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Linkedin Marketing Specialist
at Mez
Linkedin Marketing Specialist
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Linkedin Marketing Specialist

at Mez

Rahul bhagchandani's profile picture
Posted by Rahul bhagchandani
2 - 6 yrs
₹7L - ₹12L / yr
Remote only
Skills
Social Media Marketing (SMM)
LinkedIn
Digital Marketing


ABOUT Mez.ai

Mez.ai builds benchmarking and decision-support tools that turn business data into actionable insights for agencies and enterprises.


ROLE SUMMARY

We’re hiring a full-time Product Marketing Specialist to own Mez.ai’s marketing plan and build a repeatable sales funnel. Heavy focus on LinkedIn (organic, paid, Sales Navigator / ABM). Primary goal: drive qualified demo bookings.

KEY RESPONSIBILITIES

  • Own end-to-end product marketing strategy and execution (strategy → tactics → measurement).
  • Define positioning, messaging, and value propositions for target personas.
  • Build and manage LinkedIn strategy: organic content, community engagement, paid LinkedIn Ads, and outbound (Sales Navigator / ABM).
  • Create and optimise the sales funnel and campaign flows that convert into demo bookings.
  • Produce and own marketing content (copy, case study narratives, campaign briefs, page copy).
  • Coordinate closely with the designer — you provide content and asset requirements; the designer produces visuals and decks.
  • Track funnel metrics, report performance, and iterate quickly (A/B tests, landing pages, CTAs).
  • Hand off qualified leads to sales and own demo-booking accountability.




CORE REQUIREMENTS

  • 2–3 years product / SaaS marketing experience (B2B SaaS preferred).
  • Proven expertise marketing on LinkedIn (organic + paid + Sales Navigator/ABM).
  • Strong GTM, positioning, and messaging skills.
  • Comfortable with analytics and CRM tracking (suggested: HubSpot or similar).
  • Excellent copywriting, project management, and cross-functional collaboration skills.
  • Fluent in English; remote-first, self-starter attitude.


KPIs & FIRST 90 DAYS

  • Primary KPI: Number of qualified demos booked (target set with Product Owner).
  • First 90 days deliverables:


  1. Full marketing plan.
  2. Approved sales funnel.
  3. Content library + 2–3 case study briefs.
  4. 1 live LinkedIn campaign + initial demo bookings report.


TOOLS & NOTES

  • Primary paid channel: LinkedIn Ads.
  • Suggested tracking: HubSpot (CRM), Google Analytics / Mixpanel.
  • Design assets: produced by in-house designer (you brief & review).



COMPENSATION & APPLY

  • Competitive — aligned to candidate’s work experience (final band discussed during interview).
  • How to apply: Send CV + 1-page case study or LinkedIn campaign you led or authored to rahul(at)mez.ai with subject: Product Marketing Specialist — LinkedIn.
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About Mez

Founded :
2025
Type :
Product
Size :
0-20
Stage :
Bootstrapped

About

AI Co-Pilot for

Marketing Procurement Teams

Smarter agency relationship management powered by AI. From sourcing to evaluation, Mez empowers procurement teams at global brands optimize every stage of the agency lifecycle.


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Tech stack

skill iconReact Native
skill iconNodeJS (Node.js)

Candid answers by the company

What does the company do?
What is the location preference of jobs?

It's an agency for procurement software, and a product based company

Company social profiles

linkedin

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