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Company : Barcadly Services (www.barcadlyservices.com)
Job Title: Ads manager (SEM)
About Us: Barcadly Services is a full fledge "Digital Marketing Agency" Our head office is in Mumbai & Kolhapur, the company was established in the year 2018.
We strongly supports and follows the mission of Digital India laid down by Prime Minister Shri. Narendra Modi and provides cost-effective branding solutions for start-ups & big companies in India. At Barcadly services, you will get an insight regarding what is it like to work with a pioneering Digital Marketing Agency in India.
After all, you will only seldom find someone as efficient as we are, when it comes to offering personalized performance marketing.
Thanks to our tight-knit team we have been able to assist over 170 + businesses and establishing themselves in the digital arena."
Experience:1+Years.
Overview:
As an Ads Manager, you will be responsible for planning, executing, and optimizing advertising campaigns across various channels to increase brand awareness, drive traffic, and generate leads and sales. You will work closely with the relevant departments to ensure that all advertising initiatives are aligned with the overall marketing strategy and goals.
Key Responsibilities:
• Develop and execute advertising campaigns across various channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other social media platforms.
• Conduct research to identify target audiences and develop audience personas for ad targeting.
• Create and manage ad campaigns, including ad copy, ad creatives, and targeting options.
• Monitor and optimize ad performance to ensure maximum return on investment.
• Conduct A/B testing and other experiments to improve ad performance.
• Collaborate with the content team to develop ad creatives and landing pages that align with the overall marketing strategy.
• Provide regular reporting and analysis of ad performance to stakeholders.
• Stay up-to-date with industry trends and best practices to ensure that our ad strategies remain effective.
Requirements:
• Bachelor's degree in marketing, business, or a related field.
• Relevant experience in ad management.
• Strong understanding of various advertising channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other social media platforms.
• Experience with ad targeting options, such as audience segmentation and retargeting.
• Familiarity with ad tracking and reporting tools, such as Google Analytics, Facebook Ads Manager, and LinkedIn Campaign Manager.
• Ability to work independently and manage multiple projects simultaneously.
• Strong analytical skills and attention to detail.
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We are seeking a dynamic and results-oriented Digital Marketing Executive to join our team. The ideal candidate will have a minimum of one year of experience in digital marketing and a proven track record of success. This role involves developing and executing digital marketing campaigns to achieve business objectives.
Responsibilities:
1) Campaign Management: Plan, create and execute digital marketing campaigns on Google Search, Google Display Network, Linkedin and Meta platforms.
2) Lead Generation: Develop and implement lead generation strategies to drive high-quality leads across various industries, with a special emphasis on real estate.
3) Performance Marketing: Monitor and optimize campaign performance to achieve maximum ROl.
4) Analytics and Reporting: Analyze campaign data using Google Analytics, generate insights, and provide comprehensive reports to stakeholders.
5) Content Ideation and Calendar: Assist in creating content calendars and ideation for clients' social media pages.
6) Social Media Growth: Contribute ideas for the growth and enhancement of clients' social media pages.
7) Industry Research: Stay updated with the latest trends and best practices in digital marketing and apply this knowledge to enhance campaign performance.
8) Client Management: Work with multiple clients across diverse industries, ensuring their digital marketing needs are met effectively.
9) ROAS campaigns & E-commerce campaigns - Should have knowledge of these type of campaigns too
10) In-depth knowledge of digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and web analytics
11) Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search visibility
Curate and manage a content calendar for social media platforms (Meta, X, LinkedIn, Instagram, etc.)
12) Leverage web analytics tools (GA4, GSC, etc.) to track and analyze campaign performance, and optimize strategies accordingly
Requirements:
1) Minimum of 1 year of experience in digital marketing.
2) Strong understanding of digital marketing concepts and strategies.
3) Excellent communication and interpersonal skills.
4) Proficiency in using social media platforms and digital marketing tools.
5) Ability to work independently and as part of a team.
6) Basic knowledge of SEO, SEM, and PPC.
Tools and Technologies:
1) Proficiency in digital marketing tools (SEMrush, GA4, GSC, Google Ads, Meta Ads Manager, etc.)
2) Familiarity with content management systems (CMS) and email marketing platforms
Experience with project management and collaboration tools
Preferred Qualifications:
1. Degree in Marketing, Communications, or Any degree.
2. Experience in content creation and management.
3. Knowledge of analytics tools (Google Analytics, etc.)
We are committed to fostering a diverse and inclusive workplace and welcome applications from both male and female candidates.
If you are a passionate and driven individual with a proven track record in digital marketing, we encourage you to apply.
- Experience in Digital Marketing with a specific focus on Google Ads
- Manage and scale e-commerce campaigns of big brands globally Google Ads certified (preferred)
- Working Proficiency with Google Ads, Google Ads Editor, Google Merchant center
- Working knowledge of various campaign types like Google Search, Google Display, Shopping, and YouTube Ads
- Advanced knowledge of Microsoft excel
- Strategise SEM campaigns and align it against the whole digital marketing strategy Understanding and implementation of funnel approach - measurement of events like add to cart, checkout, etc on websites and also building audiences related to these events
- Tracking and setup of all events through Google Tag Manager
- Analyze data from various other sources (like Google Analytics, Hotjar, etc) and find insights and on how to grow faster
- Creative inputs and AB Testing - strategise on creatives and map them to relevant audiences, test different versions and formats to continually optimize campaigns
- Find new opportunities to grow revenue and sales.
- Develop and manage digital marketing campaigns
- Manage organizations website
- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
- Track the website traffic flow and provide internal reports regularly
- Fix any error in online content and arrange webinars and webcasts
- Attend networking events and product launches.
- Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
- Work on SEO of the website pages.
- Edit and post content, videos, podcasts, and audio content on online sites.
- Promote companys product and services in the digital space.
- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
- Creating and executing SMS, and email-based marketing campaigns.
- An outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
- Planning, implementing and monitoring our digital marketing campaigns across all digital networks
- Optimize content for the social media platforms
- Ensure that the brand message is consistent
- Work with your team to brainstorm new and innovative growth strategies.
- Oversee and manage all contests, giveaways, and other digital projects.
- With Good Communication Skills
- Candidates from Marketing Agency can apply.
- Immediate with 15 days joinees preferred.
- An ideal candidate would be someone who handles end to end digital marketing
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