B2B Marketing specialist

at Litmus World Marketing Technologies Pvt Ltd

DP
Posted by Avantika Kapoor
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Mumbai
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2 - 5 yrs
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₹5L - ₹8L / yr
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Full time
Skills
Lead Generation
Digital Marketing
Social Media Marketing (SMM)
Social Media Optimization (SMO)
Google Analytics
Email Marketing
Search Engine Optimization (SEO)
Market Research
Content Writing
Responsibilities • Lead generation - Generating qualified leads across mid and large enterprise segments by leveraging online and offline channels • Email marketing - Manage email communication and drive the communication flowchart to achieve campaign objectives • Database management - Identifying key prospects across our target audience and manage data churn • Social media campaigns - Create organic and sponsored social campaigns for promoting webinars, whitepapers, case studies and blogs • Google Search and Display - Drive PPC and SEM campaigns for LitmusWorld solutions • Account based marketing - Ensure audience engagement across key account segments with relevant content for existing leads through a designed process to generate more revenue. Knowledge, Skills & Competencies • Solid understanding of SEO, SEM, Google Analytics, and Account Based Marketing tools • Understanding of the Enterprise SaaS domain or minimum 2 years experience in B2B lead generation • Ability to learn and articulate solution selling value points • Strong presentation and communication • Ability to continuously prioritize and stay nimble in a fast-paced and dynamic work environment • Proficient with Excel to manage large volume of data • Strong territory management skills with understanding of business systems and requirement analysis • Must be a self-starter, highly motivated, think through problems to come up with innovative solution
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About Litmus World Marketing Technologies Pvt Ltd

Initiating contextual conversations with customers and employees that deliver actionable insights in real time. Measure, Act and Improve business processes that enable customer centricity through the LitmusWorld platform. Contact us for a customised demo now!
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Founded
2015
Type
Product
Size
100-500 employees
Stage
Raised funding
View full company details
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