Lead Generation Executive

Overview

adesso India specialises in optimization of core business processes for organizations. Our focus is on providing state-of-the-art solutions that streamline operations and elevate productivity to new heights.

Comprised of a team of industry experts and experienced technology professionals, we ensure that our software development and implementations are reliable, robust, and seamlessly integrated with the latest technologies. By leveraging our extensive knowledge and skills, we empower businesses to achieve their objectives efficiently and effectively.

Job Description

We are looking for a skilled and experienced Senior backend Developer specializing in FSE tools to join our team. In this role, you will be responsible for designing and implementing user interfaces that enhance our customer experience. Your contributions will play a critical role in driving the success of our projects by creating dynamic, intuitive, and responsive web applications.

Responsibilities:

Develop, maintain, and enhance web applications using front end tools to create seamless, user-friendly experiences.

Collaborate with cross-functional teams, including UX/UI designers, product managers, and backend developers, to deliver high-quality products.

Write clean, maintainable, and scalable code while adhering to best practices in frontend development.

Perform code reviews, optimize application performance, and debug issues for a smooth user experience.

Stay updated on the latest FSE features and web development trends to bring innovative ideas to the team.

Skills & Requirements

Java, Spring Framework / Spring Boot, APIs (e.g. REST, RESTful API), Unit testing (e.g JUnit, Mockito ), Build Tools (e.g. maven, gradle), CI/CD (e.g. Gitlab, GitHub, Jenkins, Bamboo, Azure DevOps), DEV Tools (e.g. Git, Atlassian Jira, Atlassian Confluence), Quality Tools (e.g. SonarQube, SonarCloud, Findbugs, PMD, OWASP checker, …), Spring Ecosystem (e.g. Spring Data, Spring REST, Spring MVC, Spring Batch, …), Java Commons (e.g. Apache Commons), Other APIs (e.g. SOAP, GraphQL, WebSocket, Server-Sent-Events / SSE, gRPC), API Documentation (e.g. OpenAPI, Swagger, …), Integration testing / E2E testing (e.g. Selenium, Testcontainers, Cucumber), Containerisation (e.g. Docker, Kubernetes / K18n), Cloud experience (e.g. AWS, Azure, GCP).Java Enterprise / Java EE (e.g. EJB, CDI, JPA, JSF, JAX-RS, JAX-WS, JMS), Other Java Frameworks (e.g. Quarkus), Messaging (e.g. Kafka, RabbitMQ, ActiveMQ, …), NoSQL DB (e.g. MongoDB, Neo4j), Performance testing (e.g. Gatling), Single-Sign-On (e.g. OAuth2, Open ID Connect, JWT, SAML), Monitoring, Logging & Tracing in the frontend application, Experience with Linux operating systems, Shell-Scripting.

If you're an experienced back-end developer with experience using serverless architecture (AWS Lambda, DynamoDB) and microservices, this could be the ideal job for you!

You'll be at a senior position, developing & maintaining microservices, business logic, and optimization/maintenance of the global database(s) to ensure a high performance & responsiveness to requests from the front-end.

Language:

Node.js/Tyepscript

Resposibilities:

Building stable, testable, and reusable code libraries for future use.

Write & maintain REST APIs for front-end consumption.

Managing deployments, code pushes (CI/CD pipelines).

Ongoing optimization of backend applications for maximum speed and scalability.

Implementation of security and data protection.

Design and implementation of data storage solutions.

Ideal Candidate:

At least 3-4+ years of server-side programming experience.

Solid experience working with NoSQL databases & microservices architecture.

Solid experience with version control (we use Github).

Decent experience with serverless architecture, code deployment and cloud platforms like AWS.

GOOD TO HAVE: Any experience working with fintech projects.

Company Overview

A well-funded women-centric healthtech start-up backed by India’s top VC - https://www.business-standard.com/article/companies/fireside-ventures-announces-closing-of-fund-ii-investment-in-gynoveda-119112000033_1.html">Fireside Ventures.

Work Description: 

• Achieve company sales targets using paid marketing channels
• Google : Search, YouTube, Adwords, GDN, Affiliate
• Social : Facebook, Instagram
• Marketplace : Amazon, Flipkart, healthcare and women platforms
• Obsessive  focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS
• Lead video content marketing using creatives, audiences, A/B tests
• Build cross-platform FUNNELS to implement retargeting strategies
• Setup customer journeys using marketing automation tools, Email, SMS, WhatsApp 
• Develop marketing campaigns with a strong HOOK to drive eCommerce sales on website
• Sharp focus on hyper-growth yet achieve profitable unit economics
• Accountable for digital marketing from strategy to execution

Candidature requirements: 

• 7+ years of digital marketing experience in performance marketing with digital first brand
• Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates 
• Video-content-led online marketing added plus
• Deep expertise in performance marketing especially using remarketing strategies
• Strong analytical mindset with data driven decision making
• Highly digital tools savvy to drive performance
• Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment

Why & Who should consider :

Be the first 20 to join and become a part of the founders' club. We are set to inspire women to take charge of their health and therefore their lives. 

