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Job Title : SEO & Digital Marketing Specialist - (Web3 Product/Organization) (SMO, SEO, Meta Ads / Promotions Ads / PPC)

Experience : 2+ Years

Location : Noida Sector 18

Working Days : 6 Days (Monday to Friday WFO + Saturday WFH)

Job Summary :

We are looking for a results-driven SEO & Digital Marketing Specialist with hands-on experience in Web3 products/organizations. The ideal candidate will be responsible for enhancing online visibility, executing SEO/SMO strategies, managing paid campaigns, and driving growth through effective digital marketing initiatives.

Key Responsibilities :

• Develop and implement SEO strategies (on-page, off-page, technical) to increase organic traffic.
• Plan and execute SMO strategies to strengthen brand presence across social platforms.
• Manage and optimize paid ad campaigns (Meta Ads, Promotion Ads, PPC, Google Ads) for maximum ROI.
• Conduct keyword research, competitor analysis, and performance tracking for continuous improvement.
• Work with CMS platforms (excluding WordPress) to publish, update, and optimize content.
• Collaborate with Web3 product/organization teams to create tailored marketing campaigns.
• Stay updated with Web3 industry trends, SEO algorithms, and ad platform updates.

Mandatory Skills :

• SEO (on-page, off-page, technical)
• SMO (social media optimization & engagement)
• Paid Ads (Meta Ads, Promotion Ads, PPC, Google Ads)
• CMS management (any CMS except WordPress)
• Proven experience in Web3 products/organizations marketing

Manage IT network and client systems as well as daily technical operations that meet and exceed the school’s education and business technology requirements

Support long-term IT-based educational programs that enhance the delivery of education services and development of the school community

Overview of Responsibilities:

The IT Manager is responsible for managing and overseeing day-to-day implementation, to realize fault tolerance of key IT area. Support and maintenance in the following areas:

1.  Manage the procurement of IT systems.
2.  Lead the IT team in providing Help Desk services for Teaching staff and Students with IT based educational programs that enhance the delivery of teaching and learning.
3.  Prepare and manage the IT infrastructure budget and account for IT fixed assets.
4.  Coordinate IT infrastructure and support requirements with Academic IT Staff, and provide technical support for IT development projects in the Schools.  Work closely with Academic IT Staff in management and control of teaching software purchases, databases, and configuration control of Staff Laptops.
5.  Provide technical support to national IT infrastructure projects for schools and new facility development ensuring consistency in implementation and policy.

The IT Manager is responsible for managing and overseeing day-to-day implementation, support and maintenance in the following areas:

Network

1.  Direct daily maintenance to ensure maximum reliability and minimum service interruption
2.  Manage installation of required updates on infrastructure and client systems
3.  Maintain core services
4.  Recommend and implement changes and system enhancements to improve the network

Client platforms

1.  Set up, install and maintain desktops and laptops in the school
2.  Ensure standard configurations across the deployed systems
3.  Directly and with third party vendors manage the repair and servicing of equipment
4.  To seamlessly connect with the IT infrastructure in the new site, ensure the IT operation in the new site goes well

Software

1.  Ensure all software is properly licensed
2.  Manage the installation and upgrade schedules for educational and business software
3.  Provide technical support for school management, accounting and educational software
4.  Assist the teaching staff in identifying and integrating educational software available in India  and internationally

IT security

1.  Ensure all LANs and VPNs are secure from both electronic and physical intrusion
2.  Review and maintain a proper level of access and password control
3.  Ensure data integrity through routine database scans
4.  Establish a disaster recovery plan
5.  Guarantee network data is backed up on a daily basis

Reprographics

1.  Work with third party vendors to ensure the reprographics equipment runs smoothly
2.  Provide technical support as needed

Audio/ visual equipment

1.  Maintain the school’s inventory of audio/ visual equipment
2.  Assist in the installation and setup of equipment as needed

IT training and help desk support

1.  Provide training for both educational and business applications as needed
2.  Ensure proper procedures and staffing are in place to respond to teaching and admin staff requests in a timely manner
3.  Analyze problems, develop solutions, arrange preventive measures and maintain clear and consistent communications with internal customers on IT issues  

New facility development

1.  With the Project Manager, develop IT infrastructure plans and budgets
2.  Prepare IT and telecom cabling plans
3.  Identify hardware and software requirements
4.  Manage purchasing, installation and servicing of equipment with third party vendors
5.  Conduct infrastructure and product testing
6.  Manage IT handover and acceptance procedures

General requirements

1.  Maintain an inventory of all IT, audio/ visual equipment and licenses
2.  Ensure consistent documentation of the operating environment
3.  Develop the annual IT plan and budget with the Head of Technology
4.  Evaluate and set standards for hardware and software
5.  Develop change management schemes that smooth the transition to new equipment and procedures earning speedy acceptance of new equipment and upgrades
6.  Perform general IT duties as required

The IT Manager holds primary responsibility within location for IT and IT related issues.

