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Kraftshala
Kraftshala cover picture
Founded :
2016
Type :
Services
Size :
20-100
Stage :
Bootstrapped
About

We are Kraftshala. We are an online skilling institution committed to playing the long game of building a transformative educational experience for the masses. We call this ‘Scaling with Soul’. 


Scaling with Soul, to us, means we always prioritise student outcomes– specifically our Placement Rate (percentage of students placed)- over other metrics, such as number of enrolments or company valuation in the coming year. 


This is, of course, easier said than done. There are painful choices to be made at every stage, from admissions to training to placements, that wouldn’t have been needed were we willing to give up on either of high quality or scale. 


But in the long run, we believe that our obsession over these student outcomes will earn Kraftshala the trust of Indian students, their families, recruiters and the broader ecosystem. 


That’s why we make each of our Placement Reports public, capturing how many students are placed in each batch, in what companies, at what salaries etc. 


We don’t need to. None of our competitors do (though we’d be happy to be proven wrong and have more educators join us!). Simply put, we have tasted the benefits of an education model grounded in high quality paired with the transparency of student outcomes and now cannot imagine doing it any other way.


We are not the largest in terms of enrollments. Nowhere close, actually. Not yet. 


However, we are proud to be one of the largest, if not the largest already, in terms of actual, verifiable placements. 


And in terms of Placement Rate, the metric that matters most to us, we are the absolute best in edtech. In the last 2 years, we have placed more than 1500+ students with a Placement Rate of 94% (and improving). 


This is our long game- to Scale with Soul. We invite you to join us for the play. 


Funding:


Kraftshala is backed by number of eminent investors, including 


  • Phanindra Sama and Sudhakar Pasupunuri, co-founders at Redbus and early investors in unicorns like Unacademy
  • Amit Kumar Agarwal, Saurabh Garg and Akhil Gupta, co-founders at Nobroker.com (the world’s largest NoBrokerage Property Site and India’s first realty startup unicorn)
  • Sujayathi Ali, Co-founder at ShopUp and Voonik
  • Doreswamy Nandkishore (Former Fortune 100 CEO, Head of Asia, Oceania, Africa for Nestlé S.A. and Professor, ISB) 
  • Pallav Jain and Sarfaraz Khimani (co-CEOs of Performics, India's largest SEO/ performance marketing agencies) 


What do we value (the Kraftshala Kode):


Like all good companies, we value integrity, excellence, respect, inclusion, and collaboration. Our team’s distinctiveness comes from the following:


  • We seek a user-centric, value-additive mindset. People who start with the user and work backward, and take every opportunity to add value to their customers/ partners fit right in.
  • We believe speed matters enormously in business. We value people who have a bias for action and are willing to take calculated risks in the face of uncertainty. 
  • We value problem-solving skills. We look at problems objectively, solve for root causes, make decisions for long-term good instead of short-term gain, and don’t let processes get in the way of value addition.
  • We look for learning agility. We are a team of learners who like to read, talk to experts, and seek critical feedback to be better today than we were yesterday. 
  • We respect ambition & courage to take on large goals. Self-starters who demonstrate high ownership strengthen the backbone of our team. 
  • We expect consistency and reliability. Predictability just makes everyone’s life a lot smoother. 
  • We like people who are real and open in communication, while still being empathetic. 
  • We are practical optimists. Our team strongly believes in a better future & we enjoy playing our part to make that future a reality.
Read more
Connect with the team
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Richa Mangwana
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Jobs at Kraftshala

Kraftshala
at Kraftshala
1 recruiter
Richa Mangwana
Posted by Richa Mangwana
Delhi
1 - 3 yrs
₹6L - ₹10L / yr
Amazon marketing services
skill iconAmazon Web Services (AWS)
Flipkart
Electronic commerce
E-commerce
+1 more

TL;DR Version : 


Who : We are looking for someone who is passionate about paid digital and e-commerce marketing and platforms, and equally passionate about sharing this knowledge with others.


