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Job Description for Marketing Specialist – Advanced Healthcare Funnel Builder

Position: Marketing Specialist – Advanced Healthcare Funnel Builder

Location: Remote

Job Mode: Full-Time

Notice Period: Immediate Joiner Preferred

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Position Overview

We are seeking an experienced and data-driven Marketing Specialist with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution. This is not a simple media buying role — we require a strategic marketer with a deep understanding of funnel architecture, healthcare consumer psychology, and performance marketing.

The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.

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Key Responsibilities

1. Paid Advertising Strategy & Execution

•   Plan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.

•   Conduct in-depth keyword research, audience segmentation, and competitive analysis.

•   Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.

•   Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.

2. Funnel Architecture & Development

•   Design and implement complete digital marketing funnels using GoHighLevel.

•   Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.

•   Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.

•   Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.

3. Content & Creative Collaboration

•   Collaborate with designers, video editors, and copywriters to create persuasive, compliant, and patient-focused marketing assets.

•   Develop compelling healthcare-oriented messaging that educates, engages, and converts.

4. Data Analysis & Reporting

•   Analyze campaign and funnel performance metrics to make data-driven optimizations.

•   Produce weekly and monthly reports highlighting KPIs and actionable insights.

5. Compliance & Healthcare Industry Awareness

•   Ensure all campaigns meet local laws, HIPAA regulations, and platform-specific healthcare advertising guidelines.

•   Maintain ethical advertising practices and safeguard patient privacy.

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Qualifications & Skills

Required: 

- Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns. 

- Proven track record of building complete digital funnels that consistently convert. 

- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). 

- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager). 

- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. 

- Excellent grasp of CRO (Conversion Rate Optimization) principles.

Preferred: 

- Healthcare industry marketing experience. 

- Knowledge of HIPAA-compliant marketing. 

- Familiarity with SEO, retargeting, and omnichannel marketing strategies. 

- Experience promoting high-value, cash-pay healthcare services.

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Performance Metrics

Success in this role will be measured by: - 

- Cost per Lead (CPL) within target range. 

- Conversion Rate from lead to booked appointment. 

- Return on Ad Spend (ROAS). 

Position Overview:

The AI Tech Lead will architect and guide the implementation of real-time AI systems across voice automation, LLM pipelines, and knowledge-enhanced applications. The role requires strong architectural judgment, hands-on expertise in AI/LLM systems, and the ability to define high-performance, scalable best practices.

Key Responsibilities:

• Architect and guide implementation of real-time AI systems across voice automation, LLM pipelines, and knowledge-enhanced applications

• Design and develop distributed, provider-agnostic AI architectures with performance guarantees including low latency, resilient failover, distributed scaling, and cost-efficiency

• Define architectural best practices for GenAI systems including prompt design, context shaping, fallback logic, caching, and real-time agent orchestration

• Lead AI model governance including evaluation and selection frameworks for multiple LLM providers, routing logic, benchmarking, and cost management

• Establish and monitor KPIs for LLM quality, latency, reliability, grounding accuracy, and system stability

• Ensure data security practices for handling of voice and transcript data, applying PII-safe methods, and supporting multi-tenant data isolation

• Own knowledge integration and RAG architecture including vector databases, retrieval strategies, chunking policies, and hybrid grounding methods

• Continuously evaluate new model capabilities and AI technology trends

Required Skills:

• Architectural judgment and hands-on expertise in AI and LLM systems • Experience designing scalable and low-latency AI architectures

• Knowledge of multi-provider LLM integration and orchestration

• Understanding of distributed systems, microservices, and load balancing

• Strong grounding in AI model governance and benchmarking

• Awareness of data security and privacy best practices

• Experience with retrieval-augmented generation (RAG) and vector databases

Preferred (Bonus) Skills:

• Experience with function-calling and knowledge graphs

• Familiarity with hybrid grounding and retrieval enhancement strategies • Experience with voice automation systems (STT/TTS pipelines). give me in a proper formate

Technical Project Manager

As a Technical Project Manager, you will be leading a team to build a highly scalable and extensible big data platform that provides the foundation for collecting, storing, modelling, and analysing massive data sets from multiple channels.

