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Lead - Influencer Marketing
World's largest Media Investment Company
Lead - Influencer Marketing
World's largest Media Investment Company's logo

Lead - Influencer Marketing

at World's largest Media Investment Company

Agency job
via Merito
9 - 15 yrs
₹27L - ₹37L / yr
Mumbai
Skills
Digital Marketing
Influencer Marketing
Content Strategy
Digital Planning
Performance Marketing
Social Media Marketing (SMM)

Role : Lead – Influencer Marketing


Overview of job -


Our client is the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are looking to hire a Partner – Influencer Marketing to join us. In this role, you will be leading the advocacy narrative for the largest FMCG organization in India. An individual with expertise in digital marketing/planning, an entrepreneurial mindset and a knack for influencer marketing are key areas of strength that will be expected of the right candidate. Ready to build the influencer marketing ecosystem for working with a team of 15+ young minds specializing in the space of digital & influencer marketing. The role entails managing and building the influencer scope for more than 50 brands.


The 5 key pillars of the job -


A) Liaison with the global team and local to maintain and further develop a strategic narrative on influencer marketing

B) Blur lines between digital planning and influencer planning to drive effectiveness

C) Develop and deliver creative - first of its kind advocacy solutions for brands

D) Create a measurable framework on influencer marketing. E) Understanding of social media, digital marketing and content marketing ecosystem will be important elements to this role.


We are currently looking for a 10+ years’ experience individual, based out of Mumbai to join us. 


Minimum qualifications:


• Graduate – Mandatory, Post graduate – Preferred

• Minimum 10+ years’ experience with 4+ years of experience in digital marketing/digital planning/performance marketing

• Should have previously managed a team

• Experience in influencer marketing, Social media, and ecommerce 

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