50+ Google Analytics Jobs in India

SOFTWAY

Who are we looking for ? 

A Fullstack JavaScript Engineer ( Javascript/HTML/CSS) , who is adept at creating visually appealing and user-friendly interfaces for websites, web applications, and other digital products. Their primary focus is on the front-end development, which involves translating design mockups and wireframes into interactive and functional web interfaces. The UI Developer plays a crucial role in ensuring a positive user experience and engaging user interface design. You will join a dynamic and fast-paced environment and work with cross-functional teams to design, build and roll-out products that deliver the company’s vision and strategy. 

A true-blue Engineer at heart, who constantly evolves and is on a continuous learning drive, experimenting and finding solutions to challenges. Openness to explore different technologies and focused on solving, keeping the big picture in mind.

Details of the position: 

Title: Software Engineer II

Portfolio: Modernizing Technology & Operations (MTO)

Department: Technology Services

 Vision of the portfolio

The Modernizing Technology & Operations (MTO) portfolio is the driving force behind transformative change for our clients, leading the charge in modernizing technology to elevate our client’s businesses to new heights of success. With a relentless commitment to innovation and excellence, we empower our clients to upgrade, enhance or replace their technology infrastructure, architecture, systems and applications to operate more efficiently, and embrace the latest advancements to stay ahead in their industries. By leveraging a blend of existing and cutting-edge technologies, we catalyze organizational transformation, delivering measurable results and positioning our clients for sustained growth and competitiveness in today's rapidly evolving world.

Key Responsibilities and Duties:

Specialization & Work Product:You will take on more complex tasks and actively contribute to architectural decisions. Your expertise will extend beyond just implementing features to optimizing performance, ensuring scalability, and enhancing maintainability. You'll collaborate closely with cross-functional teams to translate business requirements into technical solutions and your code will be of higher quality.

Teamwork & Collaboration:You'll play a more significant role in fostering teamwork and collaboration within the team. You'll collaborate closely with your team members to achieve project goals, translate their visual designs and wireframes into interactive and functional web interfacesYou'll actively engage with stakeholders to gather requirements and provide regular updates on project progress. You'll collaborate effectively with team members from different disciplines, such as project management, creative services etc., to ensure alignment and smooth project execution. Your ability to communicate and work collaboratively will contribute to the overall success of the team and the project..

Project Roles: You'll take on more significant & diverse project roles, such as leading the development of entire features or subsystems. You'll collaborate with project managers to define project scope, objectives, and deliverables. You'll be responsible for ensuring the successful completion of project tasks, including coordinating with other team members and resolving any issues or dependencies. Your project roles will contribute directly to the achievement of project milestones and goals.

System Design: You'll be an active contributor in system design, architectural discussions and proposing design solutions for new features or enhancements. You'll work closely with consultants and fellow engineers to ensure that designs align with overall system architecture and scalability requirements. Your system design skills will be crucial in shaping the future evolution and growth of the solution..

Learning & Development: You'll take ownership of your learning and development journey, seeking out opportunities to expand your technical expertise and skills. You'll actively participate in training programs, workshops, and conferences to stay abreast of industry trends and best practices. You'll mentor engineers and share your knowledge and experiences to foster a culture of continuous learning and development within your projects and portfolio.

Sales, Account Development & Client Engagement: You'll have increased opportunities for client engagement, such as participating in requirement gathering workshops or presenting technical solutions to clients. You'll actively listen to client feedback, understand their needs, and collaborate with cross-functional teams to deliver solutions that exceed client expectations. Your ability to build rapport with clients and communicate technical concepts effectively will contribute to successful project outcomes.

Solution Design & Architecture: You'll take on a more active role in solution design and architecture, contributing to architectural discussions and proposing design solutions for new features or enhancements. You'll work closely with a wide array of functional teams and personnel across various roles to ensure that designs align with overall system architecture and scalability requirements. Your solution design skills will be crucial in shaping the future evolution and growth of the software platform.

Communication:You'll communicate with a broader audience, including stakeholders, clients, and cross-functional teams. You'll present technical solutions, provide project updates, and engage in discussions to resolve issues or make decisions. You'll adapt your communication style to suit different audiences, conveying complex technical concepts in a clear and concise manner. Your ability to articulate ideas and build consensus will contribute to effective collaboration and project success.

Innovation, Experimentation & Improvement: You'll take on a more active role in driving innovation within the team and the organization. You'll identify areas for improvement and propose innovative solutions to address business needs or technical challenges. You'll lead by example in experimenting with new technologies and methodologies, evaluating their feasibility and potential impact. Your innovative mindset will inspire others to think creatively and explore new opportunities for growth and improvement.

Thought Leadership: You'll begin to contribute insights and perspectives to engineering discussions and decision-making processes. You'll share your software engineering knowledge and experiences with your peers and seek opportunities to learn from others. Your enthusiasm for learning and willingness to challenge the status quo will inspire others and contribute to a culture of continuous improvement and innovation.

Mentorship & Development: You'll provide guidance and support to team members within your portfolio. You'll share your experiences and insights with them, helping them develop their technical skills and professional competencies. You'll foster a culture of mentorship within the team, where knowledge and expertise are freely exchanged, and everyone has the opportunity to learn and grow. Your mentorship will be instrumental in shaping the future leaders of the organization.

Portfolio Capability Growth: You'll continue to build a rich and personal list of successfully completed projects that demonstrates your expertise and accomplishments. You'll take on challenging assignments that stretch your capabilities and allow you to showcase your growth, ability to lead projects, and your problem-solving skills. You'll actively seek opportunities for career advancement and professional development, leveraging your past and present project work to position yourself other opportunities & positions within the organization.

Culture & Strategic Initiatives: Within your project teams, the portfolio and the wider Softway organization, you'll support and foster Softway’s culture by living out Softway’s values, principles and behaviors.

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Skills and Qualifications:

Proficiency in cloud computing principles and infrastructure technology, with hands-on experience across various cloud platforms including AWS, Azure, Google Cloud Platform, and other cloud service providers.

Strong grasp of networking concepts, including advanced understanding of IP addressing, DNS, and routing protocols.

Demonstrated ability to troubleshoot and resolve complex infrastructure issues, such as optimizing server configurations and diagnosing network connectivity problems.

Comprehensive understanding of customer operations and workflows, with a proven track record of identifying pain points and implementing solutions for process improvement.Advanced understanding of immersive technologies such as AR, VR, and mixed reality, and their application in creating digital and physical showroom experiences.

TECHNOLOGY MUST HAVES:

• Strong coding skills in HTML/CSS/JavaScript essential for building interactive and responsive user interfaces
• Proficient in design tools like Figma, Adobe XD or Sketch
• Extensive knowledge of SCSS/SASS pre-processor and CSS Variables 
• Implemented solutions using design systems or CSS libraries- Tailwind CSS, Material UI or Bootstrap
• Strong understanding of User Experience (UX) principles to develop wireframes and prototypes and ensuring the UI aligns with user needs and expectations
• Strong understanding of User Experience (UX) principles to develop wireframes and prototypes and ensuring the UI aligns with user needs and expectations
• Streamline the development process and enhance code reusability with front-end frameworks and libraries like React, Angular or Vue.js
• Experience with State Management tools like Redux, React-Query, MobX, Zustand
• Proficient in building reusable components and front-end libraries for future use
• Proficient in interaction design, including animations, micro-interactions, and transitions, to create engaging and user-friendly web interfaces
• Prior experience with CMS tools like Hubspot, Sitefinity or Wordpress/Joomla is essential
• Strong understanding of responsive design principles, mobile-first development, cross-browser, and cross-os compatibility
• Proficient in API consumption and knowledge of API creation to enable seamless integration of web applications
• Experienced with version control systems such as GIT 
• Good understanding of developer tools
• Understanding of tools like speedcurve, lighthouse, webpagetest for web performance optimization

Understanding of Technology Frameworks


Common Technologies: Proficiency in common technologies relevant to Modernizing Tech & operations, including but not limited to:

Cloud Platforms

AWS (Advanced services: EKS, Lambda, CloudFormation)

Azure (Advanced services: AKS, Azure Functions, ARM Templates)

Google Cloud Platform (Advanced services: GKE, Cloud Functions, Cloud Deployment Manager)

Networking and Infrastructure

Advanced TCP/IP, DNS, VLANs, VPNs

BGP, OSPF, Advanced SDN

Network security practices

Programming Languages

Python (Advanced scripting, automation)

JavaScript/Node.js (Complex backend services, serverless architectures)

PowerShell/Bash (Advanced automation, server management)

In Person Meetings & Travel Expectations:

In-Person Team Meetings: Regular attendance for in-person team meetings is required. 

Company Meetings / Retreats: Attendance for all Company-wide Meetings and/or Retreats is mandatory.

Client Visits: Occasional travel for client visits may be necessary. Travel frequency will depend on client requirements and or international travel laws / restrictions.

International Collaboration (India & US): Willingness to travel to India and/or US as requested to collaborate with cross-functional teams is required. 

About Airblack

Airblack is India’s largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative “do-it-together” (DIT) courses.

In three years, Airblack's beauty academy has trained over 35,000 students in 200+ cities as Makeup Artists, helping them start their businesses as freelancers, studio owners, or earning influencers. We have also forayed into hospitality and culinary and helped over 500 bakers launch a baking business with our Certified Professional Baking Course

Airblack is backed by marquee investors such as Info Edge Ventures, Elevation Capital, Michael & Susan Dell Foundation, Blume Founders Fund, Better Capital and Mars Shot Ventures. We have also been recognized by the Beauty & Wellness Sector Skill Council & Skill India as a government-certified beauty skilling partner. Airblack has also been recognized by Forbes as a “Select 200” company with global business potential.

Who are we looking for?

At Airblack, we're entering a path of exponential growth, aiming to grow our revenue tenfold within the next two years while bolstering our profitability. In this pivotal phase, we seek a dynamic Performance Marketer responsible for planning, implementing, and optimizing high-performing advertising campaigns across various online channels, including Google Ads and Meta Ads, to increase company sales and brand awareness. This role requires a combination of analytical, creative, and strategic thinking to develop scalable and efficient campaign structures.

The ideal candidate would be driven by a blend of creative problem-solving and analytical prowess and thrive in a high-ownership environment. If this sounds like you, we would love to meet you.

What would you be doing?

• Performance Marketing: Develop, execute and manage lead acquisition for the Airblack inside-sales team by efficiently planning, executing and scaling up performance marketing campaigns on Facebook, Google and other digital media platforms
• Perform daily account management, check campaign performance, and adjust bids to enhance campaign efficiency.
• Optimize performance across ad channels by testing and tuning ads, keywords, and bid strategies.
• Analytics & Instrumentation: Contribute to the analytics muscle of the Growth function with in-depth data analyses and set-up tech instrumentation to scale operations
• Experimentation & User Insights: Deliver continuous user insights, solutions discovery and experimentations across both 0-to-1 and scale-up revenue initiatives
• Go-To-Market Operations: Execute end-to-end operations on GTM, leads CRM and revenue optimization initiatives.
• Creative Strategy: Be a creative powerhouse in acquisition advertising by ideating and producing best-in-class video and static ad properties, user communications and landing pages
• Cross-Team Collaboration: Work with the Growth, Design, Brand, Tech, Product and Inside-sales functions to advance cross-function revenue and profitability goals.
• Key Ownership: Own key metrics like ROAS, CAC, Lead Conversion % and Revenue

What makes you a suitable candidate?