Responsibilities

1. Align Sigmoid with key Client initiatives

• Interface daily with customers across leading Fortune 500 companies to understand strategic requirements.
• Connect with CIO, VP, and Director level clients on a regular basis.
• Travel to client locations.
• Ability to understand business requirements and tie them to technology solutions.

2. Build a delivery plan with domain experts and stay on track

• Design, develop and evolve highly scalable and fault-tolerant distributed components using Big Data technologies.
• Excellent experience in application development and support, integration development, and data management.

3. Build team and manage it on a day-to-day basis

• Play the key role of hiring manager to build the future of Sigmoid.
• Guide developers in day-to-day design and coding tasks, stepping into code if needed.
• Define your team structure, hire, and train your team as needed.

4. Stay up to date on the latest technology to ensure the greatest ROI for customer & Sigmoid

• Hands-on coder with good understanding of enterprise-level code.
• Design and implement APIs, abstractions, and integration patterns to solve challenging distributed computing problems.
• Experience in defining technical requirements, data extraction, data transformation, automating jobs, productionizing jobs, and exploring new big data technologies within a Parallel Processing environment.

5. Culture

• Must be a strategic thinker with the ability to think unconventional / out-of-box.
• Analytical and data-driven orientation.
• Raw intellect, talent, and energy are critical.
• Entrepreneurial and Agile: understands the demands of a private, high-growth company.
• Ability to be both a leader and hands-on "doer".

Qualifications

• 7+ years track record of relevant work experience and a Computer Science or related technical discipline is required.
• Dynamic leader who has directly managed a team of highly competent developers in a fast-paced work environment.
• Experience in architecture and delivery of enterprise-scale applications.

Preferred Qualifications

• Experience in Agile methodology.
• Development and support experience in Big Data domain.
• Architecting, developing, implementing, and maintaining Big Data solutions.
• Experience with database modelling and development, data mining, and warehousing.
• Experience with Hadoop ecosystem (HDFS, MapReduce, Oozie, Hive, Impala, Spark, Kerberos, Kafka, etc).

What is the Role?

• Role is responsible to define requirements and drive success of Ecommerce / Real Estate / Healthcare / Grocery / Food Online centric Tech Products.
• Responsible for overseeing and bringing products to market while meeting key business objectives.

Desired Candidate Profile

• Hands-on experience of building and managing consumer tech products
• Prior experience in Ecommerce / Real Estate / Healthcare / Food Delivery business
• Experience of 3+ years + of which 1.5 years + in product management
• Track record of driving and delivering large, complicated projects on time and within scope
• Entrepreneurial spirit / ability to roll up your sleeves and try different things with minimal direction
• Loves and understands technology. Stays current on competition and disruptors in the market
• Is organized, and can plan, forecast and manage a product backlog
• Possesses a unique blend of business and technical savvy.

Mandatory: Hands on experience working with Swift 3 , Swift 4. Very strong logical skills. Good hold on operating system concepts and data structure. Experience with web services , core-data , camera kit , image caching concepts, keychain , past experience working with one of the design patterns like MVC / MVVM / Viper , network check.

Position Details:  

Client Domain:  Online Real estate platform 

Job Title: MTS/ SMTS

Location: Gurugram/ Remote

Duration: Full Time

MTS/ SMTS (Sr/ Software Development Engineer- JavaScript, React, Redux, React Router, GraphQL HTML and CSS).

Would you like to be using your Software Development skills to help revolutionise India's leading online real estate platform? You could be working alongside a highly intelligent and passionate team within a fantastic working environment where you'll be able to enjoy perks including salaries, benefits, work-life balance, management, job security etc.

Successful software houses are seeking a MTS/ SMTS to work on their intelligent technology platform that possess vast experience and knowledge of real estate in India. You'll be part of, architecting and building parts of the microservices platform, whilst building features into the front end products utilising JavaScript, ReactJS, Redux, GraphQL, HTML and CSS.

