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Performance Marketing Sr Associate
Performance Marketing Sr Associate
Appsforbharat's logo

Performance Marketing Sr Associate

Saloni R's profile picture
Posted by Saloni R
2 - 5 yrs
₹4L - ₹10L / yr
Bengaluru (Bangalore)
Skills
Google Adwords
campaign management
ADS

Role - Performance Marketing Sr. Associate

Location - Bangalore, HSR Layout


About Appsforbharat


AppsForBharat is building beautifully crafted, AI-first consumer experiences that help millions of Indians connect with spirituality and culture. We’re backed by Peak XV Partners, Elevation, Fundamentum, and other top-tier investors, and are one of India’s fastest-growing Series C consumer-tech companies.

Our flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees, powering rituals, teachings, personalized recommendations, and a thriving devotional community.

India’s $44B devotion economy is still largely offline, and we’re bringing structure, accessibility, and meaning to this massive market, where design plays a central role in shaping user behavior at scale.


Position Overview:

We are looking for a motivated and detail-oriented Performance Marketing Sr. Associate to join our team. This role is ideal for someone passionate about digital marketing and eager to gain hands-on experience in executing, monitoring, and optimizing not just performance marketing campaigns across various platforms but also keen to learn and move some business metrics


Key Responsibilities:

Campaign Execution & Growth

  • Independently plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook, Instagram), and other digital platforms.
  • Own end-to-end campaign execution from strategy to delivery, ensuring alignment with business objectives.
  • Scale campaigns while maintaining efficiency on key performance indicators (CPA, ROAS, CM).

Analytics & Business Impact

  • Track and analyze marketing performance not only at the campaign level (CTR, CPC, CPA, ROI) but also at the business impact level (Revenue growth, CM1, CM2, Baseline contribution).
  • Perform detailed RCA (root cause analysis) for metric fluctuations and provide actionable insights to drive growth.
  • Develop dashboards and reporting structures for transparent visibility of performance metrics.

Optimization & Experimentation

  • Drive continuous A/B testing on creatives, audiences, landing pages, and messaging.
  • Coordinate with content and creative teams to ensure impactful storytelling that drives conversions.
  • Proactively test new ideas, channels, and formats that can unlock step-jump growth.

Cross-functional Collaboration

  • Work closely with category managers to align campaigns with puja calendar, seasonal spikes, and product launches.
  • Collaborate with CRM, product, and influencer teams to drive multi-channel impact beyond just paid performance.
  • Contribute to brainstorming and execution of branding + performance initiatives that improve baseline business metrics.


Requirements:

  • 2 – 5 years of experience in performance marketing with proven results in scaling campaigns and driving business growth.
  • Strong understanding of paid media platforms ( Meta Ads Manager, etc.).
  • Advanced Excel/Google Sheets skills for reporting and analysis.
  • Strong analytical mindset with ability to link campaign performance to business outcomes.
  • Excellent communication skills and ability to work cross-functionally.
  • Problem-solving attitude with ownership to drive business results, not just campaign metrics.


Preferred Skills:

  • Experience in handling large-scale budgets with efficiency.
  • Familiarity with analytics tools like Google Analytics, Looker Studio, or similar.
  • Ability to thrive in a fast-paced, growth-oriented environment.


Apply today to kickstart your career in marketing and make an impact!

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Appsforbharat

Founded :
2020
Type :
Products & Services
Size :
100-1000
Stage :
Raised funding

About

N/A

Company social profiles

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