Social Media Manager

Job Description

• Java engineer with 6-8 years of experience , person with strong Java, spring core, Springboot, Rest API , Microservices hands-on experience.
• Knowing Kafka is a plus.
• Well versed with CICD, Agile processes . good attitude, good communication skills.

Role

• Code development, testing, team coordination,
• Open to work on non-tech activities along with coding also.
• Should be ready and flexible to work from Impetus office and customer office as per the requirement of project.

• At least 4 to 7 years of relevant experience as Big Data Engineer
• Hands-on experience in Scala or Python
• Hands-on experience on major components in Hadoop Ecosystem like HDFS, Map Reduce, Hive, Impala.
• Strong programming experience in building applications/platform using Scala or Python.
• Experienced in implementing Spark RDD Transformations, actions to implement business analysis

Job Responsibilities:

• Contact potential or existing customers to inform them about the Housing Project
  (Contact Numbers will be provided by the company)
• Answer queries about the project and the company
• Find out customer requirements
• Persuade prospects for a site visit
• Enter and update customer information in the database

Requirements:

• Good knowledge of word, excel, and PowerPoint
• Excellent communication skills
• Convincing ability
  
  

Roles and Responsibilities

We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

We need a spearhead who can:

Performance Marketing

• Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;

• Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,

• Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;

• Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;

• Using A/B testing to optimize digital marketing performance;

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;

• Reviewing and optimizing the design and content of all online assets including the company website and social media pages;

• Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;

• Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.

• Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)

• Developing and managing digital prospecting and remarketing campaigns

• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

• Identifying and testing new channels to continue to meet or exceed established critical metrics

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

• Managing Digital Marketing Team.

• Knowledge around fraud & its prevention across web & app.

Organic Growth

• Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)

• Test ads across devices to ensure the best branding and user experience

• Test ad messaging across segments and report on engagement

• Optimize organic social posts for content and messaging

• Optimize website content, landing pages, and paid search copy.

• Monitor and respond to customer comments on social posts

• Work with internal stakeholders to promote announcements

• Campaign management, measurement, optimization.

• Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc

• Maintain digital dashboard of several different accounts

• Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.

• Manage community engagement, growth, and optimization

• Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers

• Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms

• Draft social media content for Shiprocket and post it on platforms

• Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms

• Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels

• Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management

• Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms

• Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement

What you need to have:

• Proven experience as a Sales Executive or relevant role
• Proficiency in English
• Excellent knowledge of MS Office
• Hands-on experience with CRM software is a plus
• Thorough understanding of marketing and negotiating techniques
• Passion for sales
• Self-motivatation with a results-driven approach
• Aptitude in delivering attractive presentations    

• Web development using PHP & experience in coding on MVC architecture of Laravel
• REST API knowledge is a must with oAuth security
• Understanding of mobile apps with REST API integration, firebase & google analytics is important
• Need to have knowledge of querying MySQL & NoSQL databases like MongoDB
• Experience with Node Js for our notification system

• Understanding of cloud services like Google cloud & AWS ec2 instance is a bonus for the profile