Digital Marketing Executive at Procedure · Mumbai · 2.5 - 5 years · ₹7L - ₹9L / yr · Bootstrapped · Posted 3 Nov 2026
Google AnalyticsHey there!
We are looking for a sharp, hands-on digital marketer to join our Marketing team at Procedure. We're an engineering services company built with AI at our core since day one, not bolted on later. Before we dive into the job description, allow us to introduce ourselves.
Our team is a mixed bag. Of the smart and the hard workers. Of the organised and slightly chaotic. Of the early risers and the burners of the midnight oil. We appreciate diversity and truly like having differing perspectives in the room.
We pride ourselves on being early adopters of the latest tools, libraries and frameworks while delivering business value all the time. People who work with us fall in love with their craft. We have changed the definition of "work" for them.
Here are some of our beliefs about work
- Work is only 1 part of your life and not your entire life. We treat it as such.
- Weekends are sacred and not to be messed around with. You won't be asked to work on one.
- Commuting is a waste of time. Working from home saves you additional time. Go crazy with it.
- Asynchronous by-default. Synchronous communication is expensive, so we default to writing docs and literature to enable async communication.
Apart from work, we continually invest in growing you as a professional and a human.
- Book club — broaden your horizons by picking up a book every month and have fun doing so
- P1, The Half Yearly Tech Conference — here's where we explore futuristic themes to keep you informed about what's happening in the tech space outside our office.
- Mumbai Meets AI (MMAI) — our quarterly community meetup where engineers and AI practitioners come together. You'll help shape how we take this to market.
Growth requires mentorship
We believe choosing a mentor is more important than choosing a company. You'll work directly with our marketing lead, who'll mentor you on building a marketing engine from first principles — not from a playbook someone else wrote.
What's it like here
We love debating over tools and strategies. Ahrefs or Semrush? Long-form or programmatic? DR or traffic first? If you have opinions about why most B2B content is forgettable and how to fix it, you'll fit right in. Continuous improvement is at the heart of everything we do at work and outside.
This sounds good. But what exactly will you work on?
This isn't a "post on social media and send the weekly report" role. You'll own the systems that drive organic visibility and inbound leads for a B2B engineering consultancy targeting decision-makers in the US and India. Here's what that looks like:
Content SEO and AEO (Answer Engine Optimization)
You'll own the organic pipeline end-to-end. That means keyword research, SERP gap analysis, on-page optimization, and making sure our content gets cited by LLMs like ChatGPT, Perplexity, and Claude, not just ranked on Google. We care deeply about being the answer, not just being on page one.
You'll work with our content and engineering teams to ensure every blog, service page, and technology page is structured for both human readers and AI retrieval. Think: FAQ schema, AEO short-answer blocks, clean heading hierarchy, internal link architecture.
Backlink Outreach and DR Growth
You'll run outreach campaigns to grow our Domain Rating. That means identifying high-DR targets, managing outreach sequences, building relationships with editors and publishers, and finding creative ways to earn editorial backlinks that actually move the needle.
You should be comfortable reading a referring domains report in Ahrefs and knowing exactly what to do next.
GA4, GTM, and Dashboards
You'll own our measurement stack. GA4 property setup, GTM container management, custom event tracking, conversion goals, and reporting. We use Looker Studio for dashboards. You'll build and maintain dashboards that the team actually uses to make decisions: traffic by channel, AI referral tracking, content performance, lead attribution.
If you've set up custom channel groups in GA4 (like tracking AI assistant referral traffic separately), we'll get along well.
What you won't be doing
- You won't be writing blog posts. We have a content writer and a structured editorial pipeline for that.
- You won't be designing carousels or editing videos. We have a designer for that.
- You won't be posting on LinkedIn and X. We have someone handling social execution.
- Your job is the engine underneath all of it: the data, the visibility, the systems, and the growth.
Here's what we expect from you
- 3-4 years of hands-on digital marketing experience, preferably in a B2B or tech services context. You've done this before, not just read about it.
- SEO is second nature to you. You understand keyword difficulty, search intent, content gaps, internal linking strategy, and technical SEO basics (crawlability, canonical tags, structured data). You've moved the needle on organic traffic for a real website.
- You've done AEO and GEO, not just read about them. Answer Engine Optimization and Generative Engine Optimization are not buzzwords to you. You've structured content that got cited by LLMs, tracked that traffic, and tied it back to pipeline. You've had targets around AI-driven MQLs and you've hit them. We want someone who's proven this works, not someone who's still tinkering.
- You've set up GA4 properties from scratch, configured GTM containers, created custom events, and built dashboards in Looker Studio (or similar). You can trace a lead from first touch to form submission.
- You've done backlink outreach. You know the difference between a directory listing and an editorial backlink. You've used Ahrefs (or Semrush/Moz) to analyze competitor backlink profiles and find opportunities.
- You can build dashboards people actually look at. Looker Studio, Google Sheets with data connectors, or similar. You know that a dashboard nobody checks is worse than no dashboard at all.
- You've worked on websites and landing pages. You've been involved in building, optimizing, or managing website pages and landing pages that convert. You understand what makes a high-intent page work: structure, copy, CTAs, page speed, and how it all ties back to the funnel.
- You use AI tools like Claude and ChatGPT as thinking partners. For research, for ideation, for breaking down complex problems. Not for copy-pasting AI-generated fluff. You know the difference, and it shows in your work.
- You write clearly. Not blog posts, but briefs, reports, Slack messages, outreach emails. Clear thinking shows up in clear writing.
Tools you'll work with
- SEO/AEO: Ahrefs, Google Search Console, Screaming Frog
- Analytics: GA4, GTM, Looker Studio
- AI: Claude Pro, ChatGPT Plus (premium licenses provided)
- Ops: Notion, Slack
- Outreach: Email (your preferred tool), LinkedIn
The fine print
- Experience: 3-4 years
- Location: Mumbai
- Reports to: Marketing Head
- Team: You'll collaborate daily with our content writer, social media manager, designer, and engineering team.
If you've read this far and thought "this is exactly the kind of marketing I want to do," we should talk. Apply now.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Procedure
About
Procedure Technologies is an AI consultancy and a full-stack product development service firm. We specialise in bringing your ideas to life by partnering with you from strategy to execution. Since our inception in 2017, we have effectively helped 100+ companies launch and scale their ideas into market-ready solutions.
We manage the entire product lifecycle—from initial strategy and design to development and long-term maintenance. Our expertise spans the complete technology stack, including frontend, backend, mobile, DevOps, and AI engineering, to build robust, scalable solutions that solve real-world problems.
We’re always looking for curious minds and forward-thinking teams. Explore our open positions to be a part of this candid culture.
Tech stack
Candid answers by the company
We are an applied AI and product development company established in early 2017
Our team is a mixed bag. Of the smart and the hard workers. Of the organised and slightly chaotic. Of the early risers and the burners of the midnight oil. We appreciate diversity and truly like having differing perspectives in the room.
We pride ourselves on being early adopters of the latest tools, libraries and frameworks while consistently delivering business value. People who work with us fall in love with their craft. We have changed the definition of "work" for them.
Here are some of our beliefs about work
- Work is only 1 part of your life and not your entire life. We treat it as such.
- Weekends are sacred and not to be messed around with. So you won't be asked to work on one.
- Commuting is a waste of time. Working from home saves you additional time. Go crazy with it.
- Side gigs are welcome. We believe there are multiple avenues to learn and grow. So why restrict it only to work?
- Asynchronous by-default. Synchronous communication is expensive, so we default to writing docs and literature to enable async communication.
- Good things come in pairs. Errors get halved. Productivity, ideas and fun get doubled. Learning gets accelerated exponentially.
- Learning from mistakes. If you are not making mistakes and learning from them, you are not growing.
Trust us, there's never a dull day at work.
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Fully remote: work from anywhere in India. No office, no relocation.
Inbound & AI Search Marketer (SEO / AEO)
Varimo | Fully remote (India; tier-2 cities welcome) | Full-time | 2 to 5 years | INR 4 to 5 LPA (fixed)
About Varimo
Varimo (varimo.co) is an Indian employer of record (EOR) and payroll company, founded in 2023. We run payroll, HR, EOR and contract staffing for engineering, AI and product companies headquartered in the US and Europe. We want US founders to find us when they search Google, or ask ChatGPT, Perplexity or Google AI, how to hire in India.