We would love to hear from you if you meet the qualifications below:

• Experience: 1+ years in digital performance marketing with a high-growth startup preferably in the education / ed-tech space
• Understanding of custom audiences and lookalike audiences.
• Ability to generate and install the Facebook pixel, and Google Analytics.
• Strong understanding of bidding techniques (AutoBid, CPC, CPM, oCPM)
• Expertise in creating ads and ad copies.
• Education: A bachelor's degree in any discipline is required from a tier 1 college
• You have managed upwards of 20 Lakhs in ad spending
• You are a marketing geek and can come up with creative ideas at scale
• You are thoroughly data-driven in decision-making; with good Excel skills. Experience in SQL is a bonus!
• You have a proven track record of taking high ownership and willingness to execute hands-on when needed
• You have a knack for driving 0-to-1 rapid experimentation initiatives and 1-100 standardized operational initiatives

Why should you join Airblack?

• Empowering Entrepreneurs: We cultivate a culture of entrepreneurship where individuals are employees and owners of their work.
• Experimentation & Build: Our Growth team fosters a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building.
• Unrestricted Autonomy: When confronted with a challenge, you have the authority to take charge, exhibiting determination and resilience to overcome obstacles and ultimately succeed.
• Drive for Success: Embrace challenges head-on, applying your skills and expertise to accomplish tasks precisely and excellently.
• Thriving Market Opportunity: Join us on an exhilarating journey as we pioneer India's inaugural platform for passion skills, offering a unique and vibrant market to shape and build upon.
• Work with a stellar team: Great missions require great people - and we are fortunate to have some of the smartest and nicest people support us in our journey. Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and universities such as DU and NIFT.

would like to welcome experienced highly skilled and motivated individual to join our team as a Web Tracking Systems and Data Analytics Specialist. In this role, you will be responsible for designing and implementing web tracking systems using Google Analytics, particularly GA4, as well as building custom data dashboards in Google Looker. Sarvaha is a niche software development company that works with some of the best funded startups and established companies across the globe. Please visit our website at http://www.sarvaha.com to know more about us.

Key Responsibilities

• Design and implement web tracking systems in Google Analytics, with a strong emphasis on GA4, to effectively monitor website traffic, user behavior, and conversions.
• Build custom data dashboards in Google Looker to provide clients with actionable insights and visualizations, leveraging data from GA4.
• Set up and maintain Google Analytics 4 for clients, ensuring accurate tracking and reporting of key metrics.
• Create custom reports in Google Analytics and Looker, and analyze data to identify trends and opportunities for improvement.
• Perform data analysis, data mining, and data visualization to extract meaningful insights from large datasets, utilizing both GA4 and Looker.
• Present insights and recommendations to clients in a clear and compelling manner, both verbally and through written reports.
• Collaborate with cross-functional teams, including marketing, product, and engineering, to drive data-driven decision-making.
• Stay up-to-date on industry trends and best practices in web tracking, data analytics, and data visualization, particularly within GA4 and Looker.

Skills Required

• Bachelor's degree in Computer Science, Information Systems, Statistics, or a related field.
• Hands on experience with Google Analytics, especially GA 4 is mandatory. 
• Hands-on experience building custom data dashboards in Google Looker.
• Strong analytical skills and the ability to interpret complex data sets.
• Excellent communication and presentation skills, with the ability to convey technical concepts to non-technical stakeholders.
• Strong attention to detail and the ability to manage multiple projects simultaneously.
• Experience working in a client-facing role is a plus.

Position Benefits

• Competitive salary and benefits package.
• Opportunities for professional development and career growth.
• Collaborative and dynamic work environment.
• Flexible work arrangements.
• Exposure to cutting-edge technologies and industry-leading clients.

If you are passionate about data analytics and have a strong background in web tracking systems, particularly GA4, and Google Looker, we encourage you to apply for this exciting opportunity. Join us in helping our clients make data-driven decisions and achieve their business goals.

We are looking for a dynamic and experienced professional to join our team as a Digital Marketing Specialist. This role will primarily focus on collecting, analysing, and interpreting digital marketing data from around the world, with additional responsibility for managing our social media platforms. The ideal candidate will have a strong background in digital marketing analytics, along with proven expertise in social media management across diverse regions and cultures.

Responsibilities:

• Develop and implement data collection strategies to gather digital marketing performance data from diverse geographic regions.
• Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to track and analyze website traffic, user behavior, and conversion metrics across different countries and regions.
• Monitor and analyze digital advertising campaigns across multiple platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to assess performance and ROI on a global scale.
• Manage social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) across multiple countries and regions, including content creation, scheduling, posting, and community engagement.
• Develop and implement social media strategies to increase brand awareness, engagement, and follower growth in target markets.
• Create dashboards and reports to visualize key digital marketing metrics and insights for stakeholders at all levels of the organization.
• Perform in-depth data analysis to uncover actionable insights and optimization opportunities for improving digital marketing performance.
• Identify and implement data quality improvements and best practices to ensure accuracy and reliability of marketing data across global channels.
• Stay abreast of emerging technologies and industry trends in digital marketing analytics, and recommend innovative approaches to data collection and analysis.

Job Type: Full-time

Salary: ₹10,000.00 - ₹25,000.00 per month

Benefits:

• Flexible schedule
• Internet reimbursement
• Leave encashment
• Paid sick time
• Work from home

Schedule:

• Day shift

Supplemental pay types:

• Commission pay
• Yearly bonus

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

About us

BlogVault today is responsible for the safekeeping of over 10,000 customer websites. Before we became a trusted backup partner, before we launched a best-in-class malware scanner, there were many hurdles to overcome and much to learn. This is our story (in short) to become a highly profitable, 100% bootstrapped company with the heart of a startup. 

BlogVault goes beyond being just a plugin by providing backup, restore, staging, and website management solutions for WordPress sites. With real-time, daily, or on-demand backups, you can ensure your site is backed up on time every time.

At BlogVault, we work with the world’s largest companies as our customers and partners, but we know we have lots more scope for growth. Content marketing is critical in getting us from the 10k customers we have right now, to 1 million customers.

We compete with billion-dollar companies with unlimited resources, so our focus has always been on quality. Our plugins are best-in-class, and we want to develop content in the same way. 

We are looking for awesome content writers to join our team. If you’re eager to learn, are self-motivated, want to accomplish great things, and work with a fantastic team, we want to hear from you.

If you ever dreamt of building something amazing and being involved from the beginning, BlogVault is the place to be!

You'll be a great fit if . . .

• You love writing so much that you do it in your free time too
• Poor grammar makes you twitch
• Tech is exciting
• You can tell a great story
• Reading is a passion
• Learning new things is fun

Responsibilities

• Writing a variety of content types, including blog posts, case studies, white papers, thought leadership editorials, marketing emails, and website content
• Editing the content types we just mentioned 
• Conducting extensive customer research to identify pain points and the right language to describe them
• Testing out plugins and products to understand how they function in order to write better articles
• Planning article structures to address reader intent thoroughly
• Working with the SEO team to optimize old blog articles for improvement and constantly monitoring those improvements
• Working with engineers to understand the product and then write about it in a manner that drives home the value of the product 
• Creating briefs for graphic designers communicating how you envision the features images, infographics, pie charts, and other types of graphics 

Skills and experience 

• 1-4 years of writing experience
• You should have excellent time management skills where you can juggle multiple tasks, projects in different stages of completion, and prioritize to meet deadlines
• You know how to find a balance between meeting deadlines and producing quality content 
• You have experience with WordPress which includes creating a WordPress site, knowing how to publish content on the platform, and trying out new plugins and themes 
• You can edit articles by other writers and help improve them to meet our standard
• You know about on-page SEO and can implement it on your blogs and website content 
• You know how to analyze results from Google Analytics and Google Search Console
• Bonus points if you are familiar with basic HTML 

Values we live by

Excellence in everything: Our products are top-notch. They are feature-rich, easy to use, and unrivaled in the industry.  

Genuine love for WordPress: The platform, the community, the people—all of it. WordPress has democratized publishing, and it is truly a special industry to work in. 

Customer service: We go out of our way to make sure every problem a customer has is solved. That’s actually how we ended up building Migrate Guru. 

Continuous improvement: Remaining stationary means you are falling behind. There is always room to be better. 

What it is like to work with us

Challenging. Exciting. Fun. Fantastic. 

Our team is made up of talented people, committed to delivering their best every step of the way. Each day, we bring passion to achieve greater heights and solve bigger problems. There is no greater validation than when our customers tell us we are awesome.

Position Overview:

We are seeking a motivated and detail-oriented Digital Marketing Intern to join our team. The ideal candidate will possess a strong understanding of digital marketing strategies, with a focus on Google Analytics(4), Google Ads, Other Social Media Ads, SEO, and lead generation techniques. This position offers an excellent opportunity to gain hands-on experience in digital marketing within a dynamic and collaborative environment.

Responsibilities:

Google Analytics:

• Set up, configure, and maintain Google Analytics accounts for various campaigns and websites.
• Monitor and analyze website traffic, user behavior, and other key metrics using Google Analytics.
• Generate insightful reports and recommendations to optimize website performance and marketing strategies.
• Generate custom funnels and other reports to track and monitor all marketing activities to capture target audience.
• Track all backlinks and other external links created for SEO purpose to identify the inflow.

Google Ads / Other Social Media Ads:

• Create and manage Google Ads campaigns across multiple platforms, including search, display, and video.
• Conduct keyword research and optimize ad copy to improve campaign performance and ROI.
• Monitor campaign budgets, CPC, CTR, and other metrics to ensure goals are met or exceeded.
• Create and manage a complete campaign.
• Proficient with creating targeted Ads on social media platforms like Instagram, Facebook, Linkedin, etc.

SEO:

• Perform keyword research to identify high-value opportunities for organic search traffic.
• Implement on-page and off-page SEO strategies to improve website visibility and rankings.
• Monitor and analyze SEO performance using tools such as Google Search Console and SEMrush.
• Use other tools to increase visibility among the target audience. This is crucial as identification of platforms and engaging them where our target audience is should be critical for our business goals conversion.

Lead Generation:

• Develop and execute digital marketing strategies to generate leads and drive conversions.
• Utilize email marketing, social media, and content marketing to attract and engage potential customers.
• Implement A/B testing and optimization techniques to improve lead capture and conversion rates.

Other Digital Marketing Activities:

• Assist with social media management, content creation, and community engagement.
• Collaborate with team members to brainstorm and execute creative marketing campaigns.
• Stay updated on industry trends and best practices in digital marketing.

Qualifications:

• Currently enrolled in a bachelor's or master's degree program in Marketing, Advertising, Business, or a related field.
• Strong understanding of digital marketing principles and techniques.
• Proficiency in Google Analytics, Google Ads, and SEO tools. This is mandatory.
• Excellent analytical skills and attention to detail.
• Strong communication and teamwork abilities.
• Ability to manage multiple tasks and prioritize deadlines effectively.
• Previous internship or work experience in digital marketing is a plus.

Benefits:

• Hands-on experience in a fast-paced digital marketing environment.
• Opportunity to work closely with experienced professionals and gain valuable mentorship.
• Possibility of full-time employment or extended internship based on performance.

