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Digital Marketing Specialist
Digital Marketing Specialist
MathonGo's logo

Digital Marketing Specialist

G Pritiranjan Das's profile picture
Posted by G Pritiranjan Das
1 - 2 yrs
₹8L - ₹12L / yr
Bengaluru (Bangalore)
Skills
Digital Marketing
skill iconGoogle Analytics
Google Adsense
YouTube
Advertising
Google Tag Manager (GTM)
Search Engine Optimization (SEO)

About the Role

We are seeking a Marketing Specialist with proven expertise in YouTube and performance marketing to drive user acquisition and revenue growth. The ideal candidate will have hands-on experience in end-to-end campaign execution, including funnel creation, performance tracking, and ROI optimization.


Experience in the IIT JEE, NEET, or EdTech sector is a strong advantage.


Key Responsibilities

  • Develop, execute, and optimize YouTube Ads and performance marketing campaigns across digital platforms such as Google Ads, Meta Ads (Facebook & Instagram), and programmatic advertising.
  • Design and implement full-funnel marketing strategies, including lead generation, conversion optimization, and retargeting campaigns.
  • Monitor key performance metrics such as ROAS, CAC, CTR, and conversion rates, and optimize campaigns based on data insights.
  • Conduct A/B testing for ad creatives, landing pages, and user flows to enhance campaign effectiveness.
  • Implement and manage tracking systems using Google Analytics, Google Tag Manager, and other attribution tools to measure and report campaign performance accurately.
  • Develop and execute remarketing and audience segmentation strategies to maximize engagement and retention.
  • Stay updated with industry trends, algorithm changes, and emerging best practices to improve marketing efficiency.
  • SEO knowledge is a plus, particularly in optimizing landing pages for improved organic traffic and paid campaign efficiency.


Requirements

  • Minimum 1 year of hands-on experience in YouTube Ads and performance marketing.
  • Proficiency in Google Ads, Meta Ads, and other digital advertising platforms.
  • Strong understanding of marketing funnels, audience segmentation, and conversion rate optimization.
  • Experience in Google Analytics, Google Tag Manager, and tracking pixel implementation.
  • Data-driven mindset with the ability to analyze performance metrics and optimize accordingly.
  • Experience in EdTech, IIT JEE, or NEET-related marketing is an added advantage.
  • Ability to independently manage, track, and optimize campaigns for maximum efficiency.


Why Join Us?

  • Opportunity to work with a fast-growing EdTech company focused on impact-driven learning solutions.
  • 1.5 million downloads on Google Play with 4.7 avg. rating
  • Exposure to high-budget performance marketing campaigns with direct ownership of growth initiatives.
  • A dynamic and data-driven work environment with opportunities for professional development and career growth.
  • Our brands: MathonGo, Quizrr, MARKS
Read more
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Shubham Vishwakarma

Full Stack Developer - Averlon
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About MathonGo

Founded :
2018
Type :
Products & Services
Size :
0-20
Stage :
Bootstrapped

About

India's one of the best online learning platform for Math. Our mission statement: "Math bole toh MathonGo"

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Connect with the team

Profile picture
G Pritiranjan

Company social profiles

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