Social Media Marketing Specialis at Shogan Systems · Coimbatore · 1 - 2 years · ₹2.2L - ₹2.4L / yr · Profitable · Posted 29 Sep 2025

Social Media Marketing Specialist
Job Summary:
We are looking for a dynamic and results-oriented Social Media Marketing Executive to manage and enhance Shogan Systems presence across social media platforms. Based in our Coimbatore office, this role involves developing and executing social media strategies to increase brand awareness, engage our community, and drive growth. This is a dedicated work-from-office position. If you're passionate about creating engaging content and driving online growth for our websites across various social media channels, including Facebook, YouTube, Twitter, Instagram, LinkedIn and more, then this role is perfect for you.
Responsibilities:
- Manage and oversee social media platforms.
- Develop and execute social media strategies.
- Develop and execute SM Paid Campaigns.
- Create social media calendars and schedule posts effectively.
- Generate brand awareness to capture the attention of the target audience.
- Respond promptly to comments and inquiries on social media.
- Monitor and analyse social media metrics and trends.
- Collaborate with Copywriters and Graphic Designers to ensure cohesive brand messaging.
Requirements:
- Demonstrated understanding of engagement metrics and key performance indicators (KPIs) in social media.
- Proficient in conducting research to inform social media strategies.
- Sound knowledge of social media scheduling platforms.
- Strong proofreading and editing skills.
- Excellent oral and written communication skills.
- Good understanding of paid social media advertising.
- Ability to craft compelling and catchy content.
- Exceptional multitasking abilities and prioritization skills.
- In-depth knowledge of various social media platforms.
Qualifications/Experience:
- Minimum bachelor’s degree in a related field.
- 1-3 years of experience as a Social Media Executive or in a similar position.
- Experience with e-commerce website projects preferred.
Pay: ₹18,000 - ₹20,000 per month (based on experience)
Work Location: Coimbatore In person

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About the Role:
We are looking for a Social Media Specialist who can plan and run social media strategy for multiple client brands, not just post content. You will own content planning, creative direction, client communication and performance tracking, and you will guide junior team members. If you enjoy turning trends into content that grows pages and drives results, we'd love to hear from you.
Key Responsibilities:
1-Strategy and planning
- Build and execute monthly content strategies and calendars for multiple client accounts.
- Plan campaigns across Instagram, Facebook, LinkedIn and other relevant platforms.
- Track trends, viral formats and platform updates, and turn them into content ideas.
2-Content creation
- Direct, shoot, edit and publish Reels, Stories and short-form videos.
- Create or oversee posts, banners and creatives using Canva, Photoshop or similar tools.
- Write engaging, brand-aligned captions and copy.
3-Client management
- Be the point of contact for clients on content plans, approvals, feedback and campaign updates.
- Present monthly performance reports and recommendations to clients.
- Maintain brand voice and consistency across all accounts.
4-Performance and growth
- Track metrics such as reach, engagement, follower growth and conversions.
- Analyze what works and improve the content strategy based on data.
- Support paid campaigns on Meta Ads (Facebook and Instagram), including audience targeting and budget tracking.
- Apply basic SEO and social media marketing practices to improve visibility.
5-Team collaboration
- Work closely with the design, marketing and content teams to deliver campaigns on time.
- Guide and review the work of junior executives and interns.
Required Skills-:
- 2-3 years of hands-on experience in social media management, handling multiple client accounts.
- Strong communication, client coordination and presentation skills.
- Proven experience in Reels shooting, editing and posting.
- Proficiency in graphic design tools (Canva, Adobe Photoshop or similar).
- Working knowledge of video editing tools (Premiere Pro, CapCut, VN, Filmora or similar).
- Good understanding of content planning, audience engagement and social media analytics.
- Hands-on experience with scheduling and analytics tools (Meta Business Suite, Buffer, Hootsuite or similar).
THE ROLE
We are looking for a Social Media Specialist who understands that social media is more than posting content—it is about building a brand people want to follow, talk about and be part of. You will own day-to-day social media execution, trend-led content, community engagement and influencer collaborations, while ensuring every touchpoint feels distinctly.
WHAT YOU’LL DO
• Own and manage social media profiles across relevant platforms, ensuring consistent brand
presence and execution.
• Develop and execute social media strategies that strengthen brand awareness, engagement, community and product adoption.
• Plan and implement social media campaigns aligned with the overall marketing and communication strategy.
• Create and curate engaging social-first content across formats including copy, static posts, Reels, videos, stories and trend-led content.
• Stay ahead of platform trends, internet culture, beauty conversations and emerging formats, and translate relevant trends into on-brand content.
• Write compelling social media copy while maintaining a consistent, distinctive and consumer-friendly brand voice.
• Build and nurture an active online community by responding to comments, DMs and customer queries in a timely and thoughtful manner.
• Monitor social conversations, feedback and online reviews, and identify insights or opportunities for the brand.
• Collaborate closely with the creative, marketing, PR and communications teams to develop high-quality, on-brand content.
• Coordinate content shoots and work with internal/external creative partners to bring social ideas to life.
• Identify relevant influencers, creators, agencies and industry voices aligned with brand and
audience.
• Develop influencer collaboration strategies and manage partnerships from identification and negotiation through execution.
• Brief influencers, manage deliverables and timelines, review content for brand alignment and ensure smooth campaign execution.
• Track influencer and social campaigns and evaluate their impact on reach, engagement, awareness and conversions.
• Encourage user-generated content, community participation and brand advocacy among followers.
• Support and participate in brand events, activations and community-building initiatives.
• Build meaningful relationships with customers, potential customers, creators, industry professionals and relevant media/journalists.
• Use social and web analytics to monitor performance, identify trends and contribute actionable insights for future campaigns.
• Prepare regular social media performance reports and recommendations based on key metrics and learnings.
WHAT WE’RE LOOKING FOR
• 2–4 years of relevant experience in Social Media, Content, Digital Marketing or a similar role.
• Strong passion for skincare, beauty, wellness and consumer brands.
• Hands-on experience managing social media for a brand, preferably in D2C, beauty, skincare, fashion,
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• Experience working with marketing/media agencies is a plus.
• Strong understanding of Instagram and other major social media platforms, formats and content trends.
• Excellent copywriting, communication and storytelling skills with a sharp eye for what works on social.
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• Working knowledge of SEO best practices and digital marketing fundamentals.
• Strong influencer management skills, including creator identification, negotiation, briefing, execution and
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• Comfortable working cross-functionally with creative, marketing, PR and communications teams.
• Highly proactive, organised, trend-aware and comfortable working in a fast-paced D2C environment.
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Interested candidates can share their updated resume and portfolio/work samples mentioning thier Phone No or Email ID.













