Appsforbharat

Role Overview for CRM Manager:

We are looking for an experienced and data-driven CRM Manager to lead the end-to-end customer lifecycle strategy and execution. You will drive user retention, engagement, and monetization through scalable CRM initiatives across key verticals such as Puja, Chadhawa, and Astro. This role requires a strategic thinker with a hands-on attitude, strong analytical skills, and proven experience in managing CRM programs across channels and segments.

What will you do?

• Lead the CRM Lifecycle Strategy: Design and execute end-to-end CRM journeys — from onboarding to reactivation — across verticals like Puja, Chadhawa, and Astro.
• Build for Bharat Users: Craft communication that resonates with culturally rooted users across Tier 2/3+ cities, with language, tone, and timing that match local behavior and beliefs.
• Own CRM Channel Performance: Drive key metrics such as user activation, engagement, retention, and repeat usage across Push, SMS, WhatsApp, and Email.
• Manage & Scale a CRM Team: Mentor a small team of executives or specialists, setting up strong processes, review cycles, and a data-backed experimentation culture.
• Work Cross-Functionally: Collaborate with content, product, design, and tech to align CRM campaigns with product features, user intent, and festival or astrology calendars.
• Create Scalable Systems: Build dashboards, automate reports, and implement frameworks to track and scale CRM impact month-on-month.

Who You Are?

• 4–7 years of experience in CRM, lifecycle, or retention marketing, preferably in consumer apps
• Deep understanding of Indian users, especially from Tier 2/3+ cities — their behavior, language, and cultural context
• Strong grasp of CRM tools like WebEngage, MoEngage, Clevertap, or Braze
• Analytical mindset — comfortable with data, cohorts, funnel metrics, and A/B testing
• Creative communicator — able to craft messages that resonate emotionally and drive action
• Hands-on executor who can also think strategically and build scalable systems
• People manager with experience mentoring or managing a small team
• Cross-functional collaborator — works well with product, content, design, and tech
• Bias for action — thrives in fast-paced, high-ownership environments

Why AppsForBharat?

We’re not just another startup. We’re a movement. Here’s why you’ll love being a part of it:

● Competitive compensation and performance-based incentives.

● Ambitious work environment with opportunities for professional growth.

● Access to a vibrant network of professionals passionate about spirituality and technology. ● Health & Wellness Benefits to ensure your and your family’s well-being.

● A Serene, Pet-Friendly & Peaceful Office located in the heart of HSR Layout

About the role

We are seeking a seasoned Backend Tech Lead with deep expertise in Golang and Python to lead our backend team. The ideal candidate has 6+ years of experience in backend technologies and 2–3 years of proven engineering mentoring experience, having successfully scaled systems and shipped B2C applications in collaboration with product teams.

Responsibilities

Technical & Product Delivery

● Oversee design and development of backend systems operating at 10K+ RPM scale.

● Guide the team in building transactional systems (payments, orders, etc.) and behavioral systems (analytics, personalization, engagement tracking).

● Partner with product managers to scope, prioritize, and release B2C product features and applications.

● Ensure architectural best practices, high-quality code standards, and robust testing practices.

● Own delivery of projects end-to-end with a focus on scalability, reliability, and business impact.

Operational Excellence

● Champion observability, monitoring, and reliability across backend services.

● Continuously improve system performance, scalability, and resilience.

● Streamline development workflows and engineering processes for speed and quality.

Requirements

● Experience:

7+ years of professional experience in backend technologies.

2-3 years as Tech lead and driving delivery.

● Technical Skills:

Strong hands-on expertise in Golang and Python.

Proven track record with high-scale systems (≥10K RPM).

Solid understanding of distributed systems, APIs, SQL/NoSQL databases, and cloud platforms.

● Leadership Skills:

Demonstrated success in managing teams through 2–3 appraisal cycles.

Strong experience working with product managers to deliver consumer-facing applications.

● Excellent communication and stakeholder management abilities.

Nice-to-Have

● Familiarity with containerization and orchestration (Docker, Kubernetes).

● Experience with observability tools (Prometheus, Grafana, OpenTelemetry).

● Previous leadership experience in B2C product companies operating at scale.

What We Offer

● Opportunity to lead and shape a backend engineering team building at scale.

● A culture of ownership, innovation, and continuous learning.

● Competitive compensation, benefits, and career growth opportunities.

Role - Performance Marketing Sr. Associate

Location - Bangalore, HSR Layout

About Appsforbharat

AppsForBharat is building beautifully crafted, AI-first consumer experiences that help millions of Indians connect with spirituality and culture. We’re backed by Peak XV Partners, Elevation, Fundamentum, and other top-tier investors, and are one of India’s fastest-growing Series C consumer-tech companies.

Our flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees, powering rituals, teachings, personalized recommendations, and a thriving devotional community.

India’s $44B devotion economy is still largely offline, and we’re bringing structure, accessibility, and meaning to this massive market, where design plays a central role in shaping user behavior at scale.

Position Overview:

We are looking for a motivated and detail-oriented Performance Marketing Sr. Associate to join our team. This role is ideal for someone passionate about digital marketing and eager to gain hands-on experience in executing, monitoring, and optimizing not just performance marketing campaigns across various platforms but also keen to learn and move some business metrics

Key Responsibilities:

Campaign Execution & Growth

• Independently plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook, Instagram), and other digital platforms.
• Own end-to-end campaign execution from strategy to delivery, ensuring alignment with business objectives.
• Scale campaigns while maintaining efficiency on key performance indicators (CPA, ROAS, CM).

Analytics & Business Impact

• Track and analyze marketing performance not only at the campaign level (CTR, CPC, CPA, ROI) but also at the business impact level (Revenue growth, CM1, CM2, Baseline contribution).
• Perform detailed RCA (root cause analysis) for metric fluctuations and provide actionable insights to drive growth.
• Develop dashboards and reporting structures for transparent visibility of performance metrics.

Optimization & Experimentation

• Drive continuous A/B testing on creatives, audiences, landing pages, and messaging.
• Coordinate with content and creative teams to ensure impactful storytelling that drives conversions.
• Proactively test new ideas, channels, and formats that can unlock step-jump growth.

Cross-functional Collaboration

• Work closely with category managers to align campaigns with puja calendar, seasonal spikes, and product launches.
• Collaborate with CRM, product, and influencer teams to drive multi-channel impact beyond just paid performance.
• Contribute to brainstorming and execution of branding + performance initiatives that improve baseline business metrics.

Requirements:

• 2 – 5 years of experience in performance marketing with proven results in scaling campaigns and driving business growth.
• Strong understanding of paid media platforms ( Meta Ads Manager, etc.).
• Advanced Excel/Google Sheets skills for reporting and analysis.
• Strong analytical mindset with ability to link campaign performance to business outcomes.
• Excellent communication skills and ability to work cross-functionally.
• Problem-solving attitude with ownership to drive business results, not just campaign metrics.

Preferred Skills:

• Experience in handling large-scale budgets with efficiency.
• Familiarity with analytics tools like Google Analytics, Looker Studio, or similar.
• Ability to thrive in a fast-paced, growth-oriented environment.

Apply today to kickstart your career in marketing and make an impact!