Google AnalyticsMarketing Lead – Performance, Content & Growth
This is a full-time core team role based in Hyderabad at a funded startup
At CraftMyPlate, we’re transforming how India orders food for group gatherings — from office teams to family celebrations.
Our platform blends deep operational intelligence, delightful user experiences, and highly scalable systems to make bulk food ordering (10+ people) truly effortless.
We’re backed by leading investors and are entering an exciting scale phase — building the Event OS for India.
We’re looking for a hands-on growth marketer who is both:
✅ A performance marketing wizard — smart with money, obsessed with ROAS/CAC
✅ A content creator at heart — can turn real moments into trust-building stories
If you love owning numbers, scaling experiments, and building from scratch — this role is for you.
What You’ll Do
- Own and scale growth across Meta, Google, YouTube, WhatsApp, SEO, affiliates, influencers, and retargeting.
- Run bold experiments, test fast, and double down on what drives results.
- Deep-dive into analytics — optimize funnels, cut waste, and boost conversions.
- Create content that builds trust, recall, and demand, not just clicks.
- Collaborate with agencies, influencers, and partner brands (like MyGate) — understand target audiences by use case, design the right campaigns, and get them executed with clear ROI.
- Manage budgets with discipline, efficiency, and accountability.
- Work directly with founders to set ambitious goals — and hit them.
- Guide and mentor agencies or junior marketers to deliver consistent creative and performance output.
Must-Have Requirements
- 3+ years of performance marketing experience with proven CAC and ROAS impact.
- Strong analytical mindset — turns campaign data into insights and actions.
- Hands-on across Meta + Google Ads, remarketing, influencer strategy, and SEO fundamentals.
- Genuine storytelling ability — understands how content builds trust and converts.
- Deep customer empathy — ideally with experience in event, food, or consumer internet segments.
- Clear communicator who can align creative, performance, and brand thinking.
- Startup agility — executes fast, iterates daily, learns from data.
Good-to-Have
- Entrepreneurial experience or a founder mindset — someone who thinks in terms of outcomes, not tasks.
- Exposure to affiliate and partnership-driven growth.
- Experience creating regional + English content (Telugu or Hindi a plus).
- Comfort using AI and automation tools to speed up testing and production.
- Strong grasp of brand-building through consistent storytelling and recall design.
What You’ll Get
- A front-row seat to build and scale a brand from the ground up.
- The freedom to experiment, own big decisions, and see direct impact.
- Mentorship and collaboration directly with the founding team.
- A fast-moving, high-ownership culture where growth is visible and rewarded.
- Opportunity to shape brand perception, recall, and performance across multiple channels.
- Competitive salary + growth-linked incentives/ESOP's.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Craft My Plate
About
India hosts 25M+ events every year, but ordering food is still a nightmare—unreliable vendors, inconsistent pricing, and no seamless way to book catering. We’re fixing this."
Craft My Plate is a vertically integrated food marketplace where customers can instantly customize menus, place orders, and get it delivered conveniently —without dealing with vendors.
Candid answers by the company
Craft My Plate is a vertically integrated food marketplace designed to make large food ordering hassle-free. Customers simply select and customize menus—without worrying .By ensuring consistent quality, transparent pricing, and seamless delivery.
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