What : This role is about training students for digital and e-commerce marketing while also practicing and implementing your digital marketing skills for building the brand Kraftshala.


Why :  If you love marketing and would like to become an absolute expert, this is as close to a dream role as you could get. 


About us - Kraftshala is on a mission to help a million students launch their careers in marketing, sales, and more. We’ve already helped thousands of students launch their marketing careers in companies like Performics, Sokrati, GroupM, Nykaa, Tata Cliq, Coursera and are looking to add hundreds of thousands more in the coming decade. 


Kraftshala is backed by a number of eminent investors including ex-unicorn startup founders and CXOs of global giants.  


What you will be doing:


Training  (~80% of your time):


All members of the Kraftshala marketing team (including the co-founders) spend a substantial portion of their time in training emerging talent


  • Research for Content Development: You would be asked to study and experiment with new tools, platforms, etc to keep our training programs up-to-date. 
  • Academic Operations: You will be working with the academics team in creating, evaluating, and assessing the students. You will also work with our external pool of experts to raise the benchmark on training on an ongoing basis.
  • Training: Once you have gained enough practical exposure, you will also be working with students with varying levels of experience and exposure across programs to help them understand the concepts in a better way.


Marketing (20% of your time):


We generate thousands of applications every month, and your goal is to take them to tens of thousands, and in some time, hundreds of thousands. 


  • Paid Marketing: You’ll be analyzing and optimizing campaigns on a daily and weekly basis along with the digital marketing team to drive growth for Kraftshala across Social/ Display/ Search platforms. 
  • Innovation: You’ll also be involved in building new propositions/products by creating and evaluating concepts as Kraftshala expands to different audiences. 
  • User Journey Management: You’ll also be involved in working with different teams to manage user journeys and creating manual and automated interventions.


 

To summarize:


The learnings that you’ll get through training, speaking to experts on the one hand and simplifying concepts for beginners on the other hand, will enable you to run better campaigns, which in turn will help you train better. This virtuous loop will help you become a kickass marketing professional. 



A question we’d like to address upfront is what the career trajectory looks like for someone in this role. 


There are 2 broad possibilities of what you could be doing 5 years from now:


  • If your sweet spot turns out to be the aspect of working with people in a more intimate fashion and helping them grow, you can also specialize as a training expert and leader at Kraftshala. 
  • If you end up enjoying the core activities of the digital marketing function more than the training piece, you’ll be a growth leader within Kraftshala who’s focussed on helping us scale the platform. Your role would be similar to a marketing leader in other consumer internet businesses, albeit with greater knowledge and perspective due to your time training other professionals. 


These are starting thoughts, of course, and any decision on a role is always a function of what a person wants matched with what the organization can offer at that time. The great advantage of a company that’s growing well (like Kraftshala) is that new opportunities open up frequently, and our preference would always be to try to fill up newly created roles with candidates from within the organization


Must-Have Skills:


  • 1-3 years of experience working on various paid media platforms including Facebook Ads, Google Ads (YT, SEM, Display), as well as experience in driving growth on e-commerce/D2C, driving Ads to grow e-commerce sales, Google Analytics, Conversion Rate Optimisation (CRO), Inventory forecasting & planning, and P&L management. (We are not too fussed about the number of years. Experience is simply a proxy for capability, which is what we really care for).
  • A structured, data-driven, user-centric approach to problem-solving 
  • High levels of learning agility to constantly learn and adapt to new platforms, contexts, and ideas. 
  • High empathy levels to work effectively with team members 
  • Ability to see the big picture as well as the easy-to-miss details 


Good-To-Haves:


  • Good hold on Excel
  • Prior teaching experience


What is the recruitment process:


As a small team, we must get to know each other before taking the leap. We want to ensure you succeed in your role within our team. Each conversation with us will last about 30-60 minutes. Typically the whole process takes between 5 - 15 business days depending on your and our schedules. The process will occur over online calls, so you don’t need to worry about travel.