The role
You will be our first inbound marketer and own organic growth end to end: SEO, AI search (AEO/GEO), content and community. You will work directly with the founders and with our dev team.
What you will do
- Build and run our SEO and AI-search plan across three clusters: EOR in India for US companies, India payroll and compliance, and contractor vs employee.
- Write and ship answer-first pages, guides and comparison pages in clean US English.
- Work with our dev team on page templates, programmatic pages (role and city) and calculators (India CTC to cost-to-employer, EOR vs entity cost).
- Answer real questions on Reddit, Quora and founder communities, without spam.
- Track rankings, AI citations and inbound demo requests, and report monthly.
Your first 90 days
- 30 days: site audit, a 50-query AI visibility baseline (ChatGPT, Perplexity, Google AI Overviews), a keyword map for the three clusters, first pillar pages live.
- 60 days: first calculator and programmatic template live with our dev team, steady weekly publishing, genuine Reddit and Quora answers.
- 90 days: 40+ indexed pages and the first inbound demo requests.
Must-haves
- 2 to 5 years in B2B SaaS, HR tech, fintech or services content/SEO, with a page or cluster you grew (show Search Console or GA4 screenshots).
- You write clean US-English long-form and can turn Indian labor, PF/ESI, TDS and gratuity rules into plain answers.
- Hands-on SEO: keyword research, on-page, internal links, schema, Ahrefs or Semrush.
- AEO/GEO basics: answer-first formatting, FAQ schema, citation tracking in an AI visibility tool.
- Forum/community work: Reddit or Quora answers that are not spam.
- You work well with a dev team on templates, programmatic pages and calculators.
Nice-to-have
- EOR or payroll domain knowledge.
- Webflow or Next.js CMS.
- HubSpot.
What we offer
- INR 4 to 5 LPA, fixed.
- Fully remote, anywhere in India. Tier-2 cities welcome.
- Real ownership from day one and a direct line to the founders.
- Paid SEO and AI visibility tools.
How to apply
Apply here with:
1. Two links to pages you grew, plus a Search Console or GA4 screenshot for each.2. One short sample answer (150 words max) in plain US English: "Who is eligible for gratuity in India, and how is it calculated?"
Applications without the links and screenshots will not be reviewed.
ZEX PR WIRE® | Noida | On-Site | 2–3 Years Experience
About ZEX PR WIRE
ZEX PR WIRE® is a global media and marketing company headquartered in Dubai, dedicated to empowering brands with powerful communication, marketing, and distribution solutions. We bridge the gap between businesses and their audiences through innovative digital strategies, storytelling, and technology-driven marketing tools.At ZEX PR WIRE®, we believe in experimentation, creativity, and data-driven insights to craft impactful campaigns that deliver real outcomes.
Join our Team
We’re looking for a hands-on Digital Marketing Specialist who doesn’t just execute marketing tasks but can think, research, execute, analyse and improve.
This role is for someone who enjoys figuring out:
What is happening in the market?What does the data tell us?Where is the opportunity?What should we do differently?How do we execute it?And did it actually work?If you naturally think this way, we'd like to meet you.
🎯 What You'll Work On
- You will be responsible for driving the digital growth and visibility of ZEX PR WIRE across:SEO, AEO & GEO — organic growth, search visibility and AI-powered discovery
- Content Strategy — B2B research, planning, optimisation and execution
- Website & CRO — Analyse user behaviour, identify and improve conversion opportunities
- Email Marketing — Planning campaigns, audience segmentation, nurturing and optimisation
- Market & Competitor Research — market movements, identify gaps and new opportunities
- Analytics & Reporting — turn data into decisions
- Experimentation — test new ideas, channels and growth opportunities to improve digital visibility and B2B growth.
