Creative Associate

Job description

We are looking for a data-driven and strategic Performance Marketing Specialist to manage and optimize our digital advertising campaigns across various channels. The ideal candidate will be responsible for developing, executing, and analyzing ROI-focused campaigns to drive user acquisition, conversions, and revenue growth.

Key Responsibilities:

• Plan, manage, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other performance marketing platforms.
• Monitor and analyze performance metrics daily (CPC, CTR, CPA, ROAS, conversion rates, etc.) to maximize campaign effectiveness.
• Conduct A/B testing on ad creatives, landing pages, and campaign strategies to improve performance.
• Collaborate with design and content teams to create compelling ad copy, creatives, and landing pages.
• Develop customer acquisition strategies aligned with business goals and target audiences.
• Use analytics tools (Google Analytics, Meta Pixel, etc.) to generate insights and make data-driven decisions.
• Manage performance marketing budgets and ensure efficient spend allocation across channels.
• Stay up to date with digital marketing trends, tools, algorithm updates, and best practices.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in performance marketing, digital advertising, or growth marketing.
• Proven track record of running successful paid campaigns with measurable ROI.
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and other performance tools.
• Strong understanding of online conversion funnels, attribution models, and customer journeys.
• Excellent analytical, communication, and project management skills.
• Familiarity with tools like SEMrush, Ahrefs, Hotjar, HubSpot, or similar is a plus.
• Experience with eCommerce, SaaS, or B2B marketing (optional, based on your business).

1. Develop and maintain custom modules, workflows, and scripts within the LOANIQ platform.
2. Build Java-based interfaces and services to integrate LOANIQ with other banking applications (core banking, risk systems, reporting, etc.).
3. Analyze business requirements and translate them into technical specifications and design documents.
4. Enhance existing LOANIQ functionality to meet evolving regulatory and business requirements.
5. Perform code reviews, unit testing, and ensure CI/CD compliance for releases.
6. Collaborate with cross-functional teams including BA, QA, Infrastructure, and Support to deliver projects on time.
7. Support production environments, investigate issues, and provide long-term solutions.
8. Act as a technical SME on LOANIQ-related queries and mentor junior developers when needed.

• Core Java 5.0 and above
• Extensive experience in developing enterprise-scale n-tier applications for the financial domain.
• Should possess good architectural knowledge and be aware of enterprise application design patterns.
• Should have the ability to analyze, design, develop and test complex, low-latency client-facing applications.
• Good development experience with RDBMS, preferably Sybase database
• Good knowledge of multi-threading and high volume server side development
• Experience in sales and trading platforms in investment banking/capital markets
• Basic working knowledge of Unix/Linux.
• Strong written and oral communication skills.
• Should have the ability to express their design ideas and thoughts.

Level                    : Senior Consultant

Location             : Chennai

Experience         : 9 to 15 years

• Must be a seasoned IT Business Analyst
• Must have good experience in Payments domain
• Good Communication Skills
• Well versed with Agile and Scrum
• In depth understanding of agile methodologies

We are seeking a motivated AI Engineer who is passionate about exploring the future of artificial intelligence and eager to transition into the IT field. This role is ideal for individuals with a career gap who have undergone professional training in AI and are looking to apply their skills in a dynamic environment.

• Develop AI Models: Design and implement machine learning algorithms and deep learning models to extract insights from large datasets.
• Collaborate with Teams: Work closely with cross-functional teams to identify business needs and integrate AI solutions that enhance operational efficiency.
• Research and Experimentation: Conduct experiments to improve AI system performance and stay updated with the latest advancements in AI technologies.
• Documentation: Maintain comprehensive documentation for AI models, algorithms, and processes.

• Education: A bachelor’s degree in Computer Science, Engineering, or a related field is preferred.
• Training: Completion of professional training programs in AI, machine learning, or data science.
• Programming Skills: Proficiency in programming languages such as Python or R, with experience in data processing techniques.
• Analytical Skills: Strong problem-solving abilities and a keen analytical mindset.

