UX Writer at PivotRoots · Mumbai · 1 - 5 years · ₹1L - ₹7L / yr · Profitable · Posted 16 Dec 2022
We are on the lookout for an effective UX writer to create microcopy that is intuitive to users, in keeping with the product’s brand voice, including people of different abilities, ages, gender identities, and backgrounds.
Create copy for apps, websites, and other digital products. Suggest words for menus, definitions, buttons, labels, chatbots, error messages, or instructions to guide first-time users through a product. Knowing grammar, spelling, and an in-depth understanding of tone and shades of meaning is essential. You will closely work with product design teams and collaborate with front-end and back-end developers. This role also has elements of a UX Producer. As a producer, you would support design teams, business stakeholders and clients. Stay up-to-date with what teams are working on. Designers have to justify their work with clients. As producers, bring guidance during those crossroads, shedding light on the creative process and educating the clients in a way that’s digestible for them. You need to be someone who’s flexible, agile, responsive and honestly, calm! You will be juggling multiple projects. The office environment is young and dynamic. It's a work-hard, play-hard culture. We work in a hybrid model, three days from the office, and 2 days from home. If this sounds like you, apply to us.

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About Rimigo
Rimigo is a travel platform built to put the traveller first - helping people plan and book perfect vacations. We're building a brand people genuinely love, and organic growth is core to how we get there.
The Role
You'll own all content across Rimigo's website, product pages, and UI copy - and be held accountable for what that content does, not just what it says. Success is measured in conversion rates and customer activation, not content volume.
What You'll Do
- Own all content across Rimigo's website, product pages, and UI copy
- Continuously improve copy and content to drive better activation, conversion, and retention
- Identify drop-off points in the customer journey and fix them through content and messaging
- Run iterative experiments on landing pages, CTAs, and product copy
- Brief and manage interns, freelancers, or writers for larger content needs
What We're Looking For
- Strong Written English - Clear, concise, and persuasive. You can write well yourself.
- Ability to Brief and Give Feedback - Comfortable directing other writers, not just producing yourself.
- Understanding of Conversion & Funnel Metrics - You've owned a funnel metric before, not just produced content.
- Comfort with Analytics Tools - PostHog, Google Analytics, or similar.
- Experimental Thinking - Hypothesise, test, learn, repeat. You think in iterations, not campaigns.
Ideal Profile
- 1-3 years in a growth, content, or marketing role at a consumer startup
- Has owned a funnel metric before - not just produced content
- Curious about why users behave the way they do, not just what to write






