Content Writer

The Role

Do you love writing? Are you witty with a pen (err, keyboard) and have a discerning eye for detail? Can you work hard and meet speedy deadlines? Do you love to have a good time? If you’re screaming yes to all of the above, then the company might be the perfect fit for you! The company is changing the way people explore cities around the world and have fun. Content in different formats plays a critical role in exposing our mission and offering to prospective guests at different stages of their buying funnel. The content team is at the heart of the company, helping our marketing and supply teams create engaging copy and marketing assets that include blog posts; social media posts; emails; newsletters; and YouTube videos. Content helps prospective guests visualize their experience and expand our company’s digital footprint, awareness, subscribers, and leads. In addition to outstanding writing skills, this role requires a high level of creativity, attention to detail, and secondary research skills. You will be challenged to the core as you will be writing about attractions, events, and experiences that you might not have experienced in real life.

Responsibilities

-Blog on an ongoing basis to grow organic traffic through search, social, and our email subscribers.

-Pitch interesting, fun and relevant blog articles to create engaging wholesome content to sell our experiences.

-Research, pitch, write and edit scripts for videos. Develop scripts to engage the audience - write in a style that is informative, yet conversational and easy-to-understand.

-Craft engaging copy for all user communication including emails and social media.

-Learn and follow full stack writing - what to write; writing for search engines; distribution and feedback loops to help evolve the playbook.

-Become a part of the ongoing mission to grow organic as a channel 100% every 3 months over the next year.

We like

-You possess excellent written communication skills and can write engaging copy combining creativity and flair with business objectives.

-You have 1-3 years of relevant experience writing blogs or any other type of long form content and/or scripts for YouTube videos.

-You are a digital native.

-You have the ability to work quickly with attention to detail and deadlines.

-Bonus: Past experience with HTML/CSS, Adobe Creative Suite

Key Responsibility Area:

· Work closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives

· Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales, and customer retention

· Developing and managing the editorial calendar to ensure deadlines are met

· Generating engaging content for thought leadership pieces, websites, social platforms, and marketing collateral

· Managing relationships with external marketing agencies

· Ensuring consistency of brand voice, style, and tone across all content

· Write engaging content for a variety of material, mediums and collateral and relevant to the company’s brand and culture

· Research subject matter and understand the audience, trending content topic, keywords and content writing style through web search and other tools

· Suggest and share key learning with management on content trend and trending subjects

 

Desired Skills:

· You have a degree in Journalism, Marketing, Business Administration, or a related field.

· You have prior experience within a similar role.

· You are a creative marketing professional, preferably with a strong content creation and writing background.

· You have the ability to develop engaging content for a wide range of audiences and mediums including email campaigns, web copy, social media, etc.

· You must maintain updated knowledge of technology and industry

· You are a creative thinker and have excellent attention to detail.

· You are organized and can deliver high-quality work within agreed timelines.

· You possess excellent written and verbal communication skills.

 

Education: Graduate/PG with good written and communication skills.

Experience of 4 year and more in relevant industry and role

Job Description

Arré is looking for a sharp creative mind that lives on social media and can create/collaborate on diverse, multiformat, multimedia storytelling in a distinctive and unique voice, catering to the urban genz.

 

• The job entails an end-to-end ownership of Arré social media channels and all content (whether produced by Arré, Arré Studio, or any of the upcoming verticals of Arré) published on social media (FB, Twitter, Instagram, Youtube, Linkedin, Snapchat, Substack etc.)
• Ideating on the content calender with the creative team. The social media person will be looked upon to provide on-point insights into social content trends
• Executing posts and copies, ensuring consistency of the Arré tone of voice
• Tracking of metrics - followers, engagement
• Where required, be able to run promotional campaigns on the social media platforms
• Active contribution into the development of a short-format content slate including collaboration with other social pages, talent and influencers
• Tracking opportunities for Arré to enter awards/ competitions for its content
• Working with Arré’s partners (OTT platforms) where required to collaborate on promotional activities on shows from Arré Studio 

Experience:2-5 years
Location: Mumbai

• Strategize, ideate and conceptualize content creation
•  Build and maintain the content calendar
•  Manage and take ownership of content - from long-form articles to short-form bite-sized content
•  Distribute content in relevant channels across website, app, social media, youtube, podcasts etc. to gain readership, viewership and traction
• Effectively identify and negotiate with agencies
• Work with agencies to execute projects
• Scale the production of content
• Track metrics and KPIs to optimize impressions and conversions

In today’s marketing-dependent consumer world, businesses demand innovative brand solutions and our client is engaged in providing brand solutions across businesses. They import renowned global brands & distribute the same. They have a dedicated eCommerce practice to build digital retail footprints for their brands in India. They focus on major categories under FMCG such as F&B, Personal care, etc. and also Home & Fabric Care.

 

Founded in 2003, our client has over 250 Pan-India Distributors and more than 300 SKUs. They deal with 25+ brands and some of the brands are Mogu Mogu, SAN REMO, Simpkins, Moccona, OMINO BIANCO, etc.

 

As a Assistant Manager Content, you will be responsible for creating impactful content across all digital platforms.

What you will do:

• Translating complex communication to Intuitive, engaging and effective form
• Writing marketable content on all digital domains
• Being responsible to audit and edit content
• Regularly producing content as per need and requirement
• Thriving in a fast-paced, dynamic environment and prioritizing and pivoting accordingly to the current work demand
• Generating fresh story concepts, narrative arcs, and creative themes
• Creating content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms
• Working closely with brands globally
• Actively engaging in social media to promote our brands & content

 

Desired Candidate Profile

What you need to have:

• Ability to think beyond operational hurdles
• Ability to manage simultaneous projects and meet deadlines with agreed timelines & parameters
• Prior experience working in an early-stage start-up
• Proficiency in MS Excel and/or Google spreadsheets    

About FirstPrinciples

FirstPrinciples is premier B2B SaaS Growth Advisory firm working with top clients from around the world. Our team focuses on SEO & Content that truly drives meaningful and long-term results for our clients. We are highly selective in the clients we work with and also the team that we have built here at FirstPrinciples.

Here is a case study of a client where we updated increased organic SEO by 350% https://firstprinciples.io/resources/keyword-strategy-boosted-organic-traffic/" target="_blank">https://firstprinciples.io/resources/keyword-strategy-boosted-organic-traffic/. You can find more resources here: https://firstprinciples.io/saas-resources/" target="_blank">https://firstprinciples.io/saas-resources/.

Who Are We Looking For
Our growing company needs an experienced and ambitious content writer with at least 6 years of experience to oversee the development, execution, and delivery of digital content across all our channels. The ideal candidate should know how to apply data analytics to personalize and optimize content. The Content team leader will manage an expanding team of Content team members, interact with different-level team members and build new opportunities across our client engagements. The Content lead will be a solid leader, a clear communicator, and possess great analytical skills.

You will be responsible for:

• Producing high-quality documentation. The audience is U.S based so the style of writing should be audience-specific.
• Provide QA and copy editing for content produced by writers.
• Help the team to create high-quality web pages.
• Act as the Content Manager and implement the Content Calendar / Content strategy.
• Liaise with content writers to ensure brand consistency.
• Speak with the Digital Marketing Manager regularly and inform of any issues.
• Proactively assess possible problem areas.
• Improve imagery and content creation processes to increase accuracy and reduce the time taken.
• Assess employee’s competencies and ensure that employees are adequately trained. Plan and assign work based on competencies. Train team using resources provided.
• Coach the team daily, so that business objectives are met consistently. Plan, manage and adjust staff levels to meet requirements.
• Assist with the recruitment process when / if required.

This is a great next step for your career, if you have:

• Excellent written and verbal skills in English with atleast 6 years of experience as a Content Writer across various industries. Previous agency experience will be an added advantage.
• Previous experience in copywriting will be a strong plus.
• Prior experience using SEO best practices to create content.
• Experience in formulating the content strategy and content calendar along with experience of working and managing offshore parties
• Previous experience in recruitment and team building (desirable)
• Good IT systems knowledge and technical confidence.
• MS Excel competence for the creation of staff tracking reports along with strong analytical and problem-solving skills.
• Strong people and performance management skills with a mindset which is open to change, unlearning & relearning, if needed.
• A collaborative approach to working with others.
• The ability to lead and motivate a team of people to succeed by utilizing appropriate interpersonal styles (including leading by example, setting expectations

What does this role hold for you…??

To build brand’s advocacy on social media with creative conceptualization and execution of

memorable campaigns

Apply if you have

▪ Social media custodian with extensive experience in adapting the brand brief into

shareable social content

▪ Experience in unique social media content creation, implementation, and optimization

▪ Ability to work with cross functional teams for end-to-end solutions.

▪ Excellent creative thinking and communication skills, both verbal and written.

▪ High proficiency in using social media tools like buffer/ sprout social etc

We are looking for a capable candidate to join us as a Sr. Executive - Social Media and manage our client's social media pages on a daily basis. The job responsibilities shall include: - Crafting topline social media content calender & strategy for managed brands - Ideating and executing content ideas - Publishing social media posts across handles like FB, instagram, Linkedin etc. on a daily basis. - Manage client expectations and deliver best possible solutions. - Manage social media timely reporting - Run social media contests and campaigns on required basis. We need a candidate who has really good grasp over English & Hindi languages, both written and spoken. He / she must be updated with current trends / news and must be passionate about what he / she does. Copywriting abilities are a plus.

The duration of this internship is ___2_ months.