• A genuine interest in the evolving landscape of AI technologies.
• Willingness to learn and adapt in a fast-paced environment.
• Excellent communication skills for effective collaboration within teams.

This position offers a unique opportunity for those looking to pivot their careers into IT while contributing to innovative AI projects. If you are ready to embrace this challenge, we encourage you to apply!

should know share accounting, fin accounting, margin accounting, full knowledge of accounting working

Good to have:

• EE Functional Knowledge and experience in QAD Implementation
• EE Customization experience
• ICT knowledge.
• Hands-on with QRF
• Qxtend handling knowledge
• Knowledge on Automotive / FMCG / Medical Devices / Industrial Manufacturing domains
• Good oral and written communication

Responsibilities:

• Techno-Functional consultant.
• Should be able to handle the tickets assigned on their own.

Who we are:

FlexiLoans is a technology based Digital financing platform started with an endeavor to solve the problems that small businesses face in accessing Quick, Flexible and Adequate funds for growing their Businesses. Our vision is to give "Financial access at a click". Our talent pool has rockstars from diverse backgrounds - ex- Founders, investment bankers, e-commerce and payments with the passion to make a difference to the lives of 70 mn+ MSME businesses in India.

FlexiLoans.com is a pioneer in the ecosystem-based digital lending for small businesses in India. Till date, we have disbursed over 45,000+ loans worth over Rs. 1600 Crs+ to small sized businesses across 1,600+ cities without having a single branch! We are the leaders in using technology and risk models that focus on alternate / surrogate methods for scoring customers. Our origination is 100% digital with over 100 embedded partnerships like Amazon, Flipkart, Nykaa, Paisabazaar, etc. for providing credit access to MSME businesses.

Founded by CA/ISB alumni, FlexiLoans is funded by marquee bankers such as Sanjay Nayar (Chairman, KKR and Ex-CEO, Citibank South Asia), Gunit Chaddha (Ex-CEO, Deutsche Bank, Asia Pacific), Anil Jaggia (Ex-CIO, HDFC Bank), Vikram Sud (Ex-COO, Kotak Mahindra Bank), Narayan Seshadri (Ex-Managing Partner, KPMG), Gopal Srinivasan (Chairman, TVS Capital) and Siddharth Parekh (Co-Founder, Paragon Partners) to name a few.

Our product offerings and value proposition can be accessed on our website: https://www.flexiloans.com/

FLEXILOANS VALUES - COLLABORATION | AGILITY | INNOVATION | RESPECT | OWNERSHIP

Why join us?

A two times certified ‘Great Place to work’ workplace, at FlexiLoans you will be working with top tier talent from diverse backgrounds hungry to make a dent in the MSME universe. We believe in people owning what you do and providing support to folks for making decisions (sometimes even wrong decisions!) all the while learning and growing with the organization. FlexiLoans is your front row seat to the MSME Fintech revolution in India!

What you will work on:

• Develop User interfaces for Modern Rich Internet Applications with the latest Front End Technologies
• Perform product analysis and development tasks of an increasingly complex nature which may require extensive research and analysis.
• Writing tested and documented JavaScript, HTML and CSS
• Make design and technical decisions for AngularJS/React projects.
• Develop application code and unit test in the AngularJS/React, Rest Web Services and Java technologies for the Application Development Center.
• Ensuring high performance

The ideal candidate:

• Strong expertise with HTML, CSS, and writing cross-browser compatible code.
• Good understanding of AJAX and JavaScript Dom manipulation Techniques
• Experience with RESTful services
• Experience in JavaScript build tools like grunt or gulp
• Expert in any one of the modern JavaScript MV-VM/MVC frameworks (AngularJS/React, jQuery, NodeJS, Grunt JS)
• Familiar with testing frameworks (Ex. Jasmine)
• Test runner framework (Ex. Karma)
• Hand on and implements complex AngularJS applications, directives, controllers, services Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills

Qualification and Experience:

• 3+ years’ Experience with Angular
• BS/BE/BTECH degree in Computer Science or Engineering