Digital Marketing Executive

Key Responsibilities

- Develop and execute Performance Marketing campaigns to help acquire and retain customers, as well as upsell its products or services

- Strong understanding of Data, Funnels, Performance Metrics

- Understand the needs, motivation, and behavior of users and define priorities of tests based on impact, confidence, and easiness

- Work with the engineering, design, and product team to implement tests quickly

- Track, measure and analyze performance & continuously optimize them

- Gather input from customers and various internal departments, and use this information to establish growth targets and choose key performance indicators.

- Work with multiple stakeholders in a high growth environment to get work done and build positive team relationships

SENIOR MARKETING MANAGER

 

Tesseract Esports is seeking an analytical, creative and highly motivated senior marketing professional to join our team. As a successful hire for this high impact role, you should be a self-starter with a passion for independent thinking, creative problem solving, have proven data analysis skills, show strong ownership and commitment, have proven leadership experience and bring relevant insights into growth marketing.

 

As a Senior Marketing Manager, you will lead the development and execution (end to end) of all marketing, social media, PR and brand activities across all owned channels and projects. You will lead a team of marketing professionals and will be responsible for achieving organization marketing objectives and project-wise KPIs. You will drive our marketing campaigns, content production, PR, Branding, events and community building efforts across all our internal and external projects. You accept the unknown and you’re able to come up with ground breaking initiatives that will drive us forward and make us stand out as an industry leader.

 

 

About Tesseract Esports

Tesseract Esports was founded in 2015 with an intent to elevate and transform the nascent gaming scene in South and Southeast Asia into a high profile and professional esport. We played a pioneering role by being the first to launch and introduce mobile esports in the region. We were also among the first to produce the biggest and most successful esports events and gaming activations in India at an unprecedented scale, paving the way for the growth of esports in the country.

 

We have since gone to partner with game publishers, developers, brands and media platforms to produce large scale esports events and engagements and become one of the leading esports production houses in the Asia-Pacific. We have worked with Qualcomm, MPL, Tencent Games, Razer, Garena, Acer and several other partners on many successful live and online esports activations. We are a growing team of highly skilled and passionate individuals focused on delivering the best competitive experiences. We are headquartered at our state of the art production studio in Hyderabad, India which also happens to be the largest esports facility in South Asia.

Responsibilities & Duties

• Define, develop and oversee the implementation of marketing strategy and brand strategy across different verticals.
• Lead the management, content creation and growth for all owned social media channels and accounts including those of our co-owned/shared/white-label projects/affiliate platforms and IPs in terms of followers, engagement and reach.
• Manage internal and external marketing budgets. Track, analyze and improve performance of marketing campaigns while being goal oriented (ROI & KPIs).
• Conduct market research and build strategy plans in order to grow all owned/co-owned/shared/white-label projects and channels and to better support management decision making.
• Identify and assess existing trends, opportunities, formats, audiences, storytelling platforms and determine when and how we will use them.
• Build partnerships and syndications with influencers, brands, partners across owned/co-owned/shared/white-label projects/affiliate platforms and IPs.
• Lead, manage and mentor a team of marketing professionals to drive and execute all marketing and related functions.
• Guide and work with internal creative resources and lead timely delivery of all creative requirements for all platforms.
• Develop accurate project priorities, schedules and execution of marketing campaigns for all owned channels and projects.
• Contribute to overall business and marketing strategy in order to help the organization achieve short and long term goals

Qualifications (Required)

• Bachelor’s degree in business, marketing, communications, or related field. MBA / PGDM in marketing or equivalent.
• 6 + years experience in marketing with demonstrated history of running successful marketing campaigns and having a 360 vision of marketing plans.
• Experience in building growth stage marketing strategies with a focus on brand visibility, user engagement and viewership across multiple channels.
• Demonstrable experience in managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Hands on experience with digital marketing – Facebook, Instagram, LinkedIn, Twitter, YouTube, Google Ads & AdWords.
• Exceptional storytelling skills with strong aptitude for developing engaging narratives around content and media for different audiences.
• Good knowledge of PR, affiliate marketing, media buying & licensing and experience in content writing and/or management.
• In depth understanding of how to interpret (and improve) advertising metrics (ex. CPM, CPC, CTR, CPV quality score, etc.)
• A strategic thinker with the ability to conceptualize broadly across various solutions, yet enjoys operating at a hands-on level.
• Proven leadership skills with experience in leading and managing a team. Excellent project management skills to ensure effective and transparent collaboration with team members and other departments.
• Strong team player, behaves like an owner and ultimately focused on delivering results with high standards. Set out the overall high performing team culture for the marketing team.
• Excellent communication and presentation skills. Ability to articulate a vision, strategy or idea clearly with a strong capacity of syntax, learning and sharing with senior leadership.
• Strong influencing skills and ability to communicate effectively with different internal departments, teams and clients.