🧠 What We're Looking For
We want someone who:
✅ Has 2–3 years of hands-on digital marketing experience
✅ Has strong practical knowledge of SEO & organic growth
✅ Understands AEO, GEO and AI-powered search
✅ Can personally execute content and SEO initiatives
✅ Is comfortable with GA4, Search Console and SEO tools
✅ Can analyse data rather than simply prepare reports
✅ Understands B2B marketing and customer intent
✅ Can conduct market and competitor research
✅ Thinks creatively and looks beyond conventional marketing tactics
✅ Can work independently and take ownership
✅ Is comfortable working under pressure and meeting deadlines
✅ Can turn a business objective into a practical marketing plan
🔥 The Mindset Matters More Than the ToolsWe’re not looking for someone who needs to be told exactly what to do.
We’re looking for someone who:
Thinks before executing.Researches before planning.Measures before judging.Finds solutions instead of excuses.You should be comfortable taking a business objective and figuring out how to achieve it, rather than waiting for a step-by-step brief.
💡 You will do well here if...You are curious, analytical, proactive, creative, resilient and genuinely interested in understanding how digital marketing is changing.We especially value people who can identify:“What aren't our competitors doing that we could own?”
📍 Position DetailsRole: Digital Marketing Specialist – B2B Growth & Organic MarketingExperience: 2–3 YearsLocation: NoidaWork Mode: On-SiteEmployment: Full-TimeCompany: ZEX PR WIRE®
💼 Interested?Send your updated CV along with examples of digital marketing projects you have worked on.If possible, share measurable results traffic growth, ranking improvements, leads, conversions, content performance, experiments or other outcomes.
We’re more interested in what you achieved and how you achieved it than a list of tools on your resume.
📩 Apply now / DM us to discuss the opportunity.
#Hiring #DigitalMarketing #DigitalMarketingJobs #SEO #AEO #GEO #B2BMarketing #GrowthMarketing #ContentMarketing #DigitalGrowth #MarketingJobs #NoidaJobs #SEOJobs #ZEXPRWIRE
Senior SEO Analyst | Pune, India | 2+ years | Full-time
About GO MO Group
GO MO Group is a tech-enabled digital marketing powerhouse, driving exponential growth
for global B2B brands through data, AI, and bold innovation. Headquartered in Europe, we
are on a purpose-driven mission to reshape how industries lead and create lasting impact.
We’re not here to chase noise—we’re here to build legacy.
We’re investing in people, partnerships, and platforms that can move markets and
mindsets. Are you ready to be part of this transformation?
Role Summary
We are looking for a skilled and analytical Sr. SEO Analyst to join our Digital Marketing
team. You will be responsible for SEO research, strategy, and execution for B2B clients. The
role requires strong analytical thinking, structured execution, and the ability to
communicate insights clearly. A basic working knowledge of GenAI tools to improve
documentation, research, and productivity will be an added advantage.
What You’ll Do
Research & Analysis
● Conduct keyword research aligned to business goals
● Perform technical and SEO audits
● Provide clear, actionable recommendations for client websites
● Use analytics tools to interpret performance and diagnose issues
● Use GenAI tools where applicable to speed up research or documentation
Strategy and Execution
● Build and execute digital marketing strategies that deliver measurable results
● Identify new opportunities for growth and account expansion
Communication and Collaboration
● Coordinate with Client Success Management team on performance, timelines, and strategy
● Discuss tasks and planning with India Project Managers
● Present performance reports and insights to clients
Reporting
● Prepare structured, high-quality performance reports
● Lead client review meetings and present insights clearly
Qualification Criteria
● Minimum 2 years of hands-on SEO experience (mandatory)
● Experience with tools like GA4, Adobe Analytics, Search Console, Ahrefs, SEMrush, GSC
● Experience in setting up tracking with tools like Google Tag Manager
● Ability to use GenAI tools (ChatGPT, Claude or similar) for improving efficiency in research, summaries, or documentation
● Proven experience building and executing Digital Marketing strategies
● GEO and AI search Experience/Knowledge
● Strong analytical mindset
● Strong English communication (verbal + written)
● Bachelor’s degree in any field
Preferred Attributes
● Experience working with international clients
● Skilled in preparing client-facing presentations and presenting to clients
Google AnalyticsSenior SEO Analyst | Pune, India | 2+ years | Full-time
About GO MO Group
GO MO Group is a tech-enabled digital marketing powerhouse, driving exponential growth
for global B2B brands through data, AI, and bold innovation. Headquartered in Europe, we
are on a purpose-driven mission to reshape how industries lead and create lasting impact.
