Email Deliverability Expert

Responsibilities

• Experience in Pardot implementation, configuration, data migration, and working with the Salesforce Connector.
• Lead requirements gathering and solution design
• Communicate project outcomes to internal project stakeholders
• Design, implement, and monitor for automated campaigns across email and web and recommendations how to optimize further.
• Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics.
• Experience in reporting and analysing campaign activity using Pardot reports and can make recommendations to the business.
• Track record for delivering marketing automation projects in a fast-paced environment and able to successfully keep to deadlines.
• Sales Cloud knowledge and ability to set up features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder.
• Familiarity with non-native Pardot integrations (e.g. Zoom, Zapier)
• Creating nurture journeys through Engagement Studio
• Should know how to setup custom email preference centre and unsubscribe pages
• Good understanding of automation Rules and Segmentation lists based on prospect categorizations and to be used in various marketing communications

Required Qualifications and Background

• At least 2 years’ experience in delivering Salesforce or marketing automation projects
• Successfully completed at least two Pardot implementations
• At least 2 years’ experience working hands-on with Pardot
• Certified Pardot Specialist
• Certified Pardot Consultant
• At least 2 years B2B marketing experience

Desirable:

• B2B Marketing Agency experience
• A University degree in Marketing or Tech-related subject
• Certified Salesforce Administrator
• Knowledge of HTML or CSS for creating landing pages, forms, and email templates.
• Experience using the Pardot API to integrate third-party systems.
• Experience with other marketing automation platforms, such as Salesforce Marketing Cloud, Marketo, or Hubspot.
• Experience with Google Analytics, SEO, PPC, Social Media marketing.
• Active in the Salesforce Trailblazer community.

Knowledge, Skills, and Abilities

• B2B Marketing experience either client-side or agency
• Has a ‘can-do’ attitude and a good team player.
• Excellent communication skills, written and verbal
• Able to liaise with stakeholders, particularly marketing leadership on the client-side when required.
• Has a keen interest in how systems work, a curiosity towards how systems interlink, and excitement towards optimizing processes.
• Adept at communicating with the business, technical & user communities.
• Versatile and easily adaptable to changing workloads. Being agile is key!
• Ability to work both autonomously and collaboratively.
• Experience with mapping and implementing end-to-end marketing campaign

Attention to detail and the awareness to test everything that you do thoroughly and accurately.

Job description

Roles and Responsibilities

• Must have experience in generating leads for IT services like Mobile App, Software Development, Web Application ( For International Market )
• Lead generation of new leads for regular sales cycles for IT Industry.
• Good Knowledge of lead generation and market research through Linkedin and Email.
• Who can build the tie-ups with the IT companies from USA,UK and Europe.
• Develop and maintain relationships with key stakeholders to ensure that all lead sources are properly identified, tracked and optimized in order to maximize revenue.
• Oversee client relationship management through direct contact and other channels as needed.
• Provide support on marketing initiatives.
• Work closely with sales managers/representatives to develop strategies to drive conversion rates across multiple channels
• Working experience with staffing augmentation

Desired Candidate Profile

• Bachelor's degree in business, marketing or related field
• Minimum of 4 years of experience as a lead generation specialist with an emphasis on lead generation and/or sales automation
• Experience working within the marketing industry is preferred
• Must have strong communication skills
• Strong analytical abilities

Office Timing : 12 PM to 9 PM

RESPONSIBILITIES:

Campaign Management:

• Develop strategies and oversee the implementation of growth marketing campaigns, including focus  content marketing, SEO, SEM, social media marketing, and paid advertising 
• Understand user journey from first interaction to final conversion and create campaign targeting groups and strategies based on that. 
• Conduct secondary research on  latest and emerging trends and use cases in adtech (business model changes, applications, tools, platforms)
• Create, track and optimize campaigns across various digital marketing platforms
• Create Hypothesis and rapidly experiment against those hypothesis to consolidate the learnings and apply back to campaigns 
• Drive performance across the User Acquisition funnel by optimizing for metrics such as ROAS, CAC, LTV 
• Conduct periodic cohort analysis to measure users acquisitions and retention
• Report on campaign performance and improvements
• Develop partnerships with platforms, publishers, intermediaries, affiliate to unlock growth

Client Servicing:

• Be the SPOC for the client requirements. Proactively lead client discussions 
• Understand client’s marketing objectives and translate to campaigns on different Digital Advertising platforms 
• Updating clients and internal teams on a regular basis about the performance of the campaigns.

