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About the Role
We are seeking a Marketing Specialist with proven expertise in YouTube and performance marketing to drive user acquisition and revenue growth. The ideal candidate will have hands-on experience in end-to-end campaign execution, including funnel creation, performance tracking, and ROI optimization.
Experience in the IIT JEE, NEET, or EdTech sector is a strong advantage.
Key Responsibilities
- Develop, execute, and optimize YouTube Ads and performance marketing campaigns across digital platforms such as Google Ads, Meta Ads (Facebook & Instagram), and programmatic advertising.
- Design and implement full-funnel marketing strategies, including lead generation, conversion optimization, and retargeting campaigns.
- Monitor key performance metrics such as ROAS, CAC, CTR, and conversion rates, and optimize campaigns based on data insights.
- Conduct A/B testing for ad creatives, landing pages, and user flows to enhance campaign effectiveness.
- Implement and manage tracking systems using Google Analytics, Google Tag Manager, and other attribution tools to measure and report campaign performance accurately.
- Develop and execute remarketing and audience segmentation strategies to maximize engagement and retention.
- Stay updated with industry trends, algorithm changes, and emerging best practices to improve marketing efficiency.
- SEO knowledge is a plus, particularly in optimizing landing pages for improved organic traffic and paid campaign efficiency.
Requirements
- Minimum 1 year of hands-on experience in YouTube Ads and performance marketing.
- Proficiency in Google Ads, Meta Ads, and other digital advertising platforms.
- Strong understanding of marketing funnels, audience segmentation, and conversion rate optimization.
- Experience in Google Analytics, Google Tag Manager, and tracking pixel implementation.
- Data-driven mindset with the ability to analyze performance metrics and optimize accordingly.
- Experience in EdTech, IIT JEE, or NEET-related marketing is an added advantage.
- Ability to independently manage, track, and optimize campaigns for maximum efficiency.
Why Join Us?
- Opportunity to work with a fast-growing EdTech company focused on impact-driven learning solutions.
- 1.5 million downloads on Google Play with 4.7 avg. rating
- Exposure to high-budget performance marketing campaigns with direct ownership of growth initiatives.
- A dynamic and data-driven work environment with opportunities for professional development and career growth.
- Our brands: MathonGo, Quizrr, MARKS
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About MathonGo
About
India's one of the best online learning platform for Math. Our mission statement: "Math bole toh MathonGo"
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