Performance Marketing

Surya International Enterprise Ltd. is looking for a dynamic and result-oriented Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across multiple online channels. The ideal candidate should have hands-on experience in Google Ads, Meta Ads (Facebook & Instagram), SEO, social media marketing, lead generation, and performance marketing to drive brand awareness, website traffic, and business growth.

Key Responsibilities

Plan, create, and manage Google Ads campaigns, including Search, Display, Performance Max, YouTube, and Remarketing campaigns.

Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns for lead generation, engagement, and conversions.

Monitor campaign performance and optimize budgets to maximize ROI, ROAS, CTR, and conversion rates.

Conduct keyword research and competitor analysis to improve campaign effectiveness.

Manage and optimize landing pages for better lead conversion.

Track, analyze, and report campaign performance using Google Analytics, Google Tag Manager, and Meta Business Suite.

Implement SEO best practices to improve website rankings and organic traffic.

Manage social media platforms and create engaging content strategies.

Coordinate with the design and content teams for ad creatives, banners, videos, and promotional materials.

Generate qualified leads and support sales teams through digital marketing initiatives.

Monitor industry trends, digital marketing tools, and competitor activities.

Prepare weekly and monthly performance reports with actionable insights.

Required Skills

Strong knowledge of Google Ads and Meta Ads Manager.

Experience in campaign setup, optimization, A/B testing, and performance tracking.

Understanding of SEO, SEM, keyword research, and website analytics.

Proficiency in Google Analytics, Google Tag Manager, Search Console, and Meta Business Suite.

Knowledge of lead generation and conversion optimization strategies.

Strong analytical and reporting skills.

Good communication and coordination abilities.

Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.

Monitor campaign performance metrics (CTR, CPC, CPA, ROAS) and deliver actionable insights.

Manage SEO/SEM strategies to improve website traffic and lead generation.

Collaborate with the design and content teams to create compelling ad creatives and landing pages.

Conduct A/B testing to maximize campaign efficiency.

Prepare weekly and monthly performance reports with clear ROI analysis.

Stay updated on industry trends, tools, and competitor strategies to enhance campaign effectiveness.

Coordinate with internal stakeholders to align campaigns with overall business objectives.

Hiring Digital Marketing - Performance Marketing

Exp : 4 - 7 yrs

Edu : Any Graduates

Work Location : Bengaluru WFO

Must have Skills :

Experience: 3–6 years of relevant experience in Performance Marketing, preferably within the D2C (Direct-to-Consumer) segment.

Technical Skills: Hands-on experience in managing and optimizing Google Ads and Meta Ads (Facebook & Instagram) campaigns is mandatory.

Industry Experience: Candidates must have prior experience working with E-commerce, Quick Commerce, D2C, or B2C brands.

Corporate Experience: Candidates must have direct, in-house corporate experience managing performance marketing campaigns for brands.

Responsibilities:

● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.

● Proven track results of Ad creation, execution and monitoring.

● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.

● Create and manage content marketing strategies.

● Forecast marketing campaign growth and ROI for marketing campaigns

● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.

● Drive traffic, generate leads to company pages.

● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.

Company Name - Savex Technologies Pvt. Ltd.

Responsibilities

Digital Marketing Executive

We are looking for a results-driven Digital Marketing Executive to plan, run and optimise paid, organic, social and marketplace campaigns that drive traffic, leads and sales.

Responsibilities

• Develop digital strategies for hardware - Gaming product
• Manage SEO, PPC-Google Ads and Facebook Ads, Meta Ads, Social media, Paid Ads, Performance marketing, E-commerce marketing.

Perks and benefits

Health insurance, Annual bonus, Performance bonus, Provident fund

Qualification:

•  Bachelor's degree in Marketing, Business Administration, Mass Communication or a related field.

•  MBA in Marketing (preferred, not mandatory).

Key Skills & Experience

•  3–5 years of hands-on experience in digital and performance marketing.

•  Strong working knowledge of Google Ads, Meta Ads Manager, Amazon Ads and Flipkart Ads.

•  Experience with Google Analytics 4, Google Search Console, Meta Pixel and conversion tracking.

•  Sound understanding of SEO, PPC, social media marketing and campaign KPIs (CPC, CTR, CPL, ROAS, ACoS).

•  Analytical mindset with the ability to read data and optimise campaigns for ROI.

•  Good communication, coordination and reporting skills.

We are launching our technical unit in Kalyan Nagar, Bangalore, and are looking for candidates with strong knowledge and experience in digital marketing, including social media, SEO, and paid advertising.

