Content Programming Manager

About the Role & Responsibilities:
Job Role:
 Responsible for curating/programming all content titles for Jio’s Linear & VOD platform
(JioTV+ on JioFiber, JioTV, JioCinema) across 15+ OTT Partners to drive discovery of content,
user engagement and retention.
 Create content calendar, content promotional strategy and to assist marketing campaigns
and communications.
 Own end-to-end content schedule and promotions by leveraging new content additions,
original content, tent pole events, and seasonally relevant events.
 Leverage data to understand the audience, drive curation strategies and support marketing
and communication initiatives.
 Research about different content trends and titles and ascertain the viability of titles for
acquisition and showcase on platform.
 Create consistent naming and tagging conventions for content to optimize search and
discovery.
 Monitor content performance by regular research and analysis and design a content strategy
to increase users and engagement.
 Should be able to identify, highlight and tag the mood, theme, starcast, bios, filmographies,
facts, trivia, character backstories, photo galleries, bonus video content and more for a
content title.