Consider this an opportunity only if you believe in leading the change and make an impact in others lives. Consumer insights is an obsession. 

Who are we looking for?

1. Someone who is annoyed by the build time it takes for an application to build and has done something to optimize it

1. Has good experience in building Android applications
2. Experience with the flutter ecosystem is a great plus.
3. Who likes to think in terms of software and data architecture before opening an Android studio. Comfortable with managing

1. the development and deployment of applications.
2. Open and more importantly excited about learning the new technologies.

Roles and responsibilities

1. Participate and contribute to the design and development of the core

components of the service.

Roles and Responsibilities

• PHP and WordPress development, WordPress CMS Installation, theme customizations.
• Handle Team of developers
• Responsible for plugin development, theme integration.
• Responsible for handling a project independently.
• Developing requirements & planning documentation considering the WordPress framework.
• Customizing and publishing content using existing WordPress themes.
• Collaborate with the designing and programming team.
• Communicating with and managing multiple clients.
• Proactively review WordPress components, widgets, and plugins to keep all solutions at the cutting-edge and maintain security.
• Developing, maintaining and optimizing secure, reusable and scalable websites.
• Work closely with Project Managers and other members of the Development Team to develop detailed specification documents with clear project deliverables and timelines, and to ensure timely completion of deliverables.
• Communicate to the Project Manager with efficiency and accuracy of any progress or delays Engage in outside-the-box thinking to provide high value-of-service to the clients.

Ideal skills and experience required

• min. 1-2 years experience in PHP and WordPress development, WordPress CMS Installation, theme customizations.
• Leadership quality to run the tech team on website on WordPress, UIs and technical efficiency towards improving and tracking the faults on daily basis and resolving abilities
• Projection towards campaigns from the technical (website) point of view
• Experience of at least 2 international projects.
• Ability to work in an Agile /SCRUM environment.
• Should have problem-solving, prioritizing tasks, and multi-tasking abilities
• Knowledge of consuming and creating Web Services is a plus.
• Good time-management skills.
• Great interpersonal and communication skills.
• Should possess strong knowledge of SEO, Secure sites, WordPress, Web Design
• Good knowledge of WordPress development and life cycle (theme hierarchy, plugins, etc.
• Strong understanding of PHP back-end development. Experience in front-end technologies like HTML5,CSS3,Bootstrap4,JavaScript,PHP.
• Basic Knowledge of Core PHP, MySQL Database.
• Experience in designing and developing responsive design websites.
• Ability to understand CSS changes and their ramifications to ensure consistent style across platforms and browsers

Responsibilities :

- Assist in requirements gathering and technical planning to design solutions that meet client needs

- Create clean, well-documented, efficient, and standards-compliant code with an eye towards performance optimization

- Actively troubleshoot and support applications in production-- critical environments

- Implement and maintain Shopify development standards and best practices

- Tracks the work against plan and reports the status on agreed time without fail.

- Interface with the clients to understand and document their needs.

Primary Technical Skills:

Shopify and Shopify Plus

PHP

OOPS

JavaScript

XML

JSON

Basic Knowledge in React JS

Soft Skills

• Good oral and written communication.

Required Skills:

- 3 to 5 years of experience in working with Shopify and Shopify Plus stores

- Good  knowledge of frontend development and liquid programming language

- Strong hands to Install & Customize new Shopify theme.

- Basic experience in writing Ruby scripts to run promotions

- Experience in integrating external API’s

- Experience in 3^rd party integrations like ERP- Netsuite, SAP, Odoo, Microsoft Dynamics, Sage, Epicor etc.
- Experience in Implementing Shopify Ajax API, Admin APIs and configuring third party apps

- Knowledge of building custom, private and embedded apps

- Experience working with the following technologies: JavaScript (JQuery), XML, JSON, SQL, PHP, CSS3

- Knowledge in other ecommerce platforms like Magento, woocommerce, BigCommerce will be preferred.

- Experience with OOP PHP (2+ years)

- Familiarity with GIT

- Demonstrated ability to adapt and work with team members of various experience levels

- Ability to work with minimal direction with a focus on customer satisfaction

- Good written and verbal communication skills