Performance Marketing Manager (PPC)

Location: Mohali, Phase 8B (On-site)

Experience: 4+ Years

About the Role

75WAY Technologies Pvt. Ltd. is looking for an experienced Performance Marketing Manager (PPC) to drive lead generation and digital growth for our in-house IT services website. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid marketing campaigns for an IT software development company, with a strong focus on generating high-quality B2B leads.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
• Manage performance marketing campaigns for the company's in-house website to generate qualified IT service leads.
• Develop strategies to increase website traffic, lead conversions, and return on ad spend (ROAS).
• Conduct keyword research, competitor analysis, and audience targeting for IT services.
• Optimize campaign performance through A/B testing of ads, landing pages, and bidding strategies.
• Monitor and improve key metrics such as CPC, CTR, CPA, Conversion Rate, and ROAS.
• Collaborate with the SEO, Content, Design, and Development teams to improve campaign effectiveness.
• Create and manage remarketing and retargeting campaigns.
• Prepare weekly and monthly performance reports with actionable insights.
• Manage advertising budgets efficiently to maximize campaign performance.
• Stay updated with the latest PPC trends, platform updates, and digital marketing best practices.

JOB DESCRIPTION – PERFORMANCE MARKETING SPECIALIST

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
• Manage campaigns for e-commerce websites, including product-based advertising, lead generation, conversions, and revenue-focused campaigns.
• Develop and implement paid advertising strategies based on campaign objectives, target audience, budget, and business goals.
• Monitor campaign performance and optimize CPC, CTR, CPA, ROAS, conversion rate, and overall ROI.
• Handle multiple client accounts and manage campaigns across different industries and business requirements.
• Independently manage assigned projects as well as collaborate effectively with the performance marketing team.
• Conduct keyword research, audience targeting, competitor analysis, ad copy testing, and campaign structuring.
• Create and manage different campaign types across Google Ads, including Search, Display, Performance Max, Shopping, and YouTube Ads.
• Plan and manage Meta Ads campaigns, including prospecting, retargeting, catalog/product ads, and conversion campaigns.
• Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.
• Continuously test and optimize ad creatives, audiences, placements, bidding strategies, and landing pages.
• Coordinate with content, design, SEO, and development teams to improve campaign performance and conversion rates.
• Stay updated with the latest trends, features, policies, and best practices in Google Ads, Meta Ads, and digital advertising.

Required Skills & Experience:

• Proven hands-on experience working with both Google Ads and Meta Ads.
• Experience working with e-commerce websites and performance marketing campaigns is highly preferred.
• Experience handling multiple clients/accounts simultaneously.
• Ability to independently manage projects from campaign planning and execution to optimization and reporting.
• Experience working both individually and as part of a team.
• Strong understanding of conversion tracking, remarketing, audience targeting, bidding strategies, and campaign optimization.
• Good analytical and problem-solving skills with the ability to interpret campaign data and identify growth opportunities.
• Hands-on experience with Google Analytics/GA4, Google Tag Manager, Google Merchant Center, and other relevant marketing tools is preferred.
• Strong understanding of KPIs such as ROAS, ROI, CPA, CPC, CTR, CPL, and conversion rate.
• Excellent communication and client-handling skills.

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Google Ads, Meta, LinkedIn.
• Hands-on experience in paid marketing, client communication, campaign planning, execution, and strategy.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.

Job Description: Digital Marketing & Strategist

Experience: 4+ Years

Role Overview:

We are looking for a Digital Marketing & Strategist who can plan and manage digital marketing activities to improve brand awareness, increase website traffic, generate leads, and support business growth.

Job Objectives:

• Build a strong online presence for the company.
• Increase brand awareness across digital platforms.
• Generate quality leads through digital marketing campaigns.
• Improve website traffic and audience engagement.
• Track marketing performance and achieve business goals.

Key Responsibilities:

• Plan and execute digital marketing strategies.
• Manage social media platforms and create engaging content.
• Plan and publish content for social media, websites, blogs, and other digital platforms.
• Support brand building through creative campaigns and marketing activities.
• Work with the sales and creative teams on presentations, case studies and other marketing materials.
• Monitor campaign performance and improve results based on data.
• Track website traffic, leads, and social media engagement.
• Research competitors, market trends, and new marketing opportunities.
• Coordinate with internal teams to complete marketing projects on time.

Required Skills:

• 4+ years of experience in digital marketing and strategy.
• Good knowledge of digital marketing channels and brand building.
• Strong content writing, communication, and creative skills.
• Good understanding on SEO/SEM, organic traffic, Paid Advertising, Lead Generation and marketing related activity
• Excellent analytic skills marketing campaigns and drive result and improvise the performance.
• Good project management and team coordination skills.

Tools Knowledge:

• Google Analytics 4 (GA4): To track website traffic and user behaviour.
• Google Search Console: To monitor website search performance.
• Google Ads: To run paid advertising campaigns.
• Meta Ads Manager: To manage Facebook and Instagram ads.
• Other Advertising Platforms: Good knowledge of YouTube Ads and other relevant platforms based on business needs.
• SEO Tools: SEMrush, Ahrefs, or similar tools.
• Content & Design Tools: Canva, Adobe Express, or similar tools.
• Reporting Tools: Google Sheets, Excel, and Looker Studio.
• AI Tools: ChatGPT or similar tools for content ideas, research, and marketing support.

Preferred Qualities:

• Creative and willing to learn new marketing trends.
• Able to manage multiple tasks and meet deadlines.
• Comfortable working with different teams.
• Focused on results, business growth, and continuous improvement.