An Ideal candidate would
● Creating and executing a strong performance marketing strategy & execution plan
● Developing and managing digital prospecting and remarketing campaigns
● Managing budgets and campaigns across all digital channels to drive strong returns on investment and efficient CPC
● Ensuring successful planning, execution, and optimization of key traffic KPIs via paid channels
● Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities
● Planning and controlling the digital marketing budget and spending by allocating budgets to different channels
● Using A/B testing to optimize digital marketing performance
● Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio
About a lifestyle brand
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Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
Social Media Executive
Experience: 3+ years
Location : Bangalore (Work From Office)
ROLES AND RESPONSIBILITIES
- Excellent written and verbal communication skills
- Strong understanding of social media platforms, tools, and best practices
- Social media content strategy
- Social media handles creation and optimisation
- All social media platforms maintenance, fanbase, engagement, insights improvements and growth plan ideation and execution
- Calendar preparation and performance tracking
- Performance tracking and insights analysis
- Experience with latest tools and reporting
- Ability to work independently and in a team environment
- Passion for social media and staying up-to-date with the latest trends and best practices
Job Responsibilities: • Content Creation: Create engaging and relevant content for various social media platforms, including but not limited to text, images, videos, infographics, and other multimedia formats. Ensure content adheres to brand guidelines and resonates with the target audience. • Social Media Management: Monitor and manageall company social media accounts, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and other relevant platforms. Regularly post updates, respond to comments and messages, and engage with the community to foster positive interactions. • Paid Advertising: Implement and oversee social media advertising campaigns, including budget allocation, ad copy creation, targeting, and performance tracking. Optimize campaigns based on data-driven insights to maximize ROI. • Social Media Influencer Collaboration: Identify and build relationships with relevant social media influencers and brand advocates. Collaborate on sponsored content and partnership opportunities to expand brand reach and credibility. • Analytics and Reporting: Monitor social media performance metrics and generate regular reports to track key performance indicators (KPIs), identify trends, and provide actionable insights to improve future campaigns. • Stay Updated on Trends: Stay abreast of social media industry trends, emerging platforms, and best practices. Introduce innovative ideas and technologies to enhance the company's social media presence. • Crisis Management: Actively monitor socialmedia conversations and address any negative comments or issues promptly and professionally. Handle crisis situations with tact and sensitivity, working collaboratively with relevant teams. • Cross-Functional Collaboration: Collaborate with other departments, such as sales, customer support, and creative teams, to align social media efforts with overall business objectives
Working on off-page SEO and building external links on high domain websites, getting featured in high Domain Authority publications
Working on email marketing and creating emailers and running automated campaigns
Researching on influencers, bloggers, competitors, etc and reaching out to them using email/LinkedIn
Using various tools like SEMrush, Ahrefs, etc. for tracking
Learning and configuring marketing automation software
Working on paid ads like Facebook, Instagram & PPC.
- Implementing Digital Marketing activities to enhance the Fanztar community.
- Learning different Email/WhatsApp marketing activities and executing the same.
- Increasing Brand Awareness in your institution.
- Providing support assistance for customer queries.
Our client is a pet-care focused digital aggregator across various categories such as food, accessories, toys and grooming essentials. Their focus segment is the rapidly increasing community of pet parents. They offer expert-led online pet care consultation, training and healthcare services and products for dogs and cats, covering the lifecycle of a pet acting as a one stop shop. It is headquartered in Bangalore and was co-founded by startup veterans of whom 2 are IIM-Lucknow alumni and one is a Chartered Accountant. Our venture capital-backed client is funded by tier 1 investors and has raised approx. $3.5 mn in funding.
As a Growth Marketing Manager, you will be responsible for the strategy and execution of acquisition campaigns, across all the digital platforms like Facebook, Google, Affiliates and Partnerships, etc.
What you will do:
- Owning growth metrics of social media channels - engagement rate, follower growth etc.,
- Ensuring consistent brand positioning and tone of voice across all platforms.