 Develops digital marketing strategies by studying economic indicators,

tracking changes in supply and demand, identifying customers and their

current and future needs, and monitoring competition.

 Plans and executes all web, SEO/SEM, database marketing, email, social

media, and display advertising campaigns.

 Designs, builds, and maintains our social media presence.

 Contributes to marketing effectiveness by identifying short-term and long-

range issues that must be addressed.

Position Overview

Webtree Media Solutions stands out as a premier software development and digital marketing agency, boasting more than a decade of expertise in delivering cutting-edge solutions to a diverse clientele across the globe and supported by a team of over 40 highly committed professionals. We are looking for a talented SEO Analyst to join our team. As an SEO Analyst at Webtree Media Solutions, you will play a crucial role in optimizing our clients' online presence, ensuring that their digital assets rank prominently on search engines. You will work closely with our digital marketing team to execute strategies that enhance our clients' visibility and drive organic traffic to their websites.

Responsibilities:

1. Develop and implement comprehensive SEO strategies to increase organic search rankings, website traffic, and conversions.
2. Conduct in-depth keyword research and analysis to identify valuable opportunities for optimization using different tools
3. Perform on-page and off-page optimization activities, including content optimization, link building, and technical SEO enhancements.
4. Monitor website performance using tools such as Google Analytics and Google Search Console to identify areas for improvement.
5. Performing competitive analysis and identifying gaps in the content or areas of improvement in the web design
6. Conduct regular audits to ensure website compliance with search engine guidelines and recommend necessary changes
7. Collaborate with content creators to optimize website content, meta tags, headings, and other on-page elements.
8. Stay updated on industry trends, algorithm changes, and emerging SEO techniques to ensure best practices are followed.
9. Analyze website data to identify patterns, trends, and areas for improvement, and provide actionable recommendations.
10. Track and report on key performance indicators (KPIs) such as organic traffic, keyword rankings, and conversion rates
11. Update older content and add effective calls to action (CTAs) to improve user engagement
12. Report on performance metrics comparing them to our SEO goals and benchmarking data
13. Work closely with cross-functional teams, including marketing, web development, and content teams, to align SEO efforts with overall business objectives.

Requirements and skills

1. Minimum of 2 years of proven work experience as an SEO Analyst or similar role
2. In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
3. Familiarity with keyword research tools, web analytics tools, and SEO software.
4. Strong analytical skills with the ability to analyze data, draw insights, and make data-driven recommendations.
5. Excellent understanding of on-page and off-page SEO factors and optimization strategies.
6. Strong communication and collaboration skills to work effectively with cross-functional teams.
7. Attention to detail and the ability to multitask and prioritize tasks in a fast-paced environment.
8. Bachelor's degree in marketing, business, or a related field is preferred.

Responsibilities:

• Create and run exciting online marketing campaigns.
• Manage social media accounts and create interesting content.
• Study the market and use data to improve our campaigns.
• Help with SEO and create content.
• Work with different teams for successful campaigns.

Requirements:

• Newcomers with good knowledge or 6+ months of digital marketing experience.
• Bachelor's degree in Any Information Technology, Marketing or related field
• Basic understanding of SEO, SEM, and social media.
• Good communication and creative skills.
• Like analyzing things and interested in digital trends.

Benefits:

• Get guidance and practical training.
• Work in a lively environment.
• Opportunities to grow in your career.

About us:

Astra is a cyber security SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behaviour to scan applications for 8300+ security tests. CTOs & CISOs love Astra because it helps them fix vulnerabilities in record time and move from DevOps to DevSecOps with Astra's CI/CD integrations.

Astra is loved by 650+ companies across the globe. In 2023 Astra uncovered 2 million+ vulnerabilities for its customers, saving customers $69M+ in potential losses due to security vulnerabilities. 

We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, ScripBox etc. are a few of Astra’s customers.

Role Overview:

If penguins and pandas make you think of Google and not wildlife then this role is for you. We at Astra are obsessed with SEO, analytics and inbound marketing. If these keep you up at night then you've finally found a place you can call paradise (read work, we have an amazing culture too!). We're looking to hire a SEO Specialist to join the rocketship.

Roles & Responsibilities:

• Meeting monthly, quarterly and yearly keyword ranking goals
• Review and analyze the website and web pages regularly for detailed SEO checks & content optimization
• Lead and mentor other SEO's on the team
• Expertise in Complete On-Page Optimization, from Title CTR to suggesting content changes and coordinating with content team on the requirements
• Link building: Managing outreach team and developing effective strategies for acquiring relevant backlinks and partnerships
• Actively tracking rank of the keyword portfolio and creating detailed report
• Keyword research and prioritizing the keywords based on the goals and search intent
• Implementing SEO A/B Testing: Analyze, Optimize, Test, and Repeat

Requirements for the role:

• 3+ years of experience in SEO
• A strong understanding of NLP, clustering, and EAT concepts, along with technical SEO knowledge, is a plus.
• Expertise with Ahrefs, SEMrush, Moz, GSC & other SEO tools
• Experience in GA4 to generate comprehensive reports is a plus.
• Quickly grasp complex topics and initiate keyword research, mapping, and clustering
• Analytical mind for traffic analysis & decision-making
• Excellent written and verbal communication skills
• Technical knowledge required to work in a cyber security organization.
• Ability to build rapport with the stakeholders
• Experience with SaaS marketing

Benefits of joining the Astra Squad:

• Embrace the cozy remote work lifestyle.
• Feel the startup adrenaline pumping through your veins.
• Revel in our open, growth-centric ambiance; it's like a digital playground.
• Dive deep into the captivating world of cybersecurity.
• And yes, get ready for some unforgettable work actions—think Chikmagalur & Jim Corbett. 

Proven SEO experience

Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

Experience with A/B and multivariate experiments

Working knowledge of HTML, CSS, and JavaScript development and constraints

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO and SEM

Responsibilities

• Translate product strategy into detailed Requirement Documents and Prototypes
• Set up, gather, and analyze User data, conduct user interviews and competition studies to suggest the best ways to solve a problem.
• Articulate Customer Problems, create detailed scope documents, and groom them with the Tech team and Product Owner.
• Meet regularly with all stakeholders, including Product Managers, Account Managers, Developers, Marketing and Customer service to collate feedback on Product
• Drive adoption of Features in Beta at Client Side
• Conduct User Acceptance Testing for Product Releases
• Identify the need for new features based on customer feedback, industry trends, and business goals.
• Define the market research objectives, such as understanding customer preferences, identifying market gaps, or evaluating competitors.
• Identify the market need or customer pain point that the new module aims to address.
• Schedule meetings with clients to discuss their requirements, pain points, and desired outcomes.

You will be a good fit for this role if:

* B.E/B.Tech with a minimum of 2.5 years of overall experience with hands-on experience in a Product Role.

* Product Management Experience - min 2.5 years.

* Excellent Written & Verbal Communication & presentation skills

* Strong orientation towards data gathering, problem solving, experimenting, and iterating with the results, to arrive at the right solution

* Prior experience in a mobile/internet SaaS product startup preferred.

* User-centric and problem-solving mindset.

* Entrepreneurial mindset

Skillset Required:

* Product Management

* Problem Solving

* Google Analytics

* Product Development

* Business Analyst

Role Overview:

Are you passionate about reshaping the digital landscape and optimizing conversion journeys? If so, your journey begins with us at Astra! We're on the lookout for a Conversion Rate Optimization (CRO) Specialist who thrives on data-driven strategies and relentless optimization.

Join our team, armed with cutting-edge tools and technologies, as we embark on a mission to redefine success.

About us:

Astra is a cyber security SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behavior to scan applications for 8300+ security tests. CTOs & CISOs love Astra because it helps them fix vulnerabilities in record time and move from DevOps to DevSecOps with Astra's CI/CD integrations.

Astra is loved by 650+ companies across the globe. In 2023 Astra uncovered 2 million+ vulnerabilities for its customers, saving customers $69M+ in potential losses due to security vulnerabilities. 

We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, ScripBox etc. are a few of Astra’s customers.

Your mission:

• Craft and implement data-driven CRO strategies, elevating website performance and boosting conversion rates.
• Collaborate with SEO & PPC teams, breathing life into underperforming blogs/landing pages for improved SERP and MQLs.
• Conduct qualitative & quantitative research, uncovering insights to enhance website metrics and MQLs.
• Team up with Content, Sales, & PMM to align messaging with customer pain points and keyword intent.
• Bring design/layout changes to life with the designer and developer, optimizing user flows.
• Execute A/B and multivariate tests, recording experiments and tracking their impact on conversion metrics.
• Collaborate with the sales team to revolutionize downstream conversions, devising creative plans for MQLs to SQLs and enhanced closed-won percentages.

Requirements for the role:

• 1-4 years of CRO experience in B2B SaaS marketing.
• Strong communication & interpersonal skills.
• A/B testing and optimization proficiency.
• Understanding of user experience and content flow.
• Readiness for remote work.
• Project management skills, mastering multitasking and meeting deadlines.
• Strong analytical & presentation skills.
• Critical thinking & problem-solving abilities.
• A relevant marketing degree or CXL certification in CRO is a plus.

Benefits of joining the Astra Squad:

• Embrace the cosy remote work lifestyle.
• Feel the startup adrenaline pumping through your veins.
• Your brilliance showcased to thousands of eager readers and users.
• Revel in our open, growth-centric ambiance; it's like a digital playground.
• Dive deep into the captivating world of cybersecurity.
• And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett. 

1 year + exp 

Good in technical and on page seo

Basic knowledge of wordpress

Moz, semrush, ahref, screaming frog

Google analytics

Google search console

Yoast seo

Google keyword finder

Google page speed insights

should have basic knowledge of meta ( FB and Instagram postings), meta ads, Google ads. 

-should be good enough in market and trend research. 

-should have good interaction with the team and  their capabilities. 

- should be able to acknowledge and train the team on the latest trends and keep the team motivated. 

-very good communication skills to interact with clients. 

-be in continuous engagement with the clients and understand their views

Responsibilities:

• Create and run exciting online marketing campaigns.
• Manage social media accounts and create interesting content.
• Study the market and use data to improve our campaigns.
• Help with SEO and create content.
• Work with different teams for successful campaigns.

Requirements:

• Newcomers with good knowledge or 6+ months of digital marketing experience.
• Bachelor's degree in Any Information Technology, Marketing or related field
• Basic understanding of SEO, SEM, and social media.
• Good communication and creative skills.
• Like analyzing things and interested in digital trends.

Benefits:

• Get guidance and practical training.
• Work in a lively environment.
• Opportunities to grow in your career.

Job Title: SEO Executive

Responsibilities:

Conduct keyword research and optimize website content.

Implement on-page and off-page SEO strategies.

Monitor website analytics to assess performance.

Collaborate with content teams for SEO-friendly content.

Stay updated on search engine algorithms and trends.

Skills:

Proficient in SEO tools (e.g., Google Analytics, SEMrush).

Basic understanding of HTML, CSS, and web development.

Strong analytical and problem-solving abilities.

Excellent communication and teamwork skills.

Qualifications:

Bachelor's degree in Marketing, Communications, or related field.

3 years of experience in SEO roles.

