
Job Title: Sales Coach
Location: Bangalore (Hybrid/On-site)
Experience: 8+ Years
Employment Type: Full-Time
Department: Learning & Development / Sales Enablement
Company: Edstellar
About Edstellar:
Edstellar is a global Learning & Development (L&D) platform offering end-to-end enterprise training solutions. We partner with organizations to enhance employee capabilities across functional, technical, and leadership domains. As we scale our operations, we are looking for a seasoned Sales Coach to elevate our sales team's performance through strategic coaching, skill enhancement, and continuous enablement.
Role Overview:
We are seeking a dynamic and experienced Sales Coach who will be responsible for developing the sales capabilities of our team. You will work closely with sales leadership, L&D teams, and individual contributors to identify performance gaps, deliver personalized coaching, and drive results through improved selling behavior and strategies.
Key Responsibilities:
- Design, implement, and manage sales coaching programs to improve team performance and productivity.
- Conduct regular one-on-one and group coaching sessions focused on prospecting, objection handling, deal closing, and consultative selling.
- Evaluate sales calls, presentations, and client interactions to identify areas of improvement.
- Collaborate with the L&D team to align coaching strategies with training content and business objectives.
- Work with sales managers to identify underperforming areas and recommend development plans.
- Track coaching effectiveness through measurable KPIs and progress metrics.
- Foster a high-performance, goal-driven sales culture through motivation and behavioral reinforcement.
- Assist in onboarding new sales hires by embedding sales excellence practices early in the lifecycle.
- Stay current on market trends, customer needs, and sales methodologies to continuously evolve the coaching approach.
Key Skills and Requirements:
- 8+ years of experience in sales or sales coaching, preferably in B2B, EdTech, SaaS, or services-based industries.
- Proven track record of driving sales team performance and improving win rates through coaching.
- Strong understanding of sales processes, CRM systems (e.g., Salesforce, HubSpot), and performance metrics.
- Exceptional communication, listening, and interpersonal skills.
- Certified or trained in coaching frameworks (GROW, CLEAR, etc.) is a plus.
- Experience using data and analytics to influence coaching strategies.
- Ability to motivate, inspire, and influence sales professionals across experience levels.
- Bachelor’s degree required; MBA or relevant certifications in L&D or sales enablement preferred.
Why Join Edstellar?
- Be part of a fast-growing global L&D platform
- Work in a collaborative and innovation-driven environment
- Influence and shape the capabilities of high-performing sales teams
- Competitive compensation, learning benefits, and career growth opportunities

About Edstellar.com
About
Edstellar Global is likely an extension of the Edstellar brand focused on offering education and training solutions at an international level. By leveraging its expertise in corporate training and professional development, the global business arm would aim to address skill gaps and foster workforce transformation across borders. Here's an overview of what Edstellar's global business could involve:
Key Focus Areas of Edstellar Global:
- International Corporate Training:
- Customized training programs catering to diverse industries worldwide.
- Specialized modules for cross-cultural teams and global business operations.
- Partnerships with Global Institutions:
- Collaborating with international universities, corporations, and training bodies.
- Co-developing curricula aligned with global industry standards.
- Remote and Hybrid Learning Models:
- Delivering training programs through advanced digital platforms.
- Blended learning solutions to accommodate various geographic and time constraints.
- Addressing Global Skill Gaps:
- Providing programs focused on emerging skills such as AI, machine learning, blockchain, and data science.
- Supporting workforce reskilling to meet global technological and industrial trends.
- Localized Solutions for Global Reach:
- Tailoring training content to align with local regulations, cultural nuances, and languages.
- Establishing regional hubs to ensure seamless delivery of services.
- Focus on Sustainability and Inclusion:
- Incorporating sustainable practices and principles in training methodologies.
- Promoting inclusive training programs to empower underrepresented groups in the global workforce.
Potential Benefits of Edstellar Global:
- Access to a diverse talent pool.
- Creation of globally competitive skill sets.
- Strengthening partnerships with multinational companies.
Candid answers by the company
Edstellar is a Skill Development company specializing in providing corporate training, skill training & development, and professional learning solutions. The platform focuses on bridging the gap between industry needs and workforce capabilities by offering tailored and effective training programs for businesses, professionals, and educational institutions.
What Edstellar Does:
1. Corporate Training Solutions:
- Designs customized training programs for businesses to enhance workforce skills.
- Focuses on both technical and soft skills development.
- Helps organizations meet their specific training goals and improve team productivity.
2. Skill Development and Upskilling:
- Offers courses for individuals to upskill and stay competitive in the job market.
- Covers various industries, including technology, finance, healthcare, marketing, and more.
- Programs are aligned with current industry trends and future workforce needs.
3. Learning Management System (LMS):
- Provides a digital platform for managing and delivering learning content.
- Features analytics to track learner progress and assess outcomes.
- Supports remote and hybrid learning models.
