud platforms like VMware, AWS, GCP, Azure and/or Kubernetes will be preferable.

WHAT’S IN IT FOR YOU?

• Impact. Backed by our TEAM, Investors and Advisors, Datamotive is on the path to rapid growth. As we take our products to the market, your position will be vital as you play a crucial role in innovating and developing our products, identifying new features, and filing patents, while also gaining personal experience and responsibilities. As a key player in our company's success, the impact of your work will be felt as we grow as an organization.

• Career Growth. At Datamotive, we highly value the input made by each employee to help us achieve our company goals. To this end, we strive to ensure that everyone has access, and exposure to be up-to-date in the industry, and to learn and improve their expertise. We ensure that each employee is given exposure to understanding the functional and technical elements of our products as well as all related business functions. As your knowledge grows, so do the opportunities for advancement to more senior opportunities or into other areas of our business. We strive to be a company where you can truly chart out a career path for yourself.

Location: Bangalore

At least 8-10 years of experience working as a SAP ABAP Developer.

At least 2 -3 full lifecycle SAP implementation / Rollout

Strong knowledge and experience in the development lifecycle of RICEF objects including performance tuning and transport of each of the objects

Strong knowledge and experience in ABAP Programming Language include Object Oriented development using ABAP Objects, SAP Data Dictionary, SAP design and coding techniques and development tools including BADIs, User Exits, ALV Reports, Forms including Scripts, Smart forms, LSMW, EDI / IDOC etc.. in SAP FICO, SD &

MM Functional Area.

Strong Expertise in SAP PI Interface Developments translate high level functional requirements into technical requirements in a clear manner that is comprehensible for other developers and other team members .

Strong Knowledge and experience with Adobe Forms & Workflows.Facilitate and participate in User Demos of Development Units

Provide technical assistance to the process teams in debugging functional issues as needed work closely with SAP functional teams to analyze and test the effect of system changes as needed Facilitate and participate in User Demos of  Development Units.

• Willing to contribute to Small or Large Project Teams
• Must be willing to start Immediately work from home permanent
• Good Communication Skills (English)
• Can Allocate working hours (Flexible) as per Projects Req.
• Must have Good Internet & Good Laptop/System