CRO & Funnel Optimization

Experience: 1-4y

Remote Mode of Work

Budget: 9 LPA

Skills:

B2B SAAS Marketer, Web Analytics, A/B Testing, Data Driven Tools (Google Analytics, Hubspot, SEMrush, Zoho Campaign, Google tag manager).

Roles & Responsibilities:

• Craft and implement data-driven CRO strategies, elevating website performance and boosting conversion rates.   
• Collaborate with SEO & PPC teams, breathing life into underperforming blogs/landing pages for improved SERP and MQLs.
• Conduct qualitative & quantitative research, uncovering insights to enhance website metrics and MQLs.
• Team up with Content, Sales, & PMM to align messaging with customer pain points and keyword intent.
• Bring design/layout changes to life with the designer and developer, optimizing user flows.
• Execute A/B and multivariate tests, recording experiments and tracking their impact on conversion metrics.
• Collaborate with the sales team to revolutionize downstream conversions, devising creative plans for MQLs to SQLs and enhanced closed-won percentages.

Requirements

• 1-4 years of CRO experience in B2B SaaS marketing.
• Strong communication & interpersonal skills.
• A/B testing and optimization proficiency.
• Understanding of user experience and content flow.
• Readiness for remote work.
• Project management skills, mastering multitasking and   meeting deadlines.
• Strong analytical & presentation skills.
• Critical thinking & problem-solving abilities.
• A relevant marketing degree or CXL certification in CRO is a  plus.

Location: Hyderabad, Telangana

Job Type: Full-time onsite

Experience: Minimum 2 years

Salary Range: INR 2,00,000 - 4,00,000 per annum

Job Description: We are seeking a creative and experienced Social Media Content Creator to join our growing team. As a Social Media Content Creator at Dot eVentures Pvt. Ltd., you will play a key role in developing and implementing our social media strategy. You will be responsible for creating engaging and informative content that resonates with our target audience and promotes our educational products and services.

Key Responsibilities:

Develop and implement a comprehensive social media strategy to increase brand awareness and engagement. Create high-quality, visually appealing content for various social media platforms, including but not limited to Instagram, Facebook, Twitter, and LinkedIn. Stay up-to-date with industry trends and incorporate best practices into content creation. Monitor social media channels for trends, feedback, and opportunities to engage with the audience. Analyze social media metrics to measure the success of campaigns and make data-driven recommendations for improvement.

Qualifications:

Minimum 2 years of experience in social media content creation, preferably in the education or edutech industry. Proven track record of creating engaging and shareable content across various social media platforms. Strong written and verbal communication skills. Proficiency in graphic design tools and video editing software is a plus. Familiarity with social media analytics and the ability to interpret data to inform content strategy.

Salary and Benefits:

Competitive salary in the range of INR 2,00,000 - 4,00,000 per annum, commensurate with experience. Opportunities for professional development and growth within a rapidly expanding startup. Collaborative and inclusive work environment.

About the role

We are looking for a skilled Performance Marketer for Insane Marketers who can optimize ad exposure and add Insane value to the campaign strategies. Responsible for growing revenue through digital media by executing marketing campaigns, and extracting and analyzing data across multiple channels.

Responsibilities

• Conducting market research and analyzing demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements.
• Proofreading advertising material before launching campaigns.
• Coordinating and overseeing the development and launch of campaigns
• Run Google Ads, and FB ads and manage complete responsibility of Google and Social media ads with an advanced understanding of marketing, and funnels, and comfortable with Google and Facebook Campaigns Strategy, optimization, and Analytics.
• Creating and managing Multiple Campaigns with the Right Ad Copy, optimizing the ad copy, and landing pages for the best quality leads
• Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience
• Analyzing and evaluating the effectiveness of the campaign and using this data to inform future campaigns
• Collaborate with cross-functional team to develop creative solutions to address client’s business challenges
• Well aware of segmentation of Budget across the funnel, and ensure the right ads are shown to the right audiences.

Requirements

• Minimum of 2 years of experience as a media buyer.
• Prior Experience running Google or Facebook Advertising campaigns
• Good understanding of media analytics tools such as Google Analytics, and strong computer skills with programs such as MS Office, Google Suite
• The ability to collaborate with others and work as part of a team.
• Exceptional organizational and project management skills.
• Strong communication and networking abilities.

Benefits-

• Health insurance.
• All books ordered in the domain that Insane works in will be reimbursed.
• The freedom to manage your own time, location, and schedule (we have no physical office or set working hours).
• 5 days working.
• In-house training to grow your skills
• The opportunity to work with an innovative team of people with an awesome company culture
• The chance to grow, be challenged, and develop with Insane marketers
• Day shift.
• Willing to relocate to Bangalore or be based in Bangalore for this position

About you

• You’re numbers-driven.
• You love data.
• You're passionate and driven.
• You have a sharp eye for detail.
• You're proactive and reactive.
• You have 2+ years in paid media buying.

Eridium Digital is a Digital Marketing company, we help brands - see, shape, and act on opportunities. Driven by insights and data we decipher the consumer intent, delivering sophisticated Integrated brand presence and targeted campaigns across Search, Social, AI driven Display in sync with Marketing Technologies. We help brands to enhance their value across reputation, reach, and interest.

As an SEO Team Lead at Eridium, you will play a pivotal role in enhancing our clients' online visibility and search engine rankings. You will lead a team of SEO professionals, develop effective strategies, and ensure the successful execution of on-page SEO initiatives.

Responsibilities:

• Develop and implement on-page SEO strategies to optimize client websites for search engines.
• Conduct keyword research and analysis to identify growth opportunities.
• Stay updated with industry trends and algorithm changes to adapt strategies accordingly.
• Lead a team of SEO specialists, providing guidance, training, and performance feedback.
• Assign tasks, set goals, and ensure the team meets deadlines.
• Foster a collaborative and innovative work environment.
• Act as the primary point of contact for clients, addressing their SEO needs and concerns.
• Prepare and present SEO reports, explaining progress and recommending improvements.
• Work closely with clients to align strategies with their business goals.
• Monitor and track the progress of on-page SEO projects, ensuring they are executed effectively.
• Analyze website performance metrics and provide insights for continuous improvement.
• Implement best practices to enhance search visibility and user experience.
• Identify technical SEO issues and work with the team to resolve them.
• Optimize website content, meta tags, and on-page elements to improve search rankings.
• Collaborate with the off-page SEO team to develop integrated strategies.

Requirements:

• 4-5 years of proven experience in on-page SEO with a strong track record of improving search visibility.
• Prior experience working in a digital marketing agency is a plus.
• Excellent communication and client-facing abilities.
• Analytical mindset with a focus on data-driven decision-making.
• Strong understanding of search engine algorithms and ranking factors.
• Sound experience in managing multiple projects in the agency/client relationship model
• Proficiency in SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
• Strong leadership and team management skills.
• Up-to-date knowledge of SEO best practices and industry trends.

Nice to Have:

• Knowledge of digital marketing services, including website design/development, content marketing and social media marketing.
• Bachelor’s Degree in Marketing, Business Administration, Communications or related field.

JOB DESCRIPTION

Job Title: Digital Marketing Executive

Department : Marketing

1.       Job PURPOSE:

Planning, developing, implementing and managing the overall digital marketing strategy. In addition, they are responsible for managing, guiding and training digital marketers and other marketing positions in the team.

2.       ROLES & RESPONSIBILITIES:

l Responsible for formulation and execution of the company’s Digital Marketing Strategy

l Creation and management of website

l Independently managing all digital marketing activities

l Set up and management of Linked in and twitter accounts

l Writing blogs and content on digital forum to ensure visibility

l Responsible to develop and implement the Online Marketing and Brand Positioning strategies

l Create key reporting and performance indicators based on business requirements

l Brand management on the digital forum

3.       EXPERIENCE REQUIRED:

     Overall :   3 - 5 yrs           

4.  TECHNICAL SKILLS:

Primary Skills :

l  3+ years experience as a Digital Marketing Professional

l Understanding the importance of the Website

l Experience in Email marketing and carry it to the digital forum

l Social media marketing - visibility

l Experience in branding

l Must understand page optimization and off page optimization,

l Understand the value of Search engine optimization but as a complementary skill.

l Blog writing and Content generation

Secondary Skills :

l Knowledge on Google certification and Google analytics, Google AdWords

l  Setting up tracking systems for marketing campaigns and online activities

l Experience in Website maintenance and press releases

l Latest marketing techniques

Desired Skills :

l Experience in IT product based company

l Advanced web ranking

l Knowledge on Google webmaster, Keyword planner, Google trends

l Online Reputation Management

5. ABILTY

l Excellent Communication Skills

l Good conceptualization skills

l Excellent computer and web related skills

l Quick grasping skills

l Initiation

l Time management

l Dedication and ownership

6 .EDUCATIONAL QUALIFICATION :

 Preference: MBA ( Marketing ), BBA

Age between 26 Year to 30 Years

This job position will be placed under the BPO Marketing and Communication Unit of the Company.

We are looking for a Paid Media Specialist who will own and manage various paid social campaign platforms specifically on Google, Facebook, YouTube and Tiktok, from marketing brief, to execution, with a proven track record of campaign management, budget management, performance reporting, forecasting and competitive analysis and more.

Essential Duties & Responsibilities:

● Work in a Business Process Outsourcing (BPO) Module providing marketing solutions to different local and international clients and Business Development Units.

● Plan, manage, optimize and execute paid social campaigns and programs to drive right messaging to the right audiences on the right platform to maximize conversions while minimizing cost per acquisition ● Data Analysis: Analyze player data to identify trends, improve the player experience, and make data-driven decisions for the casino's operations.

● Strategize and execute integrated paid media campaigns that use multiple channels including but not limited to Google, LinkedIn, Facebook, and Tiktok displays programmatic and more to drive conversions across all phases of the customer journey

● Marketing and Promotions: Collaborate with the marketing team to plan and execute promotional campaigns to attract and retain players.

● Data driven decision making to optimize and execute paid campaigns to drive quality leads in turn helping improve sales velocity

● Collaborate with Marketing and Sales team to strategize, architect, deploy and track digital campaigns that drive performance

● Reporting: Generate regular reports on key performance indicators, financial metrics, and operational data to assess the casino's performance.

● Develop A/B Testing plans for end-to-end Paid media campaigns by applying growth hacking mentality to improve customer engagement

● Support executing content promotions and distribution with digital channels

● Experimenting with new or existing digital channels and trying out new tactics that contribute to a strong ROI

● Analyze the efficiency of each digital channel based on KPIs for continuous improvement

The specific responsibilities and requirements for a Paid Media Specialist in an online casino may vary depending on the size and nature of the casino, as well as local regulations and industry standards.

Salary Php80,000 - Php100, 000

Work Experience Requirements

● At least 3-5 years of experience in Paid Media with hands on experience

● Excellent understanding of customer’s playing behavior as it pertains to the web

● Proven track record

● Must be able to use paid media tools

● Strong experience with Google Analytics or similar tracking tool

● Strong analytical, interpersonal, and communication skills

● Excellent ability to collaborate cross functionally

● Strong ability to prioritize work and projects based on short and long-term needs

● Exceptional verbal & written communication skills, especially the ability to think on your feet

● Must be willing to report onsite in Cambodia

Decoding Youth Talent (DYT) Private Limited is a sports technology start-up which aims to enable coaches, clubs and academies to scout, hire and develop youth talent through technology

DYT is incubated and backed by one of the most prestigious MBA institutes in Asia, the Indian Institute of Management, Lucknow (IIM-L).

