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● Think, Ideate, Research, Write and Edit copy for all marketing and communication initiatives
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● Write and Edit copy for all campaigns but not limited to online articles, newsletters, white papers, case
studies, blog posts, website copy, and more
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● Understand technologies and business value propositions and write copy with personalisation,
conversational, formal, and semi-formal style
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● Ideate Campaigns and CXO emails, Social Copy to drive demand for all Marketing initiatives
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● Collaborate with design, digital, search, and other teams to develop compelling copy and content plan
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● Taking ownership of full yearly copy and content calendar
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● Conduct research on thought-provoking topics and translate that information into captivating and concrete
storytelling
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● Think strategically and brainstorm for creative copy and content ideas for various technology practises
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● Eye for details, proofreading and verbiage, including a complete command of grammar, diction, syntax,
spelling, and punctuation
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● Ability to keep up with the best practises in writing for the web, social media trends, web usability, web
design, and business/industry trends
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● Prepare internal and external communications including newsletter, press releases and other vital
marketing communications as needed
Similar jobs
- Research industry-related topics (combining online sources, interviews and studies)
- Write clear marketing copy to promote our products/services
- Prepare well-structured drafts using Content Management Systems
- Proofread and edit blog posts before publication
- Submit work to editors for input and approval
- Coordinate with marketing and design teams to illustrate articles
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Promote content on social media
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed
Responsibilities:
- Content Writing: Draft insightful and compelling newsletters.
- Content Review: Ensure newsletters are grammatically correct, coherent, and adhere to our brand guidelines.
- Collaboration: Work with SEO and other content creators to produce articles that drive traffic.
Qualifications:
- Writing & Editing: Proven capability in writing and meticulously editing content.
- Detail-Oriented: Exceptional attention to detail, ensuring content is free from errors.
- Time Management: Ability to manage multiple tasks and meet strict deadlines.
- AI-first approach: should be familiar with tools like ChatGPT, Claude, Perplexity.ai for writing, research, data analysis, summaries, grammar checking etc.
- This is very important - if you can somehow showcase how you used AI in your test task (below), that will put you way ahead of other applicants.
- Make sure deliverables and deadlines are met (Internal & external)
- Plan the monthly Social Media Calender
- Plan the shoot moodboard & assist the photographer on shoots
- Make sure the Optimization, Hygiene checks & engagement on social media (Reply to comments, DMs, keep daily stories) is happening daily
- Be updated with the trends and upcoming news for all social media platforms. Exploring newer features of platforms you operate on.
- Moment marketing
- Monthly Analytics
- Brainstorm & create sucessful campaigns along with the brand strategists
- Competitor Analysis - Follow competitor brands, check what they do, go through their posts, stories and note down things that work and don't work for them.
- Come up with Ads plan and the techniques to reach the goal
- Design co-ordination
- Analyze your day-to-day activities and improve wherever scope
- Copy & content writing
- Fill in the gaps for your team members, wherever & whenever needed
Are you a creative marketer who enjoys working in a fast-paced environment? Do you enjoy finding solutions to challenging problems? Are you an excellent communicator, writer and storyteller? Do you love kickstarting and scaling greenfield acquisition channels? If so, this may be the role for you! The company is changing the way people explore cities around the world and have fun. Content in different formats plays a critical role in exposing our mission and offering to prospective guests at different stages of their buying funnel. As a content marketing manager at Headout you will play a pivotal role in helping us identify, kickstart, and scale organic content-based initiatives. In addition to outstanding writing skills, this role requires a high level of creativity, attention to detail, and project management skills.
You will be challenged to the core as you will be marketing attractions, events, and experiences that you might not have experienced in real life.
Responsibilities
- Leading and directing the work of content produced by content team members
including text, images, audio, and video.
- Research, pitch, execute and analyse new content initiatives.
- Creation of standard operating procedures (SOPs) for the planning, execution,
optimization, distribution, and amplification of the organization's content.
- Managing pipelines of in-house and outsourced content creators, analysts, graphic
designers, videographers, developers, etc.
- Identifying successful content and mapping out new ways to repurpose the same.
- Become a part of the ongoing mission to grow organic as a channel 100% every 6
months over the next 2 years.
We like
- Expertise in customer acquisition and brand building using content via at least one
of these channels: email & newsletter, social media, community building, video
platforms or blog.
- Excellent written communication skills.
- A creative problem-solver
- You are familiar with content management systems and are not scared to learn new
tools of the trade.
- Ability to repurpose content meaningfully to suit multiple channels
- Strong coordination & project management skills
• Bonus: Past experience with HTML/CSS, Adobe Creative Suite
Writing, editing and proofreading website content.
- Write Articles, Blogs, Social media, Forum and other SEO best practices.
- Develop content to support SEO strategies to drive traffic to the site and improve website Ranking.
- Understanding of Web publishing requirements.
- Experience in creating content for the web and growing a social audience.
- Editorial mindset with an ability to predict audience preferences.
- Expertise in social media platforms.
- Collaborate with multiple teams to develop compelling content plans.
- Ability to deliver high-quality documentation paying attention to details.
- Basic Knowledge of technical terminologies.
- Excellent communication skills in English both written and spoken.
2) Ensure content remains recognizable, up to date and exciting to readers.