- Creating concise, eye-catching, and innovative headlines and body copy.
- Consistently brainstorming and collaborating with team for new ideas and strategies.
- Writing a wide variety of topics for multiple platforms (website, social updates, emails, banners, videos, etc)
- Researching markets and industries to compare and create content that is innovative and original.
- Performance monitoring and review meetings.
EXPERIENCE and SKILL SET
- Excellent knowledge of trending strategies on digital networking channels (Facebook, Instagram, LinkedIn, YouTube, twitter etc.)
- 2 years of experience in creative writing or copywriting/ promotional writing.
- Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook).
- Candidate with IT background will be preferred.
Subodh Popalwar
Software Engineer, Memorres
Similar jobs
● 3- 5 years of experience with copy. Experience working with an agency or
withan in-house team are strong bonuses.
● The ideal candidate also has some experience writing for a finance brand. It’s
NOT a must, but good to have.
● Flexibility to work independently while also being able to collaborate
effectively within a team, change course as needed, or brainstorm on the
spot.
● Ability to own and back up their work, along with a positive attitude and
openness toward input and revisions from stakeholders.
Day to day responsibilities:
● Work with our existing team to produce high-quality communications, from
concept to execution, for emails, landing pages, social media, microsite,
marketing collateral and more.
● Write clear effective copy, using the creative brief as your primary source of
guidance.
● Participate in project kickoffs, internal team meetings as needed.
● Ensure adherence to delivery timelines for all output.
● Walk through your their work internally and have a clear point of view that they
can clearly explain
● Act as an audience advocate and a steward of the brand. Ensure that all
output is on-brand, consistent and of high quality.
Designation: Sr. Admission counselor
Skills Required:
- Good Communication skills (English mandatory)
- Passion for work
- Leadership / Team player
Roles & Responsibilities:
- Administer school admissions procedures and advise parents and members of the public on admission criteria, collate applications for admission, and monitor criteria being applied consistently.
- Develop marketing strategies with the Principal to support the achievement of the overall admissions
- Manage student enrolment through telephone inquiries, emails, and visitors to the school for enrolment into the school.
- Work in coordination with various external & internal departments.
- Develop institutional goals and objectives consistent with the vision, mission, and values of the School
- Set up and maintain efficient office systems within the school's admin area, including manual and computerized information retrieval systems.
Job Description:
We are seeking a CPC expert to join our product marketing team. In this role, you will manage our online advertising campaigns and optimize our CPC to drive revenue growth. You will work closely with our product, sales, and analytics teams to develop and execute data-driven strategies that maximize ROI and achieve business objectives.
Responsibilities:
Develop and execute online advertising campaigns across various channels, including search, display, and social media
Optimize CPC bids to achieve maximum ROI and drive revenue growth
Conduct keyword research and analysis to identify high-value search terms and optimize ad targeting
Analyze campaign performance data and use insights to inform campaign optimization and strategic decisions
Create ad copy and messaging that effectively communicates our value proposition and drives clicks and conversions
Collaborate with cross-functional teams, including product, sales, and analytics, to align advertising strategies with business objectives
Stay up-to-date with industry trends and best practices in CPC advertising and apply learnings to improve campaign performance
Identify opportunities to improve conversion rates and implement testing plans to optimize ad landing pages and user experience
Manage advertising budget and ensure campaigns are executed within budget constraints
Create reports and presentations to communicate campaign performance to stakeholders
Qualifications:
Bachelor's degree in marketing, business, or a related field
4+ years of experience in online advertising with a focus on CPC optimization
Strong analytical skills and ability to use data to inform decision-making
Experience with ad platforms, such as Google Ads and Facebook Ads, and analytics tools, such as Google Analytics and Adobe Analytics
Strong written and verbal communication skills, with the ability to create compelling ad copy and messaging
Demonstrated ability to work effectively with cross-functional teams, including product, sales, and analytics
Experience in B2B technology or software markets preferred
Experience in a startup or high-growth environment preferred
If you meet the qualifications above and are excited about this opportunity to drive the success of our online advertising campaigns, we would love to hear from you.
Google AnalyticsWolken Software provides a suite of AI-enabled, SaaS 2.0 cloud-native applications for Customer Service and Enterprise Solutions namely Wolken Service Desk, Wolken's IT Service Management, and Wolken's HR Case Management. We have replaced incumbents like Salesforce, ServiceNow Zendesk, etc. at various Fortune 500 and Fortune 1000 companies.
Product Marketing Manager - Job Brief
We are looking for a Product Marketing Manager to lead our inbound & outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you should be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email and ad campaigns. Your goal will be to develop and implement the most profitable plans to position and promote our products.
Responsibilities:
Study company products and understand them thoroughly.
Translate technical details into benefits for the user. Concise knowledge of the benefit of our products to the prospects.
Follow and analyze market trends and intelligence to position products
Develop product marketing strategies (Communication, advertising, product launch etc)
Craft compelling messaging across marketing channels (landing pages, ad campaigns)
Work with various teams (design, content, product, sales) to implement strategies
Test marketing product features, releases and ad copy
Understand the competitive landscape—be an expert on our competition and how they are positioned.
Create copy/content, run measurable and effective email campaigns and ads on various platforms
Participate in industry events. Organize company events such as breakfast meets and webinars end to end
Help in building and recognition of Brand Wolken.
Be in charge of all the digital channels and use them to drive brand awareness and generate leads.
Overseeing and developing the overall content strategy for the company, as well as the monitoring and analysis of all marketing campaigns across channels.
Work with the in-house and/or external Writers and other content creators to create the desired content.
Develop and maintain relationships with external vendors whose products or services will be needed for the product.