Position Overview:

We are seeking a highly motivated and experienced Product marketer to lead a dynamic team of social media marketers, including social media analysts, content analysts, graphic designers, video editors, and a sales team. The ideal candidate will be responsible for creating, executing, and managing marketing strategies, campaigns, and sales efforts to drive user acquisition, engagement, and retention on our platform.

Key Responsibilities:

Strategy Development:

• Develop and implement a comprehensive product marketing strategy to increase platform awareness and user engagement.
• Analyze market trends and competitor activities to inform marketing strategies.

Social Media Management:

• Lead and mentor a team of social media analysts and content creators.
• Manage and grow our presence on social media platforms such as Instagram, LinkedIn, and Facebook.
• Plan and schedule social media content, including posts, stories, and engagement tactics.
• Analyze and report on social media performance metrics.

Content Creation:

• Oversee the creation of engaging and visually appealing content, including graphics, videos, and written materials.
• Ensure that content aligns with the brand and resonates with the target audience.
• Develop and maintain an editorial calendar.

User Engagement:

• Develop and execute campaigns and strategies to keep users engaged with the platform.
• Gather user feedback and insights to improve the platform's user experience.
• Implement customer feedback into product improvements.

Data Analysis and SEO:

• Utilize Google Analytics and other analytics tools to monitor website traffic and user behavior.
• Implement SEO best practices to improve the platform's visibility in search engines.

Campaign Management:

• Plan and execute advertising campaigns through platforms like Google AdSense.
• Monitor campaign performance, optimize ad spend, and maximize ROI.

Sales Team Leadership:

• Lead and manage a sales team responsible for selling platform subscriptions and services to football academies and other stakeholders.
• Set sales targets, develop strategies, and monitor sales team performance.
• Collaborate with the sales team to align marketing efforts with revenue goals.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• Proven experience in product marketing and sales, preferably in the sports or technology industry.
• Strong understanding of digital marketing strategies, social media, content creation, and SEO.
• Proficiency in Google AdSense and Google Analytics.
• Excellent communication and leadership skills.
• Creative thinking and ability to generate innovative marketing and sales ideas.
• Ability to analyze data and draw actionable insights.
• Strong project management and organizational skills.

We are looking for a competent Marketing Manager to be in charge of the organisation's marketing activities. This primarily involves developing and implementing strategies to strengthen the company's market presence and help it find a voice that will make a difference. The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. She will be a skilled marketing strategist and able to drive creativity and enthusiasm in others. The goal is to increase the company's market share and maximise revenues in order to thrive against competitors.

Responsibilities:

• Designing and implementing comprehensive marketing strategies to create awareness of the company's business activities.
• Supervising the department and providing guidance and feedback to other marketing professionals
• Responsible for building the brand and achieving revenue goals by developing and executing marketing plans through regular promotions, special activations and events, strategic tie-ups, influencer networks, PR, digital media, ads and brand promotional material as per plan.
• Produce ideas for promotional events or activities and organize them efficiently.
• Plan and execute campaigns for corporate promotion, launching of new product lines etc.
• Monitor progress and submit performance reports.
• Responsible for producing valuable content for the company's online presence, editorial design and organising the company's publications.
• Conduct general market research to keep abreast of trends and competitor's marketing movements.
• Control budgets and allocate resources amongst projects.
• Become the organisation's agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships.
• Responsible for guest feedback management, tracking marketing expenses, vendor management, co-ordination with agencies to extract the deliverables from them and maintaining good communication with the stakeholders on a regular basis.
• Build a library of artworks, product/event photographs and other brand promotional material on a regular basis. Do an ROI evaluation of all promotions/activations done within two days of execution/completion to understand and improve effectiveness of future marketing promotions/activations. Any other tasks as assigned.
• Will be transparent in job duties through daily reports to direct reporting manager/s, regular updates on activities during execution and monthly updates for regular evaluation.
• Follow it up with concept note, as first step of initiating any promotion.
• Responsible for Annual Marketing Plan, Quarterly Marketing plans, Product creation, Product launches, Brand tie-ups, Event Management, Advertising deals, Barter associations, Email Marketing, Guest Comment card analysis, Periodic photo-shoots
• Responsible for Content Creation for Press Release, Coordination with the PR agency to ensure periodic coverage, Coordination with operations on industry story quotes and various treatment, Entertaining of Media for PR barters, Media meets for Principals or company news launches, Media Gifting, Coordination and closure on monthly PR plan over Marketing activities.

Requirements:

• Proven experience as Marketing & excellent organising skills,
• Analytical and creative thinking, exquisite communication, and interpersonal skills, Up to speed with current and online marketing techniques and best practices
• Thorough knowledge of web analytics (e. g. Google Analytics, WebTrends etc. ) and Google Adwords, Customer-oriented approach with aptitude

• Digital Marketing (preferably SEO – keyword research, on-page and off-page optimization, local business listing optimization and web analytics reporting) required; B2B experience an advantage
• University graduate
• Solid knowledge on SEO and Web Analytic Tools (preferably GA4, SEMrush, Google Keyword Planner, Search Console etc)
• Background in Paid Search (PPC) or Paid Social is an advantage
• IT literate with extensive experience in internet.
• Must know the modern techniques of content marketing.
• Proficient in creating and presenting comprehensive SEO reports that highlight key performance metrics, trends, and actionable insights.
• Good Communication Skills

Added Advantage

• Ability to leverage AI-powered SEO tools and platforms for keyword analysis, content optimization, and predictive analytics.
• Have experience of using generative AI tools.

About client:

Our client is the world’s largest media investment company. In fact, they are responsible for one in every three ads you see globally. In this role, you will be leading the advocacy narrative for a large cluster of brands for the largest FMCG organization in India.

BEST THINGS ABOUT THE JOB

1. Strategic Leadership Opportunities: As the Director of Product Marketing, you will play a pivotal role in shaping and driving the product marketing landscape for a leading consumer goods company. Your strategic insights and hands-on expertise will directly impact product marketing campaigns, contributing to the organization's growth and market dominance.

2. Transformational Role: In just three months, you'll immerse yourself in the product marketing landscape, and within a year, you'll lead process excellence, innovation, and collaboration. This dynamic progression will challenge you and provide a platform to showcase your capabilities in product marketing strategy.

3. Global Exposure and Collaboration: Working closely with global and APAC teams will allow you to collaborate across diverse markets, cultures, and strategies. Your insights will contribute to a cohesive global product marketing strategy, expanding your professional horizons.

4. Innovation and Creativity: The role offers the chance to introduce innovative product marketing strategies, technologies, and creative campaign approaches. Your ideas will drive exceptional results, ensuring that your creativity is recognized and celebrated.

5. Established Industry Leader: The FMCG brand is a market leader in the fast-moving consumer goods sector. Working with them means being a part of a company that values excellence, growth, and innovation. Your efforts will be instrumental in shaping the product marketing landscape for this industry giant.

REQUIRED EXPERIENCE

• You bring a proven track record of at least 8 years in product marketing, with progressively increasing responsibilities.

• Extensive hands-on experience with Google, Meta (Facebook, Instagram), Google Ads Data Hub, Snapchat, Spotify, and Programmatic Advertising platforms like The Trade Desk and DV 360.

• Working knowledge of Customer Data Platforms (CDP), Data Clean Rooms, First Party Data enhancement tools, and techniques.

REQUIRED COMPETENCIES

• Digital Marketing Expertise: Demonstrated expertise in digital marketing strategies, including SEO, SEM, social media, email marketing, content marketing, and more.

• Data Analysis: Proficiency in analysing data to derive actionable insights, track KPIs, and measure the effectiveness of campaigns. Experience with tools like Google Analytics, marketing 

automation platforms, and CRM systems.

• Process Optimization: Proven ability to design, implement, and optimize processes to improve efficiency and effectiveness. Knowledge of methodologies such as Lean, Six Sigma, or Agile is a plus.

• Project Management: Strong project management skills, including the ability to prioritize tasks, manage timelines, and ensure successful campaign execution within deadlines.

• Collaboration: Excellent communication and collaboration skills to work effectively with crossfunctional teams. Ability to lead, inspire, and influence team members to achieve common goals.

• Technical Proficiency: Familiarity with various digital marketing tools, software, and platforms, including advertising platforms, marketing automation software, and CMS systems.

• Effective Communication: Strong written and oral communication skills in English, with the ability to articulate ideas clearly and persuasively. You can communicate complex concepts to 

both technical and non-technical stakeholders.

• Extreme Ownership: You take full ownership of your projects, campaigns, and decisions, embracing accountability and driving results. Your proactive attitude ensures that challenges are 

met head-on.

• Strategic Thinking: You possess a strategic mindset, able to analyze the bigger picture and translate it into actionable digital marketing strategies that align with business goals.

• Innovative Mindset: Your creative thinking and willingness to explore new ideas contribute to the constant evolution of our digital marketing efforts.

Who We Are:

Founded in 2018, HighLevel Inc. (www.gohighlevel.com) is a two tier B2B SaaS Platform focused on Marketing Agencies. We aspire to be a one stop shop for marketing agencies. We enable agencies to serve their clients with ease using the best cutting edge tools of the industry. Our clientele includes digital marketing agencies, Ads agencies, SEO agencies, Call center / Sales agencies and freelancers. We operate across niches like real-estate, dental & medical, local businesses, e-commerce, professional services and field services. 

Our platform comprises various product areas including CRM, funnel builder, website builder, forms & surveys, WordPress hosting, email marketing, telephony, reviews management, omni-box communications, social media, invoicing & payments to name a few. We currently service over 20,000 agencies and 220,000 small & medium businesses with a 600+ strong team that works entirely remote across 15 nations. 

Who You Are: 

We are seeking a talented and experienced Business Analyst with a deep expertise in utilizing Google Sheets to extract insights, optimize processes, and facilitate data-driven decision-making.

As a Senior Business Analyst specializing in Google Sheets, you will play a pivotal role in driving the success of our products by leveraging your advanced analytical skills and in-depth knowledge of Google Sheets functionalities. You will collaborate closely with cross-functional teams to gather, analyze, and interpret data, translating it into actionable insights that inform strategic decisions and enhance our product offerings.

What You Will Do: 

• Google Sheets Expertise: Serve as the go-to expert in Google Sheets, showcasing proficiency in advanced functions, data manipulation, visualization, and automation to enhance reporting and analysis capabilities.
• Reporting and Dashboards: Develop and maintain dynamic reports, interactive dashboards, and KPI tracking mechanisms using Google Sheets. Ensure that key stakeholders have access to real-time insights that drive actionable outcomes.
• Data Analysis: Collect, interpret, and analyze complex data sets to identify trends, patterns, and opportunities. Present findings to stakeholders in a clear and concise manner that supports data-driven decision-making.
• Process Optimization: Collaborate with teams across the organization to identify inefficiencies and areas for improvement in existing processes. Utilize Google Sheets to design and implement streamlined workflows, automations, and data validation mechanisms.
• Strategic Insights: Provide strategic recommendations based on data analysis to support business growth, enhance customer experiences, and optimize product offerings.
• Cross-functional Collaboration: Partner with Customer Success, Product Managers, Marketing, and Sales, teams to understand their data needs, align on objectives, and deliver valuable insights to support their initiatives.
• Data Integrity and Governance: Maintain data accuracy, consistency, and security within Google Sheets documents. Establish best practices for data organization, naming conventions, and version control.

What You Bring: 

• Bachelor's degree in Business Administration, Economics, Statistics, Computer Science, or a related field. Master's degree is a plus.
• Proven experience (5+ years) as a Business Analyst, Data Analyst, or similar role within a SaaS environment.
• Exceptional proficiency in Google Sheets, including advanced functions (e.g., VLOOKUP, PivotTables, array formulas), data visualization, and scripting (Google Apps Script).
• Strong analytical thinking and problem-solving skills, with the ability to translate data into actionable insights.
• Experience in process optimization and automation using Google Sheets.
• Excellent communication and presentation skills, with the ability to convey complex findings to both technical and non-technical stakeholders.
• Solid project management skills with the ability to handle multiple tasks and priorities simultaneously.
• Familiarity with other data analysis and visualization tools (e.g., Excel, Tableau) is a plus.
• Experience in the SaaS industry is preferred but not required.
• Relevant certifications in data analysis, Google Workspace, or related fields are advantageous.

EEO Statement:

At HighLevel, we value diversity. In fact, we understand it makes our organization stronger. We are committed to inclusive hiring/promotion practices that evaluate skill sets, abilities and qualifications without regard to any characteristic unrelated to performing the job at the highest level. Our objective is to foster an environment where really talented employees from all walks of life can be their true and whole selves, cherished and welcomed for their differences, while providing awesome service to our clients and learning from one another along the way!

About the Company:

Abmiro, a fast-growing Software-as-a-Service(SaaS) based product company HQ in Pune, India, is looking for senior tech roles for its product Postree (www.postree.ie). We have an onsite office in Ireland, and we are growing aggressively and looking for talented people who want to make a real difference.

We are building a product that will be used by thousands of businesses and help them overcome their real-world problems. We are taking you on an entrepreneurial journey with a vibrant team and a massive market opportunity. If this excites you, then this is an opportunity you should take advantage of.

About the Job:

If you live and breathe digital marketing, we want to talk to you. Abmiro is looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

We are having our best year yet here in 2023 and looking for talented people who want to make a real difference.

Position: Digital Marketing Manager

Education: Bachelor in Digital Marketing or relevant degree

Experience: 3+ Years

Previous experience in working with the Restaurant Industry is a plus.

What does a Digital Marketing Manager do?  

You should have a firm grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams, and vendors to launch campaigns on time and budget.

Responsibilities  

• Plan and execute all digital marketing, paid advertising, market research, email and social media campaigns.
• Maintaining Facebook, Instagram and Google Ads platforms
• Design, build and maintain our social media presence for the Restaurant / Hospitality Industry.
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements and skills  

• BE/MS degree in marketing or a related field.
• Proven 3+ years of working experience in digital marketing
• Experience in working with Canva-like design tools
• Demonstrable experience leading and managing SEO/SEM, email, social media and display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics etc.)
• Working knowledge of ad-serving tools
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Previous experience working in the restaurant industry is a plus.

What We Provide

• Opportunity to work for Overseas Clients
• Opportunity to improve & learn new things
• Be part of a dynamic young, and friendly team that strives for top quality and fantastic work culture
• Hell lot of stuff to innovate and learn at the same time
• Opportunities and guidance to learn new technologies, share knowledge and grow within the company and sector.
• Other benefits include Provident Fund, Insurance, personal growth opportunities, technology growth opportunities etc.

PS: We're a small team, and your impact will be huge!

We are looking for self-motivated and result-driven individuals for the role of Sr. SEO Executive. This person will define long-term goals and identify opportunities.

Designation: – Sr. SEO Executive

Location: – Gandhinagar, Gujarat.

Qualification: – B.tech, M.tech, BCA, MCA, BSC, MSC (IT, CE), MBA.

Experience:– 5+ Years

Working Days:– 5 Days (Mon- Fri)

Roles & Responsibilities:-

• A strong understanding of all aspects of on-page and off-page optimization techniques of SEO
• Must know how to use Google Analytics and Google Search Console tools to create a report
• Must be able to identify SEO-related issues on the website and fix them
• Must be able to proofread articles to ensure that they are SEO friendly
• Must know how to do a competitor analysis and derive insights from it to improve the website performance
• Must perform keyword research on a regular basis
• Must perform link building for critical pages to increase website traffic.

Roles and responsibilities:-

• Implement best practices of SEO on websites to increase organic traffic from different sources such as Google.
• Ensure we are generating a targeted number of qualified leads from the website monthly.
• Optimize existing websites to improve their performance in search engines.
• Coordinate with web developers to get the new content updated on the website.
• Coordinate with content developers to get the content at the scheduled time.
• Perform keyword research for targeted services and countries and suggested topics that need to be written and published in the scheduled time.
• Use marketing tools such as SEMrush to do a competitor analysis and create quality backlinks from different sources.
• Keep track of all the latest updates from Google and ensure that website abides by those updates.
• Perform market research on a regular basis to implement new and productive things on the website.

Digital marketing executive job duties include:

• Prepare social media marketing strategy and campaign by coming up with content

ideas, planning the budget, and implementing it.

• Utilize various social media channels to promote the company’s products and

services.

• Increase the visibility of the company’s social content by optimizing individual

company pages on social media platforms.

• Utilize the digital marketing aspects of the social media marketing roadmap to

increase website traffic, audience engagement, and revenue.

• To achieve certain goals, you must generate leads, qualify leads, develop

marketing communications, build your brand image, and convert sales leads.

• Taking steps to improve campaigns and other marketing efforts by monitoring

their performance and evaluating their effectiveness.

Requirements for Digital marketing executive

• A graduate degree in marketing or a related field is required.

• 1-3 Years of experience in digital marketing.

• Efforts to lead and manage SEO/SEM, marketing databases, email campaigns,

social media campaigns, and display advertising campaigns.

CSTech Infosolutions Private Limited has been a web design and development studio in business since 2003. As a website design studio, we have provided solutions to businesses of all sizes, whether freelancers, SMEs, or corporates. Our clients range from government agencies to private companies and startups.

Selected intern's day-to-day responsibilities include:

1. Handle on-page and off-page SEO activities.

2. Perform keyword research to optimize existing content and uncover new opportunities.

3. Handle link development tasks for websites to get the website in top positions in search engines.

4. Promote websites/services with the help of available social media sites.

5. Provide SEO analysis and recommendations in coordination with elements and structure of websites and the web.

6. Communicate and coordinate with subject matter experts, content/marketing managers, webmaster, and technology team to ensure SEO friendliness of the website/content.

7. Timely report generation to present metric for month-on-month comparison of efforts versus.

8. Plan and write the SEO strategy.

9. Provide ongoing client support for SEO strategy.

10. Being up-to-date with the latest SEO initiatives in the market.

Digital marketing executive job duties include:

• Prepare social media marketing strategy and campaign by coming up with content

ideas, planning the budget, and implementing it.

• Utilize various social media channels to promote the company’s products and

services.

• Increase the visibility of the company’s social content by optimizing individual

company pages on social media platforms.

• Utilize the digital marketing aspects of the social media marketing roadmap to

increase website traffic, audience engagement, and revenue.

• To achieve certain goals, you must generate leads, qualify leads, develop

marketing communications, build your brand image, and convert sales leads.

• Taking steps to improve campaigns and other marketing efforts by monitoring

their performance and evaluating their effectiveness.

Requirements for Digital marketing executive

• A graduate degree in marketing or a related field is required.

• 1-3 Years of experience in digital marketing.

• Efforts to lead and manage SEO/SEM, marketing databases, email campaigns,

social media campaigns, and display advertising campaigns.

1.Proven experience as a PPC Ads Specialist or similar role with a successful track record of managing and optimizing PPC campaigns.

2.In-depth knowledge & work experience of PPC platforms such as Google Ads, Bing Ads, and social media advertising platforms (Facebook, Instagram etc.)

3.Experience in Paid Search (PPC) / Create and manage Payper Click (PPC) campaigns.

4.Sound knowledge of keyword research tools, analytics platforms, and bid management systems.

5.Strong communication and collaboration skills.

6.Ability to work in a fast-paced, results-driven environment.

6.Certifications in Google Ads and other relevant platforms will be a plus.

SEO,Digital Marketing,Display Advertising,SEM,Google Analytics,Google AdWords,Online Marketing,SMO,Webtrends,Digital Campaigns,Social Media,Social Media Manager,Facebook Marketing,facebook sales,Graphic Designing,Email Marketing

Job Description :

  Fluenct is English

  Proven track records

  Strategic digital acumen & ability to execute flawlessly

  Development & Maintenance of digital channels (website , email , social media ) including online content distribution & social listening

  Planning digital media campaigns , including web SEO / SEM , email , social media & display advertising

  Guard the brand guidelines, identity & usage in the social media space across various mediums

  Develop consumer marketing strategies to successfully establish our brand/s ; digital awareness , growth & loyalty

  Responsible for consumer insights for creating the best in class digital campaigns

  Execute all facets of digital marketing strategy from paid media to social engagement to launch activations

  Content marketing strategies must have experience in storytelling campaigns

  Drive organic acquisitions of consumers via SEO , SEM programs

  Drive digital audience understanding & profiling exercises

  Evaluate , develop , manage , test & implement Ecommerce initiatives

Skills & Competencies:

  Minimum 3 years experience in Digital Marketing.

  Analytical & Data oriented marketing focus to drive results

  Hands on digital expertise in SEO , SEM , Social & Organic Marketing programs

  Exposure & understanding of content business will be an advantage

Primary Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
• Manage and optimize digital marketing channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and content marketing.
• Analyze and interpret digital marketing metrics and performance data to identify trends, insights, and areas for improvement.
• Plan, implement and measure experiments and conversion tests.
• Collaborate with cross-functional teams, including marketing, design, and development, to ensure cohesive and integrated digital marketing campaigns.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, and proactively implement innovative strategies to maximize results.
• Monitor and manage digital marketing budgets, ensuring optimal allocation and ROI.
• Oversee the development and maintenance of the company’s website and ensure it is optimized for user experience and search engine visibility.
• Evaluate and recommend digital marketing platforms, technologies, and vendors to enhance marketing efforts.

These responsibilities are critical in driving the organization’s digital marketing efforts and achieving strategic marketing goals.

Additional Responsibilities

In addition to the primary responsibilities, a digital marketing manager may also be responsible for:

• Managing and leading a team of digital marketing specialists, providing guidance, mentoring, and performance evaluation.
• Conducting market research and competitor analysis to identify opportunities and develop targeted marketing campaigns.
• Collaborating with sales teams to align marketing strategies with sales objectives and support lead nurturing and conversion.
• Overseeing the management and optimization of digital advertising campaigns, including budget allocation, ad copy creation, and performance monitoring.

These additional responsibilities may vary based on the organization’s needs and the digital marketing manager’s capabilities.

Responsibilities:

•                 Formation of effective and efficient Google Ad strategies

•                 Creating, launching, and managing various PPC ad campaigns

•                 Conduct keyword research to list keywords (longtail, phrase match, exact match) to bid on.

