Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.
The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.
- Planning, monitoring and updating the ongoing company presence on social media
- Launching optimized online advertisements to increase company and brand awareness
- Being actively involved in SEO efforts (keyword, image optimization, etc.)
- Preparing online newsletters and promotional emails and organizing their distribution through various channels
- Measuring the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, SEM Rush etc.)
- Acquiring insights into online marketing trends and keep strategies up-to-date.
- Maintaining partnerships with media agencies and vendors
What you need to have:
- Experience 0 to 1 year
- Understanding of digital marketing concepts
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- The right candidate will have excellent English communication skills and presentation skills.
- Excellent communication and interpersonal skills
- Passion for all things marketing and technology
- Must have a passion for writing
- BSc/ BA/ BMM in marketing or relevant field
- Benefits: Being part of a startup thats turning out to be a game-changer
Similar jobs
Performance/Digital Marketing Manager
at India’s leading group of consumer products companies
• Digital sales – work with brands on mandate to build their digital channels like DTC & help grow ecommerce sales through effective on platform performance marketing strategies
• Performance marketing – create right plans for fast digital growth on DTC & Ecommerce and other alternate channels
• SEO – work with brands to close the right SEO framework for ensuring maximum oraganic traffic potential and executing strtagey for growing organic traffic
• Marketing measurement – deep diving and understanding the conversion funnel on DTC & Ecom to help brands grow & convert better
• Work on reports for digital campaign effectiveness and asset management.
Key Competencies
• Business acumen
• Agile and extremely good at numbers
• Knowledge of tools like Google Analytics
• Knowledge and deep understanding of Searche Engine Marketing, Search Engine Optimization, Marketing Automation, Affiliate Marketing
• Knowledge of running campaigns on various social media platforms
• Understanding of various E-Commerce platforms – Amazon Marketing Service, Flipkart and others
Reporting relationship
• Upwards: Head – Digital BU
Digital Marketing Manager - (Performance Manager)
at oto capital
- Develop and execute Performance Marketing campaigns to help acquire and retain customers, as well as upsell its products or services
- Strong understanding of Data, Funnels, Performance Metrics
- Understand the needs, motivation, and behavior of users and define priorities of tests based on impact, confidence, and easiness
- Work with the engineering, design, and product team to implement tests quickly
- Track, measure and analyze performance & continuously optimize them
- Gather input from customers and various internal departments, and use this information to establish growth targets and choose key performance indicators.
- Work with multiple stakeholders in a high growth environment to get work done and build positive team relationships
Senior Marketing Manager
SENIOR MARKETING MANAGER
Tesseract Esports is seeking an analytical, creative and highly motivated senior marketing professional to join our team. As a successful hire for this high impact role, you should be a self-starter with a passion for independent thinking, creative problem solving, have proven data analysis skills, show strong ownership and commitment, have proven leadership experience and bring relevant insights into growth marketing.
As a Senior Marketing Manager, you will lead the development and execution (end to end) of all marketing, social media, PR and brand activities across all owned channels and projects. You will lead a team of marketing professionals and will be responsible for achieving organization marketing objectives and project-wise KPIs. You will drive our marketing campaigns, content production, PR, Branding, events and community building efforts across all our internal and external projects. You accept the unknown and you’re able to come up with ground breaking initiatives that will drive us forward and make us stand out as an industry leader.
About Tesseract Esports
Tesseract Esports was founded in 2015 with an intent to elevate and transform the nascent gaming scene in South and Southeast Asia into a high profile and professional esport. We played a pioneering role by being the first to launch and introduce mobile esports in the region. We were also among the first to produce the biggest and most successful esports events and gaming activations in India at an unprecedented scale, paving the way for the growth of esports in the country.
We have since gone to partner with game publishers, developers, brands and media platforms to produce large scale esports events and engagements and become one of the leading esports production houses in the Asia-Pacific. We have worked with Qualcomm, MPL, Tencent Games, Razer, Garena, Acer and several other partners on many successful live and online esports activations. We are a growing team of highly skilled and passionate individuals focused on delivering the best competitive experiences. We are headquartered at our state of the art production studio in Hyderabad, India which also happens to be the largest esports facility in South Asia.
Responsibilities & Duties
- Define, develop and oversee the implementation of marketing strategy and brand strategy across different verticals.
- Lead the management, content creation and growth for all owned social media channels and accounts including those of our co-owned/shared/white-label projects/affiliate platforms and IPs in terms of followers, engagement and reach.
- Manage internal and external marketing budgets. Track, analyze and improve performance of marketing campaigns while being goal oriented (ROI & KPIs).
- Conduct market research and build strategy plans in order to grow all owned/co-owned/shared/white-label projects and channels and to better support management decision making.
- Identify and assess existing trends, opportunities, formats, audiences, storytelling platforms and determine when and how we will use them.
- Build partnerships and syndications with influencers, brands, partners across owned/co-owned/shared/white-label projects/affiliate platforms and IPs.
- Lead, manage and mentor a team of marketing professionals to drive and execute all marketing and related functions.
- Guide and work with internal creative resources and lead timely delivery of all creative requirements for all platforms.
- Develop accurate project priorities, schedules and execution of marketing campaigns for all owned channels and projects.
- Contribute to overall business and marketing strategy in order to help the organization achieve short and long term goals
Qualifications (Required)
- Bachelor’s degree in business, marketing, communications, or related field. MBA / PGDM in marketing or equivalent.
- 6 + years experience in marketing with demonstrated history of running successful marketing campaigns and having a 360 vision of marketing plans.
- Experience in building growth stage marketing strategies with a focus on brand visibility, user engagement and viewership across multiple channels.
- Demonstrable experience in managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Hands on experience with digital marketing – Facebook, Instagram, LinkedIn, Twitter, YouTube, Google Ads & AdWords.
- Exceptional storytelling skills with strong aptitude for developing engaging narratives around content and media for different audiences.
- Good knowledge of PR, affiliate marketing, media buying & licensing and experience in content writing and/or management.
- In depth understanding of how to interpret (and improve) advertising metrics (ex. CPM, CPC, CTR, CPV quality score, etc.)
- A strategic thinker with the ability to conceptualize broadly across various solutions, yet enjoys operating at a hands-on level.
- Proven leadership skills with experience in leading and managing a team. Excellent project management skills to ensure effective and transparent collaboration with team members and other departments.
- Strong team player, behaves like an owner and ultimately focused on delivering results with high standards. Set out the overall high performing team culture for the marketing team.
- Excellent communication and presentation skills. Ability to articulate a vision, strategy or idea clearly with a strong capacity of syntax, learning and sharing with senior leadership.
- Strong influencing skills and ability to communicate effectively with different internal departments, teams and clients.
Qualifications (Preferred)
- Strong passion for gaming and esports.
- Regional experience working across different countries/markets across South Asia, Southeast Asia and The Middle-East. Also preferred is market sensitivity, cultural curiosity and understanding differences in localization etc.
- Experience working in the esports or gaming industry.
- B2B/B2C marketing experience in sports, gaming, esports or information technology/ SaaS space.
- Past experience in scaling a service/product in the e-commerce space.
Digital Marketer
Working on SEO, (Pay Per Click) PPC, email marketing and other types of online marketing campaigns. Be creative and strategise ongoing online marketing campaigns and deliver ideas & results to clients.
Desired candidate would be responsible for generating leads through outbound calls and online/email marketing across the globe.
Must be able to conduct demos and deliver client presentations
Can make their own database for email marketing
Social Media Manager
Key Responsibilities will include full ownership of performance for a specific market or product area and the following:
- Identifying growth opportunities, testing hypotheses and scaling winning tests to improve SM traffic and increase ROI
- Delivering performance reports and insights to the PPC team and internal stakeholders
- Addressing and escalating campaign performance issues
- Responsible for AB tests, Competitive analysis and key mining
- Conduct online advocacy and open a stream for cross-promotions.
- Develop and expand community and/or influencer outreach efforts.
- Monitor trends in social media tools, applications, channels, design and strategy.
- Develop relevant content topics to reach the company’s target customers.
- Ideate, curate, and manage all published content (images, video and written).
- Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
- Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
- Supporting internal sharing of knowledge through training and coaching
Qualifications- Matser's
Essential:
- Proven SM experience – both Paid and Organic (at least 2 years)
- Exceptional analytical skills, including data manipulation and strong Excel knowledge
- Fluency with one or more bid management tools (FB UI/Linkedin)
- Strong Web+Mob analytics experience (Google Analytics, Appsflyer)
- Moderate to high proficiency in Influencer arrangement and campaigning on YT anf Instagram
- Very results oriented, creative, resourceful, detail-oriented and exceptionally organized
- Excellent verbal, written and presentation skills
- Very good English (written and verbal)
Desirable
- Relevant subject degree in maths, e-commerce, or digital marketing
- Blueprint, GAP Certified or similar qualifications
- Additional points to candidate with understanding of MySQL, python/R and Tableau
- Project management experience
- Self-motivated, tenacious problem solver who uses the Initiative
Head- Digital Marketing
The Role :
- Formulate an exhaustive digital marketing strategy for all the products offered by the Taxmann Group
- Design, build and maintain social media presence for the organisation
- Measure and improve performance of all digital marketing campaigns with proper reports
- Brainstorm new and creative growth strategies through digital marketing
- Evaluate emerging technologies & provide thought leadership and perspective for adoption, where appropriate
- Build marketing automation campaigns using the right tools to increase engagement and revenues
Roll-Out, Execution and Alliances :
- Responsible for planning and executing digital marketing campaigns to grow online business and revenues
- Collaborate with agencies and other vendors to grow the eCommerce and digital channels
- Utilize strong analytical ability to evaluate end-to end customer experience across multiple channels and customer touch points
- Identify trends and insights, and optimize spend and performance based on the insights
Project Management :
- Work with internal and external stakeholders for building new platforms/websites/apps as per business requirements
- Collaborate with cross-functional teams to create landing pages and optimize user experience
- Offer inputs to the web management team for continuous site improvements to better metrics of digital platforms
Desired Profile :
- 5+ years of experience in the domain of Digital Marketing
- Post Graduate in Marketing from a reputed B School
- Proven experience in leading and managing SEO/SEM, email marketing, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns
- Knowledge and experience of using web analytics tools/ ad serving tools
Social Media Marketer, Social Media Intern
Digital Marketer
at ISURAKSHA SOLUTIONS PVT LTD