- Building and leveraging locally and cultural moments to make company’s brand relevant to Indian audiences
- Collaborating and maintaining close relationships with cross-functional teams ( content, design, business, customer experience) to maximize the impact of social media efforts by ensuring alignment in communications across channels
- Being responsible for overall content management - scheduling and managing content calendars
- Finding new and exciting ways to engage customers via social media channels to drive awareness, conversation and affinity for the Company
- Analyzing and reporting social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings
Desired Candidate Profile
What you need to have:
- 4+ years of work experience in Social Media Marketing
- Ability to articulate ideas and key objectives
- Stakeholder and agency management is a must
- Experience in presenting metrics and progress to goal with stakeholders
- Should be social media savvy and up- to date with the latest trends
- Should have E-publishing and Editorial services domain knowledge
- Should understand the competitive landscape and identify the gaps in the market
- Must be able to identify the right opportunities & qualify leads for the Sales team
- Should be able to handle communication and fresh conversations with prospects
- Should have min. 2 years of experience working on the US, European Markets
- Assist Sales Team in identifying, following up, and qualifying prospects
- Generate reports & dashboards on Marketing influenced pipelines regularly
- Create clear and crisp product presentations and solution demonstrations
- Research & develop prospect lists using LinkedIn, Zoominfo, and Web research
- Participate and actively contribute in Marketing Strategy Meetings
- To work with the sales team in handing over any pre-sales efforts
- Support sales efforts with in-depth product and business knowledge
- Miscellaneous Pre-Sales and Sales related activities
Required Experience / Qualifications
- MBA from a good institute with a go-getter attitude to pursue leads and targets
- A motivated, competitive individual with a strong aptitude for Publishing technology
- 4-6 years of experience in a sales & marketing role
- Knowledge of commonly used CRM Salesforce and Marketing automation tools and dashboards
- Excellent presentation skills, verbal and written communication skills, and interpersonal skills
Experience:
- 1 to 4 years of experience in Digital Marketing
Kinds of Projects Undertaken:
- ePublishing, Editorial Services, eLearning, eBook, Accessibility
Foodrik is looking to launch a range of tasty, fun and nutritious products for children. Seed funded, we are currently in stealth mode and at pre-launch stage with imminent commercial launch.
We are looking for a motivated and passionate person to join the leadership team with equity ownership.
You will be responsible for driving the digital footprint, establishing the brand identity and growing and managing sales through various platforms such as ecommerce marketplaces and our own website.
Some of the key deliverables will include:
- Build e-commerce, ambassador network, retailers, and D2C arm of the brand to drive businessgrowth while developing newer channels
- Drive impact of Brand through Digital activations
- Must have experience in Amazon Marketing Services (AMS) and Key account management withecommerce channels
- Plan and execute all digital marketing, including google ads, social media marketing withexpertise in Facebook and Instagram marketing, email marketing and display advertisingcampaign
- Designing innovative engagement strategies for the target customer base (e.g. gamification),
- Measure and report performance of all digital marketing campaigns, and assess against goals(ROI and KPIs)
- Manage CRM, customer feedback and data analytics
- Work closely with operations to ensure supply metrics are achieved and maintaining inventorylevels
Key candidate requirements are:
- Relevant experience in the online food and beverage space is essential
- MBA is preferred
- Ability to multi task and willing to work across roles and functions
- Experience across online marketing channels, social media, affiliates, influencer marketing,display advertising, CRM & email marketing and gamification
You need to be entrepreneurial in mindset, outcome-oriented, and have a demonstrated track record of creating step-change growth for B2C business and driving online sales and digital engagement.
The founder has piloted the project till now and wants to strengthen the leadership team to build growth momentum and get a motivated individual to lead the front-end of the business. The role will have the thrills and challenges that go with working in a startup, driving value, dealing with limited resources.
If the role excites you and you are looking to work with a mix of fixed salary and equity ownership, get in touch with us
Job Description- Content Operations Manager
Job Summary
We are looking for a qualified Content Operations Manager to join our team. You will be responsible for auditing, editing & creating contents for our Application. Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.
Our ideal candidate is an experienced professional with demonstrable creative writing skills. Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.
Job Role & Responsibilities:
- Review push notifications for Indian users and optimize for higher click rate and user engagement.
- Review the user report content and set category for sensitive contents.
- Work closely with the VidMate team members by offering information of local culture and mobile Internet industry. Assist in activity planning and content management.
Job Requirement:
- Good English communication skills.
- Qualification: Graduate/ Post Graduate Degree (Prefer Graduate from Mass Media and Communication/Journalism).
- Working experience in mobile Internet industry would be a plus.
- Collaborative team player in a cross-cultural working style. Practice a high degree of self-motivation to complete assignments.
Job Type: Full-time
Job Location: Pune.