SEM at Barcadly Services · Kolhapur · 1 - 3 years · ₹1.8L - ₹2.4L / yr · Profitable · Posted 20 Aug 2024
Company : Barcadly Services (www.barcadlyservices.com)
Job Title: Ads manager (SEM)
About Us: Barcadly Services is a full fledge "Digital Marketing Agency" Our head office is in Mumbai & Kolhapur, the company was established in the year 2018.
We strongly supports and follows the mission of Digital India laid down by Prime Minister Shri. Narendra Modi and provides cost-effective branding solutions for start-ups & big companies in India. At Barcadly services, you will get an insight regarding what is it like to work with a pioneering Digital Marketing Agency in India.
After all, you will only seldom find someone as efficient as we are, when it comes to offering personalized performance marketing.
Thanks to our tight-knit team we have been able to assist over 170 + businesses and establishing themselves in the digital arena."
Experience:1+Years.
Overview:
As an Ads Manager, you will be responsible for planning, executing, and optimizing advertising campaigns across various channels to increase brand awareness, drive traffic, and generate leads and sales. You will work closely with the relevant departments to ensure that all advertising initiatives are aligned with the overall marketing strategy and goals.
Key Responsibilities:
• Develop and execute advertising campaigns across various channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other social media platforms.
• Conduct research to identify target audiences and develop audience personas for ad targeting.
• Create and manage ad campaigns, including ad copy, ad creatives, and targeting options.
• Monitor and optimize ad performance to ensure maximum return on investment.
• Conduct A/B testing and other experiments to improve ad performance.
• Collaborate with the content team to develop ad creatives and landing pages that align with the overall marketing strategy.
• Provide regular reporting and analysis of ad performance to stakeholders.
• Stay up-to-date with industry trends and best practices to ensure that our ad strategies remain effective.
Requirements:
• Bachelor's degree in marketing, business, or a related field.
• Relevant experience in ad management.
• Strong understanding of various advertising channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other social media platforms.
• Experience with ad targeting options, such as audience segmentation and retargeting.
• Familiarity with ad tracking and reporting tools, such as Google Analytics, Facebook Ads Manager, and LinkedIn Campaign Manager.
• Ability to work independently and manage multiple projects simultaneously.
• Strong analytical skills and attention to detail.
Shubham Vishwakarma
Full Stack Developer - Averlon
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- Plan, launch, and manage digital marketing campaigns across Google, Meta, and LinkedIn.
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- Identify campaign performance trends and make data-driven recommendations for campaign rate and performance optimization.
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- Drive organic growth through SEO, AIO (AI Optimization), and AEO (Answer Engine Optimization) initiatives.
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● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.
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- Plan, launch, and optimize campaigns across Meta and Google platforms.
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Qualifications
- Minimum 2–3 years of experience in paid ad marketing across digital channels: Meta, LinkedIn, and Google Ads.
- At least 2 years of hands-on experience managing and optimizing Google Ads.
- Strong domain expertise in paid media, including strategy, execution, and analytics.
- Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
- Excellent written and verbal communication skills in English.
- Bachelor’s degree in any field; a Master’s degree is a plus.
Hands-on Experience With
- Google Ads, Meta Ads, LinkedIn Ads, Bing/Microsoft Ads.
- Google Tag Manager (GTM), GA4, Looker Studio.
- Strong understanding of performance marketing principles, bidding strategies, and attribution models.
- Familiarity with SEO, email marketing, and other digital marketing channels.
- Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred.
- Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT.
- Effective communication and reporting skills.
- Good experience in managing medium to large-sized budgets.
- Should have a data-driven approach to work.
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- Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
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- Drive keyword strategy and restructure accounts to unlock scalable growth.
- Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI.
- Analyze and interpret conversion and attribution data to derive actionable strategic insights.
- Ability to create strategies and budget forecasts.
- Communication
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Reporting
- Create performance reports using Google Slides/other dashboards, and review them with clients.
- Present key strategies and insights to Client Success Managers and clients.
- Consider key performance metrics such as CPC, CTR, CPA, and ROAS for creating and conveying detailed inferences in monthly, quarterly, and yearly reports.
Preferred Attributes
- Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc.
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- Understanding of SEO, email marketing, and other digital marketing channels.
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- Familiarity with automated or AI-driven optimization tools for search ads and other channels.
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon