Content Writer

We are seeking an experienced Content Writer with 3-5 years of experience to join our marketing team. The ideal candidate will be responsible for creating compelling and informative long-form articles that will be used in our marketing campaigns for a B2B payment platform. The content writer will work closely with the marketing team to create engaging and high-quality content that targets our target audience.

Responsibilities:

• Write high-quality, long-form articles for our B2B fintech payment platform that will be used inmarketing campaigns
• Conduct research on relevant topics and stay up-to-date with industry news and trends
• Collaborate with the marketing team to ensure all content is aligned with our brand
• messaging and target audience
• Write clear, concise, and engaging content that conveys complex ideas in a simplified
• manner
• Optimize content for SEO and ensure all articles are formatted properly
• Edit and proofread all content before publication
• Ensure all content is delivered on time and meets our high-quality standards
• Requirements:
• Bachelor's degree in English, Journalism, Communications, or related field
• 3-5 years of experience as a Technical Finance Content Writer, from a B2B fintech platform
• Exceptional writing and editing skills, with a keen eye for detail
• Experience with SEO optimization and content formatting
• Strong research skills and ability to synthesize information from multiple sources
• Ability to work independently and manage multiple projects simultaneously
• Excellent communication skills and ability to collaborate with cross-functional teams
• Strong work ethic and commitment to meeting deadlines

- Writing, editing and proofreading website content.

- Write Articles, Blogs, Social media,  Forum and other SEO best practices.

- Develop content to support SEO strategies to drive traffic to the site and improve website Ranking.

- Understanding of Web publishing requirements.

- Experience in creating content for the web and growing a social audience.

- Editorial mindset with an ability to predict audience preferences.

- Expertise in social media platforms.

- Collaborate with multiple teams to develop compelling content plans.

- Ability to deliver high-quality documentation paying attention to details.  

- Basic Knowledge of technical terminologies.

- Excellent communication skills in English both written and spoken.

Job Description: Social Media Specialist

We are looking for an experienced and creative Social Media Specialist to join our team. As a Social Media Specialist, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with the Marketing and Sales departments.

• Develop, implement and manage our & clients’ social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Use social media marketing tools 
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Provide constructive feedback

Key Qualifications :

- Bachelor/Masters.

- Experience of 1-2.years

- Willing to learn

- Knowledge of Google Adwords, Facebook Ads Manager & Google Analytics is a must.

• Produce well-researched content for publication online and in print
• Organize writing schedules to complete drafts of content or finished projects within deadlines
• Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
• Communicate and cooperate with a writing team, including a content manager, editors, and web publishers
• Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results

• Proven record of excellent writing demonstrated in a professional portfolio
• Impeccable grasp of the English language, including idioms and current trends in slang and expressions
• Ability to work independently with little or no daily supervision
• Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
• Ability to work on multiple projects with different objectives simultaneously
• Strict adherence to the style guides of each company and their policies for publication
• Good time management skills, including prioritizing, scheduling, and adapting as necessary
• Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
• Familiarity with each client's requirements and the company's brand image, products, and services

What you need to have:

Note: Looking for somebody who has experience working in the Fintech domain and BFSI, 

Job Brief
----------

As a Content Writer you will:

• update existing materials, generate novel work, and identify new ways to reach and engage consumers.
• contribute to the shaping of our stylistic and editorial guidelines.
• keep abreast of the latest SEO techniques.
• focus on appealing to consumers' interests by creating engaging material that will increase reader engagement.

Responsibilities

-----------------

• Conducting in-depth research on industry-related topics to develop original content.
• Developing content for blogs, articles, product descriptions, social media, the company websites, and press releases.
• Assisting the marketing team in developing content for advertising campaigns and marketing collateral.
• Proofreading content for errors and inconsistencies.
• Editing, reviewing, and updating existing content to improve readability.
• Ensuring all around consistency with respect to brand guidelines.
• Coordinating with marketing and design teams to create promotional materials.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Collaborating with internal departments to establish campaign objectives, complete tasks, identify and solve problems.
• Conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.

Requirements
---------------

• Strong listening & communication skills.
• Excellent writing and editing skills.
• Working knowledge of content management systems.
• Familiarity with web publications.
• Ability to work in a fast-paced environment & handle multiple projects concurrently.
• Excellent research, organizational, and time management skills.
• The capacity to work independently and collaboratively.
• Ability to work efficiently without compromising quality or accuracy.
• Proficient in all Microsoft Office applications.

Background
-------------

• Proven content writing or copywriting experience.
• A portfolio of published articles.
• Bachelor's degree in Communications, Marketing, English, Journalism, or related field.

Vichinth in Sanskrit means to think. Vichinth was founded out of a passion, passion to serve startups and small and medium-sized enterprises. Small and medium-sized organization face challenges that they could easily overcome if they had access to the right expertise. Vichinth is a journey embarked upon by individuals who have extensive experience in the sales marketing and financial domain.

Responsibilities and Duties
1. Analyze a variety of projects to produce a variety of content ranging from blog to whitepaper
2. Review and publish web content for in-house requirements
3. Repurpose content to engage users across channels
4. Topics range from Big Data to Devops to Salesforce. All technical topics.
5. Filter information into clear and concise text and present content in the most engaging manner
6. Should also have experience in writing website content
Qualifications and Skills
Only those candidates can apply who:

• are available for the work from home job/internship
• can start the work from home job/internship immediately
• are available for a duration of 6 months
• have relevant skills and interests