Lead - Influencer Marketing

Role - Digital Marketing Manager

About Company -

Our client is a Tech Based Platform for freelance Photographer, Videographers, Food stylist and Cinematographer. Founded by alumni of IIM Bangalore. They are operational in about 100 Cities and 28 Countries. Leader in Food and Real Estate Photography. Done about 7000+ projects across the Globe.

Job description -

1. Design, maintain, and supply content for the organization's website

2. Formulate strategies to build lasting digital connection with customers

3. Monitor company presence on social media

4. Launch advertisements to increase brand awareness

5. Plan, monitor & execute social media activities on channels like Facebook, Instagram, Linkedin, Twitter, etc.

6. Run ads on Facebook, Instagram, Google, and other similar channels. 

7.Be actively involved in SEO efforts (keyword, image optimisation etc.)

Minimum experience - 2 years  

Job Description:

The Social Media Marketer is a dynamic role responsible for executing and supporting a wide range of marketing activities. This position encompasses market research, data analysis, content creation, social media management, and campaign execution to support the organization's marketing strategies and objectives. The ideal candidate is a creative and analytical thinker with a strong grasp of marketing principles and the ability to adapt to changing market trends and organizational needs.

Key Responsibilities:

• Market Research and Analysis:

o Conduct market research to gather insights on industry trends, competitor strategies, and customer preferences.

o Analyze market data to identify opportunities for growth and areas for improvement in marketing strategies.

• Content Creation and Management:

o Develop and manage a content calendar for various marketing channels, including social media, blogs, and newsletters.

o Create engaging and informative content that aligns with the brand's voice and marketing objectives.

• Social Media Management:

o Manage the organization's social media profiles, ensuring regular and engaging content is posted across platforms.

o Monitor social media trends and engagement, and adjust strategies to optimize reach and interaction.

• Campaign Execution:

o Assist in the development and execution of marketing campaigns, including email marketing, digital advertising, and promotional events.

o Monitor campaign performance, analyze results, and make recommendations for future campaigns.

• Brand and Communication:

o Ensure all marketing materials and communications are consistent with the organization's brand identity and messaging.

o Assist in the development of marketing collateral, including brochures, presentations, and promotional materials.

• Stakeholder Collaboration:

o Collaborate with various departments and external partners to ensure marketing activities align with overall business objectives.

o Provide marketing support to sales teams, including market insights, promotional materials, and campaign support.

• Professional Development:

o Stay updated on the latest marketing trends, tools, and best practices. o Attend workshops, webinars, and industry events to enhance marketing knowledge and skills.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.

• Proven experience in a marketing role, with a strong portfolio of marketing projects.

• Excellent communication and writing skills.

• Proficiency in marketing tools and software, including CRM, CMS, and analytics platforms.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Creative thinker with the ability to develop innovative marketing strategies.

• Ability to work independently and as part of a team in a fast-paced environment.

• Detail-oriented with strong organizational and project management skills.

Digital Marketing Specialist - E- Commerce Platform 

ROLE OVERVIEW :

- The Digital Marketing Specialist will be responsible for driving performance digital marketing channels including search engine marketing. (SEM), search engine optimization (SEO), and social media marketing (SMM) to drive customer acquisition, brand awareness and engagement while managing marketing spend and ROI on a daily basis.

- The role requires a hands-on ability in managing these digital marketing channels, along with strategic finesse of understanding and improving the customer funnel.

-We need a clear, confident communicator with a strong understanding of performance marketing and a data-driven approach while working cross-functionally with Product, Sales, Engineering, PR, Content and Design

Responsibilities :

- Experience in creating and managing SEO, SEM, display advertising, email, and social media marketing campaigns while playing a key role in driving product-market fit and thereby improving ROI

- SEO ; Research and implement on-page and off-page search engine optimization in order to get pages ranked for high volume keywords

- SEM ; Manage and optimize AdWords campaigns to acquire customers within CAC guardrails

- SMM ; Basic understanding of social media campaign management in order to maximize awareness, engagement, or conversions

- GA ; Track and monitor key metrics for websites, mobile app, social platforms on a daily basis

- Prepare all digital marketing MIS on daily, weekly, fortnightly and monthly basis

- Research and recommend best practices within industry and amongst competitors

- Spot digital trends and capitalize relevant ones

What we are looking for :

- 3 to 7 years experience in digital marketing

- Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process

- Experience working with key digital marketing tools e.g. Google AdWords, FB Ads, Webmaster, Moz, Keyword Planner etc.)

- Experience with website analysis using a variety of analytics tools including Google Analytics, Hot Jar as well as internal reporting tools

- Knowledge of HTML/CSS and website administration

- High-level proficiency in MS Excel, PowerPoint, and Word

- Strong communication, project management and problem-solving skills

• Own and drive the growth of all organic initiatives to improve traffic, engagement, and lead generation.
• Generate topic ideas and work with the content team to get them executed.
• Optimize content on the website, blog articles, and other marketing materials to align them with the keyword strategy.
• Create and maintain the keyword strategy by creating buckets, and maintaining volumes and difficulties.
• Perform continuous competitor study and keyword research to identify new opportunities and gaps.
• Track, report, and analyze key metrics on a weekly basis like the number of keywords ranking, rankings of priority keywords, CTRs, bounce rates, etc. Identify weekly measurable goals and track the progress against them.
• Optimize and monitor all on-page activities like titles and descriptions, website errors and improvisations (monitor GSC), meta tags, sitemap, and robots files.
• Gather insights and continuously improve the content, keywords, and off-page strategies.
• Manage all off-page activities to drive growth in backlinks. Maintain relationships with guest posting vendors.
• Own and manage off-page expenses to drive ROI.
• Plan and introduce new pages on the website to expand the structure of the website.
• Stay updated with the recent developments in trends and algorithms.
• Work with the website team to maintain high website performance.
• Manage and track the distribution of content and videos across multiple channels.
• Work with the creative team for any creative requirements for on-page and off-page execution.
• Identify opportunities to repurpose existing content in various formats to enable further distribution.

• Minimum 3 years of relevant experience.
• In-depth knowledge of Google Analytics, Google Search Console, Semrush, and Ahrefs.
• Proven experience in driving growth in traffic and acquisition at a large scale.
• Basic understanding of HTML, CSS, and Javascript. Any experience in Webflow will be an added advantage.
• Expert understanding of the ranking factors of search engines.
• Any previous experience of working with B2B SaaS companies will be preferred.
• Experience in managing end-to-end SEO execution including research, strategy, and reporting.

• We are growing exponentially Going from an on-paper idea-to-revenues in less than 12 weeks - have big plans for 2022 and are super excited to build a top-tier product in India, for the world
• Crazy ambitious mission: Have a founder mindset and lots of room to experiment, integrate and expand further. Have a figure-it-out mentality.
• Transparent, flexible benefits: We have a robust benefits framework; we evaluate candidates based on performance every six months and put our best foot forward on appraisals, with some flexibility between cash/crypto mutual fund/stock options. Read more. Read in detail about our flexible benefits in the next section.👇
• So much transparency: We try hard to do it in the right way. We strongly believe that we can be much more open and move faster when we have nothing to hide.

• Salary 💸 We offer competitive salaries with performance-based bonuses and raises at will. We believe that a raise doesn’t need to be tied to an annual review.
• Stock Options 📈 We believe that all employees deserve to own a part of Tartan. Everyone should be rewarded for a successful company outcome.
• Health Insurance 💪 We believe you and your family deserve robust health coverage because we care about them too. A health policy of 5 lakhs is provided and other benefits to you and your family.
• Brand new MacBook 💻 You get a MacBook you can use for work.
• Unlimited Sick Leaves ❤ Times are tough, and we are all in this together. Sick leaves are not meant just for yourself but also to take care of your loved ones when they need you the most.
• Passion Fund 🏀 Invest in yourself or your passion project. Take a course, do gardening or start a newsletter. At Tartan, we want to invest in your professional growth and personal.
• Wind Down 🎥 Whether it’s Netflix, Prime, Hotstar with the family, or cozying up with an audio-book, we provide a monthly stipend to spend on the streaming, entertainment, or news sources of your choice.

• Implementing Digital Marketing activities to enhance the Fanztar community.
• Learning different Email/WhatsApp marketing activities and executing the same.
• Increasing Brand Awareness in your institution.
• Providing support assistance for customer queries.

This Social Media Executive is suited for someone with an entrepreneurial spirit and wants to get a first-hand experience in various things that happen in a new organization. A candidate that doesn’t mind about living any challenging experience by owning it to self.

Candidate will be given responsibilities of supporting (including but not limited to) social media strategy planning, online advertising, promotions, & Ad-Campaigns. He/she will monitor and create aggressive marketing on Instagram & Facebook and create engaging content for blogs, forums and other social networks like Facebook, Twitter, Instagram, LinkedIn, Quora, Pinterest, etc.

He/she will optimize our website, blogs and social media content for maximum reach and impact (e.g. SEO/SEM) by using keyword analysis and cost/benefit analysis. They will develop a content calendar on a weekly and monthly basis.

Our company’s culture is unique in that we truly live by our values of friends first, integrity and doing the right thing.

• Providing the short-term and long-term product/business vision as well as the development of the sales and Digital marketing strategy.
• Establishing an effective and lean organization structure including the recruiting of key employees and or internal Support Organization.
• Build and motivate a world-class digital sales and marketing team.
• Engage in key sales opportunities, digital campaigns, SEO, SEM, monetization.
• Oversee operating plan, budget, cash flow, and product finances.
• Maintaining awareness of both the external and internal competitive landscape, customers, and the expansion beyond existing opportunities.
• Demonstrating the leadership necessary to make the organization's mission a success.
• Communicating with investors, management
• Establish, achieve, and report on milestones to Exco.

• 10-15 years experience, stable candidate
• Having launched their own startup is preferred
• Having worked at operational roles in the past (COO, CRO)
• Strong digital media sales & marketing background
• Solid track record in running a digital business, lead generation & conversion
• Established network of both supply and demand-side sources
• Possesses experience in different verticals

• Hands-on executioner, outstanding negotiator
• Highly credible thought-leader with the potential to evangelize emerging digital

• Entrepreneurial mindset
• Self-starter with interest in a new challenge
• Skills to engage stakeholders of all functional levels
• Comfortable with a fast-growing start-up environment, as well as the ability to handle the corporate terrain

• Take the immediate lead in the project, providing overall direction.
• Introducing and successfully positioning the company in the worldwide market.
• Develop relationships with internal and external stakeholders ->
• Direct, Indirect Sales
• Marketing
• Finance
• Strategy
• Technical Support

The day-to-day

Typically, a digital marketing executive will:

• Develop and manage digital marketing campaigns
• Oversee a social media strategy
• Manage and maintain the organisation’s website(s)
• Write and optimise content for the website and social networking accounts such as Facebook and Twitter
• Track and analyse website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Fix any errors or bugs in online content
• Edit and post videos, podcasts and audio content to online sites
• Arrange webinars and webcasts
• Create online banner adverts and oversee pay per click (PPC) ad management
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
• Work on printed material to supplement online products
• Attend product launches and networking events

Key skills

• Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
• Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
• Video editing skills:Website and social media content will not just be text but frequently visual as well
• Web development skills:A digital marketing executive is not a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and PowerPoint skills
• Project management skills:Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines