Social Media Executive at Pilgrim · Mumbai · 3 - 6 years · ₹2L - ₹5L / yr · Bootstrapped · Posted 5 Sep 2024
About Us
Founded in 2019 by IIT-B and IIM-A Alumni, Pilgrim is one of the fastest-growing Beauty & Personal Care brands that offers 90+ SKUs across face care, haircare, skincare, makeup and fragrances at over 25,000 pin codes and has grown into a 1000+ offline store omnichannel brand. Pilgrim is known to handpick the world’s best beauty secrets to create exciting and efficacious products that deliver results.
Global Inspiration: We handpick powerful ingredients from around the world (France, Korea, etc.) and use our in-house R&D team alongwith global partnerships to create effective personal care products.
Millennial Connection: The name "Pilgrim" reflects a modern, adventurous spirit. The brand offers a wide range of products curated with ingredients from France, Korea, Spain, Australia, the Amazon Rainforest, and Swiss glaciers.
Strong Customer Base & Ambitious Goals: We serve more than 6 million consumers per month and aim for an INR 1000 crore ARR by 2025.
Well-Funded for Growth: We have secured significant funding (notably a $20 million Series B round) to support the rapid growth trajectory. Our investors include Fireside Ventures, NSFO, Shark Aman Gupta, Rukam Capital, and others.
About the Role
Social Media Executive -Are you passionate about creating engaging content and building impactful brand stories? We're looking for a creative and dynamic Social Media Manager to join our social media team. If you have a flair for copywriting, a deep understanding of social platforms, and a keen interest in the beauty industry, this is the perfect opportunity to take your creative vision to the next level.
Roles and Responsibilities
- Social Media Strategy: Create and implement strategies aligned with business goals. Manage content calendars and optimise engagement based on trends.
- Campaign Management: Plan and execute campaigns (promotions, product launches).
- Content & Shoots: Work with creatives to develop visuals and videos. Plan and manage photoshoots, including logistics and coordination.
- Community Engagement: Oversee social interactions, build influencer relationships, and monitor trends.
- Analytics & Reporting: Track performance, generate insights, and prepare monthly reports.
- Collaboration: Coordinate with internal teams and external agencies to ensure cohesive brand messaging.
The Ideal Profile
- Minimum of 3 years of experience in managing a Social Media channel for a brand or agency.
- BMM/Design/Marketing degree preferred.
- Strong understanding of current social media trends, platform algorithms, and best practices.
- Proficiency in design tools such as Photoshop, Illustrator or Canva is a plus..
- Experience in content creation, including copywriting, graphic design, and video production.
- Proficiency in MS Office
- Strong communication, collaboration, and interpersonal skills.
- Experience working with cross-functional teams.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Pilgrim
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We are looking for a proactive, creative, and detail-oriented Social Media Executive to manage and execute digital and social media strategies for multiple brands. This role involves content planning, social media management, performance tracking, and campaign observation to build brand presence and drive online engagement across various digital channels.
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Social Media Planning & Strategy
Develop and execute tailored social media strategies aligned with client goals.
Plan monthly content calendars and campaign timelines.
Content Curation & Platform Management
Ideate and curate engaging and brand-relevant content (posts, stories, videos, etc.).
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Write caption for social media posts
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Collaborate with other teams to create visually appealing and shareable content & support the execution of social media campaigns and promotions.
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Client Coordination
Understand client objectives and expectations, ensure timely execution of deliverables, and provide regular updates.
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Support execution of campaigns, seasonal promotions, product launches, and collaborations.
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Generate weekly/monthly performance reports.
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Platform Knowledge & Trend Awareness
Stay updated on ad platform changes, policy updates, and new features.
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Experiment with new content formats and platform features to boost reach and engagement.
Apply learnings to improve ideation and performance.
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1-1.5yrs experience in Social Media Management
Knowledge of social media platforms and their respective algorithms
Proficiency in social media management tools
Strong copywriting and content creation skills
Experience of digital advertising and campaign management
Excellent verbal and written communication skills
Ability to work in a fast-paced environment and manage multiple client projects simultaneously
Experience in canva for Graphic & Reel creation is a plus
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● Create Campaign Strategies and monitor the execution to achieve the brand objective
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relevant writing capability.
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clients to always Expect the EXTRA from it. Our primary clientele consists of Startups & Corporates like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha,
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● Develop, implement and manage a brand's social media strategy on a monthly basis.
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● In-depth knowledge of paid marketing and daily implementation, reporting, and running of
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We Are Hiring! Creative Social Media Executive – Fresher 📱✨
Are you creative, confident, and passionate about social media? Do you love coming up with fresh ideas, writing engaging content, and staying up to date with the latest trends? Then this opportunity is for you! 🌟
📌 Position: Social Media Executive – Fresher
📍 Location: Mohali | Work From Office
🎓 Qualification: MA in Mass Communication
💼 Experience: Fresher
What You'll Do:
✨ Manage and grow social media presence
✍️ Create engaging captions, content & ad copies
💡 Develop fresh content and campaign ideas
🎬 Create and manage Reels & trending content
📊 Monitor social media performance and insights
What We're Looking For:
✔️ Creative mindset and passion for social media
✔️ Strong copywriting & communication skills
✔️ Good understanding of social media trends
✔️ Eagerness to learn and experiment
✔️ Basic knowledge of Canva and social media platforms
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- Bachelor's degree (completed or pursuing) in Marketing, Business, Mass Communication, Journalism, or a related field.
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- Basic knowledge of Canva or other design tools is a plus.
- Basic knowledge of video editing tools such as CapCut, Premiere Pro, or similar software is an advantage.
- Familiarity with Instagram Reels, YouTube Shorts, and trending content formats is preferred.
- Self-motivated, organized, and willing to take initiative.
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- Develop innovative content ideas that increase audience engagement, reach, and brand awareness.
- Actively manage and grow the company's social media pages across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), and YouTube.
- Work as a Brand Strategist by understanding each client's business goals and creating social media strategies that strengthen their online presence.
- Coordinate with graphic designers, video editors, content writers, and digital marketing teams to ensure timely execution of campaigns.
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- Monitor social media performance and prepare monthly performance reports with actionable insights.
- Stay updated with the latest social media trends, platform updates, and competitor activities.
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- Strong understanding of social media platforms and their best practices..
- Experience in content planning, content creation, and campaign execution.
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- Ability to manage multiple client accounts simultaneously.
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- Knowledge of digital marketing (SEO, Performance Marketing, Meta Ads, Google Ads, etc.) is a plus.
Ability to commute/relocate:
- Jhalana Doongri, Jaipur, Rajasthan
Education:
- Bachelor's (Required)
Experience:
- Social media management: 2 years (Required)
Language:
- English (Required)
Work Location: In person
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Prismara, a luxury jewellery brand from the esteemed KGK Group, redefines contemporary fine
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• Proficiency in CapCut, InShot, Canva, Photoshop, Lightroom; Premiere Pro preferred.
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Key Performance Indicators (KPIs)Content delivery, follower and engagement growth, organic reach, Reel performance, community
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1. Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).
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Monthly start: $450 to $530. Two-year agreement: $16,230
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon