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Assistant Manager / Manager (eMail Marketing)
Assistant Manager / Manager (eMail Marketing)
K12 Techno Services's logo

Assistant Manager / Manager (eMail Marketing)

Samrat  Bose's profile picture
Posted by Samrat Bose
5 - 10 yrs
₹5L - ₹6L / yr
Mumbai
Skills
Email Marketing
Social Media Marketing (SMM)

Designation: Asst. Manager / Manager - Email Marketing


Department:
Affiliate Marketing Team


Location:
Mumbai


Qualification:
Any Graduate or Post Graduate


Experience:
5+ years of relevant experience in email marketing and marketing automation experience with expertise in database management concepts and best practices.


Responsibilities:

  1. Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements
  2. Design, assemble and create overall email marketing campaigns.
  3. Ensure messages are sent in proper form and template. Proofread emails for clarity, grammar, and spelling. Include specific graphics, incentives, and detailed descriptions.
  4. Develop a personalization strategy.
  5. Ensuring design and layouts of emails are optimized, user and mobile-friendly
  6. Create database of emails for lead generation.
  7. Purge non-deliverable email addresses and opt-outs.
  8. Include persuasive call-to-actions in advertisements and promotions.
  9. Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
  10. Work with management to define KPIs, create reporting and analyze campaign performance.
  11. Create recommendations to improve campaigns continuously.
  12. Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
  13. Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
  14. Support essential marketing operations initiatives in Mailmodo, Hubspot, and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

 

Profile Brief:

  1. Strong working knowledge of email marketing tools like Mailmodo, Hubspot, Salesforce.com
  2. Must have superior communication skills, both written and verbal.
  3. Must be highly organized and self-motivated with a sense of urgency.
  4. Strong independent project management skills.
  5. Capable of handling multiple tasks with competing priorities under minimal supervision.
  6. Able to think critically and exercise independent judgment and discretion.
  7. Excellent attention to detail

 

Salary: Upto 6LPA (Negotiable)

 

IMMEDIATE JOINING PREFERRED!

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About K12 Techno Services

Founded :
2010
Type :
Products & Services
Size :
1000-5000
Stage :
Profitable

About

K12 Techno Services Pvt. Ltd was incorporated in the year 2010 and with its registered office in Bangalore is a leading education service provider in India, offering a dynamic suite of academic support, services and solutions to schools. The upgraded teaching methodologies, blended with effective use of technology has been the main idea behind the organization i.e. to pave the way for a global approach towards education. With its band of services, facilitate schools to leverage on its strength.


Planning academics and its execution with teachers and resource management are some of the key features of our academic support and services. We provide a combination of digital media supports, including multimedia teaching aids in the form of text, images, audio-visual mode to facilitate a multi-sensory approach to knowledge sharing. We also train and support the teachers throughout the academic year, for effective classroom management practices.


Our range of offerings:


  • Orchids The International Schools
  • Sparkle Box - Education Kits (Preschool – 10th Grade)
  • AOL Online Schools
  • Plufo - Online Tuitions (Preschool – 8th Grade)
  • Eduvate (ERP – School Management) 
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