Skills and Experience Required:

1.  Must have a minimum of 8 years IT systems and operations management experience including 5 in the K12 education sector
2.  Minimum 5 years experience with IT infrastructure budgets and cost management
3.  Minimum 5 years experience supervising professional IT personnel
4.  Must be able to read, analyze and interpret computer hardware and systems management technical manuals and procedures
5.  Strong personal skills to communicate directly with end users in sometimes tense situations
6.  Bachelors degree in computer science, information systems or related computer field
7.  Strong to Fluent written and verbal English
8.  Strong initiative, integrity and good judgment
9.  Fast problem solving skills in new situations
10.  Ability to handle multiple tasks simultaneously 

Desire experience of leading and managing I.T. based projects and vendor management

  IT systems and operations management experience

   Microsoft Windows OS, Microsoft Server and related technologies

  Network management experience including LAN/ WAN/ VPN

  Open Directory and/or Active Directory management experience

  Desire experience managing network policies and protocols including firewall configuration, content filtering, and related technologies

Required Qualifications

• Bachelor’s degree Commerce background / MBA Finance (mandatory).
• 3+ years of hands-on implementation/project management experience
• Proven experience delivering projects in Fintech, SaaS, or ERP environments
• Strong expertise in accounting principles, R2R (Record-to-Report), treasury, and financial workflows.
• Hands-on SQL experience, including the ability to write and debug complex queries (joins, CTEs, subqueries)
• Experience working with ETL pipelines or data migration processes
• Proficiency in tools like Jira, Confluence, Excel, and project tracking systems
• Strong communication and stakeholder management skills
• Ability to manage multiple projects simultaneously and drive client success

Preferred Qualifications

• Prior experience implementing financial automation tools (e.g., SAP, Oracle, Anaplan, Blackline)
• Familiarity with API integrations and basic data mapping
• Experience in agile/scrum-based implementation environments
• Exposure to reconciliation, book closure, AR/AP, and reporting systems
• PMP, CSM, or similar certifications

Key Responsibilities: 

• Develop high-quality content for a variety of channels including blogs, articles, whitepapers, social media posts, website content, email campaigns, case studies, and brochures. 
• Research industry trends, emerging technologies, and competitors to produce insightful and relevant content that aligns with business priorities. 
• Support and manage company social media platforms (LinkedIn, Twitter, Facebook, etc.) with consistent and engaging content to enhance online presence and reach. 
• Collaborate with design, digital, and business teams to align content with brand tone, campaign goals, and visual storytelling. 
• Assist in creating content calendars and ensuring timely content delivery across all platforms. 
• Apply SEO best practices to content and continuously optimize for improved visibility and traffic. 
• Work closely with internal stakeholders to understand solutions, translate technical inputs, and craft customer-centric narratives. 
• Participate in brainstorming sessions to contribute creative ideas for integrated campaigns and thought leadership. 
• Analyze content performance metrics and audience engagement to refine content strategies and improve impact. 

The right candidate for this role must exhibit: 

• Excellent verbal and written communication skills. 
• Experience writing/editing troubleshooting, procedural information, and reference information. 
• Ability to simplify complex technical topics into engaging content. 
• Familiarity with standard style guides and their recommendations. 
• Have a functional knowledge of SEO concepts. 
• Familiarity with social media management and content tools (e.g., Hootsuite, Buffer, Canva). 
• Understanding of SEO, content structuring, and keyword research. 
• Proactive, collaborative, and able to manage multiple projects in a deadline-driven environment. 
• Familiarity with technology and other technical concepts from a variety of industries is an advantage 

Education And Experience 

• Mastery of the English language  
• Excellent communication, writing, and editing skills 
• An interest in technology and software 
• A positive, can-do attitude 
• A desire to learn and be mentored 
• Minimum 2-3 years of relevant technical copywriting work experience 

Industry: IT Services & Consulting 

Functional Area: Marketing & Communication

We are seeking a talented and passionate Data Scientist to join our dynamic team. The ideal candidate will leverage their expertise in statistical analysis, machine learning, and data visualization to extract actionable insights from complex datasets. You will play a key role in developing and deploying predictive models, contributing to strategic business decisions, and driving innovation through data.

Responsibilities:

• Data Analysis and Exploration:
• Collect, clean, and preprocess large datasets from various sources.
• Conduct exploratory data analysis to identify patterns, trends, and anomalies.
• Visualize data using appropriate tools and techniques to communicate findings effectively.
• Machine Learning and Modeling:
• Develop and implement machine learning models for predictive analytics, classification, regression, and clustering.
• Evaluate model performance and optimize algorithms for accuracy and efficiency.
• Stay up-to-date with the latest advancements in machine learning and artificial intelligence.
• Statistical Analysis:
• Perform statistical hypothesis testing and A/B testing to validate findings.
• Apply statistical methods to analyze data and draw meaningful conclusions.
• Develop statistical models to forecast future trends and outcomes.
• Data Visualization and Reporting:
• Create compelling visualizations and dashboards to present data insights to stakeholders.
• Prepare clear and concise reports summarizing findings and recommendations.
• Effectively communicate complex data concepts to non-technical audiences.
• Collaboration and Communication:
• Collaborate with cross-functional teams, including engineers, product managers, and business analysts.
• Present findings and recommendations to stakeholders at all levels of the organization.
• Contribute to the development of data-driven strategies and initiatives.

Roles and Responsibilities

• Developing custom layer code based on solution designed following standard coding practice and
• Needs to adhere to committed delivery timelines
• Sharing status update to supervisors on time
• Needs to interact with customer for issue analysis & resolution related to Product & Interfaces developed
• Issue/log analysis and fixing- Innovate and create re-usable component

Desired Candidate Profile

• Education: B. Tech/MCA
• Good analytical and problem solving skills
• Knowledge of reporting tool like JASPER
• Hands on experience in Core Java[Threading, Collections, Exception handling]
• Strong in OOPs concept
• JSP, Spring Core, MVC, Hibernate, J Query
• Basic knowledge of SQL, PLSQL
• Writing and maintaining unit test cases
• Technical architecture
• log analysis, l1/l2
• Custom layer development

Location: Noida (currently WFH)

Compensation: commensurate to experience and technical skills

To apply for this position, write to shweta.gupta@invokhr. Share your updated resume along with following details:

• Current CTC
• Expected CTC
• Availability to join (immediate joiners preferred)
• Key skills
• Any other highlight for your fitment to the position