Qualifications (Preferred)

• Strong passion for gaming and esports.
• Regional experience working across different countries/markets across South Asia, Southeast Asia and The Middle-East. Also preferred is market sensitivity, cultural curiosity and understanding differences in localization etc.
• Experience working in the esports or gaming industry.
• B2B/B2C marketing experience in sports, gaming, esports or information technology/ SaaS space.
• Past experience in scaling a service/product in the e-commerce space.

Working on SEO, (Pay Per Click) PPC, email marketing and other types of online marketing campaigns. Be creative and strategise ongoing online marketing campaigns and deliver ideas & results to clients.

Desired candidate would be responsible for generating leads through outbound calls and online/email marketing across the globe.
Must be able to conduct demos and deliver client presentations
Can make their own database for email marketing

Key Responsibilities will include full ownership of performance for a specific market or product area and the following:

• Identifying growth opportunities, testing hypotheses and scaling winning tests to improve SM traffic and increase ROI
• Delivering performance reports and insights to the PPC team and internal stakeholders
• Addressing and escalating campaign performance issues
• Responsible for AB tests, Competitive analysis and key mining
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Develop relevant content topics to reach the company’s target customers.
• Ideate, curate, and manage all published content (images, video and written).
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
• Supporting internal sharing of knowledge through training and coaching
  
  

Qualifications- Matser's

Essential:

• Proven SM experience – both Paid and Organic (at least 2 years)
• Exceptional analytical skills, including data manipulation and strong Excel knowledge
• Fluency with one or more bid management tools (FB UI/Linkedin)
• Strong Web+Mob analytics experience (Google Analytics, Appsflyer)
• Moderate to high proficiency in Influencer arrangement and campaigning on YT anf Instagram
• Very results oriented, creative, resourceful, detail-oriented and exceptionally organized
• Excellent verbal, written and presentation skills
• Very good English (written and verbal)
  
  

Desirable

• Relevant subject degree in maths, e-commerce, or digital marketing
• Blueprint, GAP Certified or similar qualifications
• Additional points to candidate with understanding of MySQL, python/R and Tableau
• Project management experience
• Self-motivated, tenacious problem solver who uses the Initiative

Works to tight deadlines with a can-do attitude

The Role :

• Formulate an exhaustive digital marketing strategy for all the products offered by the Taxmann Group
• Design, build and maintain social media presence for the organisation
• Measure and improve performance of all digital marketing campaigns with proper reports
• Brainstorm new and creative growth strategies through digital marketing
• Evaluate emerging technologies & provide thought leadership and perspective for adoption, where appropriate
• Build marketing automation campaigns using the right tools to increase engagement and revenues

Roll-Out, Execution and Alliances :

• Responsible for planning and executing digital marketing campaigns to grow online business and revenues
• Collaborate with agencies and other vendors to grow the eCommerce and digital channels
• Utilize strong analytical ability to evaluate end-to end customer experience across multiple channels and customer touch points
• Identify trends and insights, and optimize spend and performance based on the insights

Project Management :

• Work with internal and external stakeholders for building new platforms/websites/apps as per business requirements
• Collaborate with cross-functional teams to create landing pages and optimize user experience
• Offer inputs to the web management team for continuous site improvements to better metrics of digital platforms
  
  

Desired Profile :

• 5+ years of experience in the domain of Digital Marketing
• Post Graduate in Marketing from a reputed B School
• Proven experience in leading and managing SEO/SEM, email marketing, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns
• Knowledge and experience of using web analytics tools/ ad serving tools

Up-to-date with the latest trends and best practices in online marketing and measurement

I am looking for a Social Media intern who can assist me with my social media projects. We are a small social media company serving UK, US clients with our main focus on B2B Lead Generation. This internship will allow the candidate to understand B2B Model using Social Selling techniques also will help them to keep up with the current trends in social media marketing. We will also help the intern train in google advanced search tools and techniques such as boolean searches, third party social media tools etc. The internship duration is 3 months and I am looking for interns who can be available to work from my office in Pune at Balaji Nagar, KK Market. My contact details: 8087597613 [email protected]

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Media Manager Sumeet Nagdev Dance Arts was founded in 2007 by college friends and now a married couple Sasha & Sumeet. SNDA from being a small dance studio in Mumbai has now become one of India’s leading performing dance companies and academies as well. The 2 divisions of SNDA run parallel that is the company which performs choreographies and shows around the world and the other division is the academy division that has dance courses for community purpose as well as professional dance courses which are a year long or 3 year long. You can know more about the company on www.snda.in or on our facebook page www.facebook.com/sumeetnagdevdancearts The Company division is the division that does shows and choreographies along with archiving of the information of all the performance works of the choreographies. The company division is directly headed by Founder Sumeet Nagdev and The CM will be expected to document all company arts and performances by videos, pictures and audio and also use the same for social media or any other marketing purposes. The Company manager will be reporting to Sumeet Nagdev