Eridium Digital is a Digital Marketing company, we help brands - see, shape, and act on opportunities. Driven by insights and data we decipher the consumer intent, delivering sophisticated Integrated brand presence and targeted campaigns across Search, Social, AI driven Display in sync with Marketing Technologies. We help brands to enhance their value across reputation, reach, and interest.
We are inviting applications for a full-time Performance Marketing Group Head to join our team. If you have a passion for Digital Marketing and bring with you an analytical and curious mind, read on. This is an opportunity to work with the leading Digital Marketing Agency. We support our employees professional and personal development.
Key Accountabilities:
- Building and scaling a truly world-class growth marketing team and capability alongside the top leadership of Eridium
- Responsible for creating a marketing plan to drive growth & increase engagement, retention & revenue from clients
- Work closely with management to discuss conversion improvement strategies, feedback & results
- Manage daily performance reports and share insights with the team to achieve targets
- Lead a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, branding, organic growth, events, social media marketing, product marketing, and partnerships
- Work end-to-end across the paid marketing funnel: Creative, Targeting, Budget Allocation, Spend Optimization, Data/Tracking
- Create and implement the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term lead generation, and nurturing, as well as quick wins to achieve targets
- Report on marketing KPIs like leads, conversion rates, website traffic, ROAS, social media engagement, etc.
- Identify marketing performance issues and identify the root cause analysis with the help of analytics tools such as Google Analytics
- Deliver quantifiable improvements in return on investment (ROI) and cost per conversion (CPA) across all channels
- Build win-win relationships with new and existing clients
- Manage the marketing budget to drive sustainable bottom-line growth
- Constantly optimize marketing activities to improve ROI Allocate budgets and analyze and recommend modifications to ad spends
Requirements:
- A minimum of 10 years of experience in performance marketing, preferably in the Digital Marketing arena
- Excellent communication and collaboration skills, with the ability to work cross-functionally with multiple teams
- Growth mindset - someone who is not afraid to think big and take on calculated risks to meet goals effectively
- Digital Expertise- conversant with all forms of digital formats and measurement
- Sound experience in managing multiple projects
- Proficiency with all ad platforms (Search, Social, and Programmatic)
- Proven track record of creating and managing successful performance-based campaigns across various channels.
- Strong analytical skills and experience with data analysis tools such as Google Analytics.
- Must be up-to-date with the latest trends and technologies in digital marketing
- Ability to prioritize strategically and analyze large sets of data
Subodh Popalwar
Software Engineer, Memorres
About Eridium
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- To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyze various digital marketing initiatives.
Key Deliverables of the Role:
- Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.
- Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and other digital channels.
- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance and improve conversion rates.
- Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
- Implementing campaigns using a structure and strategy that best suits business and goal.
- Performing keyword research and writing ad copy
- Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI for every stakeholder's marketing budget.
- Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance
- Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB, Linked IN etc.)
- Traffic ad campaigns and builds on ad serving platforms.
- Conduct A/B tests in ads to understand contributing factors that drive the business forward.
- Monitor and analyze advertising trends, make optimizations recommendations.
Knowledge, Skills & Competencies :
- Ability to handle large media spends while catering to different internal business customers.
- Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.
- Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.
- Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors, and team members.
Job Responsibilities: • Content Creation: Create engaging and relevant content for various social media platforms, including but not limited to text, images, videos, infographics, and other multimedia formats. Ensure content adheres to brand guidelines and resonates with the target audience. • Social Media Management: Monitor and manageall company social media accounts, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and other relevant platforms. Regularly post updates, respond to comments and messages, and engage with the community to foster positive interactions. • Paid Advertising: Implement and oversee social media advertising campaigns, including budget allocation, ad copy creation, targeting, and performance tracking. Optimize campaigns based on data-driven insights to maximize ROI. • Social Media Influencer Collaboration: Identify and build relationships with relevant social media influencers and brand advocates. Collaborate on sponsored content and partnership opportunities to expand brand reach and credibility. • Analytics and Reporting: Monitor social media performance metrics and generate regular reports to track key performance indicators (KPIs), identify trends, and provide actionable insights to improve future campaigns. • Stay Updated on Trends: Stay abreast of social media industry trends, emerging platforms, and best practices. Introduce innovative ideas and technologies to enhance the company's social media presence. • Crisis Management: Actively monitor socialmedia conversations and address any negative comments or issues promptly and professionally. Handle crisis situations with tact and sensitivity, working collaboratively with relevant teams. • Cross-Functional Collaboration: Collaborate with other departments, such as sales, customer support, and creative teams, to align social media efforts with overall business objectives
Our Company
Tealbox.Digital is a Marketing-Technology company founded by IIT-Delhi alumni, focused on solving complex problems for businesses operating online. We leverage Paid Media to help clients all over the globe acquire new customers, retain existing ones and maximize customer lifetime value. We have been involved with several pre-sales startups that approached us with the intent to establish their proof of concept and we have enabled those businesses to grow from there to seven-figure turnovers. Our performances have impacted businesses so largely that we were able to set them up to raise capital from large investors. We currently operate in four continents and are growing steadily owing to the current need for businesses to go online and efficient performance marketing solutions to keep this channel sustainable. The businesses we largely work with are small-scale enterprises and startups and we are directly responsible for shaping how their business grows.
TealBox Digital is an Indian startup with a global outlook. We are an equal opportunity employer and are committed to creating exceptional employee experiences. We believe in empowering people by focusing on employee development and investing in continuous learning opportunities. We’re committed to helping people thrive professionally and personally.
Job Description
We are looking for curious individuals who are natural leaders and have the ability to recognise what needs to be done. We require candidates with strong written & verbal communication skills and analytical thinkers. The ideal candidate will need to be able to effectively articulate insights and recommended actions.
In this role,
- You need to analyze and solve increasingly complex business problems.
- You will be working as a part of the Digital Marketing & Customer Analytics team which provides a set of processes that measure, manage and analyze marketing activities in order to provide actionable insights and recommendations to clients’ advertising campaigns to optimize ROI & performance efficiency in operations.
- You will have experience in transforming large amounts of diverse business data into valuable and meaningful information that can be used to support campaign-wise decision-making.
- Design and carry out high quality analysis in service of projects undertaken on behalf of clients and ensure the analysis is presented in a compelling way.
- You will have good written and oral communication skills in English language and the ability to transform data into actionable insights for an audience composed of digital experts, novices and beginners.
- Conceptualize and implement Paid Media strategies to acquire new customers and grow client businesses.
- Stay informed of the relevant industry, paid media, and paid media platform trends and best practices.
- The ideal candidate is someone who enjoys solving problems. They love taking on difficult challenges and finding creative solutions and does not get flustered easily.
Requirements
- Graduates with an aptitude to pick up new skills or 4-6 years’ experience in the marketing segment with a clear understanding of digital marketing or individuals with equivalent/relevant experience.
- Experience with FB Ads, Google Ads, Amazon Ads, Programmatic Buying and other allied tools such as Google Analytics, Google Tag Manager etc, is a plus but NOT mandatory.
- Strong presentation skills and ability to work with diverse stakeholders.
- Ability to analyze large data sets and use analytical skills to create easy-to-understand, actionable insights for business stakeholders.
- Intermediate knowledge/experience with Google Sheets, Google Slides, Google Data Studio, Python, etc.
- Strong math/analytical and quantitative skills.
- Strong problem-solving skills.
- Very strong oral and written communication skills.
- Intermediate knowledge/experience with relational databases and report development.
- Close attention to detail, accuracy, follow-through and excellent organizational skills.
- Proof of ability to take up responsibility and deliver on actions
- Content writing
- Website management
- Social profile management
- Advertisement (Google and social)
- Analytics
- SEO
- Traffic generations
- Leads generation
- Regular interactions with our audience
- Planning campaign on a monthly basis around current products and services
- Developing relationships with affiliates
- International outreach and SEO
Follow CutshortSubodh Popalwar
Software Engineer, Memorres