As a Product Marketing Manager, you should know marketing principles and techniques to create a marketing communication sequence that leads to sales.
Requirements and skills:
6 -8 years of proven experience as a Product Marketing Manager
At least 5 years of relevant experience in B2B, SaaS product marketing
Experience in market analysis
Familiar with product marketing tactics (e.g. integrated marketing campaigns)
Working knowledge of web analytics tools (Google Analytics, WebTrends)
Excellent communication skills
Excellent knowledge of MS office suite
A keen eye for detail
Creativity
Analytical mind and strong quantitative skills
BSc/BA/MBA in Marketing, Communications or a similar field
Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
- Prepare well-structured drafts using digital publishing platforms.
- Create various content types (videos, articles, infographics) with relevant tone and style, adhering to the respective style guides.
- Interview industry professionals and incorporate their views in blog posts.
- Promote content on social networks and monitor engagement (e.g. comments and shares).
- Identify artist's and customers’ needs and recommend new topics.
- Incorporate blog and social media posts in both websites and social media platforms like Facebook or LinkedIn.
- Collaborating with internal departments to establish a campaign and promote our social media page.
- Suggesting new ways to promote company offerings and to reach consumers.
- Proven work experience as a Content Creator, Copywriter, or similar role.
- Portfolio of published articles.
- Excellent interpersonal and relationship-building skills.
- Networking aptitude.
- Interest and passion for the entertainment industry are a must!
- Excellent writing and editing skills in English.
- Experience creating strong, engaging content.
- The capacity to work independently and collaboratively.
- Ability to work efficiently without compromise
- Manage and build an overall email marketing strategy.
- Create various email lists and campaigns.
- Test every campaign's success.
- Determine email marketing KPIs.
- Develop and present reports on a weekly basis.
- Develop a lead generation strategy.
- Create smart email lists.
- Increase email subscriptions.
- Analyze data to get smart insights.
- Ensure marketing message is conveyed clearly and delivered properly to prospects.
- Ensure messages are mobile-friendly.
Follow up on interested respondents. - Distributing emails through the use of automation software.
- Proven experience creating high-impact, unique marketing campaigns.
- Familiarity with pertinent automation and performance evaluation software.
- Knowledge of creative processes and social media marketing.
- Excellent written communication and copywriting skills.
- Strong project management skills.
Our client is a pet-care focused digital aggregator across various categories such as food, accessories, toys and grooming essentials. Their focus segment is the rapidly increasing community of pet parents. They offer expert-led online pet care consultation, training and healthcare services and products for dogs and cats, covering the lifecycle of a pet acting as a one stop shop. It is headquartered in Bangalore and was co-founded by startup veterans of whom 2 are IIM-Lucknow alumni and one is a Chartered Accountant. Our venture capital-backed client is funded by tier 1 investors and has raised approx. $3.5 mn in funding.
As a Copywriter, you will be responsible for starting our journey of creating conversations that connect and engage our audience.
What you will do:
- Thinking, feeling and finding the right words to connect with young pet parents in the country
- Ideating on campaigns and seeing them through execution by writing scripts and other relevant copy pieces
- Collaborating with internal partners to interpret project briefs and developing relevant concepts into copy
- Writing copy for all customer channels, including but not limited to ads, web banners, website copy, newsletters, and emailers
Desired Candidate Profile
What you need to have:- At least 3+ years work experience as a copywriter
- Skill in short form writing
- In-depth knowledge of Google and social media ad writing
- Knowledge on social media trends and content innovations
- Attention to detail
- Excellent written and verbal communication skills
- Comfort in working in a startup environment
About the job
The Marketing Manager will be responsible for design and execution of marketing strategies, planning the product portfolio, allocating marketing activities, handling digital marketing and marketing communication, setting goals and ensuring the long-term viability of each location.
Responsibilities
• Strategic market research through different sources to analyze the current trends for having a strong media presence.
• Planning and working on Branding budgets, competition tracking and analysis, strategizing and scheduling marketing.
• Ideate and implement marketing plans through (digital and offline) campaigns and programs
• Monitor/track the monthly performance of brands against budgets and deliver the objectives
• Monitor/track digital footfall on all our platforms and explore means to improve the figures in quantity and quality.
• Manage all aspects of Digital marketing - SEO, SEM, social media marketing, messaging, email campaigns, content marketing, etc.
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Identify areas where there are gaps and find opportunities to reach new market segments and expand market share
• Ensure quality and timely delivery/execution of various Marcom requirements like, EDM’s, case studies, video content, PDF’s, Use Cases etc
• You will be responsible for engaging with customers to ensure that we receive feedbacks and suggestions through testimonials, etc.
Requirements
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional marketing programs
• SaaS sales Experience/ Exposure in product selling
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal with stakeholders
• 5+ years of marketing experience
• MBA with 7+ years of marketing experience
• Languages to be known- English and Hindi
• Demonstrated ability of strategic problem solving and creating/building solutions from scratch
• Seasoned in creating customer-facing experiences and programs
• Demonstrated analytical skills in quantitative and qualitative consumer research methodology
- Highly motivated and target driven with a proven track record in sales
- Excellent selling, negotiation and communication skills
- Prioritizing, time management and organizational skills
- Ability to create and deliver presentations tailored to the audience needs
- Relationship management skills and openness to feedback
- Bachelor’s degree in business or a related field
- Familiarity with BRM and CRM practices along with ability to build productive business professional relationships
- Stay abreast with customer needs, market trends and procedures at all time.
- Manage promotional programs to increase sales and revenue.
Follow CutshortSubodh Popalwar
Software Engineer, Memorres