•                 Manage budget and make the best strategies for effective bidding to make maximum ROI.

•                 Perform AB testing by creating different ad copies with different headlines.

•                 Manage bids and create campaign strategies.

•                 Create and finalize attractive and relevant landing pages for google ads.

•                 Track KPI to monitor performance.

•                 Make plans for audience targeting.

•                 Producing reports for ad management and insights.

•                 Check and monitor existing ad campaigns and make recommendations on how to optimize and update them.

•                 Prepare and produce detailed analysis and ad campaign reports and present them to the other staff.

•                 Analyze the latest marketing trends and optimize ad campaigns according to that.

•                 Suggest ways to reduce fraud clicks.

•                 Make suggestions for creative ad campaigns and templates.

•                 Execute quarterly marketing plans to meet overall business targets.

Education & Must Have Knowledge In:

•                 2 years of experience in Google Ads, online marketing, advertising, or communication

•                 Experience with social media platforms, including but not limited to Facebook, LinkedIn, Twitter, Instagram, YouTube, and more

•                 Bachelor’s Degree or Master’s in Marketing, Advertising, or Communications required

•                 Excellent creative writing skills

•                 Excellent communication skills

•                 Creative and open to new ideas

•                 Adaptable and willing to learn new techniques

•                 Should be able to work independently and multi-task

Skills required

·      Certified in Google Analytics (any popular certifier)

·      A minimum of 4+ years of experience in the web analytics domain

·      Consolidated knowledge of the GA4 platform

·      Excellent communication skills (written & verbal)

·      Good understanding of Analytics, Tag Manager, and Data Studio.

·      Basic knowledge of BigQuery & JavaScript

·      Familiar with HTML, CSS and Javascript, and will have the ability to read, reuse and customise code

·      Advanced understanding of Events Tagging and Custom dimensions.

·      Hands-on experience with data visualization (custom dashboards)

Roles and Responsibilities

·      Responsible for managing our Analytics (G4) and GTM accounts

·      Implementation of highly effective web data analytic solutions

·      Visualize customer behavioral data such as page/path analysis, clickstream, funnel progression, CTA optimization, page/site abandonment, etc.

·      Implement tagging and configuration that ensures data collection is accurate and adequate based on the business needs

In-depth knowledge in the following areas.

·      Determine tracking requirements.

·      Create functional and technical design (Dom Scrapping & Custom HTML) of the tags.

·      Install GTM container tag on the live/staging websites.

·      Create, publish and test tags on the live/staging websites.

·      Able to track the successful form submission.

·      Do regular Tag audits for the live/staging websites.

·      Coordinate with the marketing heads to understand and develop custom reports and dashboards.

·      Create specified digital analytics tagging standards to ensure robust and consistent data capturing.

·      Testing and validating the tracking using various debugging tools.

Job Description

• Responsible for growth in organic traffic & lead generation by designing & implementing strategies for SEO & digital marketing growth.
• Experince in B2B is must.
• Craft content strategies that guide the content team based on keyword research.
• Deliver new keyword clusters, keywords, and topic clusters for new content generation and old content revamp.
• Lead content marketing outreach & high-quality link building campaigns and initiate communication with prospective websites & influencers
• Analyze the performance of SEO campaigns, and assess against goals (ROI & KPI)
• Collaborate with internal teams to create landing pages and optimize the user experience
• Identify SEO issues with a continuous audit process and ensure that those issues are reported to concerned teams on time.
• Work closely with the content team to ensure the generation of SEO-friendly content
• Manage all types of search engine tools like XML sitemaps, webmaster tools for analytics, and diagnostics reporting
• Experience with or willingness to learn additional marketing channels such as PPC, email marketing, affiliate, etc is a plus as we are expanding our marketing channels.

Requirements

• Excellent communication skills (both written and verbal)
• Proven working experience in SEO.
• Strong technical SEO knowledge based on Search Console & other industry tools.
• Sound knowledge of concepts like crawl budget, cannibalization, content pruning, etc.
• Sound knowledge of SEO best practices and the latest trends.
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Strong analytical skills and data-driven thinking
• Experience in doing SEO for SaaS/large publications is a plus.

Designation: business analyst

Company name - promilo.com (sawara solutions pvt ltd)

Experience – 2 - 8 yrs.

Location: Bangalore

Mode – full time / work from office

About us:

Promilo is India’s 1st innovative platform which “pay to browse”

It is a b2b SaaS start-up that enables to accelerate  the business appointment funnel of the

Companies. We’re an SaaS based advertising platform that connects both users & advertisers. Users will be able to book an online appointment based on their interests with the advertiser, without compromising their data privacy and get rewarded for sharing their data and time. We’re registered and recognized by start-up India, start-up Karnataka & MSME companies. Also, the top 100 Google AppScale academy start-up

Job description:

We are looking for an experienced business analyst to join our team. The ideal candidate will have 2-8 years of experience in web & mobile user & client data analyst for start-ups, with a strong passion to help start-ups and a proven track record to bring the strong business insight to improve the sales, marketing, user, client, ui, ux of the organisation.

Responsibilities

• Requirement gathering and analyzing
• Conduct gap analysis, assess scope & suggest solutions
• Responsible for technical proposal writing and time and cost analysis for web and mobile application development
• Preparing rfp/rfq
• Would be involved in presales activities
• Work as liaison between client and technical team
• Create wireframe | prototype | feature list | srs | brd & flow diagrams as per the client's requirement
• High it literacy proven use of web and associated technologies (excel, power point, google apps).
• Previous experience with data visualization tools (tableau, power bi, etc.), is strongly preferred.
• Cleanse and curate sourced data into standardized reporting templates
• Create, document, validate and ensure delivery of ad hoc, daily weekly, and monthly reports to internal stakeholders
• Create, validate and deliver tracking links for the marketing department
• Assist in the creation, qa, validation and reporting of a/b and multivariate tests
• Proactively monitor the marketing kpis and ua data on a daily basis
• Analyze marketing ua performance and conduct deep dive analysis to answer hypotheses and questions posed by the team
• Gather, transform, and analyze digital marketing data, including paid media, search, social, website, and conversion funnel analytics
• Analyze marketing data searching for top of funnel growth opportunities
• Analyze product data searching for insights to increase app engagement, conversion, and retention
• Analyze ltv/cac drivers to support overall business growth
• Partner with marketing, product, and growth teams
• Present findings to stakeholders and make recommendations for spend targets and campaign strategies
• Pov on ios 14 and upcoming android privacy changes and we can navigate tracking in light of these changes
• Pov on transition to skan 4.0
• Working knowledge of statistical techniques (regression, k-means clustering, pca)
• Experience with lift studies and marketing mix modeling working experience with python, r, & dbt
• Experience at a small company
• Experience with a subscription business
• Analyze website and mobile app data on traffic sources and patterns. Provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance.

Qualification

• Master's or bachelor degree in computer science
• Well-versed with its technologies
• 2+ years of business analysis or project analysis experience
• Tech-savvy with proficiency in Microsoft office, google apps, and other web and mobile applications
• Excellent written and verbal communication skills
• Self-motivated, flexible, and comfortable with a fast-paced startup environment
• Advanced experience with Excel, google sheets including an understanding of visualizations, pivot tables, vlookup, and other key functions
• Experience with adobe analytics, google analytics, tableau, SQL, and data grid is a plus.
• Strong analytical and problem-solving skills, with clear attention to detail
• Ability to prioritize and work under tight deadlines
• Fast learner, able to master new concepts, theories, ideas, and processes with ease
• Experience creating user acquisition reports and dashboards
• Deep understanding of mobile attribution, cohort analysis, customer segmentation, and ltv modeling
• Experience pulling data and creating databases using an API of at least one of these ad platforms; Facebook, Snapchat, TikTok, google ads, applovin
• Experience with the architecture and deployment of mobile tracking solutions, including SDK integration, ad platforms APIs, server-postbacks, and mmp providers such as Appsflyer, adjust, kochava

If you are data driven individual with a passion for start-ups and have experience in business analytics, we encourage you to apply for this position. We offer a competitive salary package, flexible working hours, and a supportive work environment that fosters growth and development.

Digital Marketing Manager

Role: Digital Marketing Manager

Required Educational Qualification: Any UG or PG

Company Name - Promilo.com (Sawara Solutions Pvt ltd)

Experience - 2 to 5 yr

Location: Bangalore

Mode – Full Time / Work from office

About us:

Promilo is India’s 1st innovative platform which “Pay to Browse”

It is a B2B SaaS start-up that enables to accelerate of he business appointment funnel of the

companies. We’re an advertising platform that connects both users & advertisers. Users will be able to book an online appointment based on their interests with the advertiser, without compromising their data privacy and get rewarded for sharing their data and time. We’re registered and recognized by Start-up India, Start-up Karnataka & MSME companies.

To know more - visit our company website.

Job description

Roles and Responsibilities

● Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social

media and display advertising campaigns, EPC campaigns,Organic content, and blog posts.

● Work on Google Ads, Facebook ads, YouTube, and LinkedIn platforms to design, build, and

maintain social media presence and execute marketing campaigns.

● Measure and report performance of all digital marketing campaigns and assess against goals.

● Measuring ROI for digital marketing and making recommendations on the most optimal

solutions.

● Collaborates with internal teams to create landing pages and optimize the user experience.

● Brainstorms new and creative growth strategies through digital marketing

● Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.

● Regularly review and monitor competitive websites to ensure leading in design, usability, and

user experience.

● Keeping up to date on industry trends, new media buying opportunities, and

recommendations on new ways to reach the target audience

Desired Candidate Profile

● Minimum 1 -2 years of relevant experience in Digital Marketing.

● Demonstrable experience leading and managing SEO/SEM, marketing database, email,

social media and/or display advertising campaigns, EPC campaign, Organic content, blog

posts.

● Experience working on-page optimization and off-page optimization

● Highly creative with experience in identifying target audiences and devising digital campaigns

that engage, inform, and motivate

● Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture,

WebTrends)

● Working knowledge of HTML, CSS, and JavaScript development and constraints

● Experienced with website analytics and can distill data into actionable insights

● Familiar with financial planning and strategy, excellent account-based marketing, event

planning, analytics, email, social media, paid, marketing operations, copywriting, and editing

skills.

KeySkill: digital marketing, Content Creation, PPC. organic content, Facebook Campaign, GoogleAdWords, marketing, management, Blog, Commenting, Social Media, Optimization, ContentOptimization, Google Ads, Seo Marketing, Website Analysis, Advertising Campaigns, EPC, Search, Engine Marketing

Role - Manager – Paid Search (Gurgaon, Bangalore, Mumbai)

Overview of job -

Our Client is the world’s largest media investment company which is a part of WPP. They are a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.

We are currently looking for a Manager – Performance Marketing In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories.

Reporting of the role - This role reports to the Director – Performance Marketing 

What your day job looks like -

● Develop strong relationships with counterparts in regional teams (Europe, U.S., Asia)

● Support the training and growth of your team

● Enforce Search best practices with a focus on platform expertise, consistency, and quality of work delivery

● Be accountable for consistent work delivery to regional teams by ensuring a high quality of output

● Serve as point of escalation for your team and take ownership of resolving any issue

● Provide career development and coaching for your team

● Line manage 2-5 direct reports

● Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done

● Present strong and effective communication across all levels.

