
Job Title: Digital Marketing Executive
Experience: 1 - 2 years
Job Location: Madurai (On-site)
Skills: SEMRush, Ahrefs, Moz, Keyword planner, Google Analytics & Google Search Console
Job Description
- Conducting on-site and off-site analysis of web SEO competition.
- Increase website ranking on popular search engines.
- Increase digital brand awareness while growing the traffic on the website.
- Assisting with blog content.
- Creating high-quality SEO content.
- Leading keyword research and optimization of content.
- Working knowledge of Google Analytics.
- Thorough understanding of web design and site structures.
- Proofread and edit blog posts before publication.
- Gain a comprehensive understanding of the strengths and weaknesses of the website, and flesh out SEO strategies to improve the same.
- Good knowledge of backlink analysis.
Roles and Responsibilities
- Identify the right audience, plan organic and paid campaigns, and optimize ad & SEO campaigns to drive website traffic and leads.
- Clear understanding of SEO strategies and implementation to improve website rankings.
- Collaborate with development and other teams to ensure SEO best practices are integrated into website architecture.
- Ability to work independently and as part of a team.
- Hands-on experience with Content Management Systems (e.g. WordPress).
- Proficiency in SEO tools for keyword research link building and site audits.
- Understanding Google Analytics, Keyword Planner, Search Console, SEMRush, Ahrefs, Moz, etc.
Qualifications & Skills:
- Any Bachelor’s or Master’s degree
- 1-2 years of experience in digital marketing
- Proven track record of planning and executing successful digital campaigns.
- Strong expertise in SEO, SEM, Google Analytics, Google Ads and Social Media.
- Strong communication, leadership, and project management skills.
- Creative mindset with the ability to innovate and adapt in a fast-paced environment.

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