Social Media Content Creator

About the Company : 

microfinance.ai connects the underprivileged to formal financial institutions. It helps them secure micro-loans, micro-insurance, and other financial products.

We use artificial intelligence to ensure regional language preferred users, less literate users, and even illiterate users can easily onboard and interact with the system.  

Looking for a candidate who is full of creative ideas and eager to contribute on a large scale. This is an opportunity to gain visibility into the inner workings and aspects of the public relations field, provide concrete deliverables and learn from top to bottom. 

Professional qualifications :

• Any Graduation
•  

Skills required :     

• Passion for the PR industry and its best practices
• Strong desire to learn along with a professional drive
• Solid understanding of the different social networks
• Excellent verbal and written communication skills
• Efficiency at MS Office

Responsibilities :

• Collaborate with designers, and other professionals on large- and small-scale projects (e.g. email campaigns and landing pages)
• Conduct high-quality research and interviews
• Source images and other content
• Fully support the company’s PR strategy and execute it in different phases
• Create and curate engaging content
• Effectively utilize the company’s social media and blogs
• Create and distribute press releases
• Assist in administrative duties
• Build and update media lists and databases
• Schedule, coordinate and attend various events
• Perform research and market analysis activities

Note: Looking for somebody who has experience working in the Fintech domain and BFSI, 

Job Brief
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As a Content Writer you will:

• update existing materials, generate novel work, and identify new ways to reach and engage consumers.
• contribute to the shaping of our stylistic and editorial guidelines.
• keep abreast of the latest SEO techniques.
• focus on appealing to consumers' interests by creating engaging material that will increase reader engagement.

Responsibilities

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• Conducting in-depth research on industry-related topics to develop original content.
• Developing content for blogs, articles, product descriptions, social media, the company websites, and press releases.
• Assisting the marketing team in developing content for advertising campaigns and marketing collateral.
• Proofreading content for errors and inconsistencies.
• Editing, reviewing, and updating existing content to improve readability.
• Ensuring all around consistency with respect to brand guidelines.
• Coordinating with marketing and design teams to create promotional materials.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Collaborating with internal departments to establish campaign objectives, complete tasks, identify and solve problems.
• Conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.

Requirements
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• Strong listening & communication skills.
• Excellent writing and editing skills.
• Working knowledge of content management systems.
• Familiarity with web publications.
• Ability to work in a fast-paced environment & handle multiple projects concurrently.
• Excellent research, organizational, and time management skills.
• The capacity to work independently and collaboratively.
• Ability to work efficiently without compromising quality or accuracy.
• Proficient in all Microsoft Office applications.

Background
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• Proven content writing or copywriting experience.
• A portfolio of published articles.
• Bachelor's degree in Communications, Marketing, English, Journalism, or related field.

• Plan and create compelling web copy for our products and double up as a content writer when needed.
• Create content for header, footer, body; including but not limited to, title, subtitle, description, feature list, about page, help text, and FAQ.
• Understand our gaming ecosystem and accordingly create persuasive content to attract users.
• Write description for games along with ‘How To Play’ instructions.
• Liaise with product owners and contribute towards product awareness.
• Collaborate with other writers to create technical and marketing collaterals.

• Minimum 2 years of experience in copywriting for web, along with a solid portfolio of work.
• Precise attention to detail and an advocate of cool design.
• Creative copywriting and SEO copywriting is mandatory.
• Excellent grammar, communication, and interpersonal skills.
• Familiarity with image and video-editing tools (Snagit/Photoshop, Filmora/Camtasia).
• Decent knowledge of HTML and CSS (need not be in a professional context).
• Experience in documentation will be an added advantage

Role and Responsibilities:

• Develop, implement and manage our social media strategy. Work with brand to create and implement social media strategies monthly/weekly. Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
• Define most important social media KPIs
• Manage and oversee social media content.
• Measure the success of every social media campaign. Oversee day-to-day management of campaigns and ensure brand consistency. Ensure brand consistency in copy through tone, voice and terminology
• Stay up to date with latest social media best practices and technologies – strategy and execution of ORM across company’s social media platforms.
• Use social media marketing tools
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Product Development teams
• Communicate with industry professionals and influencers via social media to create a strong network
• Facilitate scaling brand and company awareness through various social media channels
• Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn
• Ensure progress on all platforms by using analytical tools such as Google Analytics and others

Requirement and Qualification:

• Minimum 5 years of experience as a Social Media Specialist or similar role
• Bachelor's degree in business, marketing, journalism, public relations or related field
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Excellent multitasking skills
• Great leadership skills
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal, presentation and communication skills

1. Manage social media handle and posts: Being into creative field the easiest way to connect with fellow artists, curators, galleries, art events, there are various ways we need to keep communication e.g. Infographics, static posts, illustrations supporting the content, art related articles, explainer videos, animations etc. writing content for all the different types of communication channels and modes.
2. Jumbish events: Where there are various communication stationery need to be prepared e.g. posters, flyers, banners, etc.
3. Jumbish Service offerings like Sales brochure, Coffee table books, Catalogs, Logo designs, brand stationeries, event merchandise like badges & caps, Book cover illustrations, Artist’s website, etc.  Content development for the various service offerings.