We’re not here to chase noise—we’re here to build legacy.
We’re investing in people, partnerships, and platforms that can move markets and
mindsets. Are you ready to be part of this transformation?
Role Summary
We are looking for a skilled and analytical Sr. SEO Analyst to join our Digital Marketing
team. You will be responsible for SEO research, strategy, and execution for B2B clients. The
role requires strong analytical thinking, structured execution, and the ability to
communicate insights clearly. A basic working knowledge of GenAI tools to improve
documentation, research, and productivity will be an added advantage.
What You’ll Do
Research & Analysis
● Conduct keyword research aligned to business goals
● Perform technical and SEO audits
● Provide clear, actionable recommendations for client websites
● Use analytics tools to interpret performance and diagnose issues
● Use GenAI tools where applicable to speed up research or documentation
Strategy and Execution
● Build and execute digital marketing strategies that deliver measurable results
● Identify new opportunities for growth and account expansion
Communication and Collaboration
● Coordinate with Client Success Management team on performance, timelines, and strategy
● Discuss tasks and planning with India Project Managers
● Present performance reports and insights to clients
Reporting
● Prepare structured, high-quality performance reports
● Lead client review meetings and present insights clearly
Qualification Criteria
● Minimum 2 years of hands-on SEO experience (mandatory)
● Experience with tools like GA4, Adobe Analytics, Search Console, Ahrefs, SEMrush, GSC
● Experience in setting up tracking with tools like Google Tag Manager
● Ability to use GenAI tools (ChatGPT, Claude or similar) for improving efficiency in research, summaries, or documentation
● Proven experience building and executing Digital Marketing strategies
● GEO and AI search Experience/Knowledge
● Strong analytical mindset
● Strong English communication (verbal + written)
● Bachelor’s degree in any field
Preferred Attributes
● Experience working with international clients
● Skilled in preparing client-facing presentations and presenting to clients
Role Overview (Digital Marketing Manager (3–5 Years Experience)
We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads.
This role is a mix of organic growth + paid campaigns + outbound outreach.
Key Responsibilities
1. Organic Growth (SEO + Content)
- Manage and improve website SEO (on-page + off-page)
- Plan and publish content (blogs, landing pages, case studies)
- Improve search rankings and organic traffic
2. Social Media Management
- Manage LinkedIn and other relevant platforms
- Create and schedule posts consistently
- Build brand presence and engagement
3. Outreach & Lead Generation
- Run outbound campaigns via LinkedIn and email
- Identify target prospects and generate leads
- Build and manage outreach pipelines
4. Email Marketing
- Create and execute email campaigns
- Handle newsletters, cold email sequences, and follow-ups
- Track performance and optimize campaigns
5. Paid Marketing (Ads)
- Run and manage ads on Google, LinkedIn, and Meta
- Optimize campaigns for lead generation and ROI
- Test creatives, audiences, and messaging
6. Analytics & Optimization
- Track performance across channels
- Improve conversion rates and campaign effectiveness
- Share simple, actionable reports
What We’re Looking For
- 3–5 years of experience in digital marketing (preferably IT/services)
- Strong understanding of SEO, social media, and lead generation
- Experience with LinkedIn outreach, email tools, and ad platforms
- Ability to execute independently (hands-on role)
- Data-driven mindset with focus on results
Nice to Have
- Experience in B2B or SaaS marketing
- Familiarity with tools like HubSpot, Apollo, Google Analytics, etc.
About AppMaker (by StarApps)
We don’t just build apps; we build massive revenue channels for the world's most exciting brands.
AppMaker is a top-tier, zero-code mobile app builder for Shopify merchants. We empower brands to create stunning, high-performance native iOS and Android apps that drive real growth. We are the trusted engine behind the mobile commerce success of industry leaders and iconic global and Indian brands, including Levi’s, Jockey, XYXX, Rare Rabbit, Supertails, Kalki, and many more.
The Opportunity
The mobile app market is growing at an unprecedented pace, and with $1M ARR, AppMaker is positioned extremely well as a proven leader in this category. We are now looking for a creative, data-obsessed, and AI-native marketer to help us scale our demand generation, expand our global footprint, and elevate our brand presence to the next level.
If you love the intersection of SaaS, e-commerce, and cutting-edge tech, this is your playground.
What You’ll Drive
A. Business Growth & Global Expansion
- Drive International Demand: Execute targeted campaigns to systematically increase demos and pipeline velocity in the North American market.
- Foundation SEO & Ads: Take ownership of our digital foundation by focusing heavily on high-intent SEO and paid ad strategies to drive consistent inbound growth.
- Multi-Channel Execution: Design and optimize high-converting campaigns across email, LinkedIn, YouTube, Instagram, and newsletters.
B. Brand & Community Curation
- Curate Events for B2C Brands: Design, organize, and execute high-impact experiential events tailored for leading B2C and D2C brands.
- Curate Podcasts: Host and curate insightful podcast properties that bring together industry leaders, innovators, and thinkers.
- Curate Social Media Strategy: Build and execute a comprehensive, high-engagement social media strategy to position Appmaker as a thought leader.
Who You Are
- Experienced in the Space: You have 1–4 years of marketing experience, ideally in SaaS.
- AI-Native: You actively use AI tools to multiply your output and optimize your marketing workflows.
- An Experimenter at Heart: You aren't afraid to test new channels, scale what works, and pivot fast based on data.
Bonus Points If You Have:
- Deep knowledge or prior experience within the Shopify ecosystem.
- Experience building highly automated AI outbound workflows.
Why Join Us?
At AppMaker, you will be at the forefront of the mobile commerce revolution, working from our Pune office with a fast-moving, innovative team. You’ll get the creative freedom to test bold ideas, the resources to capture the global market, and the opportunity to grow your career alongside a rapidly scaling global SaaS product.
Ready to build the future of mobile commerce? Apply now.
Express
ChatGPTJob Description: Digital Marketing & Strategist
Experience: 4+ Years
Role Overview:
We are looking for a Digital Marketing & Strategist who can plan and manage digital marketing activities to improve brand awareness, increase website traffic, generate leads, and support business growth.
Job Objectives:
- Build a strong online presence for the company.
- Increase brand awareness across digital platforms.
- Generate quality leads through digital marketing campaigns.
- Improve website traffic and audience engagement.
- Track marketing performance and achieve business goals.
Key Responsibilities:
- Plan and execute digital marketing strategies.
- Manage social media platforms and create engaging content.
- Plan and publish content for social media, websites, blogs, and other digital platforms.
- Support brand building through creative campaigns and marketing activities.
- Work with the sales and creative teams on presentations, case studies and other marketing materials.
- Monitor campaign performance and improve results based on data.
- Track website traffic, leads, and social media engagement.
- Research competitors, market trends, and new marketing opportunities.
- Coordinate with internal teams to complete marketing projects on time.
Required Skills:
- 4+ years of experience in digital marketing and strategy.
- Good knowledge of digital marketing channels and brand building.
- Strong content writing, communication, and creative skills.
- Good understanding on SEO/SEM, organic traffic, Paid Advertising, Lead Generation and marketing related activity
- Excellent analytic skills marketing campaigns and drive result and improvise the performance.
- Good project management and team coordination skills.
Tools Knowledge:
- Google Analytics 4 (GA4): To track website traffic and user behaviour.
- Google Search Console: To monitor website search performance.
- Google Ads: To run paid advertising campaigns.
- Meta Ads Manager: To manage Facebook and Instagram ads.
- Other Advertising Platforms: Good knowledge of YouTube Ads and other relevant platforms based on business needs.
- SEO Tools: SEMrush, Ahrefs, or similar tools.
- Content & Design Tools: Canva, Adobe Express, or similar tools.
- Reporting Tools: Google Sheets, Excel, and Looker Studio.
- AI Tools: ChatGPT or similar tools for content ideas, research, and marketing support.
Preferred Qualities:
- Creative and willing to learn new marketing trends.