• MBA from Tier 1 Business School 
• Minimum of 2 years of experience in the same industry 
• Experience in running app install campaigns, including tracking In-App purchases across multiple channels 
• Experience working with mobile attribution/integration platforms such as AppsFlyer, Singular, Branch, Facebook Analytics, Firebase Analytics and Messaging
• Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience. 
• Experience of Digital ad platforms like Google, Facebook, Programmatic 
• Experience driving growth in user acquisition, user retention campaigns

Role & Responsibilities

• Application Architecture: Design and implement application environment
• Manage the configuration and operation of client-based (on-premise) computer operating systems
• Monitor the system daily and respond immediately to security or usability concerns
• Create and monitor the disaster recovery (DR) of all servers.
• Respond and assign a team to resolve help desk requests
• Monitor and maintain server functionality and security issue.
• Administrate infrastructure, including firewalls, databases, malware protection software and other processes
• Automation configuration management using either Ansible, Puppet, Chef or an equivalent
• Manage and administer servers, networks, and applications such as DNS, FTP, and Web servers.
• Troubleshoot in-house network issues and fix them.
• Provide solutions to complex problems on the integration of various technologies
• Design plans as well as lead initiatives for the optimization and restructuring of network architecture
• Monitor the environmental conditions of a data center and cloud servers to ensure they are optimum for servers, routers, and other devices
• Collaborate with IT handlers, sales, and data center managers to develop an action plan for improved operations
• Conduct inspections on power and cooling systems to ensure they are operational and efficient
• Resolve operational, infrastructure or hardware incidents in a data center and cloud servers.
• Monitor and maintain company assets
• Infra-team management and skills enhancement (training) plans and execution

Skills

• In-depth knowledge of the Linux Operating System
• Expertise in Shell and/or Python scripting
• In-depth knowledge of any of the CI/CD tools like Jenkins/GitLab etc.
• Basic knowledge of monitoring tools like Zabbix/ Nagios etc.
• Expertise in any one of the cloud providers like AWS, Google Cloud, Microsoft Azure and other cloud solution providers
• Strong experience with SQL and MySQL
• A working understanding of code and script (PHP, Python, Angular and NodeJS)
• Ability to use a wide variety of open-source technologies
• Knowledge of best practices and IT operations
• Basic experience with VMware
• Advanced knowledge of system vulnerabilities and security issues

Creador Designs is a graphic design company specializing in logo creation, business branding design, packaging, and website development. Founded in 2014, Creador Designs offers corporate identity design and branding services to small businesses and start-ups. Over the years, we have grown to become one of the most respected online brands for logo design, corporate identity, and web design.

We offer you the opportunity to work with leading and dynamic brands all around the world every day. We are looking for a talented individual for the position of Sales & Marketing Executive. Apply to us and unleash your curiosity and challenge your ideas. As you strive to make a real difference, we'll strive to make you a better you!

Qualification: BBA/MBA in sales and marketing or
Graduation with specialization in Sales & Marketing.
Experience: 1 - 2 years.

Expected Work : The Sales and Marketing Executive -
⦁ Must meet and exceed sales targets.
⦁ will generate business from new and existing clients.
⦁ Must demonstrate exceptional interpersonal skills to build long lasting strategic relationships with the client.
⦁ Should manage complex negotiations and prepare sales pitches.
⦁ Will organise on-field sales visits.
⦁ Should be able to handle multiple projects at once.
⦁ Must aim to achieve monthly and annual targets.
⦁ Will review sales performance.
⦁ Must have a proficient understanding of email marketing, social media marketing and digital marketing.
⦁ Will be working closely with Graphics Design, Web Development, Business Finance Teams to achieve joint ambitions.
⦁ Should efficiently manage inter-departmental communication.

We're looking for leaders with - owner's mindset, passion, and agility.