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Locations

NCR (Delhi | Gurgaon | Noida)

Experience

3 - 5 years

Salary

{{600000 / ('' == 'MONTH' ? 12 : 100000) | number}} - {{1000000 / ('' == 'MONTH' ? 12 : 100000) | number}} {{'' == 'MONTH' ? '/mo' : 'lpa'}}

Skills

Google Adwords
PPC
Google Analytics

Job description

Key Functional Areas of Responsibility 1. Should have expertise in search and display network campaigns with all advanced techniques of optimization & Remarketing campaigns. 2. Deep understanding of large-scale campaign management for B2B industries. 3. Deep understanding of new Adwords interface and Adwords Editor. 4. Should be able to manage bulk upload of campaigns, adgroups, ads and keywords with excel/csv. 5. Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score and other important account metrics to optimize the ROI. 6. Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement. 7. Provide creative copy suggestions and graphical ad templates. 8. Manage Display network placement lists, topic and demographic targeting on AdWords. 9. Implement A/B and multivariate testing to continuously improve ROI and performance 10. Find ways to reduce risk of click fraud. 11. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with the organizations goals. 12. Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. 13. Keep pace with search engine and PPC industry trends and developments 14. Must understand Google Tag Manager and use Google Analytics tracking (setting up Goals) for Adwords campaigns 15. Must know tools to analyse campaigns of competitors and benchmark performance accordingly Required Skills: • Extremely analytical • Focused and detail oriented • 3 - 6 years of Google Adwords experience • Knowledge of keyword analysis and conversion analysis • Knowledge of landing page analysis • Negative Keyword Analysis Word, Excel, and PowerPoint • Strong written and communication skills

About Shiprocket

ShipRocket is India's most used eCommerce logistics and shipping software solution. Avail features like COD (Cash on Delivery), prepaid delivery, automated shipping, multiple couriers, rate calculator, etc. Ship your products to customers to 26,000+ pin codes in India.

Founded

2012

Type

Product

Size

51-250 employees

Stage

Profitable
View company

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