Job Role:
Responsible for curating/programming all content titles for Jio’s Linear & VOD platform
(JioTV+ on JioFiber, JioTV, JioCinema) across 15+ OTT Partners to drive discovery of content,
user engagement and retention.
Create content calendar, content promotional strategy and to assist marketing campaigns
and communications.
Own end-to-end content schedule and promotions by leveraging new content additions,
original content, tent pole events, and seasonally relevant events.
Leverage data to understand the audience, drive curation strategies and support marketing
and communication initiatives.
Research about different content trends and titles and ascertain the viability of titles for
acquisition and showcase on platform.
Create consistent naming and tagging conventions for content to optimize search and
discovery.
Monitor content performance by regular research and analysis and design a content strategy
to increase users and engagement.
Should be able to identify, highlight and tag the mood, theme, starcast, bios, filmographies,
facts, trivia, character backstories, photo galleries, bonus video content and more for a
content title.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Full Stack Developer - Averlon