- Able to manage multiple tasks and meet deadlines.
- Comfortable working with different teams.
- Focused on results, business growth, and continuous improvement.
We are looking for an SEO & AEO Executive to improve Google rankings, grow organic traffic, build quality backlinks, and increase visibility across search engines and AI-powered search platforms.
AlxTrip.online is a tour package marketplace, while TripNarrative.in is a travel decision-making platform that helps travellers choose destinations and plan their trips.
Key Responsibilities
- Conduct keyword research, competitor analysis, and content gap analysis.
- Optimize meta titles, descriptions, headings, URLs, internal links, and website content.
- Perform technical SEO audits and resolve indexing, crawling, sitemap, canonical, and other SEO issues.
- Build high-quality backlinks through guest posting, outreach, travel blogs, and relevant websites.
- Improve domain authority through quality backlinks and genuine brand mentions.
- Optimize content for AEO, featured snippets, FAQs, and AI-powered search results.
- Optimize travel blogs, destination pages, itineraries, and tour package landing pages.
- Use Google Search Console and Google Analytics 4 to monitor traffic, rankings, clicks, and conversions.
- Track keyword rankings, referring domains, backlinks, and organic growth.
- Coordinate with the content and development teams to implement SEO improvements.
Required Skills
- 1–2 years of practical SEO experience.
- Knowledge of on-page, off-page, and technical SEO.
- Experience with backlink building and competitor backlink analysis.
- Understanding of AEO, search intent, and AI search optimization.
- Familiarity with Google Search Console, Google Analytics 4, and SEO tools such as Ahrefs or Semrush.
- Basic knowledge of schema markup, HTML, and website indexing.
- Good analytical, research, and communication skills.
Key Performance Goals
- Increase organic traffic and Google rankings.
- Build quality backlinks and improve website authority.
- Resolve technical SEO issues.
- Generate more organic leads for AlxTrip.online.
- Increase organic visibility for TripNarrative.in.
- Improve content visibility across search engines and AI-powered search platforms.
Apply now to help grow two emerging travel brands through SEO and organic search.
Associate: Marketing
Location: Pune
Work Mode: Work from Office
Experience: 2–5 Years
Working Days: Monday to Friday (Shift Timings - 12pm-9pm)
Industry: IT Services & Consulting
About Baxture
Baxture is an IT consulting and technology services company helping businesses build, modernize, and scale digital products and software solutions. Our capabilities span Custom Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI-powered solutions, and Software Support & Maintenance.
We work across multiple industries and combine technology, engineering expertise, and business understanding to solve real-world challenges.
About the Role
We are looking for a self-driven Marketing Associate who can combine digital marketing, content creation, SEO, and sales enablement to strengthen Baxture’s digital presence.
This role is ideal for someone who understands the IT services industry, enjoys creating content around technology and business, and can independently take ownership of marketing initiatives from planning and creation to execution and performance analysis.
What You’ll Do
SEO & Website Growth
- Conduct keyword research and identify opportunities to improve Google search visibility.
- Create and optimize website pages, landing pages, blogs, and SEO-focused content.
- Use Google Analytics and search performance insights to understand traffic and improve website visibility.
- Identify content gaps and opportunities for organic growth.
Content & Social Media
- Research and write blogs, thought leadership content, website copy, and technology-focused content.
- Create engaging content for LinkedIn, Facebook, Instagram, and X.
- Repurpose blogs and long-form content into social posts, carousels, newsletters, and other formats.
- Build and own the marketing and social media content calendar.
Sales Enablement & Campaigns
- Create white papers, newsletters, brochures, flyers, sales decks, pitches, one-pagers, conference announcements, and reusable marketing templates.
- Plan and execute email marketing campaigns using Brevo.
- Work with sales teams to create content that supports business development.
Stakeholder Collaboration
- Work directly with founders, leadership, sales, project managers, designers, and technical teams.
- Understand business objectives and translate them into actionable marketing plans.
- Work with internal subject matter experts to turn technical knowledge and project insights into compelling content.
AI & Creative Tools
- Use tools such as ChatGPT, Claude, Gemini, Gamma, and Genspark for research, ideation, content creation, and presentations.
