
Job Title: Digital Marketing Executive
Experience: 1 - 2 years
Job Location: Madurai (On-site)
Skills: SEMRush, Ahrefs, Moz, Keyword planner, Google Analytics & Google Search Console
Job Description
- Conducting on-site and off-site analysis of web SEO competition.
- Increase website ranking on popular search engines.
- Increase digital brand awareness while growing the traffic on the website.
- Assisting with blog content.
- Creating high-quality SEO content.
- Leading keyword research and optimization of content.
- Working knowledge of Google Analytics.
- Thorough understanding of web design and site structures.
- Proofread and edit blog posts before publication.
- Gain a comprehensive understanding of the strengths and weaknesses of the website, and flesh out SEO strategies to improve the same.
- Good knowledge of backlink analysis.
Roles and Responsibilities
- Identify the right audience, plan organic and paid campaigns, and optimize ad & SEO campaigns to drive website traffic and leads.
- Clear understanding of SEO strategies and implementation to improve website rankings.
- Collaborate with development and other teams to ensure SEO best practices are integrated into website architecture.
- Ability to work independently and as part of a team.
- Hands-on experience with Content Management Systems (e.g. WordPress).
- Proficiency in SEO tools for keyword research link building and site audits.
- Understanding Google Analytics, Keyword Planner, Search Console, SEMRush, Ahrefs, Moz, etc.
Qualifications & Skills:
- Any Bachelor’s or Master’s degree
- 1-2 years of experience in digital marketing
- Proven track record of planning and executing successful digital campaigns.
- Strong expertise in SEO, SEM, Google Analytics, Google Ads and Social Media.
- Strong communication, leadership, and project management skills.
- Creative mindset with the ability to innovate and adapt in a fast-paced environment.

About IdeaLaunch Tech Solution
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Description
Title
Senior Full Stack Software Developer
Job Function
Full Stack Software Developer - Laravel
Company industry
Publishing, E-Learning, Education
Role overview
We are currently developing a centralised, job scheduling solution in Laravel framework, utilising queue management through Horizon and Laravel’s job runners. Experience of both technologies within Laravel are a must as this will enable you to further enhance the capabilities of the solution.
Whilst this is a technical role, we would still expect you to be able to communicate clearly and effectively at all levels including with key stakeholders. Packt prides itself on being a global, remote company and its successes are heavily reliant upon communication skills and as such would expect you to uphold this requirement too.
About Packt
Packt is a leading publisher of technical learning content with the ability to publish books on new and emerging tech faster than any other publisher in the world. We believe that software has a deep impact on the world, and that software runs on knowledge. Our mission is to increase the shared value of deep tech knowledge. We are tech content engineers, and we work with some of the most interesting technical minds and ground-breaking creators on the planet. For more details, see http://www.packt.com/" target="_blank">www.packt.com
About the Team
You will become a pivotal member of the Platforms team who are responsible for developing and maintaining internal and external solutions to assist in the exposure of data across the Packt domain.
We are a delivery-focused team who enjoy actively developing our own skills through the use of newer technologies and methodologies from front-end to back-end.
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We expect you to have at least 6 years full-time experience in building software solutions in PHP with demonstratable experience of utilizing the Laravel framework. who can develop complex solutions around business requirements and driving innovation forward? We would expect you to drive the adoption of Laravel across the squad and business and to help peers to understand the benefits and wider eco-system of Laravel.
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We recognize how important our people are and acknowledge and support the things that are important to them. We focus on the full employee experience. We aim to create a positive working environment that supports personal and collective development – where our people can not only grow their skill sets, continuously challenge themselves, and develop their careers, but also work together as a team and with our customers.
We try to achieve this by:
- Ensuring a positive working environment for all employees, supportive of flexible and remote work.
- Supporting individual development through growth opportunities and internal mobility.
- Encouraging social collaboration within teams and communities and knowledge-sharing.
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- Fostering a culture of self-development.
- Providing a work environment where the best idea wins, and challenge is encouraged.
Benefits
You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us.
- Bonus scheme
- 21 days’ holiday (plus bank holidays)
- Pension contribution
- Insurance
- Flexible hours: choose how, when and where you work.
Employment type
Full-time
Seniority level
Senior level















