Content Writer

We are looking for a Web content writer whose role will be to create compelling blog posts, copywriting, product descriptions, social media content and web copy. We’re looking for someone who will help us expand our digital footprint and drive more value through online content. The ideal candidate should have a proven track record of producing pieces that increase engagement and drive traffic. This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material. The successful candidate should also be detail-oriented and committed to meeting tight deadlines. Preference will be given to those with a strong writing portfolio, bachelor’s degree and relevant work experience.

Duties and Responsibilities

•Conducting in-depth research on industry-related topics in order to develop original content.

•Developing SEO optimized content for blogs, articles, product descriptions, social media, and the company website.

•Assisting the marketing team in developing content for advertising campaigns.

•Editing and polishing existing content to improve readability.

•Conducting keyword research and using SEO best practices to increase traffic to the company website.

•Creating compelling headlines and body copy that will capture the attention of the target audience.

•Identifying customers’ needs and recommending new content to address gaps in the company's current content

Skills & Requirements

•Bachelor's degree in communications, marketing, English, journalism, or related field.

•Proven content writing or copywriting experience.

•Proficient in all Microsoft Office applications.

•Knowledge of digital marketing tactics, including SEO and email marketing is an advantage.

•A portfolio of published articles.

•Excellent writing and editing skills.

•The ability to work in a fast-paced environment.

•The ability to handle multiple projects concurrently.

•Effective communication skills

Job Type:

•Full-time office based

Salary:

•₹1,80,000.00 - ₹2,40,000.00 per year

Schedule:

•Day shift

Education:

•Bachelor's (Preferred)

• To analyze content marketing metrics and come up with suggestions/solutions make changes as needed that result in the overall growth of the team and content performance
• Regularly audit the content published on various platforms to maintain the content quality standards as per expectations
• To prepare and own content calendar for the content marketing team
• To create content marketing campaigns to drive leads and subscribers; Use SEO best practices to generate traffic to our site to search industry-related topics (combining online sources, interviews, and studies)
• To regularly produce various content types, including email, social media posts, newsletters, videos, blogs, and white papers
• To write clear marketing copy to promote our products/services
• To prepare well-structured drafts using Content Management Systems
• To proofread and edit blog posts before publication
• To coordinate with marketing and design teams to illustrate articles
• To conduct extensive keyword research and use SEO guidelines to scale web traffic
• To ensure all-around consistency (style, fonts, images, and tone)
• To actively manage and promote the company’s blog, and pitch articles to relevant third-party platforms
• To review & edit content produced by other members of the team and collaborate with other departments to create innovative content ideas

• Content writing for various social media platforms, primarily LinkedIn and Twitter.
• Writing and editing articles and success stories, conducting interviews as necessary.
• Generating, researching, and pitching ideas for content
• Asking effective questions and developing rapport/trust with story subjects.
• Storyboarding: understanding the effectiveness and appropriateness of story assets (text, images, audio, video) and combining them to build a robust story.
• Converting conversation pointers into a strong storyline.
• Creating content marketing strategies from scratch and taking ownership on end-to-end execution.
• Visual, audio and video content creation experience; Know how of basic video editing, photo editing tools
• Well-developed eye/ear for best practices in each format of content.
• Work closely with core team and regular interaction with founder.

• Understanding of story fundamentals (effective character, trajectory, hook, authenticity/details and calls-to-action)
• Keen sense of storytelling (what makes a story interesting from the audience’s perspective)
• Stellar writing skills and sense of conveying more in less words.
• Familiarity with tech lingo & Games
• LinkedIn & Twitter native writing style.
• Confidence in picking up conversation with story subjects (students, founders, CXOs, investors, other stakeholders)
• Street smart (gives equal weightage to hard work and smart work)
• Self-learning and self-initiating attitude with attention to detail.

• Past experience in Gaming industry. (Internship/full-time)
• Know how of Airtable, Notion, G Suite, Canva, and a few no-code tools.
• Experience in cold mailing, cold reach out copywriting.
• Strong hold on any one social media platform: LinkedIn, Twitter, Youtube.
• Know how of scaling a social media handle from 1 to 100 and starting from 0 to 1.