- Evaluate, fact-check, and refine AI-generated content rather than relying on raw outputs.
- Have basic proficiency in Figma and a good understanding of visual communication.
- Create visual concepts and AI-generated references that can be effectively communicated to designers.
What We’re Looking For
- 2–3 years of experience in digital marketing, content marketing, or a similar role.
- Previous experience in IT services, IT consulting, software development, SaaS, or product engineering.
- Experience working in a startup or fast-growing technology company is preferred.
- Experience creating content for the US market or US-focused businesses is preferred.
- Good understanding of IT services such as Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI, and Automation.
- Hands-on understanding of SEO, keyword research, content marketing, social media, email marketing, and analytics.
- Strong writing, research, communication, and storytelling skills.
- Ability to manage multiple initiatives and work independently.
- Portfolio or work samples are required. Please include a portfolio link in your CV or attach samples of blogs, website content, social media campaigns, newsletters, sales collateral, or other relevant marketing work when applying.
Good to Have
- Hands-on experience with paid digital marketing, including Google Ads, LinkedIn Ads, Meta Ads, or other performance marketing platforms.
- Understanding of campaign targeting, lead generation, conversion tracking, and paid campaign performance metrics.
Interested candidates can share their resumes on
Assignment to submit: https://docs.google.com/document/d/1S2e8AeshTrShbRGl1TGjVd3-yAeqYKzc/
About Jinn AI
Most retail sales happen in conversations at the counter, and almost none of them are measured. Jinn AI changes that. Our AI wearables capture in-store sales conversations and turn them into coaching, conversion insights and leadership analytics for high-value retail brands. We're founded by serial entrepreneurs from IIT and IIM with 25+ years in B2B tech, and we're now taking Jinn to the US.
The role
You'll be the first person dedicated to building Jinn's presence primarily with US buyers. You'll work directly with the founders, create content people actually read, grow a community of US retail leaders, and turn that attention into qualified leads. Every part of the role has a number attached, and you'll own those numbers.
What you'll do
• Content (about 40%)
– Write 3–4 LinkedIn posts a week for the founders and the company page, in their voice
– Publish 2 SEO-led blogs a month on retail sales, store performance and AI on the floor
– Turn customer wins into case studies: interview the client team, pull the numbers, write it up
• Inbound and lead funnel (about 35%)
– Drive US traffic to the website through LinkedIn, SEO and newsletter, with UTM tracking on every link
– Set up and run lead capture: demo requests, gated case studies, webinars, newsletter sign-ups
– Build US target account lists, map buyers, and draft outreach sequences (the founders send)
– Qualify inbound leads against our ICP and hand them to the founders in the CRM
• Community (about 25%)
– Build and run a community of US retail sales and operations leaders (newsletter plus a LinkedIn group)
– Host a monthly virtual roundtable or AMA with a retail leader
– Engage daily with US retail voices and invite the right people in
Key result areas
What we'll measure to be around:
- Content output / Reach and engagement
- Inbound traffic / Lead funnel
- Outbound support
- Community
- Reporting
Who we're looking for
• You write clearly and simply in English, and can show us things you've written
• You're curious about how businesses work, like turning a messy idea into a sharp point, and are comfortable living in spreadsheets and analytics
• You use AI tools daily, but know a first draft isn't a finished one
• You take feedback without getting defensive, and act on it the same day
• Bonus: you've grown a LinkedIn, newsletter, blog or college publication; you read a lot of US B2B content
Final-year students and recent graduates (0–1 year) welcome. Your degree subject doesn't matter.
What you get
• Your work goes live under the company's name from week one
• You'll learn the whole B2B funnel, from a post to a booked meeting, and the tools behind it: web analytics, LinkedIn analytics and a CRM
• You'll work directly with the founders on positioning and selling to US enterprise buyers
• A published portfolio with real numbers attached, and a full-time offer for strong performers
Internship Stipend: 20k / month; FT Compensation Range: 5 - 7 LPA (depending on outcomes/performance)
How to apply: Apply on cutshort and submit assignment on link https://docs.google.com/document/d/1S2e8AeshTrShbRGl1TGjVd3-yAeqYKzc/
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon