Job Description
- Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate high-quality leads.
- Create engaging and persuasive content for various digital platforms, maintaining consistency in brand voice and messaging.
- Utilize excellent writing skills to craft compelling blog posts, social media content, email campaigns, and other marketing materials.
- Manage and optimize email marketing campaigns, segmenting audiences and delivering targeted content to nurture leads and customers.
- Perform keyword research, on-page and off-page SEO optimization to improve organic search rankings and drive relevant traffic.
- Plan and execute effective SEM (Search Engine Marketing) campaigns, including Google Ads, LinkedIn Ads to maximize visibility and conversions.
- Manage social media channels, creating and curating content that resonates with the target audience, and fostering community engagement.
- Monitor and analyze digital marketing performance metrics, generating reports, and providing insights to enhance strategies.
- Stay up-to-date with industry trends and emerging digital marketing technologies, suggesting innovative tactics to improve campaign effectiveness.
Qualifications:
- Exceptional written and verbal communication skills; ability to convey complex ideas clearly and concisely.
- Strong copywriting and content creation abilities, with a portfolio showcasing various writing styles and tones.
- Proficiency in crafting and executing successful email marketing campaigns.
- In-depth knowledge of SEO principles and best practices; experience with SEO tools.
- Hands-on experience with Google Ads and other PPC platforms; Google Ads certification is a plus.
- Proficiency in managing social media platforms and utilizing social media management tools.
- Analytical mindset with the ability to interpret data and generate actionable insights.
- Creative thinker with the ability to develop innovative digital marketing strategies.
- Team player with excellent interpersonal skills and the ability to collaborate effectively with cross-functional teams.
Subodh Popalwar
Software Engineer, Memorres
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Responsibilities:
- Develop and execute successful SEO strategies
- Manage team of SEO Executives
- Conduct keyword research to guide content teams
- Review technical SEO issues and recommend fixes
- Optimize website content, landing pages and paid search copy
- Direct off-page optimisation projects (e.g. link-building)
- Collect data and report on traffic, rankings and other SEO aspects
- Work with social media and PPC teams to optimize campaigns
- Keep abreast of SEO and integrated marketing trends
Requirements:
- 5+ years of SEO Experience. Proven experience as SEO Manager, SEM Manager/ similar role - Knowledge of standard and current SEO practices
- Knowledge of HTML/CSS
- Experience with SEO reporting
- Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
- Strong organizational and leadership skills, Analytical mindset with numerical aptitude
Roles & Responsibilities:
·Manage company’s various online bidding profiles
·Identifying quality lead and bringing up the projects for the company
·Bidding on various portals like PPH/ GURU/ UPWORK / Freelancer and other relevant online platforms
·Handle the initial discussions and collect the strategic information about the prospects
·Understand complex project requirements and prepare proposal /bid to generate leads
·Continue prospect engagement and account management throughout the sales cycle until closure.
·Independently collaborate with the technical team for presentation with prospects.
·Scout for new bidding platforms and websites to catch out the opportunities.
Skill & Experience Required
·Excellent verbal and written communication skills, capable of converting the prospect with good linguistic ability.
·Must have 1-3 years of experience in Web Development & Mobile Apps project acquisition and closure through the online bidding platforms.
·Experience with lead generation and prospect management via various online bidding platforms.
·Must have sound technical knowledge of advanced Web and Mobile technologies trending today.
·Lead generation through LinkedIn, database, and other social networks would be an added value.
·Ability to handle the sales independently or as part of a team
Our client is a unique personal hygiene brand that has been listed as one of the top 10 startups in 2020 by LinkedIn. The husband-wife founders of the company started the journey of setting up the brand out of a very personal challenge of threatening infections every time one visits a public washroom. Founded in 2013, the company launched a toilet seat sanitiser spray for women that helped sanitize and deodorize toilet seats in public restrooms in just 5 seconds. This product, being travel friendly, saved millions of women from the risk of contracting UTI and soon became the world’s highest-selling product in the category. Apart from the flagship product, this D2C company offers eco-friendly sanitary pads, organic cotton tampons, menstrual cups, toilet papers, anti-pollution dust masks, among others.
Their products are currently available in around 100 cities of India and exported to about 10 countries. This personal hygiene and wellness brand has been awarded as Amazon's SMB Brand of the Year 2020.
As a Performance Marketing/Growth - Head, you will be responsible for the vision, strategy and execution of acquisition campaigns across all the digital platforms like Instagram, Facebook, Google, affiliates etc.
What you will do:
- Executing full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization and reporting
- Understanding your brands and products inside out
- Researching competitors and their strategies to find the gaps in the category and accordingly setting up marketing and advertising goals for the brand(s)
- Partnering with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
- Actively managing and growing SEM/SEO campaigns for new and existing categories and markets
- Developing new channels of user acquisition to drive new growth and diversify channel-mix
- Submitting weekly progress reports, presenting the quarterly marketing plan and strategy and ensuring data is accurately entered
- Improving the efficiency of the team through process improvements, decision-making frameworks and automation
- Evaluating the performance of the channels at regular intervals based on relevant KPIs and conducting A/B tests to ensure that performance is increased in the long term
What you need to have:
- Very strong analytical skills, good command over numbers and sharp eye for data driven insights
- Expertise in the areas of SEM
- Knowledge in tools such as Google Analytics, Google Ads and Facebook/Instagram Ads
- Ability to think strategically and structurally while solving growth problems
- A Problem-Solving mindset and willingness to challenge the established norms
Job role:
As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving, and implementing initiatives to increase brand presence and improve product adoption.
Responsibilities:
- Manage Organic as well as paid channels
- Set targets and build strategies to help achieve them
- Create and test content, blogs, and ads for operational efficiency
- Create and optimize landing pages to increase signups
- Develop and implement campaigns to better lead quality and beat the competition
- Perform data analysis around web traffic and other key metrics
- Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
- Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
- Communicate with team members on campaign developments, timelines, and results
Requirements:
- 4+ years of experience in Digital Marketing or a similar position preferred
- Experience in B2B, eCommerce and SaaS is preferred
- Relevant Bachelor's degree preferred
- Great design sense is a must for this position
- Proven experience building campaign strategies from scratch and executing them
- Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
- Experience working with data
- Experience working with international markets is preferred
- Providing the short-term and long-term product/business vision as well as the development of the sales and Digital marketing strategy.
- Establishing an effective and lean organization structure including the recruiting of key employees and or internal Support Organization.
- Build and motivate a world-class digital sales and marketing team.
- Engage in key sales opportunities, digital campaigns, SEO, SEM, monetization.
- Oversee operating plan, budget, cash flow, and product finances.
- Maintaining awareness of both the external and internal competitive landscape, customers, and the expansion beyond existing opportunities.
- Demonstrating the leadership necessary to make the organization's mission a success.
- Communicating with investors, management
- Establish, achieve, and report on milestones to Exco.
- 10-15 years experience, stable candidate
- Having launched their own startup is preferred
- Having worked at operational roles in the past (COO, CRO)
- Strong digital media sales & marketing background
- Solid track record in running a digital business, lead generation & conversion
- Established network of both supply and demand-side sources
- Possesses experience in different verticals
- Hands-on executioner, outstanding negotiator
- Highly credible thought-leader with the potential to evangelize emerging digital
- Entrepreneurial mindset
- Self-starter with interest in a new challenge
- Skills to engage stakeholders of all functional levels
- Comfortable with a fast-growing start-up environment, as well as the ability to handle the corporate terrain
- Take the immediate lead in the project, providing overall direction.
- Introducing and successfully positioning the company in the worldwide market.
- Develop relationships with internal and external stakeholders ->
- Direct, Indirect Sales
- Marketing
- Finance
- Strategy
- Technical Support
Follow CutshortSubodh Popalwar
Software Engineer, Memorres