Product Marketing Manager – B2B SaaS

SAAS Industry

Product Marketing Manager – B2B SaaS

Peak Hire Solutions

Company

Home

Product Marketing Manager – B2B SaaS

at SAAS Industry

Agency job

via Peak Hire Solutions

3 - 5 yrs

₹10L - ₹16L / yr

Remote only

Skills

Product Marketing

Go-to-market strategy

SaaS

Product Strategy

Content Strategy

Marketing Strategy

Social media strategy

Strategy development

Digital strategy

Product Management

Product development

Technical marketing

Go to market

Business-to-consumer marketing

Social Media Marketing (SMM)

Digital Marketing

Marketing

Email Marketing

Content Marketing

Storytelling

Global marketing

Hubspot

Google Analytics

Sales Enablement

Customer Relationship Management (CRM)

REQUIRED SKILLS:

GTM STRATEGY & PRODUCT POSITIONING

MANDATORY CRITERIA:

Must have 3+ years of B2B product marketing experience, preferably in SaaS/tech.
Must have strong GTM (Go-To-Market) strategy ownership for product/feature launches.
Must have deep understanding of B2B SaaS products, sales cycles, and subscription models.
Must have strong product positioning, messaging, and storytelling skills for global markets.
Must have experience with HubSpot for automation, email, and WhatsApp campaigns.
Must be highly analytical, with proven expertise in Google Analytics 4 (GA4) for performance & ROI tracking.
Must have experience designing localized, multi-Country marketing strategies.
Must be proficient in creating sales enablement content (product decks, case studies, battle cards).
Must be able to collaborate effectively with Product, Sales, and Customer Success teams.

DESCRIPTION:

Organizational Overview:

The company is a global end-to-end hospitality technology provider specializing in solutions for small and medium-sized accommodation businesses.
With more than 480+ Team members and 20+ years of experience, YCS currently has 40,000+ customers in over 170 countries, with 50+ supported languages in our software, and a 24/7 support network to match.
We have a Local team in 15+ countries including India, Thailand, Indonesia, Philippines, Sri Lanka, South Africa, Tanzania, Uganda, USA, Mexico, and counting.

Profile Overview:

We are looking for a strategic and creative Product Marketing Manager to lead product positioning, messaging, and go-to-market strategies across multiple international markets — including India, Thailand, Philippines, USA, Mexico, and Africa.
The ideal candidate will have a deep understanding of B2B SaaS products, strong storytelling skills, and the ability to tailor marketing strategies for diverse global audiences. This role requires a balance of analytical thinking, creative execution, and cross-functional collaboration to directly drive product adoption, engagement, and market growth and revenue acceleration.

Roles & Responsibilities:

Lead the development and execution of global Go-To-Market (GTM) strategies for new feature releases and products, ensuring localized alignment.
Conduct in-depth market, competitor, and customer research to develop and continuously refine compelling, differentiated product positioning and messaging.
Own the localization of messaging and campaigns, collaborating with regional teams to ensure cultural relevance and maximum impact across target international markets.
Design and execute performance-driven marketing funnels and digital campaigns aimed at driving qualified lead generation, pipeline acceleration, and customer nurturing for reducing churn & generating cross sell opportunities.
Serve as the voice of the customer and the market expert, fostering deep collaboration across Product, Sales, and Customer Success teams for successful GTM execution.
Develop high-impact sales enablement materials (e.g., product decks, battle cards, case studies) and compelling customer-facing content.
Manage and optimize marketing automation efforts within HubSpot to execute targeted email, WhatsApp campaigns and monitor conversion performance.
Apply a data-driven approach, leveraging Google Analytics 4 (GA4) and other tools to measure campaign ROI, user behavior, and continuously optimize conversion paths.
Oversee the design direction and creation of core marketing materials, ensuring brand consistency and visual appeal.

Key Competencies:

Strategic GTM Leadership: Demonstrated ability to develop and execute sophisticated, data-backed Go-to-Market strategies that drive product adoption and revenue.
Global Positioning & Storytelling: Exceptional skill in crafting differentiated product positioning, compelling messaging, and localized content for diverse international B2B audiences.
B2B SaaS Expertise: Deep understanding of the B2B sales cycle, SaaS subscription models, and how product marketing supports pipeline acceleration.
Analytical & Data-Driven Mindset: Proficiency in interpreting marketing and product usage data to derive actionable insights and measure performance (ROI).
Cross-Functional Collaboration: Strong interpersonal and communication skills to effectively align and influence stakeholders across Product, Sales, and Creative teams globally.

REQUIREMENTS:

5+ years of proven experience in B2B product marketing (preferably in SaaS or tech).
Proficiency in HubSpot, Photoshop, and Canva.
Strong analytical skills with experience using Google Analytics 4 (GA4).
Ability to manage multiple projects in a fast-paced, collaborative environment.
Excellent command of written and verbal English.
Bonus: Familiarity with design or prototyping tools such as Figma.

REQUIRED SKILLS:

GTM STRATEGY & PRODUCT POSITIONING

MANDATORY CRITERIA:

Must have 3+ years of B2B product marketing experience, preferably in SaaS/tech.
Must have strong GTM (Go-To-Market) strategy ownership for product/feature launches.
Must have deep understanding of B2B SaaS products, sales cycles, and subscription models.
Must have strong product positioning, messaging, and storytelling skills for global markets.
Must have experience with HubSpot for automation, email, and WhatsApp campaigns.
Must be highly analytical, with proven expertise in Google Analytics 4 (GA4) for performance & ROI tracking.
Must have experience designing localized, multi-Country marketing strategies.
Must be proficient in creating sales enablement content (product decks, case studies, battle cards).
Must be able to collaborate effectively with Product, Sales, and Customer Success teams.

DESCRIPTION:

Organizational Overview:

The company is a global end-to-end hospitality technology provider specializing in solutions for small and medium-sized accommodation businesses.
With more than 480+ Team members and 20+ years of experience, YCS currently has 40,000+ customers in over 170 countries, with 50+ supported languages in our software, and a 24/7 support network to match.
We have a Local team in 15+ countries including India, Thailand, Indonesia, Philippines, Sri Lanka, South Africa, Tanzania, Uganda, USA, Mexico, and counting.

Profile Overview:

We are looking for a strategic and creative Product Marketing Manager to lead product positioning, messaging, and go-to-market strategies across multiple international markets — including India, Thailand, Philippines, USA, Mexico, and Africa.
The ideal candidate will have a deep understanding of B2B SaaS products, strong storytelling skills, and the ability to tailor marketing strategies for diverse global audiences. This role requires a balance of analytical thinking, creative execution, and cross-functional collaboration to directly drive product adoption, engagement, and market growth and revenue acceleration.

Roles & Responsibilities:

Lead the development and execution of global Go-To-Market (GTM) strategies for new feature releases and products, ensuring localized alignment.
Conduct in-depth market, competitor, and customer research to develop and continuously refine compelling, differentiated product positioning and messaging.
Own the localization of messaging and campaigns, collaborating with regional teams to ensure cultural relevance and maximum impact across target international markets.
Design and execute performance-driven marketing funnels and digital campaigns aimed at driving qualified lead generation, pipeline acceleration, and customer nurturing for reducing churn & generating cross sell opportunities.
Serve as the voice of the customer and the market expert, fostering deep collaboration across Product, Sales, and Customer Success teams for successful GTM execution.
Develop high-impact sales enablement materials (e.g., product decks, battle cards, case studies) and compelling customer-facing content.
Manage and optimize marketing automation efforts within HubSpot to execute targeted email, WhatsApp campaigns and monitor conversion performance.
Apply a data-driven approach, leveraging Google Analytics 4 (GA4) and other tools to measure campaign ROI, user behavior, and continuously optimize conversion paths.
Oversee the design direction and creation of core marketing materials, ensuring brand consistency and visual appeal.

Key Competencies:

Strategic GTM Leadership: Demonstrated ability to develop and execute sophisticated, data-backed Go-to-Market strategies that drive product adoption and revenue.
Global Positioning & Storytelling: Exceptional skill in crafting differentiated product positioning, compelling messaging, and localized content for diverse international B2B audiences.
B2B SaaS Expertise: Deep understanding of the B2B sales cycle, SaaS subscription models, and how product marketing supports pipeline acceleration.
Analytical & Data-Driven Mindset: Proficiency in interpreting marketing and product usage data to derive actionable insights and measure performance (ROI).
Cross-Functional Collaboration: Strong interpersonal and communication skills to effectively align and influence stakeholders across Product, Sales, and Creative teams globally.

REQUIREMENTS:

5+ years of proven experience in B2B product marketing (preferably in SaaS or tech).
Proficiency in HubSpot, Photoshop, and Canva.
Strong analytical skills with experience using Google Analytics 4 (GA4).
Ability to manage multiple projects in a fast-paced, collaborative environment.
Excellent command of written and verbal English.
Bonus: Familiarity with design or prototyping tools such as Figma.

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Shubham Vishwakarma

Full Stack Developer - Averlon

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Cryptography

Ethereum

About Artivatic :- Artivatic is technology startup that uses AI/ML/Deeplearning to build intelligent products & solutions for finance, healthcare & insurance businesses. It is based out of Bangalore with 20+ team focus on technology. Artivatic building is cutting edge solutions to enable 750 Millions plus people to get insurance, financial access and health benefits with alternative data sources to increase their productivity, efficiency, automation power and profitability, hence improving their way of doing business more intelligently & seamlessly. - Artivatic offers lending underwriting, credit/insurance underwriting, fraud, prediction, personalization, recommendation, risk profiling, consumer profiling intelligence, KYC Automation & Compliance, automated decisions, monitoring, claims processing, sentiment/psychology behaviour, auto insurance claims, travel insurance, disease prediction for insurance and more. - We have raised US $300K earlier and built products successfully and also done few PoCs successfully with some top enterprises in Insurance, Banking & Health sector. Currently, 4 months away from generating continuous revenue.Requirements :- BS/MS in Computer Science or similar technical subject- Self-starter, able to work on one's own initiative with minimal supervision- Deep understanding of blockchain and distributed ledger protocols and smart contract scripting languages (e.g. Solidity / Michelson)- Able to think through and plan around the potential security challenges and threat vectors around an application usage- Upto date on emerging capabilities in this fast growing area and identify where and how new capabilities can be applied- Enthusiasm for working in a space full of unknown unknowns, pivoting as needed, and being comfortable with not knowing the road to the end goal..- This space is moving at a tremendous speed. As such you should have a continuous learning mindset and a voracious appetite to stay abreast and a love for deep technical challenges- Working knowledge of the following: Node.js and related tools, JavaScript, messaging systems like Kafka,Preferred qualifications :- Strong knowledge of distributed applications, consensus algorithms, and p2p protocols etc.- - Understanding of cryptography, including asymmetric (pub/privy key), symmetric, hash functions, encryption/signaturesFocus Area : Developing Insurance products using Blockchain

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