• You’ll be working in a fast paced startup with a small team.
• You’ll be scaling experiments, operations from 1 to 10.
• You’ll experience Content led growth.
• We are a well funded start-up with renowned investors.
• We’re tackling a big problem with an even bigger potential to become a launchpad for the global game industry.
• Not to forget, we go on workations, our first one was in Himachal Pradesh in 2021 🏔 second in Bangalore in April’22 🏖 and well, next is a surprise!

This role comes with:

✔️ Competitive Salary

✔️ Annual Bonus

✔️ Flexible Leave Policy: We don't track leaves!

91 Springboard, Jhandewalan, New Delhi

Key Responsibilities:

Brand Development

 To ensure integrated and consistent brand communications across marketing, media relations, digital

media and publications on all aspects of the company’s work.

 Significantly contributing to the development of the overall business strategy through the identification

of content trends. Completely own content strategy and execution.

 To represent Affordplan professionally across all content platforms.

Asset Development

 Contribute to Affordplan’s thought-leadership in the industry through the development of robust and

effective multi-format content aligned with wider marketing strategy and campaigns.

 Creating clear Product Messaging, including Positioning, Features & Benefits and USP’s for the

Affordplan Proposition for the website, social media, and other brand assets.

 Create newsletters and email direct mailers for intended mailing list and customer base.

 Research and curate content for digital dissemination including blog pieces, opinion pieces, medical

awareness articles, scripts for videos, e-books, guides, media releases etc.

 Creation of sales tools and training modules; including white papers, presentations, collateral, website

content and social content

 Working with the Marketing team on PR and Product Review Programs

 Working with customers to generate success stories, testimonials and other user generated content.

Skills Required

 English Proficiency (Spoken) and English Proficiency (Written)

 Good familiarity with digital channels and social media

 The Candidate should have excellent communication skills.

 Ability to take initiatives.

 Extremely comfortable in fast-paced, high-growth startup environment.

 Creative and analytical thinker; fast learner.

Eligibility Criteria

Bachelors in Journalism, Mass Communication, English from a college of repute.

• Research industry-related topics (combining online sources, interviews and studies)
• Create content long-form and short-form for social media channels and web posts
• Create content breadcrumbs and write effective newsletters
• Create interesting presentations on ppt either by themselves or with the help of a graphic designer
• Create content optimized for SEO
• Write specific answers to questions posed on Quora etc
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images, and tone)
• Update website content as needed

If you love using your words to craft stories, paint people’s imaginations and make compelling arguments, here is why you should join Pichkaari.

Who are we?

We are a multi-disciplinary communication design studio. We are a closely knit team of hard-working and passionate makers, specializing in delivering designs that are unique, stunning and that strike an immediate chord with the required audience.

With crystal clear communication being the backbone of all our projects, we deliver the most effective solutions by:

• Obsessing over the teeny-weeny specifics and intricacies of communication design
• Bringing fearless originality to the table
• Trusting our instincts
• And striving to incorporate the highest level of quality and intuitiveness in everything we do

The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that is compelling and impactful.

Responsibilities

• Collaborate with internal partners to interpret project briefs and develop relevant concepts
• Write clear, compelling and creative copy
• Use SEO principles to maximize copy’s reach
• Ensure that all deliverables are proofed before publishing
• Ideate for and contribute towards a strategy for marketing campaigns

Qualifications

• 2+ years of marketing or copywriting experience
• Excellent written and verbal communication skills
• Highly organized with excellent attention to detail

Location -Kolkata/Mumbai

Job Description:

-             Write, edit, and proof articles for Internal Communications

-             Write copies for branding collaterals like posters, brochures etc.

-             Co-ordinate with business units to gather information and craft articles, messages, or newsletters

-             Responsible for managing content and updating the Intranet using the CMS

-             Message and Newsletter creation using builder tool

-             Writing and editing for marketing collaterals

Specification / Skills / Experience

• Good writing experience
• Proficiency in English, a very high standard of both spoken and written language
• Independent and self-manage the work load
• Robust writing skills - the selected candidate will be writing and editing content on a daily basis
• University degree in journalism, media studies or related qualification
• A cross-cultural background
• Ability to manage more than one project at a time working under tight deadlines
• Strong organizational skills
• Working knowledge of Microsoft Word, Excel & PowerPoint, Photoshop (added advantage).

Primary Skills: Excellent writing and communication skills. Exposure to on-line content along with content management skills

Secondary Skills: Exposure to social media; project planning

Content Marketing Manager – Job Description

About DataWeave

Powered by AI, DataWeave provides Competitive Intelligence as a Service to retailers and consumer brands by aggregating and analyzing data from the Web at massive scale.

While retailers use DataWeave’s Retail Intelligence product to make smarter pricing, assortment, and promotion decisions to drive profitable growth, consumer brands use DataWeave’s Brand Analytics product to govern their online brand presence, optimize their Share of Voice, and drive improved e-commerce shelf velocity.

DataWeave’s Counterfeit Products Detection Solution was awarded as one of the “Best 50 Innovative Applications of Artificial Intelligence” by NASSCOM in 2018. Also, our competitive intelligence platform won the NASSCOM Emerge 50 Award in 2016.

Some of the world’s largest and most popular retailers and brands have consistently trusted DataWeave, including the likes of Overstock, Metro Cash & Carry, OfferUp, Adidas, Dorel, and Netgear.

Marketing @DataWeave

The marketing team at DataWeave wakes up to take unique challenges head on in an industry ecosystem that’s only now beginning to consolidate and mature globally. This affords marketeers the opportunity to mould the story of a rapidly growing company like DataWeave as well as the space it operates in.

We serve markets around the world, including Unites States, Europe, India, the Middle East, and South East Asia. We target a variety of industry verticals, including retail, e-commerce, consumer brand manufacturing, and investment firms. As a result, marketing at DataWeave is a rich learning experience and a crash course in engaging multiple audiences across the breadth and depth of organization levels using relevant content across diverse communication channels.    

Join the team today!

Job Summary

At DataWeave, we are seeking to hire an experienced content marketing manager who can develop and disseminate engaging and high-quality content across diverse media that speaks to a variety of personas in the retail and consumer brand industries. The selected candidate will work with the marketing team and liaise closely with several internal stakeholders at DataWeave to conceptualize and execute on marketing-oriented content on an ongoing basis. 

Responsibilities:

• Devise the content marketing plan for DataWeave and own the entire content value chain – the roadmap, ideation, writing, and dissemination. Define the success metrics.
• Write consistently on a wide variety of topics relevant to retailers and consumer brands that are looking to compete profitably in the online world. Generate content for a variety of platforms, such as blogs, website, articles, press releases, case studies, industry reports, guides, white papers, videos, and other emerging formats. Collaborate with internal stakeholders to source information on a consistent basis.
• Create persona-oriented content for marketing collaterals, brochures, presentations, scripts, at-a-glance docs, etc. that can be used by internal sales teams to have more engaged conversations with prospects.
• Understand and translate the benefits of DataWeave’s product suite, which includes proprietary AI/ML, deep learning, and data science technologies, to a business-focused audience.
• Utilize internal domain expertise and perform secondary research to gather useful information and create content that is innovative and original.
• Brainstorm and collaborate with the product, marketing, and data science teams for new ideas and concepts.
• Conduct rigorous quality checks on every piece of content produced.
• Ensure all-around consistency in the style, fonts, and images used, as well as the overall tone of the content.

Requirements:

• 4-8 years’ proven experience as a content writer, media expert, technology journalist, research analyst, or writing for an agency, especially for a B2B audience.
• Exceptional verbal and written communication skills with the ability to produce diverse types of content around the same subject matter, based on the communication medium.
• Any experience writing in the areas of retail, e-commerce, data analytics, or artificial intelligence would be an advantage.
• Bachelor’s degree or higher in journalism, media communications, engineering, or equivalent fields
• Creative thinker with the ability to transform technical and digital information and processes into compelling stories.
• Comfortable working under aggressive timelines. Ability to multitask, prioritize, and manage time efficiently.
• Self-motivated and self-directed in a fast-paced work environment
• Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and Google Docs
• Content Portfolio will be required