About Us:

Specialties:- Real Estate Advisory, Loan Advisory, Data Labs: Advanced Real Estate Analytics, and PropGuide- Real Estate Simplified

Responsibilities:

• Architect, design, and implement efficient and reusable front-end systems that drive complex workflows for the Security infrastructure platforms with a strong sense of ownership
• Develop intuitive user interface mockups and wireframes
• Contribute to the analysis of functional requirements
• Contribute to the evolution of the UI platforms while adhering to Agile practices
• Assist in defining user interfaces and software architectures, collaborate with backend leads to establish workflows and APIs
• Developing new user-facing features using React.js
• Building reusable components and front-end libraries for future use
• Translating designs and wireframes into high quality code
• Optimizing components for maximum performance across a vast array of web-capable devices and browsers

Skills:

• Strong hand-on experience on Core and Object-Oriented JavaScript.
• Hand-On experience with React.js workflows (such as Redux, Flux etc).
• Thorough understanding of React.js and its core principles
• Experience with GraphQL is required
• Previous experience building scalable, distributed web applications
• Proven and demonstrable track record of being an elite performer in your current and past roles
• Elite UI programming skills including JavaScript, React, Redux, HTML, CSS, and cross-browser development
• Excellent understanding of accessibility, usability and visual design principles
• Strong experience in XML, DOM, JSON, AJAX, and other W3C standards
• M.Sc/M.Eng in Computer Science/Engineering or B.A/B.Sc. in same disciplines with the equivalent years of experience

Industry preference:

Preferably candidates from Internet/ e-commerce/ Product-based organization/ Service-based Organization

Intro

Our data and risk team is the core pillar of our business that harnesses alternative data sources to guide the decisions we make at Rely. The team designs, architects, as well as develop and maintain a scalable data platform the powers our machine learning models. Be part of a team that will help millions of consumers across Asia, to be effortlessly in control of their spending and make better decisions.

What will you do
The data engineer is focused on making data correct and accessible, and building scalable systems to access/process it. Another major responsibility is helping AI/ML Engineers write better code.

• Optimize and automate ingestion processes for a variety of data sources such as: click stream, transactional and many other sources.

• Create and maintain optimal data pipeline architecture and ETL processes
• Assemble large, complex data sets that meet functional / non-functional business requirements.
• Develop data pipeline and infrastructure to support real-time decisions
• Build the infrastructure required for optimal extraction, transformation, and loading of data from a wide variety of data sources using SQL and AWS big data' technologies.
• Build analytics tools that utilize the data pipeline to provide actionable insights into customer acquisition, operational efficiency and other key business performance metrics.
• Work with stakeholders to assist with data-related technical issues and support their data infrastructure needs.
  
  

What will you need
• 2+ hands-on experience building and implementation of large scale production pipeline and Data Warehouse
• Experience dealing with large scale

• Proficiency in writing and debugging complex SQLs
• Experience working with AWS big data tools
  • Ability to lead the project and implement best data practises and technology

Data Pipelining

• Strong command in building & optimizing data pipelines, architectures and data sets
• Strong command on relational SQL & noSQL databases including Postgres
• Data pipeline and workflow management tools: Azkaban, Luigi, Airflow, etc.

Big Data: Strong experience in big data tools & applications

• Tools: Hadoop, Spark, HDFS etc
• AWS cloud services: EC2, EMR, RDS, Redshift
• Stream-processing systems: Storm, Spark-Streaming, Flink etc.
• Message queuing: RabbitMQ, Spark etc
  
  

Software Development & Debugging

• Strong experience in object-oriented programming/object function scripting languages: Python, Java, C++, Scala, etc
• Strong hold on data structures & algorithms

What would be a bonus

• Prior experience working in a fast-growth Startup
• Prior experience in the payments, fraud, lending, advertising companies dealing with large scale data

We are looking for BE/BTech graduates (2018/2019 pass out) who want to build their career as Data Engineer covering technologies like Hadoop, NoSQL, RDBMS, Spark, Kafka, Hive, ETL, MDM & Data Quality. You should be willing to learn, explore, experiment, develop POCs/Solutions using these technologies with guidance and support from highly experienced Industry Leaders. You should be passionate about your work and willing to go extra mile to achieve results.

We are looking for candidates who believe in commitment and in building strong relationships. We need people who are passionate about solving problems through software and are flexible.

Required Experience, Skills and Qualifications

Passionate to learn and explore new technologies

Any RDBMS experience (SQL Server/Oracle/MySQL)

Any ETL tool experience (Informatica/Talend/Kettle/SSIS)

Understanding of Big Data technologies

Good Communication Skills

Excellent Mathematical / Logical / Reasoning Skills