Associate Art Director - Social Media

JOB DETAILS:

- Job Title: Director – Brand Marketing

- Industry: Media and entertainment Industry

- Experience: 8-12 years

- Working Days: 5

- Job Location: Noida

- CTC Range: Best in Industry

Required Skills: Brand Strategy & Positioning Ownership, Cultural & Creative Judgment, Earned Media, PR & Social Brand Voice, Integrated Brand Campaign Leadership, Cross-Functional Brand Governance

Criteria:

• 8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.
• Experience working on or scaling meaningful consumer brands (media/entertainment preferred)
• Must have owned brand meaning, not just executed campaigns
• Must have launched or scaled a brand platform, not only shows or campaigns
• Prior ownership of earned media, social brand voice, and PR
• Fluent Hindi is mandatory
• Exposure to regional cultural contexts is a strong advantage
• OTT experience is a plus

Description

Role Overview (Non-Negotiable)

This role is the custodian of company’s brand meaning, voice, and long-term equity. The Director – Brand Marketing owns the master brand and its child brands, ensuring company scales nationally while preserving cultural depth, authenticity, and emotional consistency.

You own brand meaning, not just marketing output.

What You Own

• Brand positioning, narrative, and long-term brand truth
• Brand tone, voice, and cultural posture
• Earned media, social brand voice, and PR narratives
• Final authority on how company shows up across all channels
• What the brand amplifies—and what it consciously avoids

Key Responsibilities

Brand Strategy & Positioning

• Define and evolve company’s core positioning as the platform for India’s regional cultures
• Own master brand architecture across regions, IPs, and markets
• Protect the “red thread” connecting cultures without dilution or tokenism
• Act as final brand gatekeeper across product, content, marketing, partnerships, and PR

Earned Media & Brand Voice

• Own brand social handles, PR, and cultural conversations
• Act as Editor-in-Chief of company’s public voice
• Ensure social presence feels cultural, not promotional
• Exercise judgment on public engagement vs. silence

Integrated Brand Campaigns

• Lead brand strategy for flagship launches, regional expansion, and national moments
• Ensure every campaign has a strong idea, emotional depth, and scalability
• Align brand equity with performance marketing without short-term erosion

Creative Direction & Governance

• Set creative standards for visual identity, copy, and storytelling
• Ensure respectful, non-stereotypical representation of regional cultures
• Build brand guardrails that protect meaning without limiting creativity

Cross-Functional Leadership

• Work closely with Content, Performance, Product, and CRM teams
• Act as the brand conscience—calling out dilution or short-termism when needed

This Role Is NOT For

• Social media managers or execution-only marketers
• Brand marketers without commercial accountability
• Candidates who see brand and performance as opposing forces
• Candidates dependent on large teams or budgets to create impact

Responsibilities

● Design, build, and deploy applied ML models (NLP, LLM-based) to solve real-world sales tech problems.

● Build and orchestrate true multi-agent systems to collaboratively solve complex tasks and workflows that reason, remember, plan, and take actions over structured and unstructured data.

● Use frameworks like LangGraph, CrewAI, or custom planners to orchestrate LLM-powered agents.

● Prototype and productionize capabilities using foundation models (OpenAI, Claude, Gemini, etc.), embeddings, and vector databases (e.g., Pinecone, Weaviate).

● Work with the product team to integrate intelligent agents into customer CRM workflows and GTM-facing tools.

● Design observability, evaluation and control mechanisms to ensure agent reliability, traceability, safety and frugality.

● Continuously improve agents with RF and active learning.

Requirements

● Bachelor’s or Master’s in Computer Science, AI/ML, or a related field.

● 2+ years of experience deploying ML models or AI systems in production

environments.

● Experience with LLMs, NLP pipelines, prompt engineering, and fine-tuning.

● Familiarity with agentic frameworks (LangChain, LangGraph, AutoGPT, CrewAI, or custom orchestration).

● Strong Python programming skills and deep knowledge of the ML/LLM ecosystem.

● Hands-on experience with MLOps, API integrations, and cloud infrastructure (AWS, GCP, or Azure).

● Ability to balance rapid experimentation with robust engineering.

Nice to Have

● Experience working with sales/revenue data (CRM, Gong, Salesforce, LinkedIn).

● Familiarity with reasoning techniques (ReAct, CoT, Tree-of-Thoughts), graph orchestration, and tool chaining.

● Exposure to multi-agent systems, RAG pipelines, or feedback loops in production.

● Contributions to open-source AI/agentic tools or frameworks.

● Experience Level: Min 2+ years

● JavaScript/Typescript and React Native.

● Experience using technologies like React Native, Redux/MobX/Saga, TypeScript, modern CSS frameworks and webpack.

● Familiarity with native build tools, like XCode, Gradle {Android Studio, IntelliJ}

● RESTful API’s, basic HTTP knowledge, GET/POST.