What you’ll bring:

● You are proficient in English

● You have 5+ year experience of planning and managing Search campaigns

● You have a high-level knowledge of Paid Search platforms and third-party tools (AdWords, Bing, SA360, GA, SEM Rush, Editor)

● Kenshoo, Marine, Salesforce, etc is a plus

● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed

● You have experience maintaining quality standards at scale

● You have experience providing service to local teams from a centralized location

● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends

● You have excellent communication skills, both verbal and written

● You are proficient in Microsoft Excel and Google Sheets

About the Account Executive Role

The full-cycle Account Executive role turns inbound and outbound leads into long-last relationships. The Account Executive needs to have experience selling SEO services and a working knowledge of SEO and Digital Marketing. Below is a breakdown of the Account Executive Role. 

About Us

FirstPrinciples Growth Advisory is a premier digital marketing partner to help scale MQLs cost-effectively by identifying the right growth channel for your SaaS Business.

Role Break-Up

Lead Generation (25%)

The Account Executive will also be partly responsible for generating his/her leads. We expect to spend about 2 hours (about 70) dials making outbound calls using our CRM/day.

Nurturing New Leads/Pitch Cals (25%)

We expect between 1 to 2 Pitches scheduled daily from both inbound and outbound leads. Each Pitch takes 45 minutes to an hour, including following up with the next steps. This time is also spent working with our team to create the SEO Proposals and learning about the client before the call. 

Nurturing Existing Leads & Customers (25%)

Reach out for the next steps, follow up on leads, social selling, and do other things to be front and center with the client. 

Strategy (10%)

Analyzing results of past campaigns and tweaking future outreach campaigns and approaches. 

Coordination & Administrative(15%)

Updating templates, the CRM and coordinating with the team as required. Coordination with the Ops team

What is in it for you?

The earning potential for this role is high. SEO/PPC clients are recurring clients, and our retention rate is high. 

Requirements for the Account Executive Role

• 2 to 5 years of experience selling Digital Marketing Services
• Ability to conduct “Mini-Closes” in Succession
• Genuine customer empathy
• Organized and strong time management skills 
• Experience working with Ahrefs and doing fundamental SEO Analysis for client sites

As an SEO Link Builder, you will be responsible for creating and managing high-quality backlinks for our websites. You will work closely with the digital marketing team to ensure that all link-building campaigns are executed effectively and meet our client’s objectives. 

Your primary tasks will include: 

Developing and managing link-building campaigns to meet project deadlines 

Proactively monitoring the performance of backlinks  

Providing regular reports on link-building progress and results 

Conducting comprehensive keyword and competitor research and analysis to identify opportunities for link building 

Responsibility: 

- Good knowledge of keyboard shortcuts and using Search Engines

-Experience in Google Analytics, webmaster tools, and other reporting platforms is preferred.

- Bachelor's in Computer Science or related field

WHO ARE We?

WeMakeScholars is a Fintech startup funded and supported by the Ministry of IT, Government of India. We help students get education loans to fund their studies abroad or in India by closely working with 14+ lenders, including public/private banks & NBFC. We currently get around 0.5 million unique visitors a month.

We are the market leader in the education finance segment. Last academic year, we disbursed around 5,000Cr, and this year, we'd be doing more than that. Our team has more than doubled in one year, from 70 to 180 members. Overall, we have seen tremendous growth year-on-year, in every aspect since our inception 7 years ago.

JOB DESCRIPTION

We strongly believe that eventually, every company has to become a tech company. As our website is the face of our company, we must have a strong, organically top-rank website on google to survive & grow in the long term. Since SEO plays an integral part in this, we have decided to invest more time & resources into it. We are looking for an SEO Specialist to be a part of our growth story and we like your profile for it.

You'll be working as the SEO Team Lead, with the assistance of our 6 members tech team, 4 members' content team, and 1 junior SEO Analyst. You will be directly reporting to our Chief Growth Officer who's got more than 11yrs experience with SEO.

IDEAL CANDIDATE

- 3yrs+ experience in SEO (preferably in consumer tech, e-commerce, banking, financial services or education segments)

- expertise in Google Analytics/SEMrush/similar web analytics platform

- well-versed with Google Algorithm updates

- Very high attention to detail, obsessed with the details & spotting opportunities to optimize

- Excellent communication (written and verbal) & interpersonal skills and a very high sense of ownership and integrity

JOB PERKS

With us, you not only get a competitive compensation package but also excellent career progression, healthy work-life balance, flexible working hours, leaves, work from home policies. Most importantly, working under our Senior SEO leadership, you'll have a steep learning curve and a great learning experience.

Package: Up to 20 LPA

We are seeking an experienced SEO Executive to join our team. The ideal candidate should have a minimum of 1-3 years of experience in SEO and must possess expertise in ecommerce SEO. As an SEO Executive, you will be responsible for analyzing, reviewing, and implementing changes to our websites to ensure they are optimized for search engines.

Responsibilities:

• Conduct keyword research and analysis, and create content strategies based on the analysis.
• Optimize website content and structure for search engines.
• Work with developers to implement on-page SEO changes.
• Conduct regular audits of our websites and identify areas for improvement.
• Monitor and analyze website traffic, rankings, and other metrics to identify opportunities for improvement.
• Keep up-to-date with the latest trends and best practices in SEO and ecommerce.
• Provide SEO guidance and recommendations to other departments, including marketing and development teams.

Requirements:

• A minimum of 2-3 years of experience in SEO.
• Must have knowledge and experience in ecommerce SEO.
• Strong understanding of on-page and off-page SEO.
• Experience with website analytics tools, such as Google Analytics.
• Excellent written and verbal communication skills.
• Ability to work independently and in a team environment.
• Detail-oriented and able to prioritize tasks effectively.

We are hiring an experienced SEO candidate for our company. 2-4 years of experience required. Please Share Your Resume For Office Job, If Anyone wants to do in your contact, share it

Location: 1201, Gopal Heights, Netaji Subhash Place, Pitam Pura, Delhi, 110034

Roles and Responsibilities

1. Develop optimization strategies that increase the company's search engine results in rankings in Google.

2. Research SEO keywords to use throughout the company's website and marketing materials

3. Set measurable goals that demonstrate improvement in marketing efforts

4. Monitor daily performance metrics to understand SEO strategy performance

4. Efficiently communicate with other marketing professionals to align goals

5. Collaborate with others within the marketing department to manage SEO strategy

5. Write compelling and high-quality content for link building, Meta Tags for websites, and Landing Pages.

6. Should have good expertise in content optimization.

7. Good knowledge of Anchor Text and Internal Linking Concepts

8. Coordinate with the technical Department to get the Technical Issues resolved

9. Good Understanding of Google SEO Updates and Algorithm changes

10. Update content and website links for maximum optimization and search engine rankings

11. Understanding of search engine algorithms and ranking factors and methods

Desired Candidate Profile

1. Manage SEO Strategy execution in accordance with the SEO KPIs.

2. Undertake keyword research, keyword mapping, and keyword categorization to suit

3. Devise SEO content strategies & link-building campaigns to achieve higher rankings in Search Engines.

4. Ensure End to End Mapping of Customer Journey in Google Analytics

5. Use Google Tools such as Webmaster & analytics

6. Communication with team and management on project development, timelines, and results

7. Good Hands on Experience and Skills in Quality SEO Onsite and Offsite Optimization.

• Proficiency in English
• Good in On page and Off page SEO
• Handle Social Media
• Able to perform on Google Analytics
• Analyze and Generates a report
• Keyword research

We are looking for a Performance Marketing Manager for one of the fastest growing SaaS companies in India.

Role - Performance Marketing Manager

Experience - 5+ years

Location - Remote

About Company -

They are a SaaS product, is an easy-to-use social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step right from publishing posts on their profiles to analyzing their posts performance.

You will be:

- Managing paid ad campaigns across search, display, and retargeting networks by conducting extensive keyword research, analysis, and testing of keyword performance

- Ensuring successful campaigns, managing bids and budgets to be able to meet the predefined KPIs

- Optimizing campaigns, monitoring performance of all the key growth metrics on a daily/weekly basis and presenting it to the leadership periodically to deliver the best return on investment.

- Working with the content team and designing team to frame the most effective content & design for the campaigns

- Building and running A/B tests across landing pages and the homepage

- Taking complete ownership of the ads, budgets, implementation and their effectiveness, including managing the quality of listings and more to improve the ad efficiencies

- Using analytical tools to monitor key performance metrics like CPC, CPI, conversion rates daily and optimizing accordingly

- Accountable for all the paid marketing which includes - PPC ad platforms like Bing, Google, etc.,

- Accountable for Social Media Ads- LinkedIn, Facebook, Twitter, YouTube, Instagram, Bing, and Quora. PPC for directories like G2Crowd, Capterra, etc., Banner Ads, etc.

What are we looking for?

- 5+ years of experience in paid advertising campaigns, majorly in the Google, LinkedIn, Facebook, Instagram, Twitter Ads

- Prior experience in Performance marketing in the B2B/ SaaS setup in the US markets 

- Experience in identifying target audiences and devising effective campaigns

- Should be able to manage budgets (50-100k USD per month or higher), optimize cost per lead, recommend paid platforms and channels, and should be able to work with the team on landing page and conversions

- Ability to brainstorm new and creative growth strategies

- Strong analytical skills with proficiency in Google Analytics and Excel

- Hands-on experience in Google Editor, Google Analytics, Google Merchant Center Impeccable communication skills.

We are looking for a Media Planning Lead for one of the leading Marketing Agencies in Mumbai.

Role - Media Planning Lead

Experience - 4+ years

Location - Mumbai

About the company -

Our Client is a Mumbai-headquartered Creative & Business Transformation Company founded in 2015 & has a team of 1000+ members in 8 years. We are present in Bengaluru, New Delhi and London, UK.

We offer holistic solutions that include Digital Content, Search Engine Optimization, Technology, Design, Video Production, Photography, Media Planning & Buying, Influencer Management, Business Research & Consumer Research, Brand Building and more.

We are also a valued Google Premier Partner, Adobe Solution Partner, and Zoho Premium Partner to service the whole tech and media suite for businesses.

With the aim of going from India to the world, we want to grow & we want to take you on this journey of growth!

Job Description -

- Understanding the brands business objective and establishing tangible & quantitative KPIs

- Researching and creating the right buyer's digital journey to target the right audience

- Developing a detailed media plan basis objective and coordinating with media buyers for buying inventories and execution

- Managing a performance budget, optimising and scaling campaigns against tight granular KPIs

- Using Analytics tool such as Google Analytics, SimilarWeb, SEM Rush to analyse campaign data and use the learnings to improve campaign performance

- Using Facebook Pixel Helper and & Google Tag Assistant to ensure codes are fired correctly

- Negotiating key deals with third party vendors

- Post campaign reporting and data analysis & insights

- Coordinating with the creative, web design team for an integrated campaign and recommending best practises from a media point of view

- Maintaining healthy vendor and client relations

- End to end client servicing for media for both branding and performance campaigns

- Training new media team members & interns and bringing out their best on the job and creating processes to increase team efficiency

- Pitching to new business

- Keeping up with the latest media trends & innovations.