4. Collaborations with Industry Experts:
- Partners with subject matter experts, institutions, and organizations to develop high-quality content.
- Focuses on practical, industry-relevant training for real-world application.
5. Global Training Solutions:
- Extends its services globally to cater to international businesses and teams.
- Localizes content to match regional and cultural requirements.
6. Comprehensive Training Programs:
- Covers areas such as leadership development, technical certifications, compliance training, and more.
- Programs are designed for employees at all levels, from entry-level to executive.
Who Edstellar Serves:
- Businesses: Enhances employee performance and aligns training with organizational goals.
- Professionals: Empowers individuals to achieve career growth through skill development.
- Educational Institutions: Bridges the gap between academic learning and industry requirements.
Edstellar aims to empower organizations and individuals by fostering a culture of continuous learning and adaptability in an ever-changing professional landscape.
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About Kapable
At Kapable, we’re on a mission to transform leadership. We believe that every leader has untapped potential, and we’re here to unlock it. We empower mid and senior-level professionals by enhancing their behavioural and soft skills through tailored learning experiences which helps them think fast and fluently; communicate with confidence and charisma, and navigate workplace challenges with ease.
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About SLAY
SLAY Coffee is India's best rated and fastest growing coffee brand with a vision to democratise great coffee experiences through technology & innovative customer experiences. With 3 core lines of business (SLAY Cloud for Online, SLAY Coffee Bars for Grab & Go and SLAY Packaged Coffees for home consumption), SLAY Coffee’s core promise is sophisticated convenience at pocket friendly prices. The brand is 2-years old and currently has a footprint of over 150 locations across 8 cities.
Culture at SLAY
Excellence is our North Star and our culture fuels this pursuit. We work together as a sports team*; each member is united by a common purpose and drives excellence by bringing their unique self to the team.
We aim to build and nurture a team that finds meaning and fulfillment in the work they do at SLAY. If who you are and what you value is in alignment with what SLAY is and what we value, then the pursuit of excellence becomes meaningful.
The following principles guide us in our day to day working at SLAY:
- Customer first
- Transparency
- Simplicity in thought and action
- Long term thinking
- Passion
- Data over opinion, company and team over self
- Integrity and respect
- Communication for impact
Core Values
Our core values define how we operate and bring about an alignment of purpose. We learn and get inspired from each other in strengthening these behaviors & skills both at an individual level and collectively at the Company level. New members are added to the team and existing team members are rewarded and developed based on these values.
- Courage:
- To think big, act without fear and voice your opinion.
- To question the status quo- go beyond rules and hierarchies.
- To act in the best interest of the customer and company, even if it calls for going outside your comfort zone.
- Ownership:
- Seek to understand the context and objective, then drive for results
- Collaborate independently across teams
- Communicate proactively. Eliminate the need for follow ups
- Act with authority
- Action
- Prioritize action over discussions
- Run small pilots for each idea
- Make mistakes, learn, don't repeat.
- Curiosity
- To understand our customers and markets deeply beyond the stated
- To push the boundaries and innovate
- To never settle for less
Beyond the salary (and great coffee!)
- Freedom to test out any idea in your function or outside of it.
- Gender-neutral policies
- Free Books Program- buy any book that you would like to read for the company library. The Company pays for it.
- 25% of your time can be devoted to the causes you care about. (Pursue your passion or hobby)
- Exclusive talks & insights from the experts for the growth & development of our team
- Full tuition fees sponsorship for Baristas
- Family support programs for Baristas
Opportunity
As a team member in SLAY’s growth team, you will work on projects to grow the brand’s reach, resonance and resultant goodness.
Your Boss
You will work directly with the Co-founder . This position is being hired for the Centre of Excellence team at SLAY.
Your Team
You will collaborate with business teams to develop in house training & learning strategies, creative teams to develop impactful creatives, operations teams for execution & external partners to set up and manage specific learning and development initiatives..
Key Result Areas
- Drive technology first learning interventions for all members of the organization.
- Design and deploy the end to end training framework from training needs identification to continuous assessments and certifications.
- Develop content using instructional design methodologies. Suggest and deploy new age and industry first tools and systems.
- Own the competency dictionary of the organization and drive brand values and culture through culture philosophy through all training and development activities.
- Manage and guide the training team which will include instructional designers, content developers, training coordinators etc.
- Keep abreast of training trends, developments and best practices of the Industry.
Your role requires knowledge and demonstrable experience of:
- 6+ years of experience in developing and executing successful training initiatives.
- Familiar with traditional and modern training processes
- Meticulous attention to detail
- Ability to plan, multi-task and manage time effectively
- Entrepreneurial with the ability to think of industry first and rule breaking initiatives
- Organizational skills
Next Steps:
If you wish to explore this opportunity further,
- Send us a copy of your latest resume
- A quick note on what excites you about working with SLAY. You can do this as an audio file, video file or a simple write up as well.
- We will schedule one to one interactions with your potential boss, team members and peers.