● Good Communication Skills

QA Manager (A) 

 ROLES AND RESPONSIBILITIES: 

·       Conducting manual and automated Mobile and Web testing that is well defined, planned, and executed 

·       Responsible for defining the automation framework (such as TestNG, BDD), creating the framework, and automating the test cases independently 

·       Has experience in GitLab for resource management and Jenkins for build creation and CI/CD 

·       Establishing automation QA strategy and best practices to support continuous development and integration 

·       Estimating, coordinating, directing testing for multiple products/projects 

·       Create clear, detailed, comprehensive, and well-structured test plans and automated test cases 

·       Perform and provide guidance/mentoring on API testing using SOAP UI or POSTMAN toolset 

·       Holding and facilitating automation and test case reviews with Agile team members 

·       Liaise with internal teams (e.g., developers and product managers) across multiple time zones to identify system requirements 

·       Stay up to date with new testing tools and test strategies 

Required Skills & Exp: 

·       8+ Years of Overall Experience in Software testing across different domains 

·       6+ years of automation experience in building and maintaining test automation frameworks within the Agile framework. 

·       Is well-versed with working in an agency environment with strong experience in Automation and Manual testing 

·       Has mandatory extensive exposure of testing Mobile Apps (iOS and Android) including relevant exposure of testing websites using Selenium (for web) and Appium (for mobiles) 

·       Strong knowledge of software QA methodologies, tools, and processes 

·       Has experience testing API’s and building automation test suites 

·       Experience in writing clear, concise, and comprehensive test plans and test cases 

·       Solid knowledge of SQL 

·       Experience working in an Agile/Scrum development process 

·       Experience with performance and/or security testing is a plus 

·       Excellent English, written, and verbal communication skills 

·       Effectively meet deadlines and troubleshoot issues while handling multiple priorities 

·       Strong problem solving and analytical skills with attention to detail 

·       Strong team player, willing to learn, and share experience/mentor with other team members and grow QA talent 

• Being involved in setting up and strengthening a distribution network (Super-stockiest & Distributors) at the areas mentioned above respectively.
• Leading the initiative of launching the products in the geographical areas mentioned above and initiate BTL activities for better placement of the products.
• Involving sales promotion, merchandising to boost the secondary sales.
• Studying the market potential and suggest recruitment of DSM at the respective location to improve the market penetration.
• Ensuring that products are available in all the major retail outlets.
• Effectively managing the team and ensure high ratio of Productive sales calls.
• Motivating, and empowering the sales representatives for increased productivity by working with them on a regular basis and creating synergy amongst the team.

What you need to have:

React JS & AWS

• Proficient working knowledge of React JS,Redux, ES6, Node JS, VSCode, ES Lint, HTML5, CSS3, Javascript, jQuery, Bootstrap 4
• Ability to learn and adapt on customer expectations
• Passion for user experience and user - centric development
• Strong communication skills that include leading design - related conversations, ability to build and nurture good relationships and foster an environment for collaboration
• Self - starter and passionate learner
• Creative problem - solver with a strong eye for detail
• Experience with version and source control, preferably Git Lab
• Should have knowledge on micro services.
• Overall experience between 4 yrs to 8 yrs.

Responsibilities:

• Lead QA engineers into developing performance & functional test plans and test scenarios using requirements and product documentation while specifying testing overview, approach, strategy, scope, architecture, environment, roles and responsibilities
• Scope projects and estimate testing needs
• Design and implement testing methods for both end to end, and individual service layers of the application stack
• Identify bottlenecks in functionality and performance, and provide actionable information and suggestions based on analysis of testing results
• Communicate technical information clearly with both technical and non-technical teams
• Work closely with development engineers and management in a fast-paced technical environment

Requirements:

• 4-7 years experience in Quality Assurance of IT products
• Hands on experience in Test Automation using Selenium
• Experience Leading Testing Teams in both Manual and Automation Testing.
• Strong work ethic and accountability on Quality Assurance
• Experience in building SCRUM/Agile skills within the Testing Team
• Exercise independent thought and judgement and adapt to new tasks
• Experience in Performance Testing is mandatory.
• Experience in Security Testing is a plus, but not mandatory

Requirements

• 2-5 years of experience as a front-end developer
• Experienced in developing applications using JavaScript, ReactJS, Redux, Redux Saga, NodeJS, HTML5, CSS3/CSS4 and other UI technologies.
• Understanding and experience with ES6 concepts, asynchronous processing, partial page refresh, DOM traversal and manipulation.
• Experience with REST API construction, documentation, and architecture, including API description languages like Swagger.
• Comfortable writing Unit Test Cases (Enzyme/ Jest)
• Familiar with cloud services: AWS, Dev-ops such as Git, Jira, Confluence
• Good to have experience/knowledge of
  • Spring (MVC, IOP/DI, REST, Security)
  • Docker,
  • Scala,
  • Python
• Able to connect the dots between code and business value

Responsibilities

• Engage in high level conversations about business strategy and the role tech plays in it
• Write well-designed, testable, and efficient code that powers our application
• Write specs and do planning for everything we build
• Conduct application analysis, testing, and debugging
• Diligently document code to keep it clean and transparent
• Ensure cross-browser and device compatibility

You Are

• You believe it’s always on you to make sure anything you do is a success.
• You have the ability to make quick and effective decisions.
• In love with a challenge. You revel in solving problems and want a job that pushes you out of your comfort zone.
• Open to change. You’re inspired by the endless ways in which everything we do can always be improved.

Add-Ons/Interview Process

• You should be comfortable working in a Start-up for in-house product development.
• Will not be engaged with any Client, but with the internal team (in India & the US).
• Will be provided a hands-on exercise to complete and submit as a part of interview.