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Marketing Associate - Content Writer
Marketing Associate - Content Writer

Marketing Associate - Content Writer at LogiNext · Mumbai · 2 - 3 years · ₹4L - ₹6.5L / yr · Raised funding · Posted 27 Oct 2022

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Marketing Associate - Content Writer

Rakhi Daga's profile picture
Posted by Rakhi Daga
2 - 3 yrs
₹4L - ₹6.5L / yr
Mumbai
Skills
Content Writing

Apply only on this link - https://loginext.hire.trakstar.com/jobs/fk0qu53?source=" target="_blank">https://loginext.hire.trakstar.com/jobs/fk0qu53?source=

LogiNext is looking for a dynamic generalist marketer who will be responsible for the growth of our blog and website traffic. Your role would involve writing blogs, building marketing collateral, internal communication material, content for social media, newsletters and other related activities.

To be successful in this role, you should have hands-on experience with tools like Adobe Suite, Hubspot, Google Analytics and be able to turn creative ideas into effective advertising projects. You have exposure to large scale cloud SaaS based software companies or from B2B domain (this is a big plus). You have an ability to perform in agile and multi-tasking work environments, which will lead you to remarkable growth and leadership opportunities at LogiNext.

Responsibilities

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Strictly follow the content/editorial calendar to stick to industry standard content marketing and amplification process which will gradually increase qualified audience to our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.). Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis Produce valuable and engaging content for our website and blog that attracts and converts our target groups Connect with influential media outlets and journalists to place stories about company news and other initiatives. Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


Requirements

Bachelor’s degree of higher in Arts/Commerce/Science/Technology 2 to 3 years of experience in B2B Marketing Understanding of marketing methodologies and blogging software (WordPress) in order to generate traffic and understand converting visitors into qualified leads. Fair understanding of marketing automation for B2B segment, conversion analytics funnel and ABM campaigns Demonstrable experience in managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Demonstrable experience in marketing together with the potential and attitude required to learn Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends) A sense of aesthetics and a love for great copy and witty communication Experience in public relations, corporate communications, content marketing, or event management will be an added advantage Able to work and thrive in a fast-paced, rapidly changing work environment

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About LogiNext

Founded :
2015
Type :
Product
Size :
100-500
Stage :
Raised funding

About

LogiNext is amongst the fastest growing tech company, providing solutions to simplify and automate the ecosphere of logistics and supply chain management. Our aim is to organize the daunting process of logistics and supply chain planning, with an array of SaaS driven by the most robust enterprise solutions globally.

 

Our clientele is spread across the globe and we empower them to optimize their supply chain operations by unique data capturing, advanced analytics and visualization. From inception, LogiNext has been an industry leader and recipient of awards like NetApp's Innovative Tech Company of the year, Entrepreneur's Logistics Firm of the Year, Aegis's innovation in Big Data, CIO Choice Award for best supply chain logistics cloud solutions, etc.

 

Backed by influential industry leaders like PayTM and Indian Angel Network and with partners like IBM, Microsoft, Google, AWS and Samsung, LogiNext has achieved exponential success in a very short span of time and is set to exceed 300% growth by the end of 2016. The true growth hackers, who paved way for this success are the people working exceptionally hard and adding value to our organisation. Our brand ambassadors - that's how we address our people, bring unique values, discipline and problem-solving skills to nurture the innovative and entrepreneurial work culture at LogiNext. Passion, versatility, expertise and a hunger for success is the Mantra chanted by every Logi-Nexter!

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Must-have:

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  • Social media marketing
  • Content creation
  • Copywriting
  • Video editing
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  • Excellent creativity and communication

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  • YouTube growth
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  • Conversion rate
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Prepare a campaign for Sisuni Technology Pvt Ltd containing:

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Weight

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20%

Content creativity

20%

Video/creative skills

15%

Advertising knowledge

15%

SEO knowledge

10%

Analytics & KPI understanding

10%

Communication & presentation

10%

Total

100%

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Senior: 5+ years

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Plan → Create → Publish → Advertise → Analyze → Improve → Generate Leads

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● Email Marketing Metrics and Planning

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● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts

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● Identify and resolve challenges and conflicts within the demand generation process


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● Bachelor’s degree in marketing or related field.

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● Experience in managing paid search campaigns, demand generation, email marketing.

● Understanding of multiple customer flows and proficiency in marketing automation & CRM software.

● Strong analytical skills, with experience analyzing data and making data-driven decisions

● Knowledge of sales techniques and strategies

● Excellent communication & collaboration skills

● Ability to prioritize and manage multiple tasks and projects

● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.

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We are focused on building simple, powerful products that solve real operational challenges for businesses worldwide.


Profile


We're looking for a hands-on Digital Marketing Manager with 5–8 years of B2B SaaS experience who can:


  • Own end-to-end digital marketing (paid ads, SEO, content, email)
  • Drive qualified leads and revenue, not just traffic
  • Use AI tools and modern marketing tactics to stay ahead
  • Lead and mentor a small marketing team (3–6 people)


Responsibilities


1) Performance Marketing


  • Run and optimize Google Ads, LinkedIn Ads, and Meta campaigns
  • Improve CAC, CPL, and ROI across all paid channels
  • Build ABM campaigns for enterprise prospects


2) SEO & Content


  • Lead AI-powered SEO using ChatGPT, Surfer SEO, or similar tools
  • Create content strategies around high-intent keywords
  • Optimize technical SEO and improve organic rankings


3) Lead Generation & Funnel Optimization


  • Drive demand generation and qualified pipeline (MQLs → SQLs)
  • Improve conversion rates across landing pages, forms, and nurture flows
  • Run experiments to optimize the buyer journey


4) Analytics & Reporting


  • Track performance using GA4, HubSpot/CRM, and dashboards
  • Analyze funnel metrics and channel ROI
  • Make data-driven decisions on budget and strategy


5) Team Leadership


  • Manage and mentor 3–6 marketers
  • Set clear goals and hold the team accountable
  • Build a culture of experimentation and learning


Requirements


  • 5–8 years in digital marketing (B2B SaaS preferred)
  • Proven success with Google Ads and LinkedIn Ads
  • Strong SEO skills (Ahrefs, SEMrush, Search Console)
  • Experience with AI SEO tools (ChatGPT, Surfer SEO, Clearscope)
  • Hands-on with GA4, CRM tools (HubSpot/Salesforce), and marketing automation
  • Track record of improving lead quality and reducing CAC
  • Experience managing or mentoring a team


Why join us?


  • 5-day work week.
  • Collaborative, fast-growing team
  • Quarterly recognition programs & yearly outings
  • Paid leaves and learning opportunities


Read more
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Rachel Clark
Posted by Rachel Clark
Ahmedabad
5 - 7 yrs
₹6L - ₹6L / yr
Search Engine Optimization (SEO)
paid
PPC
ADS

✅ 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 | 4+ yrs | IT Services | On-site


Got the experience? Got the drive? We want to hear from you. 💪

Read more
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