Google AnalyticsREQUIRED SKILLS:
GTM STRATEGY & PRODUCT POSITIONING
MANDATORY CRITERIA:
- Must have 3+ years of B2B product marketing experience, preferably in SaaS/tech.
- Must have strong GTM (Go-To-Market) strategy ownership for product/feature launches.
- Must have deep understanding of B2B SaaS products, sales cycles, and subscription models.
- Must have strong product positioning, messaging, and storytelling skills for global markets.
- Must have experience with HubSpot for automation, email, and WhatsApp campaigns.
- Must be highly analytical, with proven expertise in Google Analytics 4 (GA4) for performance & ROI tracking.
- Must have experience designing localized, multi-Country marketing strategies.
- Must be proficient in creating sales enablement content (product decks, case studies, battle cards).
- Must be able to collaborate effectively with Product, Sales, and Customer Success teams.
DESCRIPTION:
Organizational Overview:
- The company is a global end-to-end hospitality technology provider specializing in solutions for small and medium-sized accommodation businesses.
- With more than 480+ Team members and 20+ years of experience, YCS currently has 40,000+ customers in over 170 countries, with 50+ supported languages in our software, and a 24/7 support network to match.
- We have a Local team in 15+ countries including India, Thailand, Indonesia, Philippines, Sri Lanka, South Africa, Tanzania, Uganda, USA, Mexico, and counting.
Profile Overview:
- We are looking for a strategic and creative Product Marketing Manager to lead product positioning, messaging, and go-to-market strategies across multiple international markets — including India, Thailand, Philippines, USA, Mexico, and Africa.
- The ideal candidate will have a deep understanding of B2B SaaS products, strong storytelling skills, and the ability to tailor marketing strategies for diverse global audiences. This role requires a balance of analytical thinking, creative execution, and cross-functional collaboration to directly drive product adoption, engagement, and market growth and revenue acceleration.
Roles & Responsibilities:
- Lead the development and execution of global Go-To-Market (GTM) strategies for new feature releases and products, ensuring localized alignment.
- Conduct in-depth market, competitor, and customer research to develop and continuously refine compelling, differentiated product positioning and messaging.
- Own the localization of messaging and campaigns, collaborating with regional teams to ensure cultural relevance and maximum impact across target international markets.
- Design and execute performance-driven marketing funnels and digital campaigns aimed at driving qualified lead generation, pipeline acceleration, and customer nurturing for reducing churn & generating cross sell opportunities.
- Serve as the voice of the customer and the market expert, fostering deep collaboration across Product, Sales, and Customer Success teams for successful GTM execution.
- Develop high-impact sales enablement materials (e.g., product decks, battle cards, case studies) and compelling customer-facing content.
- Manage and optimize marketing automation efforts within HubSpot to execute targeted email, WhatsApp campaigns and monitor conversion performance.
- Apply a data-driven approach, leveraging Google Analytics 4 (GA4) and other tools to measure campaign ROI, user behavior, and continuously optimize conversion paths.
- Oversee the design direction and creation of core marketing materials, ensuring brand consistency and visual appeal.
Key Competencies:
- Strategic GTM Leadership: Demonstrated ability to develop and execute sophisticated, data-backed Go-to-Market strategies that drive product adoption and revenue.
- Global Positioning & Storytelling: Exceptional skill in crafting differentiated product positioning, compelling messaging, and localized content for diverse international B2B audiences.
- B2B SaaS Expertise: Deep understanding of the B2B sales cycle, SaaS subscription models, and how product marketing supports pipeline acceleration.
- Analytical & Data-Driven Mindset: Proficiency in interpreting marketing and product usage data to derive actionable insights and measure performance (ROI).
- Cross-Functional Collaboration: Strong interpersonal and communication skills to effectively align and influence stakeholders across Product, Sales, and Creative teams globally.
REQUIREMENTS:
- 5+ years of proven experience in B2B product marketing (preferably in SaaS or tech).
- Proficiency in HubSpot, Photoshop, and Canva.
- Strong analytical skills with experience using Google Analytics 4 (GA4).
- Ability to manage multiple projects in a fast-paced, collaborative environment.
- Excellent command of written and verbal English.
- Bonus: Familiarity with design or prototyping tools such as Figma.
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