  1. Setting Expectations: This will be a call to understand your profile briefly and share the details of the selection process.
  2. Technical conversation 1: This will be a conversation with our Co-Founder & Head of Academics wherein you can expect to be evaluated on the competencies needed for the job (mentioned above).
  3. Technical Exercise: This is a specific assessment designed to evaluate your fit for this role  
  4. Technical conversation 2: This will be a detailed assessment review conversation to go over your submission for the technical exercise.
  5. Culture fit conversation: A conversation with our Founders & CEO to ensure that there is a fit with the Kraftshala Kode. 
  6. Extending an offer: If all goes well, we will extend an offer that will mention the relevant details. 


Location: 


Delhi

Read more
Kraftshala
at Kraftshala
1 recruiter
Richa Mangwana
Posted by Richa Mangwana
Delhi
3 - 6 yrs
₹6L - ₹10L / yr
Facebook Marketing
Google Ads
Search Engine Marketing (SEM)
Media Buying
Performance Marketing
+1 more

TL;DR Version : 


Who : We are looking for someone who is passionate about paid digital marketing platforms and equally passionate about sharing this knowledge with others.


What : This role is about training students in digital marketing while also practicing and implementing your digital marketing skills for building the brand Kraftshala.


Why :  If you love marketing and would like to become an absolute expert, this is as close to a dream role as you could get. 


About us - Kraftshala is on a mission to help a million students launch their careers in marketing, sales, and more. We’ve already helped thousands of students launch their marketing careers in companies like Performics, Sokrati, GroupM, Nykaa, Tata Cliq, Coursera and are looking to add hundreds of thousands more in the coming decade. 


Kraftshala is backed by a number of eminent investors including ex-unicorn startup founders and CXOs of global giants.  


What you will be doing:


Training  (~80% of your time):


All members of the Kraftshala marketing team (including the co-founders) spend a substantial portion of their time in training emerging talent


  • Research for Content Development: You would be asked to study and experiment with new tools, platforms, etc to keep our training programs up-to-date. 
  • Academic Operations: You will be working with the academic team in creating, evaluating, and assessing the students. You will also work with our external pool of experts to raise the benchmark on training on an ongoing basis.
  • Training: Once you have gained enough practical exposure, you will also be working with students with varying levels of experience and exposure across programs to help them understand the concepts in a better way.


Marketing (20% of your time):


We generate thousands of applications every month, and your goal is to take them to tens of thousands, and in some time, hundreds of thousands. 


  • Paid Marketing: You’ll be analyzing and optimizing campaigns on daily and weekly basis along with the digital marketing team to drive growth for Kraftshala across Social/ Display/ Search platforms. 
  • Innovation: You’ll be involved in building new propositions/products by creating and evaluating concepts as Kraftshala expands to different audiences. 
  • User Journey Management: You’ll also be involved in working with different teams to manage user journey and creating manual and automated interventions.


 

To summarize:


The learnings which you’ll get through training, speaking to experts on one hand and simplifying concepts for beginners on the other hand, will enable you to run better campaigns, which in turn will help you train better. This virtuous loop will help you become a kickass marketing professional. 


A question we’d like to address upfront is what the career trajectory looks like for someone in this role. 


There are 2 broad possibilities of what you could be doing 5 years from now:


  • If your sweet spot turns out to be the aspect of working with people in a more intimate fashion and helping them grow, you can also specialize as a training expert and leader at Kraftshala. 
  • If you end up enjoying the core activities of the digital marketing function more than the training piece, you’ll be a growth leader within Kraftshala who’s focussed on helping us scale the platform. Your role would be similar to a marketing leader in other consumer internet businesses, albeit with greater knowledge and perspective due to your time training other professionals. 


These are starting thoughts, of course, and any decision on a role is always a function of what a person wants matched with what the organization can offer at that time. The great advantage of a company that’s growing well (like Kraftshala) is that new opportunities open up frequently, and our preference would always be to try to fill up newly created roles with candidates from within the organization.


Must-Have Skills:


  • 2-4 years of experience running performance marketing campaigns on various paid media platforms including Facebook Ads, Google Ads (Youtube, Search, UAC, Performance Max, Display) etc.
  • A structured, data-driven, user centric approach to problem solving 
  • High levels of learning agility to constantly learn and adapt to new platforms, contexts and ideas. 
  • High empathy levels to work effectively with team members 
  • Ability to see the big picture as well as the easy-to-miss details. 


Good-To-Haves:


  • Great hold on excel
  • Prior teaching experience


What is the recruitment process:


As a small team, it’s imperative that we get to know each other before taking the leap. We want to ensure you succeed in your role within our team. Each conversation with us will last about 30-60 minutes. Typically the whole process takes between 10 - 15 business days depending on your and our schedules, and will mostly occur over virtual calls. However, in case we want to see you in person, your recruiter will let you know the same :)


  1. Setting Expectations: This will be a call to understand your profile briefly and share the details of the selection process.
  2. Skill Assessment Conversation: This will be a conversation with our Co-Founder & Head of Academics wherein you can expect to be evaluated on the competencies needed for the job (mentioned above).
  3. Skill-based Assignment: This is a specific assessment designed to evaluate your fit for this role  
  4. Assignment Review Conversation: This will be a detailed assessment review conversation to go over your submission for the technical exercise.
  5. Culture fit Conversation: A conversation with our Founders & CEO to ensure that there is a fit with the Kraftshala Kode. 
  6. Extending an offer: If all goes well, we will extend an offer that will mention the relevant details. 


Location: 


Delhi

Read more
Kraftshala
at Kraftshala
1 recruiter
Divij Gupta
Posted by Divij Gupta
icon

The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

NCR (Delhi | Gurgaon | Noida)
1 - 5 yrs
₹10L - ₹13L / yr
skill iconReact.js
skill iconRedux/Flux
TypeScript
skill iconGo Programming (Golang)
skill iconPHP
+1 more
About Kraftshala Kraftshala is India’s premier business training and assessment platform and the largest online educator amongst students of top 50 business schools. Our programs, built in collaboration with the aspirational recruiters like Unilever, Nestlè, 3M etc help students prepare for placements and jobs. The Kraftshala learning model combines industry-relevant content with hands-on projects, one-on-one coaching from experienced mentors and access to exclusive jobs based on INDUSTRYCreds™ scores, which is a 360° assessment that maps closely to students’ on the job performance. The INDUSTRYCreds scores are the only academic score on the basis of which major recruiters offer direct interviews to high potential students, enabling those companies to hire better trained talent at substantially reduced costs. Kraftshala is backed by noted investors Doreswamy Nandkishore (Former Fortune 100 CEO, Head of Asia, Oceania, Africa for Nestlé S.A.), Pallav Jain and Sarfaraz Khimani (co-CEOs of Performics, one of India’s largest performance marketing agencies). We are an ambitious team of professionals who are gunning to bring transformative changes to the higher education and training ecosystem. What you will be doing: - You will be working on a consumer product made using React.js, Redux and TypeScript in front-end and in back-end we use PHP and GoLang with MongoDB which is used by thousands of India's best business students and working professionals. - We are working to gamify the learning experience for our users. You will be responsible for: - Taking control of the development of these products, work in association with technology team to maintain and build these platforms. - Leading the team of front-end and back-end developers and defining the technology roadmap - Implementing and maintaining features in Kraftshala's applications, web services and products. - Interacting with a product and design teams to spec, build, test and deploy new features - Improving testing, streamlining product releases and maintain product quality - Understanding and implementing security and data protection - Designing the overall architecture of the web applications - Maintaining quality and ensure the responsiveness of applications. - Collaborating with the rest of the engineering team to design and launch new features. - Maintaining code integrity and organization What you need: - Engineering degree with 1-5 years of web and/or mobile development experience - Exposure to building web and mobile applications and services on the web platform with ReactJS - Strong product and design sensibilities and obsessive attention to detail. - Experience working with graphic designers and converting designs to visual elements. - Strong communication skills, get-things-done attitude, and empathy - Comfortable working across the stack including prototyping, development, testing, and deployment - Able to take complex problems and break them down into smaller tasks - Comfortable with iterative development practices and code reviews - Deep understanding of software development principles Plus points : - Experience working on large scale PHP applications with React.js - Experience leading a team - Experience with Data & ML-based applications - Previous experience as a part of a consumer product-oriented team - Contributions to open-source ecosystem
Read more
Kraftshala
at Kraftshala
1 recruiter
Divij Gupta
Posted by Divij Gupta
icon

The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

NCR (Delhi | Gurgaon | Noida)
2 - 4 yrs
₹6L - ₹10L / yr
skill iconReact.js
skill iconAngularJS (1.x)
skill iconJavascript
About: Kraftshala is India’s premier business training and assessment platform and the largest online educator amongst students of top 50 business schools, including all IIMs, ISB, XLRI, FMS, SP Jain etc. Our programs, built in collaboration with the aspirational recruiters like Unilever, Nestlé, 3M etc help students prepare for placements and jobs. The Kraftshala learning model combines industry relevant content with hands-on projects, one-on-one coaching from experienced mentors and access to exclusive jobs based on INDUSTRYCreds™ scores, which is a 360° assessment that maps closely to students’ on the job performance. The INDUSTRYCreds scores are the only academic score on the basis of which major recruiters offer direct interviews to high potential students, enabling those companies to hire better trained talent at substantially reduced costs. Kraftshala is backed by noted investors Doreswamy Nandkishore (Former Fortune 100 CEO, Head of Asia, Oceania, Africa for Nestlé S.A.), Pallav Jain and Sarfaraz Khimani (co-CEOs of Performics, one of India’s largest performance marketing agencies). We are an ambitious team of professionals who are gunning to bring transformative changes to the higher education and training ecosystem.
 What you will be doing :
- - You will be working on consumer product made using React.js, Redux and TypeScript in front-end used by thousands of India’s best business students and working professionals, plus leading a team of front-end developers.

 - We are working to gamify the learning experience for our users. You will be responsible for :  
- Taking control of the development of these products, work in association with technology team to maintain and build these platforms
 
- Leading the team of front-end developers and defining the technology roadmap

- Implementing and maintaining features in Kraftshala's applications, web services and products 

- Interacting with a product and design teams to spec, build, test and deploy new features 

- Improving testing, streamlining product releases and maintain product quality

 - Understanding and implementing security and data protection

 - Maintaining code integrity and organization 

- Designing the overall architecture of the web applications 

- Maintaining quality and ensure the responsiveness of applications

 - Collaborating with the rest of the engineering team to design and launch new features 

What you need : 
- Engineering degree with 2-4 years of web and/or mobile development experience 

 - Exposure to building web and mobile applications and services on the web platform with ReactJS
 
- Strong product and design sensibilities and obsessive attention to detail

 - Experience working with graphic designers and converting designs to visual elements

 - Comfortable working across the stack including prototyping, development, testing, and deployment 

- Able to take complex problems and break them down into smaller tasks

 - Comfortable with iterative development practices and code reviews
 
- Deep understanding of software development principles
 
Plus points : 
- Experience working on large scale PHP applications with React.js and AngularJS

 - Experience with Data & ML-based applications

 - Previous experience as a part of a consumer product-oriented team

 - Contributions to open-source ecosystem
Read more
Kraftshala
at Kraftshala
1 recruiter
Siddharth Mehndiratta
Posted by Siddharth Mehndiratta
icon

The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

NCR (Delhi | Gurgaon | Noida)
4 - 7 yrs
₹12L - ₹15L / yr
Fullstack Developer
skill iconLaravel
skill iconAngularJS (1.x)
skill iconAngular (2+)
skill iconMongoDB
+2 more
At Kraftshala, we collaborate with the world's most preferred recruiters to build outstanding online business education programs that help students crack their dream jobs. We are currently focused on the sales and marketing domain, wherein we work with Unilever, P&G Nestle, Marico, Vodafone and others to create programs that have been taken up by thousands of working professionals and b-school students across IIMs, ISB, XLRI, FMS, SP Jain, MDI, IIFT and other top campuses. We are a small team with an open culture, interesting challenges to work on, global ambitions, and a shared commitment to deliver a gold standard learning experience leading to recruitment opportunities to every single Kraftshala student. What you will be doing We presently have 2 products, both based on Laravel (PHP). One has MongoDB + Angular JS stack (e-Learning platform) and one has MySQL + HTML stack (scheduling platform). We are working to gamify the learning experience for our users. You will be responsible for: Taking control of the development of these products, work in association with technology team to maintain and build these platforms. Leading the team of developers and defining the technology roadmap Implementing and maintaining features in Kraftshala’s applications, web services and products. Interacting with product and design teams to spec, build, test and deploy new features Improving testing, streamlining product releases and maintain product quality Understanding and implementing security and data protection Maintaining code integrity and organisation Designing overall architecture of the web applications Maintaining quality and ensure responsiveness of applications. Collaborating with the rest of the engineering team to design and launch new features. Maintaining code integrity and organization What you need Engineering degree in Computer Science or Information Technology from a tier 1 engineering college with 4-6 years of web and/or mobile development experience Exposure to building web and mobile applications and services on the web platform with PHP (Laravel), AngularJS, ReactJS, MongoDB 7, MySQL, AWS, JavaScript, HTML and CSS Strong product and design sensibilities and an obsessive attention to detail. Experience working with graphic designers and converting designs to visual elements. Strong communication skills, get-things-done attitude, and empathy Comfortable working across the stack including prototyping, development, testing and deployment Able to take complex problems and break them down into smaller tasks Comfortable with iterative development practices and code reviews Deep understanding of software development principles Plus points Experience working on large scale PHP applications Experience leading a team Experience with Data & ML based applications Previous experience as a part of a product oriented team Contributions to open-source ecosystem
Read more
Kraftshala
at Kraftshala
1 recruiter
Anubhav Aggarwal
Posted by Anubhav Aggarwal
icon

The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

NCR (Delhi | Gurgaon | Noida)
3 - 7 yrs
₹9L - ₹13L / yr
skill iconLaravel
skill iconAngularJS (1.x)
skill iconMongoDB
skill iconJavascript
skill iconPHP
+1 more
We build products and services that are useful for the student, in the form of online education programs that helps them get industry insights & one-to-one mentorship, as well as for recruiters such as P&G, Nestle and Flipkart to identify and connect with top talent on business schools. We are building for the next generation of business recruitment. Excited? Join us. What you will be doing We presently have 2 products, both based on Laravel (PHP). One has MongoDB + Angular JS stack (e-Learning platform) and one has MySQL + HTML stack (scheduling + video conferencing platform). You will be responsible for taking control of the development of these products, work in association with outsourced teams to maintain and build these platforms. - Implement and maintain features in Kraftshala’s applications, web services and products - Interact with Product, Design and Engineering teams to spec, build, test and deploy new features - Improve testing, streamline product releases and maintain product quality What you need -Experience building applications and services on the web platform with PHP (Laravel), MongoDB 7 MySQL, AngularJS, JavaScript, HTML and CSS 
-Strong product and design sensibilities and an obsessive attention to detail 
-Strong communication skills, get-things-done attitude, and empathy 
-Comfortable working across the stack including prototyping, development, 
testing and deployment 
-Able to take complex problems and break them down into smaller tasks 
-Comfortable with iterative development practices and code reviews -Deep understanding of software development principles Plus points -Experience working on large scale PHP applications 
-Experience with Data & ML based applications
-Previous experience as part of a product oriented team 
-Contributions to open-source
Read more
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