B2B SAAS Content Writer

at PowerRouter

DP
Posted by Tanu Venkatesh
icon
Remote only
icon
0 - 2 yrs
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₹2L - ₹4L / yr
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Full time
Skills
Content Writing
Content Writer
B2B Marketing
Content Marketing

About us
PowerRouter is a YCombinator backed startup that helps companies connect buyers to the right salesperson on their team.

 

PowerRouter provides intelligent sales automation for lead management and allows companies to create efficient sales processes to distribute leads to the right reps in real-time.

Description
As a B2B SAAS Content Writer, you’ll be responsible for creating compelling content and product messaging for a varied number of audiences. The ideal candidate would be researching, strategizing, collaborating with internal and external stakeholders to create marketing messaging aligning with the product and company goals.  

 

Responsibilities:

  • Create targeted customer-focused content aligning with marketing goals and strategies
  • Understand product and competitors and create compelling product messaging and case studies
  • Excellent communication skills to connect & interview customers to create compelling case studies.
  • Collaborate with internal teams on product announcements, releases & campaigns
  • Manage all digital content and messaging including web and microsites, email campaigns/newsletters, blog posts, educational articles, customer success stories/case studies.
  • Create a content calendar that supports key marketing strategies and priorities
  • Maintain a consistent brand voice and customer experience across all communication channels
  • Ability to build and create a personalized journey for the user across the entire experience
  • Preferred knowledge of sales & marketing tech stack

 

Qualifications: 

  • Excellent written communication skills - ability to write concise, clear, and compelling content for various audiences
  • Bachelor’s degree (preferred) or equivalent experience in communications, marketing, or creative writing
  • Previous experience owning content for a B2B or SaaS company
  • Strong creative marketing, advertising, and web copywriting skills
  • Excellent organizational and time management skills 
  • Ability to work creatively and quickly in a fast-paced, deadline-driven environment

 

Requirements:

  • Bachelor’s degree in English, Journalism, Communications, Marketing or related field
  • Prefer 1+ years of experience in a similar role, creating long-form content in tech space
  • Working knowledge of content management tools
  • Knowledge of best practices regarding digital content, including SEO/SEM
  • Portfolio and sample works demonstrating content writing skills and experience, primarily in the B2B SAAS space

 

 

About PowerRouter

PowerRouter is a lead routing software that helps sales teams assign leads to the right reps in the fastest way possible.
Founded
2016
Type
Product
Size
0-20 employees
Stage
Raised funding
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